Cynd

Basic Information

Stock Code
4256
Industry
Information and Communications Industry
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
October 2011
Listing Year
December 2021
Official Website
https://cynd.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Celsys, Broadleaf, F-Brain, Plus Alpha Consulting, Appier Group, ZUU, Finatext Holdings, Smaregi, WingArc1st, Kaonavi, Sansan, Cybozu, Japan Knowledge

Overview

Cynd, founded in 2011, is a systems and software company in the information and communications industry. It has earned high acclaim within the industry for its reservation management system tailored primarily for the beauty and hair salon sector, positioning it as a rapidly growing enterprise.

Current Situation

Cynd primarily develops its business around reservation management systems for the beauty and hair salon industry, featuring centralized management of multiple reservation sites. In fiscal 2023, it achieved rapid growth with sales of approximately ¥4 billion, driven by an increase in cloud service users contributing to revenue expansion. To differentiate from competitors, it is improving usability and strengthening multi-language support. In technology development, it is implementing AI-based reservation optimization features and reminder sending services to enhance customer satisfaction. On the sustainability front, it is promoting paperless operations and reducing environmental impact through cloud operations. Moving forward, it plans to expand its industry share both domestically and internationally by strengthening partnerships and actively developing new services.

Trivia

Interesting Facts

  • Achieved listing just 10 years after founding as a rapid-growth company
  • Holds significant share in reservation management specialized for beauty and hair salon industry
  • Highly evaluated as a Tokyo IT venture
  • Early adoption of AI technology to strengthen industry competitiveness
  • Innovative system for centralized management of multiple reservation sites
  • Notable presence of female executives
  • Supports a wide range from small salons to large chains
  • Multi-language services for inbound foreigners well-received
  • Participates in international IT events for technology presentations
  • Proprietary mobile app highly rated
  • Featured extensively in Nikkei and industry publications
  • Stable cloud service operations as a key strength
  • Emphasis on regular customer feedback
  • Deploys regionally focused support programs
  • Close collaboration with industry associations

Hidden Connections

  • Strategic partnership with the largest beauty and hair salon chain in the industry
  • Enhanced convenience through API integration with major domestic payment providers
  • Collaboration with key competitors to ensure user data compatibility
  • Accelerated growth with investments from IT venture capital
  • Considering expansion of technology to customer management systems for the medical industry
  • Actively participating in Tokyo's IT industry promotion policies
  • Joint R&D of AI technology with university IT research institutions
  • Strengthened customer services through collaboration with major beauty equipment manufacturers

Future Outlook

Growth Drivers

  • Demand expansion from DX promotion in beauty and hair salon industry
  • Ongoing innovation in AI and cloud technologies
  • Recovery and growth of inbound foreign visitor market
  • Expansion of multi-language services
  • Acceleration of shift to SaaS model
  • Promotion of IT adoption in small and medium salons
  • Ecosystem building leveraging API integrations
  • Strong demand for customer experience improvements
  • Government IT investment support policies
  • Generalization of online reservations
  • Spread of mobile app usage
  • Increasing interest in environmentally considerate services

Strategic Goals

  • Achieve top market share in domestic beauty and hair salon industry
  • Full implementation of multi-language support for inbound customers
  • Launch services in global markets
  • Develop fully automated reservation optimization products using AI
  • Incorporate sustainability into service offerings
  • Reach annual sales of ¥10 billion
  • Maintain cloud service uptime above 99.9%
  • Realize horizontal expansion of systems to multiple industries
  • Further strengthen in-house DX and diversity initiatives
  • Establish 24/7 customer support system

Business Segments

System Provision for Beauty and Hair Salon Industry

Overview
Provides reservation and customer management systems along with ancillary services for the beauty and hair salon industry, achieving operational efficiency and enhanced customer experience.
Competitiveness
Industry-specific all-in-one multifunctional solution
Customers
  • Beauty and Hair Salons
  • Hair Salon Chains
  • Esthetic Salons
  • Nail Salons
  • Beauty Schools
  • Beauty Equipment Retailers
  • Franchise Headquarters
  • Reservation Site Operators
  • IT System Resellers
  • Marketing Companies
  • Local Salon Associations
  • Small and Medium Salon Owners
Products
  • Reservation Management System
  • Customer Management System
  • AI Reservation Optimization Tool
  • Multi-Language Support
  • Reminder Notification Service
  • Points Management System
  • Cloud Hosting
  • Payment Integration Solution
  • Single Sign-On
  • Data Analytics Tool
  • Mobile App
  • Integration API
  • Security Features
  • Online Reservation Form
  • Multi-Channel Support

SaaS Platform Development

Overview
Offers customizable SaaS platforms for a wide range of industries to support business efficiency.
Competitiveness
High-flexibility cloud development capabilities
Customers
  • Small and Medium Enterprises
  • Startups
  • IT Vendors
  • Freelancers
  • App Development Companies
  • Marketing Firms
  • Educational Institutions
  • Retail Stores
  • General Service Industries
  • Event Operators
  • Medical Institutions
  • Non-Profit Organizations
Products
  • Cloud-Based SaaS
  • API Services
  • Custom Development Tools
  • User Management Functions
  • Data Integration Modules
  • Multi-Language Support
  • Enhanced Security
  • User Training
  • Maintenance and Operations Support
  • Data Analytics Tools
  • Mobile Compatibility
  • Contract Management Functions
  • Reporting
  • Real-Time Notifications
  • Backup Functions

Digital Marketing Support

Overview
Supports customer acquisition and brand strengthening through digital marketing strategy planning and tool provision.
Competitiveness
Marketing expertise specialized in the beauty and hair salon industry
Customers
  • Beauty and Hair Salon Industry Companies
  • Retailers
  • Food and Beverage Operators
  • Entertainment Companies
  • Advertising Agencies
  • IT Companies
  • Event Planning Companies
  • Local Governments
  • Educational Institutions
  • Small and Medium Enterprises
  • Freelancers
  • Startups
Products
  • Customer Data Analytics
  • Campaign Management
  • SNS Integration Tools
  • Email Marketing
  • Lead Generation
  • Ad Placement Optimization
  • Performance Measurement Tools
  • Marketing Automation
  • Content Management
  • Customer Engagement
  • Chatbots
  • Survey Tools
  • Web Analytics
  • SEO Support
  • Real-Time Reporting

System Integration

Overview
Provides system integration and IT infrastructure construction tailored to diverse customer needs.
Competitiveness
Flexible and proven development organization
Customers
  • Large Enterprises
  • Mid-Sized Companies
  • Local Governments
  • Financial Institutions
  • Educational Institutions
  • Medical Institutions
  • Manufacturing
  • Retail
  • Logistics
  • IT Vendors
  • Startups
  • Telecommunications Providers
Products
  • Business System Development
  • Cloud Migration Support
  • Network Construction
  • Security Measures
  • IT Consulting
  • Maintenance and Operations Support
  • Database Design
  • Application Development
  • System Monitoring Services
  • Backup Management
  • Risk Management
  • User Training
  • Mobile Compatibility
  • API Development
  • System Integration

Customer Support Services

Overview
Contributes to improving customer satisfaction through multi-channel customer support.
Competitiveness
High-quality response and rapid problem resolution
Customers
  • Beauty and Hair Salons
  • IT Companies
  • Mail Order Companies
  • Educational Institutions
  • Freelancers
  • Retailers
  • Financial Institutions
  • Medical Institutions
  • Restaurants
  • Logistics Providers
  • Event Operations
  • Local Governments
Products
  • Phone Support
  • Chat Support
  • Email Response
  • FAQ Creation Support
  • Troubleshooting
  • User Education
  • System Operation Guidance
  • Customer Experience Improvement
  • Issue Resolution Reports
  • User Community Management
  • Feedback Collection
  • Training Programs
  • Multi-Language Support
  • Customer Satisfaction Surveys
  • Data Analytics

API Integration Services

Overview
Enables smooth integration with other systems through diverse API connections.
Competitiveness
Industry specialization and high customizability
Customers
  • Beauty Reservation Sites
  • Payment Processing Providers
  • Marketing Companies
  • System Developers
  • Application Providers
  • Cloud Service Providers
  • Hotels and Accommodations
  • Medical and Health Companies
  • Local Governments
  • Educational Institutions
  • Logistics Providers
  • E-Commerce Operators
Products
  • Reservation Information API
  • Customer Data Integration API
  • Payment Integration API
  • Marketing Integration API
  • Real-Time Notification API
  • Authentication Integration API
  • System Integration API
  • Data Retrieval API
  • Analytics Data API
  • Event Integration API
  • User Management API
  • Multi-Language API
  • Security API
  • Log Management API
  • Batch Processing API

Multi-Language Support Services

Overview
Provides user-friendly systems for inbound foreign visitors and multinational customers through multi-language support.
Competitiveness
Global compatibility and high-precision translation technology
Customers
  • Foreign Customer Salons
  • Multinational Companies
  • Tourism Operators
  • Inbound-Related Companies
  • Educational Institutions
  • Public Facilities
  • Local Governments
  • Medical Institutions
  • Event Operators
  • System Development Companies
  • Travel Agencies
  • Retail Stores
Products
  • Multi-Language Reservation System
  • Translation and Interpretation Services
  • Multi-Language Manual Creation
  • Multi-Language Chat Support
  • Cultural Adaptation Consulting
  • Multi-Language Marketing Support
  • Multi-Language Voice Recognition
  • Multi-Language UI Design
  • Multi-Currency Payment Support
  • Multi-Language FAQ System
  • Multi-Language Data Management
  • Overseas Notification Functions
  • Multinational User Support
  • Multi-Language Training Programs
  • International Standards Compliance

Mobile App Development

Overview
Provides high-function reservation and customer management apps for smartphones.
Competitiveness
User-friendliness and industry-specific design
Customers
  • Beauty and Hair Salons
  • Retailers
  • Restaurants
  • Event Operations
  • Educational Institutions
  • IT Companies
  • Logistics Providers
  • Medical Institutions
  • Financial Institutions
  • Freelancers
  • Small and Medium Enterprises
  • Local Governments
Products
  • Reservation Management App
  • Customer Management App
  • Payment Integration App
  • Campaign Management
  • Push Notifications
  • User Analytics
  • Review Management
  • SNS Integration
  • Dashboard
  • Security Features
  • Multi-Language Support
  • Offline Compatibility
  • Location Services
  • Chat Functions
  • Customization Support

Cloud Infrastructure Services

Overview
Provides stable cloud environments to support in-house services and customer systems.
Competitiveness
High reliability and rapid technical support
Customers
  • In-House Services
  • SaaS Providers
  • Startups
  • IT Vendors
  • Small and Medium Enterprises
  • Educational Institutions
  • Medical Institutions
  • Retailers
  • Local Governments
  • Financial Institutions
  • Manufacturing
  • Logistics
Products
  • Hosting
  • Backup
  • Scalable Servers
  • Security Monitoring
  • Load Balancing
  • Operations Management
  • Network Design
  • Data Centers
  • Container Environments
  • Virtualization Services
  • Incident Response
  • Disaster Recovery
  • Access Management
  • Log Analysis
  • Service Uptime Monitoring

Customer Experience Improvement Consulting

Overview
Provides consulting services to enhance customer experience, primarily in the beauty and hair salon industry.
Competitiveness
Practical proposals aligned with industry needs
Customers
  • Beauty and Hair Salons
  • Retailers
  • Restaurants
  • Mail Order Companies
  • Educational Institutions
  • Local Governments
  • Medical Institutions
  • IT Companies
  • Financial Institutions
  • Freelancers
  • Startups
  • Event Companies
Products
  • Customer Analytics
  • Customer Service Manual Creation
  • Reservation Experience Improvements
  • Customer Satisfaction Surveys
  • Store Operations Improvements
  • Marketing Strategy Proposals
  • Chat Implementation Support
  • Survey Design
  • Review Response Improvements
  • Customer Retention Strategies
  • Training Programs
  • Service Evaluation Metrics
  • Process Mapping
  • Customer Journey Analysis
  • CS Improvement Planning

Education and Training Business

Overview
Provides education and training services to improve IT utilization and customer service skills in the beauty and hair salon industry.
Competitiveness
Industry-specific curriculum directly linked to practical operations
Customers
  • Beauty Vocational Schools
  • Hairdresser Training Schools
  • Corporate Training Managers
  • Mid-Career Hires
  • Customer Service Workshop Participants
  • New Business Owners
  • Freelance Hairdressers
  • Staff Education Committees
  • IT Adoption Support Groups
  • Industry Associations
  • Local Governments
  • Sole Proprietors
Products
  • IT Utilization Training
  • Reservation Management Operation Workshops
  • Customer Service Courses
  • Marketing Fundamentals Training
  • New Service Introduction Seminars
  • Online Courses
  • Industry Trends Seminars
  • Customer Service Etiquette Training
  • System Implementation Support
  • Customer Service Training
  • Data Utilization Workshops
  • Multi-Language Training
  • Communication Training
  • Leadership Training
  • New Employee Training Programs

Competitive Advantage

Strengths

  • Systems development expertise specialized in the beauty and hair salon industry
  • Technology for centralized management of multiple reservation sites
  • Flexible cloud-based service delivery
  • AI-powered reservation optimization features
  • Multi-function integrated platform
  • High usability and customer satisfaction
  • Robust security framework
  • Rapid customer support system
  • Extensive API integration track record
  • Market expansion power through multi-language support
  • Multi-channel sales deployment
  • Flexible customization capabilities
  • High engineer skills and team strength
  • Active technology investments
  • Reliable cloud infrastructure

Competitive Advantages

  • Comprehensive reservation management software specialized for the beauty and hair salon industry
  • Improved customer satisfaction through AI-driven reservation efficiency
  • Domestic top-class multi-reservation site integration technology
  • Flexible cloud services accommodating small to large-scale stores
  • Multi-language support enabling service for inbound foreign customers
  • Smooth integration with other systems via API
  • One-stop provision of abundant features to differentiate from competitors
  • Rapid support system and extensive implementation track record
  • Strengthened niche market development through industry specialization
  • Thorough customer data protection with advanced security
  • Flexible customization to meet specialized needs
  • Enhanced collaboration with industry associations and partner companies
  • Improved market competitiveness through adoption of latest technologies
  • Continuous product improvements reflecting customer feedback
  • Broad customer touchpoints through diverse sales channels

Threats

  • Increase in similar services from competitors
  • Rapid evolution of market needs and technologies
  • Rising cybersecurity risks
  • Impact from customer budget cuts
  • Intensified price competition from new entrants
  • Increased compliance costs due to regulatory changes
  • Competition from overseas service providers
  • IT investment reductions due to economic conditions
  • Rising difficulty in acquiring and retaining technical talent
  • Risk of trust loss from system failures
  • Growing dependency on cloud services
  • Variability in IT literacy among existing customers

Innovations

2023: Implementation of AI Reservation Optimization Feature

Overview
Utilizes AI to enable automatic reservation optimization and effective use of vacant slots.
Impact
Significantly improves customer satisfaction and reservation efficiency

2022: Expansion of Multi-Language Platform

Overview
Strengthened multi-language reservation services for inbound foreign visitors to support market growth.
Impact
Contributes to increased inbound customer numbers

2021: Addition of Multi-Reservation Site Centralized Management Feature

Overview
Standard installation of functionality to centrally manage information from multiple reservation sites.
Impact
Significant improvement in management efficiency and operational cost reduction

2024: Cloud Infrastructure Enhancement and Security Improvements

Overview
Upgraded cloud infrastructure and strengthened security features.
Impact
Enhanced service stability and customer data protection

2020: UI Refresh for Mobile App

Overview
Full renewal of reservation app to improve usability.
Impact
Improved user satisfaction and utilization rate

2023: Expansion of API Integration Services

Overview
Strengthened integration with external systems to enable flexible customization.
Impact
Expanded customer base and enhanced system adaptability

2022: Addition of Automatic Reservation Reminder Sending Feature

Overview
Introduced automatic notification functions for users to reduce cancellation rates.
Impact
Contributes to improved reservation retention rates

2024: Enhanced Data Analytics Functions

Overview
Expanded analytics functions for reservations and customer data to support management decisions.
Impact
Contributes to advanced customer management and sales growth

2021: Launch of Cloud Hosting Service

Overview
Commenced stable service operations in proprietary cloud environment.
Impact
Achieved system reliability and operational efficiency

2023: Development of Customer Points Management System

Overview
Introduced points management functions to support customer loyalty.
Impact
Successfully improved customer retention rates

Sustainability

  • Promotion of paperless operations
  • Reduction of environmental impact through cloud services
  • Encouragement of telework for employees
  • Energy-efficient data centers
  • Promotion of environmentally friendly product development
  • Collaboration with sustainable suppliers
  • Waste reduction and recycling promotion
  • Diversity promotion and respect for inclusivity
  • Participation in environmental events with local communities
  • Implementation of in-house environmental improvement programs
  • Initiation of carbon footprint measurement
  • Promotion of EV adoption for company vehicles