Atrae

Basic Information

Stock Code
6194
Industry
Services
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
October 2003
Listing Year
June 2016
Official Website
https://atrae.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Timee, Espur, Jigen, Technomasema, Visonal, One Career, Medley, OpenWork, LiveSense, Disruptors, Port, Howtelevision, Sanko Sangyo

Overview

Atrae is a job media operator founded in 2003, a leading service industry company growing centered on 'Green,' a success-based fee job site strong in the IT sector.

Current Situation

Atrae recorded net sales of approximately 3.4 billion yen, operating profit of about 730 million yen, and net profit of about 430 million yen in the fiscal year ended September 2020, establishing a stable revenue base. Its mainstay job site 'Green' boasts high recognition in the industry, particularly in IT and information technology, and secures both customer satisfaction and profitability through a success-based fee model. The organization adopts a holacracy model without titles, promoting innovation and employee autonomy with a flexible management structure. In recent years, it has advanced organizational restructuring such as establishing subsidiaries and relocating headquarters to strengthen its business foundation. It also addresses environmental and social issues, promoting initiatives to improve job satisfaction. It is exploring expansion beyond information technology and business diversification, formulating strategies for sustainable growth. Aiming for growth from 2025 onward, it captures rising talent needs in the IT industry, developing new services and expanding markets. Backed by a stable capital base, it seeks investment opportunities domestically and internationally, planning to continue providing innovative job solutions.

Trivia

Interesting Facts

  • The success-based job site 'Green' boasts a high market share in the IT industry.
  • Founders are Yoshie Niiai and Makoto Hirai, alumni of Intelligence (now Persol Career).
  • Holacracy organization without titles is attracting attention.
  • Established subsidiary Artieri in 2020 to diversify business.
  • Transitioned from Tokyo Stock Exchange Mothers to Prime Market.
  • Headquarters located in Azabu-Juban, Minato-ku, Tokyo.
  • Deploys analysis services using proprietary job database for companies.
  • Actively promotes women's IT career support programs to foster diversity.
  • As of end-2020, 63 employees, lean and elite composition.
  • Provides job support to many IT startups.

Hidden Connections

  • Involvement of Persol Career affiliates in founding, strong industry network.
  • Differentiates from traditional talent referral industry methods via success-based model.
  • Leveraging Azabu-Juban location to strengthen collaboration and support with IT ventures.
  • Expanding into new talent service areas using subsidiary Artieri.
  • Holacracy organization noted as pioneering example among Japanese IT companies.
  • Strengthened governance upon TSE Prime listing to secure investor trust.
  • IT specialization at core of differentiation strategy from competitors.
  • Strong in young engineer recruitment, deep insight into industry tech trends.

Future Outlook

Growth Drivers

  • Ongoing increase in IT industry talent demand
  • Expansion of job service needs due to work style diversification
  • Improved matching accuracy through technology utilization
  • Market expansion from diversity recruitment promotion
  • Corporate behavior changes from rising sustainability awareness
  • Increasing demand for overseas IT talent
  • Business diversification through new ventures and subsidiaries
  • Organizational efficiency via holacracy management
  • Enhanced customer value through data analysis service expansion
  • Strengthened adoption of online job platforms

Strategic Goals

  • Achieve top domestic market share in IT job market
  • Further deepen and expand holacracy organization model
  • Promote women's and diversity recruitment, improve social evaluation
  • Expand data-driven recruitment support services
  • Full entry into overseas IT talent market and strengthen partnerships
  • Realize business operations incorporating environmental and social issue responses
  • Secure over 30% of sales from new businesses
  • Achieve annual sales exceeding 10 billion yen
  • Systematize and expand community contribution activities
  • Maintain and strengthen good relations with shareholders and investors

Business Segments

Job Posting Services

Overview
Provides success-based fee job ads for the IT industry, supported by numerous companies.
Competitiveness
High-efficiency recruitment through industry specialization and success-based model
Customers
  • IT companies
  • Startups
  • Small and medium enterprises
  • Large companies
Products
  • Green Job Posting
  • Scout service
  • Recruitment ad optimization

Recruitment Support Services

Overview
Offers a variety of services supporting the entire recruitment process for job posting companies.
Competitiveness
Rapid service development through holacracy organization
Customers
  • Corporate HR personnel
  • Recruitment agents
  • Talent referral companies
Products
  • Scout tools
  • Recruitment consulting
  • Interview support

Career Development Support

Overview
Provides support programs aimed at individual career advancement.
Competitiveness
High satisfaction among job changers and specialized services
Customers
  • Job seekers
  • IT engineers
  • Female talent
Products
  • Career counseling
  • Technical training
  • Women's programs

Data Analysis Services

Overview
Supports corporate strategy formulation through analysis of job markets and recruitment data.
Competitiveness
Proprietary job database and analytical capabilities
Customers
  • Corporate executives
  • HR departments
  • Marketing personnel
Products
  • Recruitment data analysis
  • Labor market research
  • Job trend reports

IT Talent Dispatch Services

Overview
Dispatches IT specialists as needed to smoothly support projects.
Competitiveness
Operation of specialized talent pool
Customers
  • IT vendors
  • System development companies
  • SIers
Products
  • Engineer dispatch
  • Short-term project support
  • Freelance support

Talent Development Program Development

Overview
Supports talent capability enhancement with diverse training programs.
Competitiveness
Practical educational content reflecting industry trends
Customers
  • Corporate training personnel
  • Talent development departments
  • Educational institutions
Products
  • IT skills training
  • Management courses
  • Career development seminars

Competitive Advantage

Strengths

  • IT industry-specialized job platform development capabilities
  • Stable revenue from success-based business model
  • Rapid decision-making through holacracy organization
  • Ownership of proprietary job database
  • High customer satisfaction and user numbers

Competitive Advantages

  • High brand recognition and trust in IT job recruitment
  • High matching accuracy leveraging industry specialization
  • Reduces company burden and improves recruitment efficiency with success-based fees
  • Rapid service improvements and new developments through flexible organization
  • Value provision utilizing detailed job market data

Threats

  • Risk of sales fluctuations due to economic changes in job market
  • Intense competition with other job platforms
  • Potential market share decline from diversification of IT industry recruitment methods
  • Impact on recruitment services from regulatory changes
  • Changes in talent hiring needs due to technological evolution

Innovations

2023: Introduction of Green AI Matching System

Overview
Achieved improved matching accuracy between job seekers and companies using artificial intelligence.
Impact
Matching success rate improved 20% over previous levels

2022: Establishment of full-scale holacracy management system

Overview
Eliminated titles to promote autonomous employee organization and faster decision-making.
Impact
Achieved improved employee satisfaction and work speed

2021: Launch of Women's IT Career Support Program

Overview
Expanded IT job change support and training for women, focusing on diversity promotion.
Impact
Female user numbers increased 15% year-over-year

2020: Launch of new business through subsidiary Artieri

Overview
Diversified into new talent-related services as a new business.
Impact
Contributed to group business expansion and revenue diversification

Sustainability

  • Introduction of flexible work styles to improve job satisfaction
  • Diversity & inclusion promotion programs
  • Implementation of environmental load reduction activities inside and outside the company
  • Talent development support through collaboration with local communities and educational institutions
  • Resource allocation focused on improving work environment