How Television

Basic Information

Stock Code
7064
Industry
Services
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
February 2010
Listing Year
April 2019
Official Website
https://howtelevision.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

How Television is a human resources services company founded in 2010 and headquartered in Tokyo, primarily engaged in internet site operations, holding strong influence in the industry centered around the job information site 'Gaishishukatsu.com'.

Current Situation

How Television continues stable growth and, as of 2023, operates major job transfer and employment information sites, establishing a solid position in the human resources services sector. It differentiates itself through unique content for those aspiring to foreign-affiliated companies, targeting a niche market compared to competitors. Its revenue base is sound with a dual model of advertising revenue and job listing fees, achieving efficient service operations. In recent years, it has advanced the introduction of digital technologies such as AI-supported entry sheet creation. Service updates have improved user experience and increased customer satisfaction. It is proactive in sustainability, focusing on strengthening information security and promoting diversity. Looking ahead to 2025 and beyond, it plans diversification into new businesses and is advancing mid- to long-term growth strategies. It appropriately utilizes capital policies such as treasury stock cancellation to maintain financial soundness.

Trivia

Interesting Facts

  • Young company that achieved Tokyo Stock Exchange Mothers listing within 10 years of founding.
  • Early development of specialized site for foreign-affiliated aspirants, leading the market.
  • Pioneering use of AI in job ads within the industry.
  • Actively improves capital efficiency through treasury stock cancellation.
  • Based in Tokyo with strong influence in the capital region.
  • Hosts job-hunting events in collaboration with many student groups.
  • Focuses on career development support beyond job transfers.
  • Expands corporate PR support beyond job info provision.
  • Promotes acquisition of information security-related certifications.
  • Flat organizational culture centered on young employees.
  • Proprietary industry-specialized training programs.
  • Achieved business efficiency through enriched telework environment.
  • Possesses matching technology using big data analysis.
  • Service design adapting to diversifying career awareness among youth.
  • Enables multifaceted job analysis through AI technology utilization.

Hidden Connections

  • Has exclusive contracts for unpublished jobs with multiple prominent foreign-affiliated companies.
  • Conducts collaborative projects with multiple domestic and international universities for AI technology development.
  • Close ties with venture capital for funding support in new businesses.
  • Prominent consulting firms and financial institutions sponsor job-hunting events.
  • Industry-specialized recruitment support tools jointly developed with multiple partner IT companies.
  • Collaborates with career centers of many prestigious universities in operating new graduate media.
  • Installed support counters at major university campuses in Tokyo to strengthen student support.
  • Strategic partnership with platform companies in the talent dispatch industry.

Future Outlook

Growth Drivers

  • Further utilization of AI and data analysis technologies
  • Increasing hiring needs from foreign-affiliated and global companies
  • Promotion of online recruitment events
  • Expansion of needs corresponding to diverse work styles
  • Market expansion from active post-COVID job activities
  • Adapting to diversifying career awareness among youth
  • Growing service demand with HR tech market expansion
  • Sophistication of recruitment marketing methods
  • New customer acquisition through region-focused service rollout

Strategic Goals

  • Achieve top domestic share in foreign-affiliated talent services
  • Strengthen development of new services using AI technology
  • Build platform with over 1 million annual users
  • Realize fully online talent matching
  • Enhance corporate value through sustainability initiatives

Business Segments

Talent introduction and job ad business

Overview
Provides job ads and recruitment support services to companies across diverse industries, achieving effective talent acquisition.
Competitiveness
High information analysis capabilities and targeting precision specialized in foreign-affiliated firms
Customers
  • Foreign-affiliated companies
  • Major domestic companies
  • Venture companies
  • IT companies
  • Financial institutions
  • Consulting firms
  • Manufacturing
  • Retail
  • Talent dispatch companies
  • Educational institutions
Products
  • Job ad postings
  • Talent introduction services
  • Corporate branding support
  • Recruitment consulting
  • Targeting ads
  • Event planning and operations
  • Recruitment management system provision
  • Recruitment data analysis
  • Diversity promotion support
  • Recruitment PR content creation

Ad operations and marketing support

Overview
Provides marketing support services to achieve efficient operations of job-related ads.
Competitiveness
Ad optimization technology based on data analysis
Customers
  • Talent-related companies
  • Educational institutions
  • Job media operators
  • Ad agencies
  • HR consultants
  • Corporate PR departments
  • IT vendors
Products
  • Search engine marketing (SEM)
  • SNS ad operations
  • Content marketing
  • Ad effectiveness measurement
  • Web analysis tool provision
  • Job media planning
  • SEO measures services

Career support platform provision

Overview
Provides IT platforms for career support to educational institutions and talent service providers.
Competitiveness
High-convenience cloud service rollout
Customers
  • Universities
  • Vocational schools
  • Vocational training schools
  • Talent dispatch companies
  • Job transfer agents
Products
  • On-campus employment support systems
  • Online aptitude test tools
  • Job information distribution platforms
  • Career education programs
  • Applicant management systems

Competitive Advantage

Strengths

  • Specialization in foreign-affiliated talent
  • Advanced digital marketing technology
  • Abundant job information leveraging diverse networks
  • Active utilization of AI technology
  • Service design emphasizing user experience
  • Recognition centered in Tokyo metropolitan area
  • Improved capital efficiency through treasury stock cancellation
  • Strong corporate ties across diverse industries
  • Efficient cost management
  • Thorough compliance and information security
  • Comprehensive remote対応 technology
  • High brand support among youth
  • Rich content and analysis tools
  • Quick response to market trends
  • Differentiated product rollout from competitors

Competitive Advantages

  • Maintains strong position in niche market specialized for foreign-affiliated aspirants
  • AI tools for application efficiency create competitive edge
  • Effective promotions combining diverse ad methods
  • Superior usability of job transfer/employment info sites over competitors
  • Unique talent introduction network holds job info hard for others to replicate
  • Efforts to enhance corporate value through capital policies like treasury stock cancellation
  • Maximizes customer satisfaction with frequent site improvements reflecting user feedback
  • Unique recruitment support model fusing online and real events
  • Improved client repeat rates through multi-layered customer services
  • One-stop provision from job postings to recruitment support
  • Advanced matching technology via accumulated database
  • Efficient lead generation using marketing automation
  • High information security standards contribute to corporate trust
  • Maintains service competitiveness through early adoption of latest tech
  • Enhanced brand value through diversity and inclusion initiatives

Threats

  • Intensified share competition from competitors' technology evolution
  • Impact from economic fluctuations in job market
  • Intensified price competition in job ad costs
  • Increased operational costs from strengthened personal data protection regulations
  • Heightened service competition due to AI advancements
  • Market fragmentation risk from new entrants
  • Potential decrease in job postings from labor market supply-demand shifts
  • Corporate hiring restraint trends amid poor economic conditions
  • Risk of corporate image decline from privacy issues
  • Business constraints from ad regulations or legal amendments
  • Adaptation delays to changes in customer digital service usage trends
  • Uncertainty in hiring trends of foreign-affiliated companies

Innovations

2023: AI Entry Sheet Creation Support for Engineers

Overview
Automates entry sheet creation using AI, significantly reducing workload.
Impact
Improved application efficiency and increased user satisfaction

2022: Site Refresh and Unified Account Operations Launch

Overview
Implemented service refresh allowing job hunting and transfers with one account.
Impact
Enhanced user convenience and contributed to increased registrations

2021: Targeting Ad Precision Enhancement Technology Introduction

Overview
Introduced machine learning-based ad optimization system for efficient lead generation.
Impact
Ad posting effectiveness improved by approx. 20%

2020: Online Company Information Session Platform Development

Overview
Launched proprietary system for real-time company information sessions.
Impact
Supported continued recruitment activities even during COVID-19 pandemic

Sustainability

  • Strengthened personal information protection framework
  • Implementation of labor diversity promotion programs
  • Paperless promotion to reduce environmental impact
  • CO2 reduction through remote work promotion
  • Active support for local job creation