Dekirukun

Basic Information

Stock Code
7695
Industry
Retail Industry
Category Detail
Building Materials, Electrical Equipment & Metal Wholesalers
Prefecture
Tokyo
Establishment Year
November 1998
Listing Year
December 2020
Official Website
https://www.dekirukun.co.jp/co/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Basis, ZETA, IID, Ono Ken, Kondotec, Advance Group, Hashimoto Sogyo Holdings, Takashima, Mitani Shoji, Yuasa Shoji, Nice, JK Holdings, Jecos

Overview

Dekirukun is an innovative mail-order service company founded in 1998, centered on the wholesale of building materials and residential equipment, connecting consumers and the building materials industry through EC site operations.

Current Situation

Dekirukun is headquartered in Tokyo and listed on the Tokyo Stock Exchange in 2020. It primarily engages in the wholesale of building materials and residential equipment, while focusing on online mail-order sales and e-commerce platform operations. Compared to competitors, it is actively investing in its EC business and expanding both consumer-facing and B2B channels. Recently, it has strengthened distribution efficiency and logistics using IT, contributing to digital transformation (DX) in the building materials industry. In particular, its e-commerce operations, including peer-to-peer trading mediation, are growing, with estimated annual sales in the several billion yen range. While establishing a sustainable supply system and strengthening regional partnerships, it is expanding its customer base through diverse sales channels. From fiscal 2025 onward, it plans to accelerate mail-order enhancements and IT service development, setting strategic goals for new business expansion and improved customer satisfaction.

Trivia

Interesting Facts

  • Relatively new building materials wholesaler founded in 1998
  • Unusual wholesaler also operating an EC platform
  • Industry-first initiative enabling peer-to-peer trading mediation
  • IT-utilizing company headquartered in Chuo-ku, Tokyo
  • Rapid capital strengthening via third-party allotments
  • Promoting integration of IT and logistics in building materials wholesale
  • Highly注目 listed TSE company from multiple industries
  • Growth as a mail-order site specialized in building materials and residential equipment
  • Transactions ranging from small builders to major contractors
  • High logistics expertise leading to successful delivery speed improvements
  • Offers online-exclusive products and bundled sales
  • Expanding handling of eco-products in residential equipment
  • Unique business composition with IT venture elements
  • Evaluated as a DX promotion partner in the building materials industry
  • Regularly featured in Nikkei for personnel news and president interviews

Hidden Connections

  • Capital and business collaborations with IT firms like IID and Basis
  • Competing with established wholesalers like Mitani Shoji while advancing collaborations
  • Peer-to-peer trading mediation as a pioneer in platform integrations
  • Collaborating with Tokyo's SME support programs to promote regional revitalization
  • Conducted capital raising from venture capital via third-party allotments
  • Successfully expanded sales channels to individual customers amid rising DIY popularity
  • President Masaru Kurihara has deep ties to entrepreneur support organizations
  • Established new distribution channels connecting construction sites and consumers

Future Outlook

Growth Drivers

  • Promotion of digitalization in the building materials industry
  • Expansion of DIY market and increase in individual customers
  • Rapid growth in EC platform users
  • Rising demand for environmentally considerate products
  • Improvements in logistics automation and delivery efficiency
  • Regional expansion through strengthened local government partnerships
  • New brand development and product diversification
  • Expansion of young technician education programs
  • Service enhancements via 5G and IoT on-site applications
  • Ongoing growth in home remodeling demand
  • Advanced customer management using IT
  • Business expansion through external funding

Strategic Goals

  • Achieve ¥10 billion in annual EC platform sales
  • Improve profitability and market share in building materials wholesale
  • Fully automate logistics and reduce environmental impact
  • Achieve sustainability targets and strengthen environmental certifications
  • Nationwide rollout of regionally rooted services
  • 30% increase in sales ratio from new businesses
  • Enhance customer experience through advanced IT systems
  • Expand sales channels to accommodate diverse customer segments
  • Employee skill development and improved work environment
  • Achieve industry-leading customer satisfaction (CS)

Business Segments

Building Materials Wholesale

Overview
Wholesales comprehensive building materials and residential equipment to the housing and construction industries, meeting diverse needs.
Competitiveness
Unique distribution model integrating building materials and mail-order sales
Customers
  • Construction companies
  • Remodeling contractors
  • Equipment installation companies
  • Local builders
  • Home manufacturers
  • Design offices
  • Real estate companies
  • Local governments
  • Building materials retailers
  • Industrial park managers
Products
  • Exterior building materials
  • Interior building materials
  • Plumbing fixtures
  • Insulation materials
  • Piping materials
  • Electrical equipment materials
  • Architectural hardware
  • Scaffolding materials
  • Safety gear
  • Tools
  • Environmental materials
  • Residential equipment
  • Air conditioning equipment
  • Paints
  • Adhesives

Internet Mail-Order Platform

Overview
Operates a mail-order platform for building materials and residential equipment, connecting diverse sellers and consumers.
Competitiveness
IT infrastructure enabling diverse transaction types including peer-to-peer sales
Customers
  • Building materials manufacturers
  • Remodeling contractors
  • General consumers
  • Retailers
  • Local builders
  • DIY enthusiasts
  • Local sellers
  • Nationwide logistics providers
  • Residential equipment manufacturers
  • Designers
Products
  • EC site operations
  • Peer-to-peer trading mediation
  • Logistics support
  • Payment system operations
  • Customer management services
  • Online marketing
  • IT support
  • Promotion support
  • Data analysis services
  • Delivery tracking services

Logistics and Delivery Services

Overview
Provides specialized logistics for building materials, offering delivery solutions tailored to on-site needs.
Competitiveness
Specialized delivery network understanding building material characteristics
Customers
  • Building materials manufacturers
  • Mail-order businesses
  • Local builders
  • Moving companies
  • Delivery companies
  • Local retailers
  • Online sellers
  • Warehousing companies
  • Delivery managers
  • Residential equipment companies
Products
  • Building materials delivery services
  • Warehouse management services
  • Inventory management systems
  • Complaint handling
  • Emergency delivery services
  • Large material transport
  • Small parcel delivery
  • Moving supplies provision
  • Returns processing
  • Logistics data integration

Sales Promotion and Marketing Support

Overview
Provides sales promotion and promotional services specialized in the building materials and residential equipment markets.
Competitiveness
Abundant industry-specific data and track record
Customers
  • Building materials manufacturers
  • Retailers
  • Mail-order operators
  • Architectural design offices
  • Local builders
  • Advertising agencies
  • Promotion planning companies
  • Real estate sales companies
  • Online shop operators
  • Building materials wholesalers
Products
  • Market research
  • Advertising planning and operations
  • Online promotions
  • Trade show support
  • Customer analysis
  • SNS ad management
  • Listing ads
  • Promotional material production
  • Event planning
  • Digital marketing

System Development and IT Services

Overview
Develops IT solutions and systems tailored to the building materials industry.
Competitiveness
Advanced IT technologies optimized for industry needs
Customers
  • Building materials distributors
  • Mail-order platform operators
  • Retailers
  • Construction site managers
  • Design offices
  • Construction companies
  • Logistics providers
  • Real estate operators
  • Manufacturers
  • Marketing companies
Products
  • EC system development
  • Customer management software
  • Logistics management systems
  • Order management
  • Mobile apps
  • Data analysis tools
  • Cloud integration services
  • Payment solutions
  • AI chatbots
  • Industry-specific systems

Customer Support and Consulting

Overview
Provides sales and operations consulting as well as customer support specialized in the building materials industry.
Competitiveness
Customized support system based on industry knowledge
Customers
  • Mail-order users
  • Sales businesses
  • Construction companies
  • Remodeling contractors
  • Designers
  • Equipment contractors
  • Real estate managers
  • Logistics companies
  • Marketing personnel
  • Individual DIY users
Products
  • Sales support consulting
  • Customer response support
  • Project management support
  • Classes and seminars
  • Building material specifications proposals
  • Sales strategy advice
  • Technical training
  • Customer analysis reports
  • Quality management support
  • Risk management

Leasing and Rental Business

Overview
Provides rental and leasing services for various equipment to construction sites.
Competitiveness
Extensive inventory and rapid service delivery
Customers
  • Contractors
  • Construction companies
  • Remodeling contractors
  • Event companies
  • Local governments
  • Building materials retailers
  • Logistics companies
  • Manufacturers
  • Individual users
  • Construction site managers
Products
  • Scaffolding equipment rental
  • Tool rental
  • Construction equipment leasing
  • Temporary facility rental
  • Environmental equipment rental
  • Transport equipment rental
  • Safety gear rental
  • Cleaning equipment rental
  • Logistics equipment rental
  • Consumables lending

Environmental Services

Overview
Offers environmentally considerate services such as waste recycling and energy-saving initiatives.
Competitiveness
Contributes to reducing environmental impact through collaboration with building materials wholesale
Customers
  • Local governments
  • Construction companies
  • Remodeling contractors
  • Local communities
  • Facility management companies
  • Manufacturers
  • Logistics companies
  • Environmental NPOs
  • Educational institutions
  • Individual consumers
Products
  • Waste material recycling
  • Energy-saving construction support
  • Environmental training seminars
  • CO2 emissions reduction services
  • Eco-product sales
  • Recycled material supply
  • Environmental monitoring
  • Green procurement support
  • Resource-saving products
  • Eco-certification support

Education and Training Business

Overview
Provides training services for sales and technical staff in the building materials industry.
Competitiveness
Practical-focused curriculum and extensive instructor lineup
Customers
  • New employees
  • Sales agents
  • Construction companies
  • Equipment contractors
  • Local builder staff
  • Remodeling technicians
  • Designers
  • Logistics companies
  • Marketing personnel
  • Local educational institutions
Products
  • Building materials knowledge training
  • Sales skills improvement seminars
  • Safety education programs
  • IT skills training
  • Customer service improvement training
  • Product explanation sessions
  • Online courses
  • On-site practical training support
  • Qualification acquisition support
  • Customer service training

Product Development Support

Overview
Provides support services for new product development in building materials and equipment.
Competitiveness
Comprehensive support leveraging abundant industry data and technical expertise
Customers
  • Building materials manufacturers
  • Equipment manufacturers
  • Design companies
  • Remodeling contractors
  • Research institutions
  • Testing institutions
  • Universities
  • Logistics companies
  • Sales companies
  • Designers
Products
  • Market research
  • Planning support
  • Prototype production
  • Testing and evaluation
  • Consulting
  • Trade show support
  • Product improvement proposals
  • Customer feedback analysis
  • Technical training
  • Patent research

Overseas Transaction Support

Overview
Provides comprehensive support services for overseas transactions related to building materials.
Competitiveness
Industry-specialized overseas network and experienced staff
Customers
  • Building materials exporters
  • Importers
  • Trading companies
  • Construction companies
  • Local governments
  • Home manufacturers
  • Overseas sales agents
  • Trade companies
  • Logistics companies
  • Design offices
Products
  • Trade procedure agency
  • Overseas market research
  • Overseas customer introductions
  • Export/import logistics arrangements
  • Quality management support
  • Exchange rate risk management
  • Export/import payment support
  • Overseas trade show participation support
  • Contract negotiation support
  • Local regulatory compliance

Competitive Advantage

Strengths

  • Extensive product lineup in the building materials wholesale industry
  • Strong operations in online mail-order platforms
  • Unique distribution model connecting consumers and businesses
  • Efficient logistics network and delivery system
  • Diverse product offerings tailored to customer needs
  • Business efficiency improvements using IT technologies
  • Support system backed by industry expert personnel
  • Flexible transaction types including peer-to-peer mediation
  • Sales promotion strategies in collaboration with regions
  • Funding capabilities as a listed company
  • Revenue stabilization through multi-channel development
  • Corporate culture focused on improving customer satisfaction
  • Ongoing efforts in new business development
  • Swift regulatory compliance and high standards
  • Comprehensive customer service

Competitive Advantages

  • Unique business model fusing industry-specific building materials wholesale and EC mail-order
  • Multi-channel expansion driven by both mail-order and B2B
  • Peer-to-peer trading mediation via IT platforms
  • Rapid delivery system built on efficient logistics network
  • Aggressive business investments backed by listing-funded capital
  • Robust customer support and technical assistance
  • Cross-channel promotional strength
  • Differentiated product lines and proprietary brand development
  • Social trust gained through eco-friendly products and recycling promotion
  • Strong partnerships with local retailers and builders
  • One-stop service integrating logistics and IT
  • Strategic market expansion and mail-order reinforcement
  • System development capabilities based on deep industry knowledge
  • Total services including sales promotion and training support
  • Flexible sales strategies targeting diverse customer segments

Threats

  • Impact from economic fluctuations in the building materials market
  • Intensifying competition with major building materials wholesalers
  • Increase in new entrants in the EC sector
  • Rising logistics costs and labor shortages
  • Increased operational burdens from stricter construction regulations
  • Supply chain disruptions from natural disasters
  • Instability in imported material prices due to exchange rate fluctuations
  • Growing IT security risks
  • Fierce competition in consumer mail-order markets
  • Cost increases from labor environment improvement demands
  • Burden of complying with strengthened environmental regulations
  • Increased response costs due to diversifying market needs

Innovations

2024: Advanced Proprietary EC Platform

Overview
Enhanced peer-to-peer trading mediation to promote diverse transactions.
Impact
20% increase in annual transaction volume due to user growth

2023: Logistics Operation Automation Initiative

Overview
Implemented warehouse picking robots to achieve efficiency gains.
Impact
15% reduction in logistics costs and improved productivity

2022: Complete Migration of IT Systems to Cloud

Overview
Cloudified core systems to improve operational flexibility.
Impact
Reduced system failure risks and costs

2021: Smartphone-Compatible Ordering System Introduction

Overview
Improved ordering usability from smartphones.
Impact
30% increase in orders and enhanced customer convenience

2020: Launch of Low-Environmental-Impact Materials Handling

Overview
Strengthened sales of recycled building materials and low-carbon products.
Impact
Achieved 10% of total sales from environmentally compatible products

Sustainability

  • Efforts to improve waste recycling rates
  • Active handling of energy-saving building materials
  • CO2 reduction plans in logistics delivery
  • Expansion of environmentally certified products
  • Environmental conservation activities in collaboration with local communities
  • Eco-education programs for employees
  • Sustainable supply chain management
  • Promotion of renewable energy use
  • Initiatives to reduce plastic usage
  • Strengthened promotion of low-environmental-impact products
  • Acquisition of ISO 14001 and other environmental management system certifications
  • Promotion of green procurement