Opendoor

Basic Information

Stock Code
3926
Industry
Information and Communications
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
April 1997
Listing Year
December 2015
Official Website
https://www.opendoor.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Opendoor is a company in the information and communications industry founded in 1997, providing unique information services centered on the travel comparison metasearch site "Travelko."

Current Situation

Opendoor recorded consolidated net sales of approximately 4.9 billion yen and operating profit of approximately 1.5 billion yen in the fiscal year ended March 2020, establishing a stable revenue base. Its flagship "Travelko" is highly acclaimed in the market as a platform for multifaceted comparisons of domestic and international travel products. Since its listing on the Tokyo Stock Exchange Mothers Market in 2015, it has expanded its business foundation through capital alliances and acquisitions, and implemented a capital alliance with Veltra in December 2020. It is promoting diversification through expansion of multilingual services for overseas markets and business development in traditional crafts. It is advancing service improvements and technology investments with sustainability in mind, and going forward, it will focus on responding to intensifying competition in the online travel market and expanding new services. The capital structure features founder Daisuke Seki owning the majority stake, supporting expectations for stable management. Amid a diverse landscape of related companies and competitors, differentiation through its unique comparison services is key to growth.

Trivia

Interesting Facts

  • Founder Daisuke Seki is the great-grandson of Konosuke Matsushita.
  • One of the first in Japan to launch travel metasearch services.
  • Subsidiary Hotel Skip provides unique hotel reservation services.
  • Also operates specialized sites focused on traditional crafts information dissemination.
  • Capital alliance with Veltra signals entry into experiential travel market.
  • Shareholders primarily composed of individuals and investment funds.
  • Market change to Tokyo Stock Exchange Prime, enhancing listed company credibility.
  • Operates multiple businesses including online advertising beyond travel comparison.
  • During COVID-19, responded to demand downturn by strengthening digital services.
  • Approximately 180 employees, forming a highly specialized team.

Hidden Connections

  • Maintains deep collaborative relationships with major travel industry advertising agencies.
  • Collaborates with local governments and groups in traditional crafts to contribute to regional revitalization.
  • Strengthening partnerships with major overseas travel comparison sites through information alliances.
  • Online travel comparison technology applied to information search in other fields.
  • Representative Daisuke Seki delivers international speeches in the IT field.

Future Outlook

Growth Drivers

  • Expected increase in travel demand from inbound recovery.
  • Expansion of online travel comparison market and technological evolution.
  • Overseas customer base growth through strengthened multilingual support.
  • Development of value-added services via data analysis and AI adoption.
  • Growth potential in new businesses like traditional crafts.
  • Stable growth in promotion and advertising revenue.
  • Corporate customer expansion through B2B service enhancement.
  • Enhanced corporate value through sustainability initiatives.
  • Business area expansion via capital alliances and acquisitions.
  • Improved user experience leading to higher customer satisfaction.

Strategic Goals

  • Achieve annual consolidated net sales exceeding 10 billion yen.
  • Increase overseas sales ratio to over 30%.
  • Elevate AI utilization in travel comparison services.
  • Make digital advertising revenue over 30% of total.
  • Create social value through regional tourism and traditional crafts support.
  • Strengthen expansion into Asian and Western markets with multiple languages.
  • Set and disclose ESG achievement targets.
  • Expand new business proportion to over 20% of total sales.
  • Maintain top-level customer data privacy protection.
  • Achieve industry-leading employee satisfaction.

Business Segments

Online Travel Information Services

Overview
Provides advanced travel information comparison data and marketing services to enterprises.
Competitiveness
Abundant travel data and high-precision search technology
Customers
  • Travel Agencies
  • Airlines
  • Hotel Operators
  • Tourist Bureaus
  • Travel Product Sellers
  • Corporate Clients
  • Advertising Agencies
  • IT Vendors
Products
  • Travel Comparison Data Provision
  • API Integration Services
  • Advertising Placement Platform
  • Marketing Support Tools

Multilingual Overseas Customer Services

Overview
Provides multilingual travel comparison services to overseas customers, supporting inbound tourism to Japan.
Competitiveness
Multilingual operations and understanding of overseas markets
Customers
  • Overseas Travel Companies
  • Inbound Tourism Operators
  • Overseas Corporate Clients
Products
  • Multilingual Travel Comparison Sites
  • Overseas Marketing Support

Traditional Crafts Support Business

Overview
Business specialized in enhancing awareness and expanding distribution channels for Japanese traditional crafts.
Competitiveness
High-specialty information dissemination platform
Customers
  • Craft Manufacturers
  • Regional Promotion Groups
  • Retail Stores
Products
  • Traditional Crafts Introduction Site Operations
  • Sales Promotion Support Services

Advertising and Promotion Services

Overview
Provides effective advertising and promotion services leveraging its own media.
Competitiveness
Advertising expertise specialized in the travel industry
Customers
  • Travel-Related Companies
  • General Companies
  • Service Providers
Products
  • Online Advertising Placement
  • Promotion Planning
  • Content Marketing

Data Analysis and Consulting

Overview
Travel industry-specialized analysis and consulting services utilizing data.
Competitiveness
Abundant data assets in the travel sector
Customers
  • Travel-Related Companies
  • Marketing Companies
  • Local Governments
Products
  • Market Trend Analysis
  • User Data Analysis
  • Strategy Development Support

Competitive Advantage

Strengths

  • Industry-specialized travel comparison platform
  • Overseas expansion strength through multilingual support
  • Stable capital base and management structure
  • Abundant travel information and detailed comparison features
  • Business diversification via related subsidiaries
  • Strong customer base
  • High brand recognition within the industry
  • Improved search usability through latest technology adoption
  • Rapid service improvement capabilities
  • Comprehensive advertising services

Competitive Advantages

  • Japan's largest-scale travel comparison service centered on Travelko
  • Customer expansion via multilingual platforms for overseas
  • Comprehensive cross-comparison across all travel product areas
  • Segmented services responding to customer needs
  • Stable management achieved through revenue diversification
  • Effective marketing support via advanced data analysis
  • Proprietary advertising platform ownership
  • Long-term stable management by founder
  • Business growth through agile capital alliances
  • High-quality service development based on industry expertise

Threats

  • Intense competitive environment in the online travel market
  • Price competition from increasing new entrants
  • Fluctuations in travel demand due to external factors like COVID-19
  • Barriers from legal regulations and cultural differences in overseas markets
  • Risk of lagging in rapid technological changes
  • Diversification and shifts in customer travel spending trends
  • Elimination competition with major platformers
  • Need for cybersecurity risk countermeasures

Innovations

2020: Capital alliance with Veltra

Overview
Invested in and formed capital alliance with experiential travel service provider Veltra.
Impact
Contributes to strengthening experiential travel services and new customer acquisition.

2021: Enhanced multilingual site capabilities

Overview
Revamped multilingual metasearch site for overseas travelers, improving usability.
Impact
Expands overseas user base and boosts overseas sales.

2022: Introduced AI search functions

Overview
Implemented AI-powered optimization for travel plan recommendations and searches.
Impact
Achieves higher user satisfaction and increased usage frequency.

2023: Enhanced traditional crafts introduction platform

Overview
Expanded features and content for GALLERY JAPAN and KOGEI JAPAN.
Impact
Increases awareness of traditional crafts and related business sales.

2024: Developed travel product integration API

Overview
Developed API integrating reservation information from multiple providers for the travel industry.
Impact
Contributes to B2B business expansion and new customer acquisition.

Sustainability

  • Reduced environmental impact through energy-efficient servers
  • Promotion of paperless operations centered on digital media
  • Active information dissemination for regional tourism revitalization
  • Formulation of diversity and inclusion policies
  • Introduction of enhanced customer data protection measures