Seraku

Basic Information

Stock Code
6199
Industry
Services
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
December 1987
Listing Year
July 2016
Official Website
https://www.seraku.co.jp/
TSE Information
TSE Information
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Overview

Seraku is an IT solutions company founded in 1987 with headquarters in Tokyo, centering on system integration and digital transformation while also expanding into the agricultural IoT sector.

Current Situation

Seraku achieved consolidated sales of approximately 13.8 billion yen and operating profit of 1.1 billion yen in the fiscal year ended August 2020, maintaining a stable revenue base. Its core system integration (SI) business handles cloud and network design, while the digital transformation (DX) business focuses on growth areas such as agricultural IT and IoT. The company advances service development incorporating AI and big data analysis technologies, demonstrating technological strength and uniqueness, such as its agricultural IoT platform 'Midori Cloud' winning a Good Design Award. It is proactive in sustainability and social contributions, including support for regional agriculture. Looking ahead, it aims to expand IoT solutions, RPA, digital marketing, and more, investing in expanding local agricultural IT research institutes and developing new technologies to drive growth. Leveraging multiple domestic bases and overseas subsidiaries, it promotes service deployment and customer base expansion across a broad market.

Trivia

Interesting Facts

  • Strong in IT outsourcing since establishment.
  • Domestic top-class track record in agricultural IoT.
  • Dispatches and manages quality of IT talent trained in-house.
  • Presented smart washbasin at domestic and international trade shows.
  • Has Good Design Award history.
  • Experience upgrading from Tokyo Stock Exchange Mothers to Section 1.
  • Established agricultural IT research institutes in multiple local areas.
  • Holds Microsoft and Cisco Gold Partner qualifications.
  • Expands into diverse IT fields with high customer satisfaction.
  • Advancing international expansion with overseas subsidiaries.
  • Drives growth with dual wheels of automation (RPA) and AI technology.
  • Abundant track record in infrastructure construction across industries.
  • Launched multiple IT business divisions since 2010.
  • Engaged in IT education-related business.
  • Enhances shareholder value through treasury share cancellations.

Hidden Connections

  • Expanding into Asian markets through subsidiary in China's Liaoning Province.
  • Holds Microsoft Azure certified products, strong in cloud integration.
  • Close collaboration with regional agricultural promotion in agricultural IoT.
  • Realizes diverse technology collaborations through multiple IT partnerships.
  • Built integrated talent supply system from in-house training to dispatch.
  • Secures stable stock liquidity on Tokyo Stock Exchange Standard market via market change.
  • Has awards for job creation within and outside IT industry.
  • Currently rolling out new services in agriculture using proprietary IoT platform.

Future Outlook

Growth Drivers

  • Increasing demand from expansion of agricultural IoT market
  • Demand for IT infrastructure development from corporate DX promotion
  • Business efficiency from rising AI and RPA adoption
  • Strengthening regional IT services for local revitalization
  • Increased development demand from cloud service proliferation
  • Rising IT investments for strengthened security measures
  • Growth in digital marketing market
  • Expanding interest in sustainable technology development and social contributions
  • Increasing projects from accelerated digitalization across industries
  • Expansion of high-value-added services through talent development

Strategic Goals

  • IoT deployment in major agricultural regions nationwide
  • Breakthrough sales of 20 billion yen and strengthened revenue base
  • Expanded deployment of DX solutions across multiple industries
  • Strengthened talent development and dispatch systems domestically and internationally
  • Active contributions to Sustainable Development Goals (SDGs)
  • Establishing market superiority through new technology development
  • Integrated promotion of cloud, AI, and IoT services
  • Strengthened collaboration with regional communities and co-creation model building
  • Ongoing acquisition and renewal of ISO and security certifications
  • Enhanced shareholder returns and maximization of corporate value

Business Segments

IT Infrastructure Design & Construction

Overview
Provides IT infrastructure design and operation support to diverse industries.
Competitiveness
High technical capabilities across multiple industries
Customers
  • Manufacturing
  • Finance
  • Public institutions
  • Retail
  • Education
  • Healthcare
  • Telecommunications
  • Services
  • Logistics
  • Construction
Products
  • Cloud integration
  • Network design
  • Server construction
  • IT infrastructure operation support

System Development & Operation

Overview
Provides system development and operation support across a wide range of industries.
Competitiveness
High-quality development and operation systems
Customers
  • Financial institutions
  • Manufacturing companies
  • Local governments
  • Distribution
  • Healthcare
  • Education
Products
  • Web application development
  • Mobile app development
  • Quality assurance & testing
  • Project management support

Agricultural IT & IoT Solutions

Overview
IT services promoting smart agriculture in regions.
Competitiveness
Agriculture-specialized IoT technology and consulting expertise
Customers
  • Local governments
  • Agricultural corporations
  • Farmer groups
Products
  • Midori Cloud
  • Agricultural AI consulting
  • IoT gateway equipment

Data Science & RPA

Overview
Implements business efficiency improvements and digital transformation support.
Competitiveness
Advanced automation services through technology integration
Customers
  • Large corporations
  • Government agencies
  • Mid-sized companies
Products
  • AI implementation support
  • Data analysis platform construction
  • RPA system operation

Digital Marketing & Salesforce Support

Overview
Supports DX in sales and marketing.
Competitiveness
Salesforce-certified specialized knowledge
Customers
  • IT companies
  • Retail
  • Manufacturing
  • Services
Products
  • Salesforce implementation support
  • Pardot utilization support
  • Web promotion initiatives
  • Access analysis

Competitive Advantage

Strengths

  • Securing high-quality IT talent through in-house training
  • Pioneering technology and track record in agricultural IoT
  • Service structure capable of addressing diverse IT areas
  • Regional responsiveness with multiple local bases
  • Certified partner of Microsoft and Cisco
  • Abundant cloud and IoT technical know-how
  • Long industry experience and customer network
  • Organizational project management capabilities
  • IT solutions tailored to diverse industries
  • Proactive investment in new technologies
  • Stable management backed by strong financial base
  • Market expansion through international subsidiaries
  • High operation consulting capabilities
  • Digital marketing integrated service capabilities
  • Brand strength from multiple awards in agriculture

Competitive Advantages

  • First-mover advantage in agricultural IoT platform market
  • Strong in-house development and training system for talent
  • Broad response to customer needs through service diversification
  • Regional closeness strategy via local agricultural research institutes
  • High evaluation as certified partner in cloud and IoT technologies
  • Advanced solutions fusing agricultural AI and RPA
  • Reliable project management based on abundant track record
  • Risk diversification through IT solutions across multiple industries
  • Management policy balancing technological innovation and sustainability
  • Customer value creation leveraging advanced data analysis
  • Smooth international expansion utilizing overseas subsidiaries
  • Quality and security management via ISO27001 and ISO9001 certifications
  • Market superiority in supporting introduction of advanced tools like Salesforce
  • Social trust gained through regional contributions
  • Shareholder returns via ongoing treasury share cancellations

Threats

  • Burden of responding to rapid technological changes in IT market
  • Intensifying competition with major IT companies
  • Increased competition from new entrants in agricultural IoT market
  • Business risks from social impacts like COVID-19
  • Rising costs for talent acquisition and training
  • Sophistication of information security risks
  • Operational constraints from regulatory strengthening
  • Impact of economic fluctuations on IT investments
  • Challenges in cultural and legal aspects of overseas expansion
  • Variability in customers' digitalization pace
  • Fluctuations in IoT demand due to changes in government agricultural policies
  • Expansion of competing cloud services

Innovations

2023: Expansion of agricultural IoT platform 'Midori Cloud'

Overview
Enhanced field monitoring functions and advanced crop management using AI analysis.
Impact
Contributes to improved yields and cost reductions for customers

2022: Expansion of AI and data science business

Overview
Strengthened AI implementation support and data analysis platform construction services, deepening integration with RPA.
Impact
Contributes to business efficiency and performance improvements

2024: Development of next-generation IoT gateway

Overview
New device certified by Microsoft Azure enables real-time data collection.
Impact
Contributes to improved convenience at agricultural sites

2021: Expansion of Salesforce solutions

Overview
Enriched Pardot implementation support and training services to promote customer retention.
Impact
Contributes to customer satisfaction and sales growth

2023: Commercialization of smart washbasin

Overview
Practical implementation and market launch of Android-embedded information terminal 'Smart Washbasin'.
Impact
Establishes expansion base for smart home-related business

Sustainability

  • Supporting environmental load reduction through agricultural IoT
  • Active contributions to regional agricultural revitalization
  • Strengthened customer data protection via ISO27001 information security certification
  • Continuous quality management improvements through ISO9001 certification
  • Talent development programs promoting diversity and inclusion
  • Paperless promotion and energy-saving office operations
  • Participation in regional disaster support volunteering
  • Improved labor environment for higher employee satisfaction
  • CO2 emissions reduction through green IT promotion
  • Development of sustainable IoT technologies
  • Support for IT talent creation through education programs
  • Development and provision of environmentally considerate products