CrowdWorks
Basic Information
- Stock Code
- 3900
- Industry
- Information and Communications
- Category Detail
- Internet Site Operations
- Prefecture
- Tokyo
- Establishment Year
- November 2011
- Listing Year
- December 2014
- Official Website
- https://crowdworks.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
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Overview
CrowdWorks operates Japan's largest crowdsourcing platform, founded in 2011, and holds a high market share in the online talent matching industry.
Current Situation
As of September 2022, CrowdWorks boasts 5.275 million users and 849,000 client companies, maintaining a leading position in the domestic crowdsourcing market. It deploys a platform supporting diverse work styles, adopting both hourly wage and fixed compensation systems. Twelve national ministries and agencies, as well as over 80 local governments and administrative organizations, utilize the service, establishing strong ties with public institutions. Even after the 2022 market reorganization to the Tokyo Stock Exchange Growth Market, it advances growth strategies through business diversification and DX promotion via acquisitions of freelance agent services and online payment subsidiaries. Focusing on sustained innovation and customer base expansion, it captures the growth of the side job and concurrent job market in the 2020s. Actively committed to sustainability, it enhances the integrity and security of its online platform while aiming for market expansion and advanced service sophistication by 2030.
Trivia
Interesting Facts
- Grew to Japan's largest platform the year after its 2012 founding
- Utilized by numerous public institutions including 12 national ministries
- Adopts dual matching methods of hourly wage and fixed compensation
- Deploys women's side job support service 'WomanWorks'
- Introduced 'Pro CrowdWorker Program' evaluation system for freelancers
- Previously invested in U.S. and Indian ventures
- Conducted multiple major IT company and capital alliances
- Acquired multiple DX-related companies in 2022
- Operates online learning community 'Minna no College'
- Corporate number 6010401098453, head office in Shibuya-ku, Tokyo
- Crowdsourcing fee structure varies by compensation
- Awarded Work Style Innovation Prize at Japan Venture Awards in 2015
- Previously provided CtoC knowledge marketplace 'WoWme'
- Contributes to regional revitalization as CrowdWorks Ambassador
- Expanding business through capital and business alliances with diverse companies
Hidden Connections
- Close technical and sales collaboration through capital alliances with multiple major IT companies
- Inseparable relationship with government digital promotion projects
- Synergy with women's activity promotion groups through women's support services
- Focus on investment nurturing through investments in multiple venture companies
- Leading industry trends by forming freelancer communities
- Entry into DX domain through alliances with online payment and RPA companies
- Advancing joint projects with education-related service operators
- Extensive transaction record with wide industries as a talent matching platform
Future Outlook
Growth Drivers
- Rapid expansion of side job and part-time markets
- Increase in online business outsourcing projects due to DX demand
- Expansion of demand in public sector from government's digital reform initiatives
- Diversification and specialization advancement of freelance talent
- Advancement of matching technology using AI
- Increased demand for telework platforms due to work style reform
- Growth of online education and skill-up markets
- Service expansion to new industries and diversification of business areas
- Signs of global expansion and strengthened multilingual support
- Overall market expansion driven by promotion of home-based work
Strategic Goals
- Maintain top domestic market share in crowdsourcing
- Expansion of platforms for public sector
- Improved matching accuracy using AI and big data
- Expansion of career support services for freelancers
- Creation of secure environments supporting diverse work styles
- Strengthened revenue structure through business diversification and DX domain
- Contribution to realizing sustainable work style society
- Support for regional revitalization and decentralized local economies
- Advancement of overseas market development and multilingual support
- New market development through registration and utilization of highly skilled talent
Business Segments
Public and Administrative Platform Support
- Overview
- Support for crowdsourcing introduction to government institutions and local governments, and operation of talent utilization platforms.
- Competitiveness
- Established trust relationships with public institutions and extensive track record of usage
- Customers
-
- Cabinet Office
- Ministry of Economy, Trade and Industry
- Ministry of Foreign Affairs
- Local Governments
- Administrative Organizations
- Educational Institutions
- Public Organizations
- Government Agencies
- Social Welfare Corporations
- Various Associations
- Products
-
- Online Talent Matching Service
- CrowdWorks Platform
- Freelancer Utilization Support Tools
- Business Efficiency Solutions
- DX Promotion Services
- Training and Education Support
- Data Analysis Services
- Local Revitalization Support
- CrowdTech
- Contract Management Services
Corporate Talent Matching Services
- Overview
- Provides specialized talent matching services to companies across diverse industries.
- Competitiveness
- Abundant registered users and provision of diverse work style options
- Customers
-
- SMEs
- Large Corporations
- IT Ventures
- Marketing Companies
- Creative Businesses
- Manufacturing
- Service Industry
- Advertising Agencies
- Staffing Agencies
- Startups
- Products
-
- CrowdWorks Standard Plan
- CrowdTech Agent
- WomanWorks
- Pro CrowdWorker Certification
- Outsourced Work Contract Management
- Skill Matching Tools
- Business Reporting Services
- Online Workshops
- Side Job Support Programs
- HR Management Support
Freelance Agent Services
- Overview
- Services specializing in matching and supporting freelancers' skills with projects.
- Competitiveness
- Abundant high-value projects and specialized career support
- Customers
-
- IT Engineers
- Creators
- Marketers
- Designers
- Writers
- Consultants
- Video Editors
- Translators
- Side Job Seekers
- Professionals
- Products
-
- CrowdTech
- LinksAgent
- Pro CrowdWorker Program
- Skill Certification Program
- Project Introduction Service
- Career Support
- Compensation Guarantee Program
- Welfare Benefits Services
- Community Management
- Education and Training
Business Automation and DX Support Services
- Overview
- Provides various services to promote corporate digital transformation.
- Competitiveness
- Customized response capabilities leveraging cutting-edge technology
- Customers
-
- Corporate Executives
- IT Management Departments
- Business Operators
- Administrative Staff
- Accounting Departments
- Sales Departments
- Marketing Departments
- Manufacturing
- Service Industry
- Administrative Agencies
- Products
-
- RPA Tool Implementation
- DX Consulting
- Business Efficiency Support
- Online Payment Service (Grutto)
- Virtual Office RISA
- Business Outsourcing
- Cloud Collaboration Tools
- Data Analysis Services
- Education Programs
- IT Support Services
Competitive Advantage
Strengths
- Japan's largest crowdsourcing platform
- Abundant registered users and diverse client base
- Strong track record of collaboration with government agencies
- Service system accommodating diverse work styles
- Deployment of specialized professional agent services
- Rich business automation and DX support solutions
- Business diversification through active subsidiary acquisitions
- Continuous improvement of technological services
- High brand recognition
- Focus on security and compliance
- Robust Pro CrowdWorker certification system
- Extensive online education and support services
- High customer satisfaction and repeat clients
- Flexible pricing system
- Stable capital base and fundraising capabilities
Competitive Advantages
- Platform operation with the largest number of domestic users
- Secured reliability through contracts with government and local governments
- Deployment of multiple services addressing diverse needs
- Provision of high-unit-price projects via freelance agents
- Market expansion through active capital and business alliances
- Efficient matching functions using AI technology
- Establishment of cloud worker support and bonus systems
- Construction of secure and safe transaction environments
- Coverage of wide industries and diverse job types
- Customer development through online learning communities
- Business model aligned with work style reform trends
- Flexible response to rapid market changes
- Potential for multilingual and international platform expansion
- Strengthened integration with sustainable social contribution activities
- High engagement leading to brand loyalty
Threats
- Intensifying competition in domestic talent platform market
- Changes in job content due to AI and automation technologies
- Risks from labor law regulations and side job law amendments
- Rise of overseas crowdsourcing services
- Strengthened security regulations such as Personal Information Protection Law
- Labor market instability due to social changes
- Platform troubles leading to user attrition
- Competitors' aggressive capital alliances and acquisitions
- Increased overseas expansion costs due to exchange rate fluctuations
- Network disruptions and system risks
- Challenges in cloud worker evaluation systems
- Corporate outsourcing reductions due to economic downturn
Innovations
2022: Acquisition of DX Promotion Company Using RPA
- Overview
- Acquired Peaceful Morning as a subsidiary to strengthen RPA-based business automation.
- Impact
- Successfully expanded corporate DX services.
2022: Introduction of Online Monthly Fixed Payment Service
- Overview
- Acquired Grutto Co., Ltd. as a subsidiary to enhance payment functions.
- Impact
- Diversified payment services and improved convenience.
2021: Launch of Skill EC Creation Service 'PARK'
- Overview
- Launched personal skill sales service that can be built in 30 seconds.
- Impact
- Expanded market for individual creators.
2021: Subsidiary Acquisition of IT Talent Specialized Introduction Company
- Overview
- Acquired Codeal Co., Ltd. as a subsidiary to strengthen IT specialized talent intermediation.
- Impact
- Increased receipt of high-value-added projects.
2020: Launch of Side Job and Part-Time Talent Matching Service
- Overview
- Launched new service 'CrowdLinks' to enter the side job market.
- Impact
- Accommodates diverse work style needs.
2020: Capital Alliance with Virtual Office 'RISA'
- Overview
- Allied with OPSION Co., Ltd. to strengthen remote work support.
- Impact
- Contributes to improved business efficiency for user companies.
Sustainability
- Platform enhancements supporting work style reform
- Strengthening personal information protection and security measures
- Promoting diversity through active participation of diverse talent
- Supporting the spread of remote work environments
- Local revitalization support through collaboration with public institutions