Livesense

Basic Information

Stock Code
6054
Industry
Services
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
February 2006
Listing Year
December 2011
Official Website
https://www.livesense.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Timee, Jigen, Nomura Sys, Visonal, One Career, Medley, OpenWork, Attract, Disrupta, Port, House Television, INEST

Overview

Livesense is an internet service company founded in 2006 and based in Minato-ku, Tokyo. It primarily operates job information sites such as "Machバイト" and provides innovative services in the online human resources and real estate information sectors.

Current Situation

Livesense has achieved consolidated sales of approximately 6.3 billion yen in the most recent period and is a core service industry company based in Minato-ku, Tokyo. It operates major job information site "Machバイト" as well as job transfer and housing information sites, establishing a unique success-based fee model in the part-time and full-time job markets. In technology development, it is promoting improvements in matching accuracy using AI and transparency of information through reviews. Additionally, it is diversifying into rental real estate information and medical information services, pursuing growth strategies through collaboration with related companies and M&A. In terms of sustainability, it focuses on ensuring information reliability and privacy protection. In recent years, it has also launched a new competitive bidding service called Job Transfer Draft, aiming for innovative talent matching. Moving forward, it aims to accelerate digitalization and strengthen AI technology utilization to expand market share and improve customer satisfaction.

Trivia

Interesting Facts

  • Representative Taiichi Murakami is the youngest entrepreneur to achieve Tokyo Stock Exchange Part 1 listing.
  • One of the pioneer companies that popularized free job ad postings in Japan.
  • "Tenshoku Kaigi" job transfer review site boasts high industry recognition.
  • Operates unique competitive bidding job transfer service "Tenshoku Draft".
  • Diversified business portfolio spanning human resources, real estate, and medical fields.
  • Adopted success-based fee model from founding, revolutionizing the job market.
  • Acquired a fulfillment-type fashion EC company as a subsidiary in 2015.
  • Involved in industry legal precedent case regarding review defamation deletion.
  • Established new office in Miyazaki to revitalize regional economy.
  • Featured on TV Tokyo's "Cambria Palace" as a "company that increases happiness".
  • Formed brand strength by changing names of multiple job-related sites.
  • Latest job services actively incorporate AI technology.
  • Focusing on local office expansion backed by growth of local subsidiaries.
  • Strength in privacy respect through proper data management.
  • Deploys multichannel strategy as industry-specialized media.

Hidden Connections

  • Major shareholder Taiichi Murakami wields influence in the venture scene through support for startups in various fields.
  • Close partnerships with major job companies and staffing firms, advancing market expansion through collaboration.
  • Achieved entry into new healthcare market through medical information site business.
  • Multiple collaboration projects with major players in the rental real estate industry.
  • Established record as youngest Tokyo Stock Exchange Part 1 listing, known in young executive community.
  • Success-based fee model for job information became trigger for industry standardization.
  • Actively participates in startup support activities and young talent development.
  • Continuously conducts joint research with AI technology development companies and data analysis firms.

Future Outlook

Growth Drivers

  • Expansion of job information demand amid labor shortages
  • Service innovation through AI and big data utilization
  • Generalization and growth of online job transfer services
  • Diversification of job needs corresponding to diverse work styles
  • Growth of information services in real estate and medical fields
  • Expansion of digital adaptation among young and senior demographics
  • Service expansion through success-based fee model
  • Development of regional markets outside urban areas
  • Deepening and diversification of B2B services
  • Strengthened ESG compliance supporting sustainable management
  • Business area expansion through new investments and M&A
  • Flexible business model corresponding to social changes

Strategic Goals

  • Double monthly active users for job sites
  • Service operations with over 90% AI utilization rate
  • Achieve 10 billion yen in new business sales
  • Market expansion through overseas development and multilingual support
  • Achieve carbon neutrality across the company
  • Maximize employee diversity and inclusion
  • Ensure review information transparency and eliminate misinformation
  • Implement active social contribution activities to local communities
  • Improve job information quality and usability
  • Achieve highest standards in privacy protection and security

Business Segments

Job Information Distribution Service

Overview
Services supporting job ad postings and recruitment management for companies and agencies.
Competitiveness
High matching accuracy through success-based fee model and abundant job seeker data
Customers
  • Recruitment agencies
  • Job ad agencies
  • Small and medium enterprises
  • Large corporations
  • Staffing agencies
  • Local governments
  • Educational institutions
  • Business partners
  • Hiring managers
  • Freelance job listings
Products
  • Job ad posting platform
  • Recruitment management system
  • Data analysis service
  • Recruitment consulting
  • Success-based fee job ads
  • Job information API
  • Corporate branding support
  • Job transfer marketing support
  • Job promotion
  • Recruitment event support

Job Transfer and Job Hunting Information Service

Overview
Provides multifaceted information and matching support for job transfer seekers and job hunters.
Competitiveness
Provides highly transparent corporate information utilizing review evaluations
Customers
  • Job transfer agents
  • Students and new graduates
  • Job transfer seekers
  • Career consultants
  • Corporate HR departments
  • Educational institutions
  • Staffing companies
  • Training companies
  • Job platform operators
  • Media companies
Products
  • Review evaluation site
  • Competitive bidding job transfer service
  • Job hunting information distribution
  • Career advice
  • Job portal site
  • Corporate evaluation reports
  • Online seminars
  • AI matching tool
  • Offer function provision
  • Data analysis reports

Real Estate Information Service

Overview
Provides information services in the real estate sector, such as rental property information.
Competitiveness
User-friendly search functions and abundant information
Customers
  • Real estate agents
  • Rental owners
  • Furniture and interior companies
  • Moving-related businesses
  • Real estate brokers
  • Rental management companies
  • Housing equipment companies
  • Renovation contractors
  • Consulting companies
  • Corporate customers
Products
  • Rental information posting platform
  • Property search site
  • User information provision
  • Management system integration
  • Market reports
  • Smartphone app provision
  • Ad distribution service
  • Contract support tools
  • Data analysis service
  • Moving customer referrals

Medical Information Platform

Overview
Provides medical information and patient support services, contributing to improved health awareness.
Competitiveness
Reliable medical information and user-participatory review functions
Customers
  • Patients and families
  • Medical institutions
  • Pharmaceutical companies
  • Medical research institutions
  • Insurance companies
  • Health-related companies
  • Medical staff
  • Care providers
  • Healthcare media
  • Local government health departments
Products
  • Medical information site "Treatment Note"
  • Patient review data
  • Hospital and doctor search service
  • Expert column distribution
  • Health event information
  • Online consultation support
  • Medical data analysis
  • Health management tools
  • Ad posting service
  • Healthcare content provision

IT Services and Digital Marketing

Overview
Deploys IT and marketing support services for companies.
Competitiveness
Expertise in optimizing ad effectiveness specialized in the job sector
Customers
  • Ad agencies
  • Corporate marketing departments
  • Job ad operators
  • Media companies
  • Web production companies
  • Data analysis companies
  • CRM operators
  • Human resources service companies
  • IT vendors
  • System development companies
Products
  • Web ad distribution
  • Data marketing services
  • Recruitment site production support
  • SEO/SEM measures
  • Customer management systems
  • Analysis tool provision
  • Dashboard development
  • Performance reporting
  • Online campaigns
  • SNS management

Human Resource Development and Training Services

Overview
Provides human resource development and educational training services for companies.
Competitiveness
Practical program provision based on the latest human resource market trends
Customers
  • Corporate HR departments
  • Educational institutions
  • Training companies
  • Staffing companies
  • Small and medium enterprises
  • Large corporations
  • Local governments
  • NPOs
  • Career consultants
  • Freelance instructors
Products
  • Human resource development programs
  • Training course planning
  • Online training services
  • Career counseling
  • Workshops
  • e-Learning
  • Skills assessment tools
  • Training evaluation systems
  • Training material creation support
  • Instructor dispatch services

Event and Seminar Planning and Operation

Overview
Plans and operates job- and transfer-related events and seminars.
Competitiveness
Effective event deployment blending online and offline
Customers
  • Corporations
  • Hiring managers
  • Job transfer seekers
  • Students
  • Educational institutions
  • Local governments
  • NPO groups
  • Human resource market organizations
  • Media
  • Talent companies
Products
  • Job hunting and transfer fairs
  • Study sessions and seminars
  • Online events
  • Matching events
  • Career consultation sessions
  • Corporate booth exhibitions
  • Panel discussions
  • Workshop operations
  • Event marketing support
  • Participant survey analysis

Data Analysis and Consulting

Overview
Provides human resource-related data analysis and management consulting for companies.
Competitiveness
Advanced analytical capabilities specialized in job and transfer areas
Customers
  • Corporate executives
  • HR personnel
  • Marketing departments
  • Human resource service companies
  • Job ad agencies
  • Educational institutions
  • Local governments
  • Research companies
  • Consultants
  • Media
Products
  • Job market trend analysis
  • User data analysis
  • Customer satisfaction surveys
  • Strategy planning support
  • Recruitment efficiency evaluation
  • Dashboard creation
  • Report creation
  • Competitor analysis
  • Risk evaluation
  • IT initiative advice

Marketing for Advertisers

Overview
Targeting and brand support services for corporate advertisers.
Competitiveness
Effective marketing leveraging digital job data
Customers
  • Corporate PR departments
  • Brand managers
  • Ad agencies
  • Job posters
  • Media companies
  • PR agencies
  • Marketing companies
  • Staffing companies
  • IT companies
  • EC companies
Products
  • Brand ad campaigns
  • Target marketing
  • Audience analysis
  • Performance measurement
  • Ad planning
  • Media buying
  • Online ad operations
  • Creative production support
  • SNS promotion
  • Event sponsorship

Platform Operation and Maintenance

Overview
Operation services supporting the stable operation of Livesense's various platforms.
Competitiveness
Robust and flexible system operation framework specialized in the job industry
Customers
  • Internal IT departments
  • Outsourced IT vendors
  • Recruitment-related companies
  • Partner companies
  • Cloud service users
  • Audit departments
  • Security departments
  • Development teams
  • User support
  • Consulting companies
Products
  • Job site system operations
  • Cloud infrastructure management
  • Security management
  • Traffic analysis
  • Service monitoring
  • Incident response support
  • Update management
  • Backup operations
  • API management
  • User data protection

Recruitment Support Career Consulting

Overview
Consulting services supporting recruitment activities for both job seekers and companies.
Competitiveness
Optimal advice provision based on human resource market trends
Customers
  • Corporate hiring staff
  • HR department heads
  • Executives
  • Individual job seekers
  • New hire training staff
  • Job transfer seekers
  • Student mentors
  • Staffing companies
  • Training companies
  • External consultants
Products
  • Interview preparation training
  • Career planning
  • Corporate recruitment strategy support
  • Job seeker counseling
  • Matching advice
  • Talent retention measures support
  • Survey analysis
  • Organizational diagnostics
  • Goal setting support
  • Communication training

Competitive Advantage

Strengths

  • Unique success-based fee job service model
  • Operation of a wide range of human resource-related platforms
  • High transparency of review information
  • Solid management base centered in Minato-ku, Tokyo
  • Revenue stability through diversified business expansion
  • Improved matching accuracy utilizing AI technology
  • Abundant job information and large user base
  • Flexible market responsiveness and service renewal capabilities
  • Strong relationships with customers and partner companies
  • Sales strategy blending online and offline
  • Industry-experienced management team
  • High technical responsiveness and development capabilities
  • Fundraising capabilities and sound finances
  • Innovative service planning abilities
  • Rapid response to diverse customer needs

Competitive Advantages

  • Customer risk reduction achieved through success-based fee model
  • Abundant review information ensures job quality and high reliability
  • Differentiation through competitive bidding method of Tenshoku Draft
  • Market share expansion via job, real estate, and medical site deployments across multiple fields
  • Continuous AI technology introduction improves service quality
  • Rapid decision-making possible due to head office convenience in Tokyo
  • Diversified sales base through services catering to diverse customer segments
  • Maintains capital of over 200 million yen and sound capital structure
  • Strong leadership by founder major shareholders and management
  • Enhanced credibility through listing on Tokyo Stock Exchange Standard Market
  • Accumulated know-how in industry-specific marketing techniques
  • Continuous service refinement and brand establishment
  • New business acquisition through flexible M&A strategy
  • Abundant human resources and highly specialized employee composition
  • Synergistic effects from extensive partner company network

Threats

  • Price competition risks from intensifying job information industry competition
  • Service innovation offensives from emerging IT companies
  • Reputation damage risks from privacy breaches or review fabrication issues
  • Business operation constraints from strengthened regulations
  • Potential decline in job demand due to economic fluctuations
  • Internal resource shortages from talent acquisition difficulties
  • Differentiation challenges with competitors due to AI technology advancements
  • Changes in service satisfaction due to improved user information literacy
  • Impact on growth strategies from fluctuating fundraising environment
  • Uncertainty from social changes such as novel coronavirus
  • Risks of asset or service contraction from business transfers
  • Profit pressure from rising internet ad costs

Innovations

2023: Improved Job Matching Accuracy Using AI Technology

Overview
Introduced AI into job search and recommendation functions to enhance matching accuracy.
Impact
Contributes to improved user satisfaction and increased user numbers

2023: Expansion of Tenshoku Draft Service

Overview
Enhanced functions of the competitive bidding job transfer platform.
Impact
Promotes efficient recruitment decisions for both companies and job seekers

2022: Advanced Review Information Management System

Overview
Introduced automated verification technology to enhance post reliability.
Impact
Strengthens brand value through improved information reliability

2021: Smartphone App Renewal

Overview
Refreshed UI and functions of the job search app to improve usability.
Impact
Succeeded in increasing app usage time and reducing churn rate

2024: Data Analysis Platform Renewal

Overview
Rebuilt big data analysis platform to improve analysis efficiency.
Impact
Improved accuracy of service improvements and ad effectiveness analysis

2023: Function Additions to Medical Information Site "Treatment Note"

Overview
Enriched patient community interaction functions.
Impact
Succeeded in improving user engagement

2022: AI Introduction for Rental Information Service Improvement

Overview
Utilized AI in property recommendation system to improve matching rate.
Impact
Improved satisfaction for both property listers and users

Sustainability

  • Improved information management system for strengthened personal data protection
  • Service quality improvement utilizing user feedback
  • Promotion of energy-saving operations for digital devices
  • Promotion of disabled employment and respect for diversity
  • Support for job creation through collaboration with local communities
  • CO2 emission reduction through promotion of remote work
  • Guidelines development for sustainable job ad operations
  • Traffic reduction through online event utilization
  • Introduction of employee health promotion programs
  • Application of environmental standards to suppliers
  • Promotion of paperless operations and waste reduction activities
  • Diverse talent development and workplace environment improvements