Casa

Basic Information

Stock Code
7196
Industry
Other Financial Services
Category Detail
Consumer & Business Finance
Prefecture
Tokyo
Establishment Year
August 2013
Listing Year
October 2017
Official Website
https://www.casa-inc.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Tea Life, Kose AR E, Imura, Yukes, Daisan, Nippon Insure, Zenho Ren, Fuji Denki Kogyo, Zenkoku Hosho, Anshin Hosho, J.Lease, Intrust, e-guaranty, AVANTI A, First Sumiken

Overview

Casa is an innovative leading company in the other financial services industry, centered on rent guarantees and established in 2013. It leverages AI technology to support rental property management.

Current Situation

Casa recorded net sales of 10.34 billion yen and total assets of 12.96 billion yen for the fiscal year ended January 2022, establishing a stable financial foundation centered on its rent guarantee business. Primarily focused on rent debt guarantees for rental housing, it also offers unpaid child support guarantees and AI-powered revenue simulation services, demonstrating unique strengths within the industry. Through multiple business partnerships, it has expanded its operations and focuses on regionally tailored service delivery with major business bases nationwide. It is fostering AI-integrated platform and media businesses to create new value in rental management. Its child support guarantee business, addressing social issues, carries significant societal importance, and following the resolution of power harassment allegations, the company is strengthening corporate governance. Moving forward, it aims for sustainable growth and enhanced market competitiveness by integrating digital technologies with its guarantee business. It is pursuing diversification of products and services through collaborations with investees and partners to drive medium- to long-term revenue growth.

Trivia

Interesting Facts

  • Emerging company that achieved TSE listing in a short period since establishment
  • Pioneer actively introducing AI in the rent guarantee industry
  • One of few companies offering child support guarantees for single-parent support
  • Strong communication with rental owner segment via proprietary media
  • Diverse financial institutions and investment funds listed as major shareholders
  • Numerous new services released through collaborations with business partners
  • Improved corporate transparency following investigation by special committee
  • Promotes regionally rooted strategy with sales bases in major cities nationwide
  • Household goods insurance premium guarantee is a rare complementary service in the industry
  • Rental management support service 'Ooya Cafe' enjoys high customer support

Hidden Connections

  • Strengthened management base through collaboration with Japan Best Rescue Systems as major shareholder
  • Deepened financial service integrations through business partnership with Ricoh Lease
  • Strategic positioning as independent rent guarantee company differentiated from competitors
  • Child support guarantee business advances social collaborations with single-parent support organizations
  • AI SCOPE accelerates market rollout through partnerships with real estate investment-related companies
  • Focus on personal information protection via Privacy Mark certification
  • Leverages nationwide customer network through business partners
  • Originally built foundation in real estate guarantee industry as Rent Go Hosho Co., Ltd.

Future Outlook

Growth Drivers

  • Stable growth in rental housing market and expanding rent guarantee demand
  • Growth potential in AI-based platform business
  • Increasing social needs in child support guarantee market
  • Differentiation through diverse guarantee products and services
  • Regionally rooted management via bases across the nation
  • Business efficiency through digitalization promotion
  • Customer base expansion and increasing partners
  • Strengthening of CSR business targeting social issue resolution
  • Diversification of real estate-related services
  • Trust recovery through governance enhancement

Strategic Goals

  • Advanced and widespread adoption of guarantee services using AI
  • Strengthening and expansion of business base in major cities nationwide
  • Market share expansion in child support guarantee business
  • Achieve 30% revenue ratio from platform business
  • Creation of new businesses contributing to social challenges
  • Maintenance of sustainable financial soundness
  • Complete rollout of digital services to all customers
  • Nationwide expansion of regional contribution activities
  • Strengthening of corporate governance and compliance systems
  • Building frameworks to contribute to sustainable society

Business Segments

Guarantee-Related Business

Overview
Provides rent guarantees and related services to corporations, supporting risk reduction.
Competitiveness
Risk assessment capabilities using AI and diverse guarantee product offerings
Customers
  • 不動産管理会社
  • 賃貸物件オーナー
  • 住宅設備業者
  • リース会社
  • 地方自治体
Products
  • 家賃債務保証
  • 養育費保証
  • 家財保険料保証
  • 保証付プラットフォーム
  • リスク管理ツール

Platform Business

Overview
Supports customer decision-making through real estate management efficiency and information provision.
Competitiveness
Industry-specific AI technology and extensive customer base
Customers
  • 不動産投資家
  • 賃貸管理会社
  • 不動産仲介業者
  • 金融機関
  • 情報配信事業者
Products
  • AI収益シミュレーション
  • 賃貸管理支援ツール
  • 入居者管理プラットフォーム
  • メディア運営
  • データ分析サービス

Media and Information Provision

Overview
Media business providing broad support information for both rental management and child-rearing.
Competitiveness
Strong collaboration between expertise and user community
Customers
  • 賃貸物件オーナー
  • ひとり親世帯
  • 不動産関連企業
  • 広告代理店
  • 地域コミュニティ
Products
  • 子育て支援情報発信
  • 賃貸経営ノウハウ提供
  • イベント企画・開催
  • 広告枠販売
  • オンラインコミュニティ運営

Competitive Advantage

Strengths

  • Risk assessment capabilities leveraging AI technology
  • Diverse lineup of rent and child support guarantee products
  • Extensive network of business bases nationwide
  • Solid business foundation through partnerships and capital alliances
  • Platform business supporting rental management
  • Social significance and uniqueness in child support guarantees
  • Stable financial base and growth potential
  • Customer touchpoint expansion through multifaceted media operations
  • Rapid market responsiveness
  • Strong leadership from the representative

Competitive Advantages

  • Innovative AI platform in the rent debt guarantee industry
  • First-mover advantage in unpaid child support guarantee business
  • Provision of diverse and flexible guarantee plans
  • Nationwide service rollout via extensive bases
  • Synergistic effects from multiple business and capital partnerships
  • Unique media deployment in rental management support
  • Strong customer base and high satisfaction
  • Proactive investment in new business creation
  • Trust recovery through highly transparent investigations
  • Revenue stability through business diversification

Threats

  • Intensifying competition in the rent guarantee industry
  • Business impacts from regulatory changes
  • Risk of rental market contraction due to economic downturns
  • Rapid technological advancements accompanying AI progress
  • Risk of corporate image damage from misconceptions about antisocial forces
  • Data security threats
  • Increasing customer credit risks
  • Market shrinkage trends due to population decline
  • Unexpected litigation risks
  • Impacts from disasters on real estate markets and business continuity

Innovations

2023: Expansion of Rental Revenue Simulation with AI SCOPE

Overview
Enhanced real estate revenue simulation functions using AI technology.
Impact
Streamlines asset management decision-making for rental property owners

2021: Launch of Child Support Guarantee Service

Overview
Established new unpaid child support guarantee business for single-parent households.
Impact
Addresses social challenges and opens new markets

2020: Launch of Household Goods Insurance Premium Guarantee Service

Overview
Rolled out guarantee service to cover tenants' uninsured status.
Impact
Improves peace of mind for both landlords and tenants

2022: Strengthened Platform Integrations

Overview
Implemented functional expansions for real estate management support service 'Ooya Cafe' and others.
Impact
Improves management efficiency and customer satisfaction

Sustainability

  • Participation in regionally rooted child-rearing support activities
  • Strict privacy protection for customer information
  • Expansion of child support guarantees as support for vulnerable groups
  • Resource reduction through business digitalization and efficiency
  • Thorough transparent information disclosure and corporate ethics