GameWith
Basic Information
- Stock Code
- 6552
- Industry
- Services
- Category Detail
- Internet Site Operations
- Prefecture
- Tokyo
- Establishment Year
- June 2013
- Listing Year
- June 2017
- Official Website
- https://gamewith.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
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Overview
GameWith is a game information media operator established in 2013, operating one of Japan's largest game strategy sites at its core, and also expanding into e-sports and blockchain game businesses.
Current Situation
GameWith recorded sales of approximately 2.9 billion yen and operating profit of approximately 400 million yen in the fiscal year ended May 2020, continuing steady growth. Its main game strategy media is one of the largest in Japan, with advertising revenue as the primary income source. Since 2018, it has advanced overseas expansion targeting English-speaking and Traditional Chinese regions, while focusing on blockchain game development and professional e-sports team operations. Recently, it has succeeded in multifaceted media expansions such as popular game tournament operations and brand video distribution. It also emphasizes sustainability and talent development, obtaining a highly rated white company certification. Toward 2030, it aims to expand the e-sports business, increase the overseas revenue ratio, and strengthen market competitiveness. Most recently, it is building a world-top-level team through integration with DetonatioN Gaming.
Trivia
Interesting Facts
- Operates one of Japan's largest game information media
- Owns professional teams in multiple e-sports categories
- Early entry into blockchain game development
- Numerous exclusive creators popular for video distribution
- Famous actress Tsubasa Honda featured in CM, boosting name recognition
- Industry-first platinum white company certification in the game sector
- Experience transitioning from Tokyo Stock Exchange Mothers to Prime Market
- Deploys English and Traditional Chinese strategy sites for overseas markets
- Swift apology and response to game strategy information plagiarism issue
- Multiple sponsor agreements with companies in e-sports-related businesses
- Operational structure specialized in strategies for multiple game genres
- Also operates wiki rental business via subsidiary AtWiki
- Acquires overseas users through multi-language content
- Airing national TV commercials for e-sports tournaments
- Advancing fusion of e-sports and creator brands
Hidden Connections
- Integration with DetonatioN Gaming is a prime example of major collaboration in Japan's e-sports market
- Creator support brand GGG Studio hosts numerous influential game streamers
- Contributed to elevating industry-wide content ethics awareness via the game information plagiarism issue
- Rare among IT game media companies as a member of the Japan Business Federation (Keidanren)
- Raised general awareness of the game strategy market through CMs featuring prominent talent
- Focuses on industry growth as a member of the Japan e-Sports Union
- Aims to establish new revenue models through blockchain game entry
- Multi-language support exemplifies the global strategies of Japanese game strategy firms in the 2020s
Future Outlook
Growth Drivers
- Rapid expansion of the e-sports market
- Deepening multi-language deployment for overseas game markets
- Growing demand for video content and live streaming
- Adoption of new technologies including blockchain games
- Expansion of user-participatory events and communities
- Leveraging AI for content generation and analysis
- Expansion and advancement of the online advertising market
- User base growth from game genre diversification
- Strengthening sustainability-oriented corporate management
- Expanding collaborations with creators and influencers
- New business development using parent company resources
- Data-driven service enhancements and expansions
Strategic Goals
- Establish global presence in e-sports business
- Expand overseas sales ratio to over 40% of total sales
- Strengthen game business applying blockchain technology
- Enhance quality and volume of video and live streaming content
- Promote industry-leading white company status and work-style reforms
- Strengthen ties with global game publishers
- Digital strategies to maximize user engagement
- Establish diversified revenue models and boost profitability
- Enrich new creator training programs
- Strengthen brand as a socially responsible, environmentally considerate company
Business Segments
Advertising Placement and Marketing Support
- Overview
- Provides precise advertising placement and marketing support tailored to game-related businesses.
- Competitiveness
- High user engagement rate specialized in game strategies
- Customers
-
- Game development companies
- Game publishers
- Digital advertising agencies
- Corporate promotion personnel
- Products
-
- Web advertising delivery
- Tie-up promotions
- Video advertising
- Affiliate marketing
e-Sports Business Support
- Overview
- Offers comprehensive team operations and marketing support in the e-sports sector.
- Competitiveness
- Expertise in operating professional gaming teams
- Customers
-
- Sponsor companies
- e-Sports team operators
- Event organizers
- Products
-
- Team operation support
- Tournament planning and operations support
- Player management
- Brand promotion
Content Production and Creator Support
- Overview
- Handles video content production and creator management support.
- Competitiveness
- Planning strength leveraging expert game knowledge
- Customers
-
- Game manufacturers
- Video creators
- Live streaming platforms
- Products
-
- Video planning and production
- Creator development
- Live streaming management
Overseas Expansion Support
- Overview
- Provides services supporting multi-language expansion, centered on English and Traditional Chinese regions.
- Competitiveness
- Content creation and operations tailored to regional characteristics
- Customers
-
- Overseas game companies
- Japanese companies' overseas subsidiaries
- Multi-language content distributors
- Products
-
- Multi-language strategy content delivery
- Overseas marketing support
- Localization support
Competitive Advantage
Strengths
- One of Japan's largest game strategy information media
- Proven track record and team management strength in e-sports
- Overseas expansion capabilities with multi-language support
- Responsive to blockchain game development
- Customer attraction power from diversified media expansion
- Video distribution strength by exclusive creators
- Solid web advertising revenue base
- Strong trust relationships with customers
- Talent environment including white company certification
- Diverse partnership and collaboration network
- Active marketing investments
- Specialized game knowledge and rapid information updates
- User trend analysis through data utilization
- Abundant user base
- Proven operational framework
Competitive Advantages
- Specialized in game strategies with deep information depth and comprehensiveness
- Synergy effects from professional gaming team operations
- Capable of multi-language information delivery domestically and internationally
- Simultaneous deployment of game content across multiple genres
- Pioneering new markets through blockchain technology adoption
- Enhanced brand recognition centered on video distribution
- Secures advertising revenue with high-precision ad targeting
- Enhanced credibility and industry collaboration through industry group membership
- Differentiation through creator development and support
- Covers diverse game genres to serve varied customer segments
- Supports community building through event hosting and tournament operations
- Rapid adaptation to technological developments and market trends
- Uniqueness in e-sports team operations differing from competitors
- Achieves financial stability by establishing diverse revenue sources
- Maintains high customer satisfaction and repeat usage rate
Threats
- Impacts from changing trends in the game market
- Risks from advertiser budget cuts or fluctuating ad rates
- Rapid technological innovations and service improvements by competitors
- Constraints on game-related businesses from regulatory tightening
- Cultural and legal barriers accompanying overseas business expansion
- Regulatory risks for blockchain games
- Intensifying competition in e-sports market and sponsor reduction
- Copyright disputes and content theft issues
- Risks from emergence of new media and platforms
- Rising personnel costs due to talent acquisition difficulties
- Risk of customer loss from declining social image
- Growth slowdown due to market maturation
Innovations
2020: Release of blockchain game "EGGRYPTO"
- Overview
- Publicly released blockchain-compatible game co-developed with Kyuzan.
- Impact
- Enabled new revenue streams and market entry.
2020: Strengthening e-sports tournament operations
- Overview
- Hosted an online "Fortnite" tournament to energize the community.
- Impact
- Improved brand recognition and user engagement.
2021: Made DetonatioN Gaming a subsidiary
- Overview
- Acquired shares in a top e-sports team to strengthen strategic collaboration.
- Impact
- Bolstered influence in e-sports market and established competitive edge.
2022: Established e-sports brand integration "DetonatioN FocusMe"
- Overview
- Integrated in-house and subsidiary teams under one brand to improve operational efficiency.
- Impact
- Amplified promotional effects through unified operations.
2022: Creator brand renewal
- Overview
- Renamed GameWith Creators to GGG Studio and built a robust creator support system.
- Impact
- Accelerated video content production and fan acquisition.
Sustainability
- Obtained White Company Platinum Rank certification
- Promoting personnel diversity and a comfortable work environment
- Contributing to the healthy development of digital media
- Ethical content operations in the game industry
- Maintaining good relationships with fans and communities