Retty

Basic Information

Stock Code
7356
Industry
Services
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
November 2010
Listing Year
October 2020
Official Website
https://corp.retty.me/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
LIFULL, ITmedia, Cookpad, Kakaku.com, M3, Ateam Holdings, J Escom, MarkLines, S Wire, Sharing Technology, Amazia, Bengoshi.com, Kamakura Shinsho

Overview

Retty, founded in 2010, is an operator of a real-name gourmet platform that has established a solid position in the industry through its innovative review service connecting users and restaurants.

Current Situation

Retty recorded sales of approximately ¥2.27 billion in FY2019 and has secured steady profits. Leveraging real-name reviews and Facebook integration as key strengths, it boasts a monthly user base of 43.98 million with reliable information provision. Paid store memberships reach 9,678 stores, generating revenue from monthly usage fees and advertising income from restaurants. Drawing on research from Silicon Valley, it focuses on smartphone compatibility and SNS integration to deliver innovative services. It is also advancing overseas expansion into Thailand, pursuing a multifaceted growth strategy. Moving forward, it aims to enhance market competitiveness through platform expansion and technology utilization while working to establish a sustainable business foundation. Guided by the founder's vision, it prioritizes customer trust and actively pursues growth opportunities.

Trivia

Interesting Facts

  • Founded Japan's first real-name review gourmet platform.
  • Founder achieved IPO in just 10 years from student startup.
  • Thoroughly eliminates fake reviews through Facebook integration.
  • Regularly hosts review meetups to promote user interaction.
  • Pioneering example with overseas expansion to Thailand in 2017.
  • Rare business model not charging reservation fees to restaurants.
  • Over 95% of users access via smartphones.
  • Utilizes SNS to enhance loyalty of review posters.
  • Representative director is an entrepreneur who started during Aoyama Gakuin University.
  • Initial capital of ¥4 million borrowed from parents at founding.
  • Supports performance improvement of small stores via store data analysis services.
  • Enhances local store customer attraction with region-customized functions.
  • Real-name reviews foster high morals, contributing to industry trust.
  • Monthly users exceed 40 million, one of the largest in Japan.
  • Receives high satisfaction ratings from numerous customers.

Hidden Connections

  • Founder utilized Silicon Valley's startup support environment to build business foundation.
  • User post data is also utilized in marketing for dining-related companies.
  • Links with Facebook to improve review reliability while balancing personal information protection.
  • Contributes to local economic activation through formation of regional restaurant communities.
  • Achieved differentiation from competitors via real-name review system.
  • Continuing rapid growth with Japan's dining market expansion, noted as successful IPO company.
  • Contributes to industry-wide efficiency through data provision to restaurants.
  • Forms strong user community through regular event hosting.

Future Outlook

Growth Drivers

  • Recovery of Japan's restaurant market and increase in new openings
  • Enhanced review dissemination effects via SNS integration
  • Increased usage by inbound foreign visitors through multi-language support
  • Rising demand for data-driven marketing
  • Strengthened support for regionally focused stores
  • Technology development for smartphone-centric convenience improvements
  • Market expansion of online reservation services
  • Stable growth in dining-related ad demand
  • Overseas market development centered on Southeast Asia
  • UX reforms aimed at improved customer experience
  • Privacy protection and reliability enhancement
  • Deepening user communities through offline events

Strategic Goals

  • Surpass 80 million monthly platform users
  • Achieve over 20,000 paid store members
  • Expand overseas to entire Southeast Asia
  • Improve review evaluation accuracy via AI utilization
  • Establish sustainable advertising revenue model
  • Enhance multi-language support to promote inbound attraction
  • Strengthen regional economic contributions and expand information dissemination
  • Maintain annual user growth rate of 10% or higher
  • Maintain zero reservation fee support for restaurants
  • Achieve 90% or higher employee satisfaction

Business Segments

Membership Services for Restaurants

Overview
Provides membership services for restaurants including reservation management, advertising placement, and data analysis.
Competitiveness
Reliable marketing support via real-name reviews
Customers
  • Individually Operated Restaurants
  • Chain Restaurants
  • Franchise Operators
  • Local Restaurants
  • Overseas Stores
Products
  • Store Reservation Management System
  • Review Management Tool
  • Advertising Placement Plans
  • Sales Support Services

Advertising Business

Overview
Provides high-precision advertising services utilizing users' real-name information.
Competitiveness
High advertising effectiveness through SNS integration
Customers
  • Dining-Related Companies
  • Food Manufacturers
  • Regional Tourism Associations
  • Restaurant Owners
Products
  • Targeted Advertising Delivery
  • Branding Support
  • Event-Linked Advertising

Platform Operation Services

Overview
Promotes information provision and interaction through site and app operations.
Competitiveness
User-driven real-name review culture
Customers
  • Restaurants
  • Users
  • Partner Companies
Products
  • Gourmet Information Delivery
  • Reservation Function Provision
  • Community Management

Overseas Business Expansion

Overview
Advances expansion into Southeast Asia's dining market, centered on Thailand.
Competitiveness
Utilization of Japan-originated real-name review expertise
Customers
  • Overseas Restaurants
  • Japanese Restaurants
  • Travel Agencies
  • Local Consumers
Products
  • Localized Platform Version
  • Promotion Support
  • Multi-Language System

Digital Marketing Support

Overview
Supports customer acquisition and loyalty improvement for restaurants digitally.
Competitiveness
Strategic proposals utilizing real-name review data
Customers
  • Small and Medium Restaurants
  • Dining Chains
  • Food Tech Companies
Products
  • Customer Analysis Tools
  • Promotion Campaign Planning
  • SNS-Linked Promotions

Mobile App Development and Operation

Overview
Focuses on improving user experience centered on smartphone apps.
Competitiveness
User-friendly and reliable real-name review app
Customers
  • General Users
  • Restaurants
  • Advertisers
Products
  • iOS/Android Apps
  • Push Notification Functions
  • User Engagement Tools

Data Analysis Service

Overview
Supports effective utilization of large volumes of review and usage data through analysis.
Competitiveness
High-precision data analysis based on real-name information
Customers
  • Restaurants
  • Advertisers
  • Industry Associations
Products
  • Customer Trend Analysis
  • Market Trend Reports
  • Campaign Effectiveness Measurement

Event Planning and Operation

Overview
Hosts various events to strengthen bonds between users and stores.
Competitiveness
Vibrant community management involving review posters
Customers
  • Restaurants
  • Users
  • Corporate Sponsors
Products
  • Offline Meetups
  • Cooking Contests
  • Promotion Events

Content Production

Overview
Provides content conveying the diverse charms of dining.
Competitiveness
Reliable information dissemination leveraging real-name evaluations
Customers
  • Restaurants
  • Media Companies
  • Users
Products
  • Gourmet Articles
  • Video Content
  • SNS Post Support

IT Infrastructure Provision

Overview
Provides IT infrastructure supporting stable service operations.
Competitiveness
High security and uptime maintenance
Customers
  • Restaurants
  • Internal Users
Products
  • Cloud Systems
  • Server Management
  • Security Measures

SNS Integration Development

Overview
Supports user interaction and information dissemination linked with SNS.
Competitiveness
Reliability assurance through real-name authentication
Customers
  • Users
  • Restaurants
Products
  • Facebook Integration Feature
  • Twitter Integration
  • SNS Sharing Promotion

Staff Expansion Training and Talent Development

Overview
Advances talent development to support advanced service operations.
Competitiveness
Entrepreneurial spirit and education policy directly from the founder
Customers
  • Internal Staff
  • Partner Companies
Products
  • Training Programs
  • Skill-Up Support

Competitive Advantage

Strengths

  • High reliability from real-name review system
  • Strong user base through Facebook integration
  • Stable monthly revenue model from restaurants
  • Regionally focused service rollout
  • High brand recognition in the Japanese market
  • Innovative management based on founder's vision
  • Effective utilization of rich user data
  • Rapid service improvement cycles
  • Experience in overseas expansion
  • Diverse service lineup for restaurants
  • Mechanisms promoting community activation
  • Strong review management and anti-fraud measures
  • Improved platform usability
  • Expansion to foreign customers via multi-language support
  • Precision and targeting power in advertising business

Competitive Advantages

  • Established no-fake review system through real-name postings
  • Secures user credibility via Facebook account linking
  • Reduces store burden by not charging reservation fees
  • Stable revenue base from monthly fees and ad income
  • Strong customer loyalty through community operations like user meetups
  • Achieved improved convenience with smartphone compatibility and SNS linking
  • Built global expansion foundation by starting overseas business in Thailand
  • Successful differentiation from other platforms via review transparency
  • Brand penetration as pioneer of real-name system in the industry
  • Potential for new revenue from data marketing capabilities
  • Customer base expansion with diverse services accommodating small restaurants
  • Contributes to high profitability by improving ad precision with user data
  • Strengthens customer relations through unique event hosting
  • Flexible service design reflecting customer needs
  • Enhanced communication both digitally and in-person

Threats

  • Intensifying price competition from major rival sites
  • Risks of fake reviews or backlash on SNS
  • Market contraction in dining industry or COVID impacts
  • Cultural differences and competition in overseas markets
  • Increased operational burden from strengthened privacy regulations
  • Risk of membership decline due to user attrition
  • Platform obsolescence from technological innovations
  • Impact of economic fluctuations on ad market
  • Market share loss to new entrants
  • Customer reduction from deteriorating restaurant managements
  • Trust erosion from platform issues
  • Search ranking fluctuations from algorithm changes

Innovations

2020: TSE Mothers Listing

Overview
Listed on the Tokyo Stock Exchange Mothers market in October 2020 and conducted capital raising.
Impact
Contributes to business expansion and enhanced brand trust

2021: Major Mobile App Renewal

Overview
Revamped the user interface to improve operability and convenience.
Impact
Increased user engagement

2022: Introduction of AI Review Analysis Function

Overview
Analyzes post content with AI to extract useful information and improve recommendation accuracy.
Impact
Improved user satisfaction and store matching precision

2023: Launch of Multi-Language Service

Overview
Added multi-language features for foreign users to address inbound demand.
Impact
Acquisition of new user segments

2020: Entry into Thai Market

Overview
Launched platform in Thailand as first Southeast Asian business expansion.
Impact
Secured foothold for overseas business growth

2021: Development of Data Analysis Tool for Stores

Overview
Began providing customer behavior analysis and visit trend tools for restaurants.
Impact
Contributes to improved customer satisfaction and sales efficiency

2022: Enhanced Advertising Targeting Technology

Overview
Introduced advanced ad segmentation utilizing user data.
Impact
Significant improvement in ad effectiveness

2023: Revitalization of Offline Events

Overview
Resumed exchange events for review posters and restaurants to strengthen community.
Impact
Improved user loyalty

2024: Recommendation Engine Improvement

Overview
Significantly improved personalized recommendation accuracy using machine learning.
Impact
Increased user satisfaction and usage time

2024: Reservation System Function Additions

Overview
Expanded online management for reservation changes and cancellations to enhance convenience.
Impact
Improved customer experience for both restaurants and users

Sustainability

  • Advertising campaigns mindful of plastic reduction
  • Active participation in regional restaurant support programs
  • Paper resource reduction through digitalization promotion
  • Improved employee satisfaction via diverse work styles
  • Regional community activation through community operations
  • Hosting events to promote female participation
  • Information dissemination support for preserving local food culture
  • CO2 reduction contributions via remote work implementation
  • Regular publication of CSR activity reports
  • Promotion of disabled employment and diversity respect
  • Personal information protection through secure data management
  • Energy savings via promotion of online interactions