Moi

Basic Information

Stock Code
5031
Industry
Information and Communications
Category Detail
Content Production & Distribution
Prefecture
Tokyo
Establishment Year
February 2012
Listing Year
April 2022
Official Website
https://about.moi.st/ja/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Shinto Holdings, dely, Imura, Creema, Signed, Yukes, VALUENEX, jig.jp, Cover, TB Group, How Television, NaITO, Kin'ei

Overview

Moi Corporation operates the live streaming platform TwitCasting, which was established in 2012, and is a leading company in the information and communications industry with a high user base centered on smartphones both domestically and internationally.

Current Situation

Moi Corporation recorded sales of approximately 6.6 billion yen and operating profit of approximately 300 million yen in the fiscal year ending January 2025, maintaining profitable operations. Its flagship service TwitCasting has a loyal fan base as a live streaming community centered in Japan and is supported by diverse user demographics through its audio and video streaming apps. Differentiation from competitors comes from its user-friendly environment, multi-language support centered on Japanese, and diverse user participation features. In recent years, it has focused on innovations such as VTuber virtualization projects, AI translation functions, and the introduction of high-quality streaming technologies. It is also committed to sustainability initiatives and legal compliance, including ongoing efforts to address child protection issues. Moving forward, it aims for medium- to long-term growth through enhanced overseas expansion, diversification of monetization features, and development of new services.

Trivia

Interesting Facts

  • TwitCasting is one of the services with the largest number of live streamers in Japan.
  • The company name 'Moi' means 'hello' in Finnish, derived from the representative's travel experience.
  • TwitCasting is a Japan-originated multi-language live streaming service.
  • It achieved explosive growth, surpassing 200 million live streams in 2015.
  • Famous domestic YouTubers and VTubers also utilize TwitCasting.
  • From its early days, it emphasized user interactions and fostered a community culture.
  • Early implementation of streamer monetization support features as a pioneering example.
  • Industry-first real-time application of AI translation technology in live streaming.
  • Expanding 3D interactions through the virtual space service TwitCasting VV.
  • Over 100 diverse streaming categories to meet various needs.
  • TwitCasting's item monetization 'Ocha Burst' is a primary revenue source for streamers.
  • Secured stable growth funding through partnerships with domestic and international investors.
  • Developed proprietary anonymous interaction service Picomee, attracting attention.
  • Supported for its convenience enabling advanced live streaming with just a smartphone.
  • Operates the streamer merchandise production platform Cast Market.

Hidden Connections

  • Capital partner STPR also manages the popular creator group 'Sutopuri.'
  • Collaborates on game-related content through a comprehensive copyright license agreement with Nintendo.
  • Strengthened connections with general investors and improved corporate recognition via Tokyo Stock Exchange Growth listing.
  • VTuber nurturing business has deep ties to the talent market in digital entertainment.
  • The company's live streaming technology is being adopted for online classes in educational institutions.
  • ID linkage features with multiple major SNS platforms contribute to user acquisition.
  • Early adoption of HEVC technology used in 4K broadcasts, focusing on video streaming quality improvement.
  • Music label Moi Records also supports the independent music scene.

Future Outlook

Growth Drivers

  • Growth in the live streaming market driven by smartphone usage expansion
  • New customer creation from rising popularity of VTubers and virtual live events
  • Enhanced user experience through AI technology utilization
  • User base expansion via strengthened multi-language overseas streaming
  • Evolution of online community activation features
  • Expansion of diverse monetization models and payment methods
  • Ongoing investment in high-quality, low-latency streaming technology
  • Revenue diversification through expansion of content production support business
  • Increasing demand for live streaming solutions for education and corporations
  • Synergistic effects from collaborations in music and entertainment sectors
  • Brand trust enhancement through regulatory compliance and safety management
  • New business development linked with in-house music label

Strategic Goals

  • Achieve 50 million live streaming users
  • Expand overseas sales ratio to 20%
  • Global rollout of AI translation and captioning technology
  • Secure top domestic market share in VTuber-related business
  • Strengthen sustainable operations and social contributions
  • Diversify monetization features and increase monthly subscribers
  • Standardize high-quality live streaming technology above 4K
  • Build new services integrating NFTs and blockchain
  • Strengthen regional community collaborations and create social value
  • Pioneer e-learning live streaming market in education

Business Segments

Corporate Live Streaming Solutions

Overview
Provides a multifunctional platform tailored to corporate live streaming needs.
Competitiveness
User-friendly interface and multi-language support
Customers
  • Advertising agencies
  • Entertainment operators
  • Educational institutions
  • Event planning companies
  • Small and medium-sized enterprises
  • Marketing companies
Products
  • Live streaming platform
  • Streaming function customization
  • Analytics tools
  • API integration services

Content Production Support

Overview
Provides multifaceted support for content creation by streamers and related companies.
Competitiveness
Talent development leveraging in-house project TwitCasting 100V
Customers
  • Streamers
  • Media companies
  • Production agencies
  • Game developers
  • Music labels
Products
  • Virtual streaming technology support
  • VTuber projects
  • Monetization support tools
  • Commercial licensing services

Platform Integration Services

Overview
Provides seamless integration infrastructure with various services.
Competitiveness
Extensive integration track record and flexible API design
Customers
  • Telecom carriers
  • SNS operators
  • Advertising platforms
  • Payment service providers
Products
  • Account linkage features
  • Payment integration services
  • Points system management

Educational and Training Content Delivery

Overview
Provides high-quality live and recorded streaming services for educational settings.
Competitiveness
Superior low-latency and ease-of-use streaming technology
Customers
  • School corporations
  • Qualification bodies
  • Corporate training departments
Products
  • Live lecture streaming features
  • Interactive communication
  • Recorded content management

Advertising and Marketing Support

Overview
Supports planning and execution of effective live streaming advertisements.
Competitiveness
Proprietary viewer data analysis technology
Customers
  • Advertising agencies
  • Brand companies
  • Influencer marketing operators
Products
  • Influencer collaborations
  • Live viewership analytics
  • Targeted advertising

System Infrastructure Provision

Overview
Provides high-quality, stable video streaming infrastructure for B2B use.
Competitiveness
Highly reliable cloud service foundation
Customers
  • Business system developers
  • Cloud service providers
Products
  • Streaming server operations
  • Data storage
  • Security solutions

Music and Entertainment Collaborations

Overview
Provides streaming and related revenue support for music and event businesses.
Competitiveness
In-house music label operations such as Moi Records
Customers
  • Music labels
  • Artist agencies
  • Live event operators
Products
  • Live streaming rights management
  • Revenue sharing platform
  • Related merchandise sales system

Virtual Character Support

Overview
Supports virtual streaming including VTubers.
Competitiveness
Talent nurturing through the TwitCasting 100V project
Customers
  • VTuber agencies
  • Individual streamers
Products
  • 3D avatar creation support
  • Virtual streaming tools
  • Project operation support

Payments and Points Services

Overview
Infrastructure supporting payments and monetization between streamers and viewers.
Competitiveness
Diverse payment methods and points management system
Customers
  • End users
  • Streamers
Products
  • Points sales
  • Item purchases
  • Subscription management

Merchandise Production and Sales Support

Overview
Supports online production and sales of streamer merchandise.
Competitiveness
One-stop service from planning to sales
Customers
  • Streamers
  • Fan communities
Products
  • TwitCasting Goods Factory
  • Commemorative campaigns

Translation and AI Related Services

Overview
Provides AI translation and captioning technology to overcome language barriers.
Competitiveness
Browser-based real-time translation technology
Customers
  • Domestic and international streamers
  • Multi-language users
Products
  • Comment AI translation
  • Auto-captioning features

Community Building Support

Overview
Promotes fan activation through anonymous interactions and exclusive community features.
Competitiveness
Proprietary anonymous participation and exclusive streaming technology
Customers
  • Streamers
  • Fans
Products
  • Anonymous interaction service Picomee
  • Exclusive streaming features

Competitive Advantage

Strengths

  • Overwhelming domestic user base in Japan
  • Multi-language support preparing for overseas expansion
  • Multifunctional and easy-to-use live streaming platform
  • Comprehensive monetization features and diverse payment options
  • Operation of unique projects such as VTuber nurturing
  • Robust content production support system
  • Introduction of high-quality streaming technology
  • Scalability through flexible API integrations
  • Broad platform compatibility
  • Established subscription model including monthly billing
  • Sound operational structure and legal compliance
  • Strengthened through music label collaborations
  • User retention through community building
  • Solid funding and financial foundation
  • Smartphone-centric UI/UX with high affinity

Competitive Advantages

  • Maintains high market share and brand strength in Japan's live streaming market
  • Accelerating global expansion with multi-language support
  • Self-developed technology suite enabling easy live streaming
  • Provides diverse monetization methods specialized for streamers
  • Advanced service development including VTuber business and 3D interaction spaces
  • Robust monetization foundation with extensive payment methods and points system
  • Overcomes language barriers with proprietary AI translation, promoting overseas usage
  • Enhanced community management features improve user retention rates
  • Promotes ecosystem growth through integrations with diverse external services
  • Synergy effects with music label Moi Records
  • Differentiation through HEVC-compatible high-quality video streaming technology
  • Ongoing reinforcement of legal compliance and user safety measures
  • Smartphone-native design gains strong support from younger demographics
  • Improved usability through diverse collaboration features and anonymous interactions
  • Enhanced credibility via Tokyo Stock Exchange Growth listing

Threats

  • Intensifying competition in domestic and international live streaming markets
  • Risks from strengthened child protection and privacy regulations
  • Need for rapid adaptation to technological changes
  • Risk of user decline and reduced user numbers
  • Barriers to overseas market entry and local regulations
  • Potential market share erosion from copycat services
  • Security threats to the platform
  • Profitability pressures from diversifying revenue models
  • Impact from economic fluctuations in the advertising market
  • Investment burden from rapid technological advancements
  • Reputation damage from legal issues or incidents
  • Impact from shifts in media consumption trends

Innovations

2023: TwitCasting 100V Virtual Streamer Nurturing Project

Overview
Supports streamers' virtualization to nurture VTuber talent.
Impact
Successfully expanded to new user segments and acquired fans.

2023: Browser Version Release of Comment AI Translation Feature

Overview
Provides real-time AI translation for multi-language live comments.
Impact
Facilitates smoother interactions with overseas users.

2024: 3D Avatar Functionality Added to Studio Streaming

Overview
Enables PC-like 3D avatar streaming using just a smartphone.
Impact
Improves user experience and streaming quality.

2024: Release of Anonymous Interaction Service Picomee

Overview
New service for anonymous interactions to expand communities.
Impact
Acquires and activates anonymous participation user base.

2025: HEVC (H.265) High-Quality Compression Technology Support Begins

Overview
Efficient high-quality streaming using codec also for 4K broadcasts.
Impact
Enhances streaming quality and data communication efficiency.

2025: Establishment of Music Label Moi Records

Overview
Expands streamer use of artist tracks and strengthens revenue return.
Impact
Expands music content and secures new revenue streams.

Sustainability

  • Compliance with child protection laws and strengthened business monitoring
  • Promoting personal information protection through Privacy Mark certification
  • Regular implementation of user safety education
  • Participation in and support for local community events
  • Cloud utilization optimization to reduce environmental impact
  • Promoting a corporate culture that respects diversity
  • Improving accessibility with considerations for people with disabilities
  • Establishing a highly transparent operational structure
  • CO2 reduction through active remote work deployment
  • Implementation of legal compliance training