Pia

Basic Information

Stock Code
4337
Industry
Services
Category Detail
Specialty Stores & Drugstores
Prefecture
Tokyo
Establishment Year
December 1974
Listing Year
January 2002
Official Website
https://corporate.pia.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Neo Japan, Oro, Ishihara Chemical, Sakura Gomu, Kyowa Kogyosho, Denyo, Chino, Sinenen HD, Fujikyu, Nagawa

Overview

Pia, established in 1974, is a leading company in the service industry, developing a diverse range of entertainment businesses centered on ticket sales and event operations.

Current Situation

Pia recorded consolidated sales of approximately 45.3 billion yen and net profit of approximately 1.6 billion yen for the fiscal year ending March 2025, making it the industry leader in entertainment ticket sales. It handles ticketing for numerous large-scale domestic and international sports and music events, and opened Pia Arena MM, a venue with capacity for 10,000 people, in 2020. It is strengthening electronic ticket sales via IT and smartphone apps, with a membership base of about 20 million. It also focuses on sustainability activities and cultural development, hosting long-running events like the Pia Film Festival. Moving forward, it aims for sustainable growth toward 2030 by expanding hospitality services, promoting DX, improving customer experiences, establishing regional branches, and advancing nationwide expansion and collaborations.

Trivia

Interesting Facts

  • First company in Japan to start ticket reservations via phone orders.
  • Pia Arena MM pioneered private single-entity construction of a large arena.
  • Cover illustrations by Masamichi Oikawa certified by Guinness World Records.
  • Ticket sales membership exceeds 20 million, Japan's largest scale.
  • Implements regional contribution activities through Team Smile disaster reconstruction support.
  • Holds diverse publications across genres, contributing to cultural promotion.
  • Continues official ticketing for large international events.
  • Pioneered official online ticket resale in the industry.
  • Provides virtual live platform NeoMe.
  • Pia Corporation started as a student-founded company with a long history.
  • Diversifying services through business alliances with Japan Airlines and CCC.
  • Operates branches and sales offices nationwide by region.
  • Focuses on talent development via Pia Sports Business Program.
  • Promotes customer diversification through family seats.
  • Addresses resale issues through operation of official ticket trade site.

Hidden Connections

  • Strong capital ties with Seven & i Holdings Group, deep collaboration on convenience store sales channels.
  • Established joint venture with Mitsubishi Estate for collaboration in facility operations and real estate development.
  • Strengthening digital platforms through partnerships with KDDI and Yahoo affiliates.
  • Serves as industry core by signing multiple contracts with sports organizations, pro teams, and broadcasters.
  • Long-term promotion of reconstruction support and regional revitalization through Team Smile.
  • Pia Film Festival serves as a gateway for emerging directors in the industry.
  • Multiple major companies listed as shareholders as capital partners.
  • Advancing partnerships with tech companies in online events and virtual live fields.

Future Outlook

Growth Drivers

  • Stable revenue from ticketing contracts for large international events
  • Expansion of electronic tickets and smartphone app usage
  • Increased added-value revenue from hospitality business
  • Expansion of digital content and online streaming services
  • Market expansion through locally rooted facility operations
  • Strengthened cross-marketing through multi-industry partnerships
  • Industry-wide elevation through talent development programs
  • Brand enhancement based on sustainable management
  • New business development responding to diversifying entertainment needs
  • Strategic sales promotion utilizing market data and customer analysis
  • Event business expansion centered on arena operations
  • Business efficiency and customer experience improvement through ICT investments

Strategic Goals

  • Maintain and expand ticket sales membership beyond 30 million
  • Achieve over 90% electronic ticket ratio
  • Secure 40% of total revenue from hall and arena operations
  • Popularize decarbonization management and environmentally considerate event operations
  • Become primary partner for large domestic and international sports and cultural events
  • Improve customer satisfaction through new digital platform introductions
  • Create over 10 collaborative projects annually with diverse industries
  • Strengthen social responsibilities contributing to regional revitalization and cultural promotion
  • Aim for over 500 annual participants in talent development programs
  • Maximize shareholder returns through sustainable corporate value enhancement

Business Segments

Ticketing System Provision

Overview
Provides IT systems and related services for comprehensive ticket sales and management operations.
Competitiveness
Comprehensive services leveraging know-how as Japan's largest ticket seller
Customers
  • Event Organizers
  • Sports Organizations
  • Venue Operators
  • Theater Companies
  • Event Production Companies
  • Local Governments
  • Promoters
  • Broadcasters
Products
  • Ticket Sales Platform Development
  • Electronic Ticket System
  • Sales Data Analysis Service
  • Sales Promotion Promotion
  • Seat Management System
  • Customer Management (CRM) Implementation Support

Event Planning, Production, and Operation Support

Overview
Provides end-to-end support from planning and production to operations for large-scale events.
Competitiveness
Extensive track record and broad industry network
Customers
  • Music Event Organizers
  • Sports Tournament Organizing Committees
  • Cultural Facilities
  • Marketing Companies
  • Advertising Agencies
Products
  • Event Planning
  • Operation Management
  • Marketing Support
  • Venue Setup Production
  • Attendance Promotion Activities

Venue and Theater Operation Support

Overview
Provides comprehensive support services for venue operations.
Competitiveness
Advanced operation techniques from own arena experience
Customers
  • Various Venue Management Organizations
  • Local Governments
  • Private Operators
Products
  • Facility Management Outsourcing
  • Event Planning Support
  • Customer Service Operations
  • Event Operation Staff Training

Digital Marketing Support

Overview
Supports customer attraction and brand value enhancement using digital tools.
Competitiveness
High-precision marketing utilizing ticket sales data
Customers
  • Advertising Agencies
  • Entertainment Companies
  • Sales Promotion Staff
Products
  • Web and SNS Advertising Planning
  • Content Creation and Delivery
  • Consumer Research Analysis
  • Campaign Planning

Talent Development Programs

Overview
Provides talent development school services for the sports and entertainment industries.
Competitiveness
Practical training curriculum leveraging industry collaborations
Customers
  • Sports Organizations
  • Entertainment-Related Companies
  • Students and Young Professionals
Products
  • Pia Sports Business Program
  • Industry Training Services
  • Matching Support

CSR and Regional Revitalization Support

Overview
Implements regional revitalization and CSR initiatives through cultural projects.
Competitiveness
Collaboration with general incorporated association Team Smile
Customers
  • Local Governments
  • Regional Organizations
  • Non-Profit Organizations
Products
  • Event Planning
  • Reconstruction Support Programs
  • Regional Revitalization Consulting

Competitive Advantage

Strengths

  • Japan's largest ticket sales network
  • Diversified entertainment business portfolio
  • Strong membership base and brand power
  • Self-operated large halls and arenas
  • Promotion of electronic tickets through IT utilization
  • Extensive track record in large-scale events
  • Broad customer data and sales expertise
  • Robust consolidated financial base
  • Nationwide business presence with multiple bases

Competitive Advantages

  • Customer attraction power from Japan's largest ticket sales scale
  • Comprehensive planning and operation capabilities across diverse entertainment fields
  • Advanced electronic ticket technology with smartphone integration
  • Operational revenue from own large arenas
  • Strong ties with sports and cultural events
  • Stable customer base from long-standing brand trust
  • Marketing strength leveraging ticket sales know-how
  • Broad regional expansion and collaborations with local governments
  • Industry contributions through talent development and CSR activities

Threats

  • Event cancellations due to infectious disease risks like COVID-19
  • Impact of strengthened regulations on ticket resale markets
  • Expansion of electronic ticket services by competitors
  • Revenue decline from postponements or reductions in large events
  • Increased investment burden for digital technology advancements
  • Sales channel restrictions from legal regulations
  • Market contraction risk from changing consumer preferences
  • Demand fluctuations from regional economic disparities
  • Event hosting risks from natural disasters

Innovations

2024: Secured Ticketing Operations for Osaka-Kansai Expo

Overview
Began providing ticketing system for the 2025 large-scale international exposition.
Impact
Contributes to revenue diversification and brand strengthening

2023: Launched Rakugo Video Streaming Service

Overview
Started video subscription service for rakugo to revitalize traditional culture.
Impact
Expands new customer segments and secures digital revenue sources

2020: Opened Pia Arena MM

Overview
Opened a music-dedicated arena with capacity for up to 10,000 in Yokohama Minato Mirai.
Impact
Strengthens self-operated revenue base and market expansion

2022: Released Virtual Live Platform 'NeoMe'

Overview
Began providing new entertainment experiences via smartphone apps.
Impact
Promotes usage among younger demographics and opens new markets

2021: Promoted Online Ticket Sales

Overview
Improved smartphone app functions to increase electronic ticket usage rate.
Impact
Enhanced convenience boosts customer satisfaction

2024: Business Alliance with Japan Airlines

Overview
Collaborating with JAL to integrate event tourism and ticket sales services.
Impact
Expands customer base and strengthens tourism partnerships

2024: Business Alliance with Culture Convenience Club (C.C.C.)

Overview
Enhancing customer experience through point integrations and joint marketing.
Impact
Expands membership and strengthens sales promotion

2023: Established Engineering Division in Sapporo

Overview
New software development base in Sapporo to strengthen development structure.
Impact
Accelerates development and enhances technological capabilities

2022: Established Joint Venture with Mitsubishi Estate

Overview
Accelerating new businesses through MEC Pia Creative Co., Ltd.
Impact
Diversifies business and solidifies capital base

2021: Launched Sports Business Talent Development Program

Overview
Opened training course to develop talent with practical knowledge demanded by the industry.
Impact
Contributes to elevating talent across the industry

Sustainability

  • Contributions to regional community revitalization
  • Promotion of environmentally considerate event operations
  • Ongoing support for cultural and artistic promotion
  • Thorough sustainable management and information disclosure
  • Disaster reconstruction support as CSR activities
  • Paper resource reduction through eco-tickets
  • Diversity promotion and work-style reforms for employees
  • Business efficiency and CO2 reduction through digitalization
  • Expansion of locally rooted services
  • Thorough corporate ethics fulfilling social responsibilities
  • Fair transactions and compliance promotion
  • Provision of safe and comfortable event environments