Freesia Macross

Basic Information

Stock Code
6343
Industry
Machinery
Category Detail
Real Estate & Housing
Prefecture
Tokyo
Establishment Year
October 1947
Listing Year
July 1963
Official Website
http://www.freesiamacross-extruder.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Tama Home, Giken HD, YTL Corporation Berhad, Sumitomo Forestry, Sekisui House, Open House Group, Iida Group Holdings, Keiaistar Real Estate, Sekisui Chemical, INEST, Fuji Housing, Nac, Genex

Overview

Freesia Macross is a machinery manufacturing company established in 1947, mainly focusing on plastic extruders and civil engineering testing machines, while also developing housing-related and distribution service businesses.

Current Situation

Freesia Macross recorded consolidated sales of approximately 7.7 billion yen in 2019, with 471 consolidated employees, maintaining steady business operations. Its core manufacturing and supply business is supported by plastic extruders and civil engineering testing machines as mainstays, and it is also engaged in housing-related businesses such as general contracting for high-end Swedish log houses. Manufacturing and sales of financial ATM enclosures are handled through subsidiaries, promoting business diversification. In 2013, it faced scandals including violations of the Public Offices Election Act, and received an administrative monetary penalty payment order in 2020, but has since focused on business improvements. It emphasizes production efficiency improvements through rationalization and standardization, featuring utilization of overseas in-house lumber factories and sales of Swedish furniture. The company is also committed to sustainability and regional contributions, aiming for steady growth in the medium to long term. Moving forward, it plans to strengthen its revenue base by advancing manufacturing technologies and expanding distribution services.

Trivia

Interesting Facts

  • Founded in 1947, a long-established machinery manufacturer with over 70 years of history
  • One of the few Japanese companies with its own lumber factory in Sweden
  • Overcame 8.7 billion yen in accumulated losses through management renewal in 1991
  • History of former executives being indicted for Public Offices Election Act violation
  • Unique diversification into housing construction and ATM enclosures
  • Practices thorough standardization and synchronization 'rationing' concept
  • Swedish log houses are popular in winter due to high insulation
  • Over 12 subsidiaries, multi-segment management across the group
  • Set sales of Swedish furniture with high-end log houses
  • Received administrative monetary penalty payment order from the Financial Services Agency for securities report
  • Shifted business from overseas real estate investment to machinery manufacturing
  • Owns large-scale manufacturing plant in Saitama Prefecture
  • Gains trust from financial institutions with durable ATM enclosures
  • Focuses on import and sales of Swedish furniture
  • Succeeded in rationalization, clearing accumulated losses in 2006

Hidden Connections

  • Housing business utilizing Swedish forestry resources is supported by strong partnerships with local companies
  • Maintains extensive network with IT-related companies through home PC parts distribution
  • ATM enclosure manufacturing is seeing increased demand riding the wave of financial institutions' security enhancements
  • Overseas real estate investment business was completely discontinued through management renewal, achieving return to core operations
  • Rationalization business philosophy 'rationing' is deeply rooted as a unique production management philosophy within the company
  • Advancing compliance enhancements while facing social impact from related employee voting irregularities
  • Established unique high-end positioning through combination of Swedish furniture and housing business
  • Saitama factory specializes mainly in plastic-related manufacturing and serves as a technology development base

Future Outlook

Growth Drivers

  • Increasing demand for energy-saving and environmentally friendly products
  • Expansion of log house market due to premiumization trend in housing demand
  • Steady continuation of demand for ATMs and other financial equipment
  • Expanding needs for manufacturing line automation
  • Provision of total solutions for housing-related services
  • Expansion of sales channels for in-house lumber products overseas
  • Diversification and strengthening of IT-related product distribution
  • Promotion of development for environmentally regulated products
  • Deepening of regionally focused services
  • Improved cost competitiveness through rationalization
  • Increased repeat rate through enhanced customer satisfaction
  • Strengthened synergies through group collaboration

Strategic Goals

  • Achieve complete automation and digitalization of manufacturing processes
  • Raise sales ratio of environmentally friendly products to 70%
  • Expand log house business share domestically and internationally
  • Surpass 10 billion yen in group-wide sales
  • Obtain international standard certification for sustainable resource management
  • Raise product recycling rate to over 50%
  • Market expansion through new product line launches
  • Strengthen collaboration with local communities and improve social evaluation
  • Enhance and implement cybersecurity technology
  • Establish workplace environment considerate of health and safety

Business Segments

Industrial Machinery Manufacturing

Overview
Develops design, manufacturing, and sales of industrial machinery centered on plastic extruders and civil engineering testing machines.
Competitiveness
High-efficiency manufacturing through standardization and production synchronization.
Customers
  • Plastic processors
  • Civil engineering and construction companies
  • Building materials suppliers
  • Testing institutions
  • Public research institutions
  • Manufacturers
  • Automotive parts manufacturers
  • Electronics manufacturers
  • Export companies
  • Major trading companies
Products
  • Complete plastic extruder sets
  • Civil engineering testing equipment
  • Pelletizing units
  • Manufacturing line integration equipment
  • Testing measurement instruments
  • Enclosure manufacturing
  • Automation line machinery
  • Control equipment
  • Maintenance services
  • OEM products

Housing Construction and Sales

Overview
Handles everything from planning to construction and furniture sales for high-end Swedish log houses.
Competitiveness
Stable supply from in-house lumber factories and forest resources.
Customers
  • General consumers
  • Carpentry shops
  • Real estate companies
  • Housing exhibition halls
  • Design offices
  • Local governments
  • Construction consultants
Products
  • Swedish log houses
  • Housing design and construction
  • Swedish furniture
  • Housing maintenance
  • Environmentally friendly housing
  • Earthquake retrofitting
  • Housing building materials

ATM Enclosure Manufacturing

Overview
Designs, manufactures, and sells robust enclosure products such as ATM enclosures for the financial industry.
Competitiveness
Enclosure design technology that is robust and easy to maintain.
Customers
  • Banks
  • Financial institutions
  • ATM manufacturers
  • Security service companies
Products
  • ATM enclosures
  • Security cases
  • Impact-resistant structure enclosures
  • Installation monitoring equipment

PC Parts Distribution

Overview
Imports and sells PC-related products, providing a diverse range tailored to customer needs.
Competitiveness
Diverse product sourcing through secured import channels.
Customers
  • PC retailers
  • EC shops
  • IT companies
  • Educational institutions
Products
  • PC parts
  • Accessories
  • Peripherals
  • Imported brand products

Housing Building Materials Distribution

Overview
Procures and sells high-quality housing building materials, focusing on stable supply.
Competitiveness
Regionally focused supply and diverse building materials lineup.
Customers
  • Construction companies
  • Renovation contractors
  • Design offices
  • DIY shops
Products
  • Lumber
  • Insulation materials
  • Architectural hardware
  • Environmentally friendly materials

Environmental and Civil Engineering Testing Services

Overview
Provides civil engineering testing equipment and related services to support quality control.
Competitiveness
Integrated provision through fusion of machinery manufacturing and testing technology.
Customers
  • Construction companies
  • Local governments
  • Environmental survey companies
  • Universities and research institutions
Products
  • Soil strength testing
  • Asphalt testing
  • Environmental monitoring equipment
  • Testing measurement support

Housing Maintenance and Repairs

Overview
Primarily provides maintenance and repairs for custom-built homes.
Competitiveness
Technical support specific to Swedish housing and high-quality response.
Customers
  • Homeowners
  • Management companies
  • Local governments
  • Construction companies
Products
  • Home inspections
  • Repair services
  • Seismic reinforcement
  • Interior renovations

Overseas Forest Resource Management

Overview
Implements sustainable management and supply of Swedish forest resources.
Competitiveness
Integrated operation of owned forests and lumber factories.
Customers
  • Lumber companies
  • Forest management contractors
  • Furniture manufacturers
Products
  • Lumber logs
  • Forest management services
  • Resource supply contracts

Manufacturing Equipment Maintenance Services

Overview
Provides maintenance and repair services for industrial machinery such as extruders.
Competitiveness
Prompt and accurate response by specialized technicians.
Customers
  • Industrial machinery users
  • Manufacturing plants
  • Equipment management companies
Products
  • Periodic inspections
  • Repair services
  • Upgrade support
  • Operation training

Logistics and Warehouse Services

Overview
Serves as a logistics hub for group products, handling inventory management and distribution support.
Competitiveness
Timely delivery and accurate inventory management system.
Customers
  • Distributors
  • Sales companies
  • Manufacturing subsidiaries
Products
  • Product storage
  • Transportation arrangements
  • Inventory management
  • Shipping agency

Environmentally Friendly Product Development

Overview
Promotes research, development, and commercialization of environmentally considerate products and technologies.
Competitiveness
Accumulated advanced technologies in sustainable machinery development.
Customers
  • Manufacturing industry
  • Construction industry
  • Local governments
  • Research institutions
Products
  • Energy-saving machinery
  • Low-emission materials
  • Recycling technology
  • Environmental performance testing

Electronic Board Manufacturing Support

Overview
Provides support for electronic circuit board manufacturing and related services.
Competitiveness
Technology specialized in precise board manufacturing support.
Customers
  • Electronics manufacturers
  • Parts assemblers
  • Testing labs
Products
  • Printed circuit board design
  • Manufacturing equipment sales
  • Quality inspection
  • Technical consulting

Competitive Advantage

Strengths

  • Long track record in machinery manufacturing
  • Diversified business portfolio
  • Ownership of overseas in-house lumber factories
  • Production system based on standardization and rationalization
  • High-quality plastic extrusion technology
  • Expertise specialized in housing construction
  • ATM enclosure design with superior durability
  • Stable major shareholder structure
  • Strengthened collaboration with consolidated subsidiaries
  • Deployment across diverse sales channels
  • Solid financial foundation
  • Regionally focused business development

Competitive Advantages

  • Specialized technology and standardization initiatives in core machinery manufacturing
  • Housing business leveraging in-house forests and lumber factories
  • Diverse product sourcing capabilities in distribution services
  • Integrated group management from manufacturing to sales
  • Robustness and reliability in the ATM enclosure market
  • Comprehensive service provision including housing maintenance
  • Differentiation through collaboration with Swedish furniture
  • Competitive pricing enabled by rationalization
  • Stable customer base in domestic and international markets
  • Efficient manufacturing management through IT integration

Threats

  • Fluctuations in raw material prices for building materials and machinery markets
  • Corporate image risks from Public Offices Election Act violations, etc.
  • Competition with major construction and housing manufacturers
  • Geopolitical risks in overseas resource supply
  • Market share decline due to delays in technological innovation
  • Increased compliance costs from strengthened environmental regulations
  • Uncertainty from social conditions such as novel coronavirus

Innovations

2023: Development of Energy-Saving Model for Plastic Extrusion Equipment

Overview
Commercialized next-generation extruders achieving 20% energy savings compared to conventional models.
Impact
Expected to reduce annual operating costs by approx. 300 million yen.

2022: Adoption of New Materials for High-Insulation Log Houses

Overview
Introduced new materials with superior insulation performance into Swedish houses.
Impact
Improved housing energy efficiency by 15%.

2024: Launch of Manufacturing Line Automation Promotion Project

Overview
Enhancing automation of pelletizing lines through IoT and robot introduction.
Impact
Contributes to 15% production efficiency improvement and quality stabilization.

2021: Enhanced Impact-Resistant Design for ATM Enclosures

Overview
Strengthened enclosure durability and safety with newly developed materials.
Impact
Received high evaluations from financial institutions, leading to increased orders.

2020: Obtained Environmental Certification for Housing Furniture

Overview
Acquired FSC forest certification for Swedish furniture.
Impact
Expanded support from environmentally conscious customer segments.

Sustainability

  • Engaging in natural regeneration through forest management at in-house lumber factories
  • Focusing on reducing environmental impact through energy-saving machinery manufacturing
  • Promoting expansion of environmentally friendly products such as FSC certification
  • Improving manufacturing processes to increase waste recycling rate
  • Supporting environmental beautification activities in collaboration with local communities
  • Expanding introduction of environmentally considerate transportation methods
  • Adopting sustainable building materials for construction
  • Focusing on product life extension through resource-saving design
  • Promoting utilization of renewable energy
  • Enhancing in-house environmental education programs