Sports Field

Basic Information

Stock Code
7080
Industry
Services
Category Detail
Recruitment & Staffing Services
Prefecture
Tokyo
Establishment Year
January 2010
Listing Year
December 2019
Official Website
https://www.sports-f.co.jp/
TSE Information
TSE Information
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Overview

Sports Field is a rapidly growing services company established in 2010, specializing in job placement for university sports club members.

Current Situation

Sports Field recorded net sales of approximately 2.8 billion yen and ordinary income of approximately 600 million yen in 2022 and is listed on the Tokyo Stock Exchange Growth Market. Its core business is job placement and staffing specialized for university sports club alumni and athletes, with multiple services including its proprietary portal site 'Sponavi.' It operates 12 bases nationwide, providing support for new graduates, job changers, and dual careers. It differentiates itself from competitors by expanding its flagship services and strengthening talent support for sports-related companies. Recently, it held an entry ceremony at the National Stadium, further strengthening ties with sports culture. Going forward, it aims for sustained growth by expanding market share and developing new services amid growing demand for sports talent.

Trivia

Interesting Facts

  • Pioneering company specialized in job support for university sports club alumni and athletes.
  • First private company in Japan to hold an entry ceremony at the National Stadium.
  • Operates 'Sponavi,' a job information site specialized for sports-related market.
  • Rapid-growth company listed on Tokyo Stock Exchange Growth shortly after founding.
  • Unique organization where about half of employees are university sports club alumni.
  • Pioneered dual career support for active athletes.
  • Sports Field-related services provided at 12 bases nationwide.
  • Diversified operations including staffing, recruitment, and event planning.
  • Strength in developing matching systems using IT technology.
  • Major shareholders include founders and executives with strong management involvement.
  • Deploys niche-specialized strategy differentiating from many competitors.
  • Early establishment of job support services for university sports club students.
  • Focus on second career support for sports-experienced individuals.
  • Regularly implements collaborations with sports-related events.
  • Actively expanding job change support for young high-potential talent.

Hidden Connections

  • Holding entry ceremony at National Stadium demonstrates strong ties to sports industry.
  • Sports-related company specialized job services enable close collaboration with industry groups.
  • Some key executives are former athletes or university sports club alumni, reflecting expertise in management.
  • Numerous collaborations with partner companies and customers at sports events.
  • Specializes in career path formation for sports talent, differentiating from other industries.
  • Potential consideration of joint ventures with IT and digital technology companies.
  • Active in regional sports promotion activities, strengthening partnerships with local governments.
  • Independently operates athlete support programs in collaboration with competitive organizations.

Future Outlook

Growth Drivers

  • Increasing demand for physically active and sports-experienced talent in Japan
  • Market expansion in sports industry and rising staffing needs
  • Rapid growth of remote job support services through digitalization
  • Expansion of niche dual career support market
  • Promotion of diverse talent hiring through corporate diversity initiatives
  • Improved matching efficiency via IT platform enhancements
  • New market development for job change support targeting young high-potential talent
  • Increased brand exposure from active sports events
  • Market growth and healthy development of dispatching business through legal improvements
  • Strengthened collaborations with regional economic activation measures leveraging sports culture
  • Surging demand for second career support for athletes

Strategic Goals

  • Achieve over 50% domestic share in university sports club specialized talent services
  • Expand dual career support business to 1 billion yen annual sales scale
  • Advanced IT platform functions and improved customer satisfaction
  • Develop numerous new services through strengthened sports industry collaborations
  • Enhance corporate brand value through ESG activities
  • Increase bases in major cities to 15 or more
  • Significant improvement in female employee activity rate and diversity index
  • Consideration and strategy formulation for overseas sports talent market entry
  • Promotion of regional social contribution projects through sports
  • Double annual contracts for new graduates and mid-career hires combined

Business Segments

New Graduate Job Support Business

Overview
Specializes in new graduate job support for university sports club students, providing services to improve recruitment efficiency. Widely offers distinctive job information.
Competitiveness
Proprietary network and database specialized in university sports clubs
Customers
  • University sports club students
  • University career support organizations
  • University sports club affiliates
  • High school sports clubs
  • Sports club operating organizations
Products
  • Sponavi New Graduate Job Support
  • Spochare Job Information
  • Job Seminars
  • Joint Information Sessions

Job Change Support Business

Overview
Actively provides job change support centered on sports-experienced individuals, offering specialized career support.
Competitiveness
Matching accuracy based on understanding athlete characteristics
Customers
  • Job-changing university sports club alumni
  • Former athletes
  • Sports-experienced job changers
  • Recruitment agencies
  • Corporate HR departments
Products
  • Sponavi Career Job Change Support
  • Spochare Job Change Information
  • Spotive Job Change Agent

Job Services for Sports-Related Companies

Overview
Provides specialized job information and recruitment services for the sports industry, achieving efficient talent supply.
Competitiveness
Optimal talent introduction via sports-specialized network
Customers
  • Sports equipment manufacturers
  • Sports clubs
  • Sports media
  • Sports event operators
  • Fitness clubs
Products
  • Spojova Job Site
  • Sports industry specialized job ads
  • Staffing Services

Dual Career and Athlete Support Business

Overview
Supports active athletes in balancing competition and work, aiding second career development.
Competitiveness
Understanding of competitive experience and optimal job matching
Customers
  • Active athletes
  • Athlete-employing companies
  • Sports associations
  • Competitive organizations
  • University sports clubs
Products
  • Sponavi Athlete
  • Temp-to-perm staffing
  • Career Consulting

Staffing Business

Overview
Addresses diverse customer needs with worker dispatching license, enabling flexible talent supply.
Competitiveness
Staffing system combining expertise and flexibility
Customers
  • General companies
  • Sports businesses
  • Educational institutions
  • Event operators
  • Wholesale companies
Products
  • Sports-experienced staffing
  • General clerical staffing
  • Event staff staffing

Event Planning and Operation

Overview
Handles planning and operation of sports-related events to promote interaction between companies and individuals.
Competitiveness
Event development fusing talent strength and sports concepts
Customers
  • Sports-related companies
  • Educational institutions
  • Local governments
  • Sports organizations
  • Local companies
Products
  • Sports Event Planning
  • Career-related Seminars
  • Sports Day and Exchange Event Operations

Internet Information Site Operation

Overview
Supports information provision to university sports club talent and corporate recruitment activities through multiple specialized sites.
Competitiveness
High-access platform specialized in niche areas
Customers
  • Sports job seekers
  • University sports club students
  • Corporate PR departments
  • Recruitment companies
  • Athlete organizations
Products
  • Sponavi Portal Site
  • Job Posting System
  • Information Distribution Services

Training Services

Overview
Provides practical training programs for university sports club talent to improve employment rates.
Competitiveness
Specialized training tailored to sports club experience
Customers
  • Sports organizations
  • University sports clubs
  • Corporate clients
  • New graduate training programs
  • Job changer retraining
Products
  • Job Support Training
  • Career Development Courses
  • Mock Interview Services

Consulting Business

Overview
Supports clients' talent utilization and development strategies with optimal solutions.
Competitiveness
Consulting expertise in athlete talent
Customers
  • Corporate talent strategy departments
  • Educational institutions
  • Sports-related companies
  • Local governments
  • Sports associations
Products
  • Talent Recruitment Strategy Development
  • Dual Career Support
  • Career Plan Design

Media Promotion

Overview
Supports multifaceted promotion activities in the sports talent sector.
Competitiveness
Utilization of extensive sports industry network
Customers
  • Sports-related companies
  • Event organizers
  • Talent recruitment companies
  • Advertising agencies
  • Sponsors
Products
  • Job Advertisements
  • Brand Promotion
  • Online Marketing

IT System Development and Operation

Overview
Develops and operates IT systems for in-house services to achieve efficient business support.
Competitiveness
IT solutions specialized in sports talent
Customers
  • Internal talent management departments
  • Job portal operators
  • Client companies
  • Sports organizations
  • Educational institutions
Products
  • Job and Recruitment Management System
  • Data Analysis Tools
  • Customer Relationship Management (CRM)

Original Goods Sales

Overview
Goods sales business to enhance brand recognition and customer touchpoints.
Competitiveness
Original products closely tied to sports culture
Customers
  • University sports club students
  • Athletes
  • Sports fans
  • Event participants
  • Companies
Products
  • Sports Field Brand Goods
  • Career Awareness Items
  • Event Exclusive Products

Competitive Advantage

Strengths

  • High expertise specialized in university sports clubs
  • Proprietary sports talent network
  • Stable financial base as a Tokyo Stock Exchange Growth listing
  • Diverse talent-related services
  • Strong ties with sports events
  • Extensive sales network with 12 bases nationwide
  • Strong brand recognition of 'Sponavi'
  • Dual approach of recruitment and staffing
  • Advanced dual career support
  • Services for active athletes
  • Detailed customer service and consulting capabilities
  • Matching accuracy from years of experience
  • Utilization of proprietary IT systems
  • Talent development support leveraging competitive experience

Competitive Advantages

  • Niche market leader specialized in university sports club alumni
  • Strong job information provision for sports-related companies
  • Unique career support for active athletes
  • Corporate brand closely linked to sports culture
  • Mobility from nationwide sales organization
  • Consistent support for new graduates and mid-career hires
  • Dual online and offline sales strategies
  • High customer retention based on long-term trust
  • Specialized consulting differentiating from competitors
  • Diverse services enabled by worker dispatching license
  • Increased visibility from events at National Stadium
  • Multifaceted advertising and promotion capabilities
  • Speed in new service development
  • Superior proposals fusing technology and sports knowledge
  • Precise talent matching using database

Threats

  • Impact from overall labor market economic fluctuations
  • Intensifying competition with major industry players
  • Market share erosion by new entrants
  • Risk of stricter regulations in recruitment industry
  • Target market shrinkage from declining sports participation
  • Delay in adapting to digital technology changes
  • Rise of high cost-effective online services
  • Uncertainty from external factors like COVID-19
  • Performance deterioration from reduced corporate hiring intent
  • Maturation of athlete career support market
  • Price competition from competitors' low-price strategies
  • Administrative burden for maintaining dispatching license

Innovations

2023: Entry Ceremony and Sports Day at National Stadium

Overview
Implemented a new corporate event fusing sports culture and company activities.
Impact
Enhanced brand recognition and employee unity

2021: Launch of Spochare Career Service

Overview
Expanded into job changer support for sports-experienced individuals to grow the market.
Impact
Successfully acquired new customers in the job changer segment

2020: Acquisition of Spojova Business

Overview
Acquired sports-related company job and career site to expand business.
Impact
Increased volume of sports industry job information

2022: IT Platform Enhancement

Overview
Upgraded proprietary job matching system for improved efficiency.
Impact
30% improvement in matching accuracy

2023: Launch of Spotive Job Change Agent

Overview
Started job change support service for young high-potential sports-experienced individuals.
Impact
Successfully acquired new customer segments

2024: Strengthening Online Info Sessions and Webinars

Overview
Expanded online job support services to meet non-face-to-face demand.
Impact
Expanded reach and improved customer convenience

2023: Advancing Sports Event Collaborations

Overview
Strengthened collaborations with various sports events to boost recognition.
Impact
Enhanced brand image and customer growth

2021: Introduction of Career Consulting Services

Overview
Expanded individual consultations and training programs to improve customer satisfaction.
Impact
Improved customer repeat rate

Sustainability

  • Regional contributions through sports culture promotion
  • Talent development for diversity promotion
  • Employee health management and work-life balance support
  • Promoting employment of disabled persons through sports
  • Advancing environmentally considerate event operations
  • Establishment and promotion of remote work systems
  • Strengthening initiatives for women's active roles
  • Support cooperation with regional sports facilities
  • Thorough information security and personal data protection
  • Support for next-generation education programs through sports