IID

Basic Information

Stock Code
6038
Industry
Services
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
April 2000
Listing Year
March 2015
Official Website
https://www.iid.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

IID is an IT and information media company founded in 2000 and based in Nakano-ku, Tokyo. It specializes in operating specialized news sites and marketing research, holding a significant presence in Japan's digital information services sector.

Current Situation

IID's latest financial data shows consolidated sales of approximately ¥4.4 billion and operating profit of approximately ¥87 million. The company operates IT-related news and specialized information sites, as well as marketing research services. Its core news media covers automobiles, IT, anime, games, and more, attracting diverse users. It is strengthening content marketing and media commerce using digital technology, offering superior services through its proprietary media platform system. In recent years, it has expanded into various fields through subsidiaries and acquisitions, while establishing funding and business collaboration foundations via capital and business alliances. It promotes sustainability and regional contributions, setting strategic goals for 2030 focused on expanding digital media and creating new businesses through AI and data analysis. It aims for growth by adapting to changing market environments and integrating diverse media with research expertise.

Trivia

Interesting Facts

  • IID holds diverse specialized media in automobiles, IT, anime, games, and more.
  • One of the few IT companies publishing multiple famous puzzle magazines.
  • Strengthens EC system provision and mail-order support through subsidiaries.
  • Growth company that listed on Tokyo Stock Exchange Mothers just 15 years after founding in 2000.
  • Capital alliance partners include Hakuhodo DY Media Partners and Miknai.
  • Operates AI development and accelerator programs for the automotive industry.
  • Plans and operates education-related events both online and offline.
  • Entered capital and business alliance with movie information site Cinematoday.
  • Deploys print services using Sharp multifunction copiers.
  • Holds numerous industry-specialized sites, pioneering digital marketing.

Hidden Connections

  • Hakuhodo DY Media Partners has invested capital and promotes media ad collaboration.
  • Miknai has invested, strengthening mutual collaboration in education and employment fields.
  • Raised funds from Dentsu Digital-related investment fund to strengthen digital advertising.
  • Expanded into music entertainment business via capital and business alliance with Sony Music Entertainment.
  • Jointly operates game media business with Riot Games LLC.
  • Focuses on startup nurturing through automotive-related accelerator program.
  • Expanded anime-related media domain by acquiring publishing business from Gakken Plus.
  • Deploys regional revitalization media and promotes information dissemination in collaboration with local governments.

Future Outlook

Growth Drivers

  • Increasing digital content consumption and demand for specialized media.
  • Sophistication of marketing research through AI and big data utilization.
  • Growth in media commerce business accompanying EC market expansion.
  • Expansion of related services due to rising information needs in education and childcare.
  • Increasing demand for digital services in automotive and mobility fields.
  • Expansion in digital marketing areas through ad technology evolution.
  • New market development through regional revitalization and local media support.
  • Increasing corporate demand for sustainability responses amid rising awareness.
  • Further proliferation of online events and video streaming services.
  • Business expansion through capital alliances and collaborations with diverse industries.
  • Introduction of interactive content to enhance customer experience.
  • Growth in expert matching and online consultation markets.

Strategic Goals

  • Aim to become one of Japan's top 3 specialized information companies in digital media.
  • Establish sustainable growth with sales of ¥10 billion and operating profit margin over 10%.
  • Diversify new business models utilizing AI and data analysis technology.
  • Expand EC and media commerce sales to over 30% of total.
  • Provide high-quality information services and support in education and childcare fields.
  • Increase annual collaborating local governments in regional revitalization to over 20.
  • Strengthen sustainability strategy to achieve environmentally considerate business operations.
  • Deepen corporate culture through diversity promotion and workstyle reforms.
  • Aggressively pursue collaborations and alliances with overseas digital media companies.
  • Enhance user-participatory platforms to improve customer loyalty.

Business Segments

Marketing Research

Overview
Provides marketing and market research services to companies, supporting decision-making.
Competitiveness
Achieves high-precision analysis through the fusion of extensive expertise and digital technology
Customers
  • Advertising Agencies
  • Manufacturing
  • Services
  • IT Companies
  • Food and Beverage
  • Retail
  • Government Agencies
  • Educational Institutions
Products
  • Online Surveys
  • Interview Surveys
  • Market Trend Analysis
  • Customer Satisfaction Surveys
  • UX Surveys
  • Competitive Analysis
  • Questionnaire Design
  • Data Analysis

Media Commerce and EC Support

Overview
Supports sales growth for EC businesses through system provision and marketing assistance.
Competitiveness
Effective sales support via diverse EC know-how and proprietary systems
Customers
  • Mail-Order Businesses
  • Retail
  • Publishing
  • EC Site Operators
  • Brand Owners
Products
  • EC Site Construction and Operation Support
  • Ad Delivery Optimization
  • Content Marketing
  • Affiliate Program Management
  • Data Analysis
  • System Development

Media Platform Operations

Overview
Operates diverse information sites and monetizes through advertising.
Competitiveness
Holds a large number of diverse content specialized in specific fields
Customers
  • Advertisers
  • Content Holders
  • General Consumers
Products
  • News Site Operations
  • Ad Delivery Systems
  • Content Production
  • User Matching
  • Subscription Services

Automotive and Mobility-Related Business

Overview
Provides automotive industry media and mobility services to revitalize the sector.
Competitiveness
Comprehensive media and service deployment leveraging specialized automotive knowledge
Customers
  • Automakers
  • Auto Parts Manufacturers
  • Accelerator Program Participants
  • Auto Repair Shops
Products
  • Automotive News Sites
  • Mobility AI Engine
  • Accident and Safety Services
  • Event Operations
  • Community Operations

Education Information Services

Overview
Provides information and matching for education professionals and parents.
Competitiveness
Close collaboration with users enabled by enriched online consultations
Customers
  • Educational Institutions
  • Parents
  • Cram Schools
  • Childcare Support Groups
Products
  • Education and Exam Information Sites
  • Online Consultations for Parents
  • Career Advancement Event Planning and Operations

Content Marketing Platform

Overview
Content marketing business supporting corporate brand value enhancement.
Competitiveness
Integrated marketing services in collaboration with diverse specialized media
Customers
  • Corporate Marketers
  • Advertising Agencies
  • Digital Media Operators
Products
  • Brand Ad Planning
  • Content Production
  • Marketing Support Tools
  • Analysis Reports

Publication Issuance and Licensing

Overview
Conducts publishing and brand license management, supported by highly specialized fan bases.
Competitiveness
Brand trust from long track record and multi-genre expansion
Customers
  • Bookstores
  • Magazine Retailers
  • Corporate Clients
  • Fan Communities
Products
  • Anime Magazines
  • Puzzle Magazines
  • Specialized Books
  • License Management

Software Development and System Provision

Overview
Provides total support from planning to development and operation of web and EC systems.
Competitiveness
High technical capabilities backed by diverse media operations
Customers
  • EC Businesses
  • News Media
  • Advertising Agencies
Products
  • CMS Development
  • ASP Services
  • EC System Development
  • Analysis Platforms

Marketing and Ad Delivery

Overview
Provides optimal ad delivery and effectiveness measurement driven by data.
Competitiveness
High-precision delivery utilizing accumulated user data
Customers
  • Advertisers
  • Media Companies
Products
  • Digital Ad Operations
  • Targeting Ads
  • Content Ads

Online Community Operations

Overview
Plans and operates online communities specialized in specific fields.
Competitiveness
Ability to build active user-participatory communities
Customers
  • General Users
  • Fan Communities
Products
  • Automotive Enthusiast Communities
  • Game Fan Sites

Event Planning and Operations

Overview
Handles event planning and operations both online and offline.
Competitiveness
Effective event execution through industry networks and planning expertise
Customers
  • Corporations
  • Industry Associations
  • Local Governments
Products
  • Career Consultation Fairs
  • Industry Trade Shows
  • Online Seminars

Talent Referral and Matching Services

Overview
Provides matching platform connecting experts and clients.
Competitiveness
High-demand services through industry-specialized matching
Customers
  • Experts
  • Corporations
  • Individual Users
Products
  • Expert Matching
  • Career Support Services

Competitive Advantage

Strengths

  • Operational strength in diverse specialized information sites
  • Marketing research expertise
  • Strong subsidiary and capital-business alliance structure
  • Abundant industry knowledge and networks
  • Advanced utilization of digital media technology
  • Diversified media portfolio
  • Strong customer base and trust
  • Flexible service deployment capabilities
  • Regional embedded business base expansion
  • Steady advances into new areas like beauty and education
  • Business expansion support through capital and investments
  • Diverse ad delivery and monetization methods
  • Data-driven management analysis capabilities
  • New service creation such as expert matching
  • Strengths deployed in niche areas

Competitive Advantages

  • Integrates and operates specialized media across multiple genres, possessing user bases unique to competitors
  • Powerful synergy between marketing research and media operations
  • Establishes stable revenue base through proprietary ASP and EC services
  • Stable funding procurement and business collaboration via capital alliances
  • Optimization and rapid deployment of content delivery using IT technology
  • Advanced content production possible through collaboration with diverse expert networks
  • Customer acquisition power from abundant track record and trust in target industries
  • Brand value enhancement through corporate stance emphasizing regional revitalization and social contributions
  • Flexibility in service deployment fusing online and offline
  • Aggressive investments in emerging fields and rapid response to growth markets
  • Expansion and efficient operations across diverse business areas via subsidiaries
  • Improved marketing precision through AI and data analysis introduction
  • Accumulated proprietary know-how specialized in content marketing
  • High reach acquisition utilizing diverse delivery channels
  • Ability to form interactive user-participatory communities

Threats

  • Revenue pressure from declining digital ad spending
  • Intensified competition from competitors entering the same fields
  • Rapid changes in media consumer information contact styles
  • Strengthened regulations on net ads and privacy issues
  • Decline in competitiveness due to delays in adapting to new technologies
  • Ad investment reductions due to economic uncertainty
  • Contracting mass media market trends
  • Market share dispersion from overseas media entry
  • Talent shortages from difficulties in employee acquisition and retention
  • Increasing legal regulation and compliance risks
  • Business stagnation from natural disasters and pandemics
  • IT security risks and customer data leakage risks

Innovations

2024: Launch of Resemom Consultation Online

Overview
Launched a paid consultation service matching parents and experts online.
Impact
Successfully built new revenue models and expanded customer base.

2024: Launch of FISTBUMP News Media

Overview
Launched a game news site in collaboration with Riot Games Japan.
Impact
Contributed to acquiring young users and expanding market areas.

2023: Capital and Business Alliance with Cinematoday

Overview
Collaborated with movie media to strengthen digital content.
Impact
Achieved share expansion and revenue growth in entertainment sector.

2023: Strengthening AI-Utilizing Mobility Services

Overview
Advanced vehicle collision testing and AI engine development in collaboration with subsidiary.
Impact
Contributed to technological innovation and new business creation.

2022: Strengthening EC Software Provision

Overview
Made SAVAWAY, provider of TEMPOSTAR, a subsidiary to bolster systems.
Impact
Improved customer satisfaction and increased sales in EC field.

2021: Launch of Entertainment Print Service

Overview
Began providing content printing via Sharp multifunction copiers at convenience stores.
Impact
Successfully improved convenience and created new customer touchpoints.

2020: Major Acquisition of Anime-Related Business

Overview
Acquired major anime-related businesses including Animedia from Gakken Plus.
Impact
Strengthened media presence in anime field.

2020: Business Alliance with enpay

Overview
Expanded into new businesses utilizing Fintech x SaaS platform.
Impact
Successfully acquired new customers and diversified revenue models.

Sustainability

  • Promoting regional revitalization support and local media development
  • Strengthening education and childcare support via online consultation services
  • Promoting public information dissemination through digital media
  • Office operations and business continuity mindful of reducing environmental impact
  • Active participation in social contribution activities and disaster support
  • Talent development respecting diversity and inclusion