Wood Friends
Basic Information
- Stock Code
- 8886
- Industry
- Real Estate
- Category Detail
- Real Estate & Housing
- Prefecture
- Aichi Prefecture
- Establishment Year
- November 1982
- Listing Year
- December 2000
- Official Website
- https://www.woodfriends.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Tama Home, ワイ・ティー・エル・コーポレーション・バーハッド, Sumitomo Forestry, Sekisui House, Open House Group, Iida Group Holdings, K. I. Star Real Estate, LeTech, WACUL, Sekisui Chemical, Daiko Tsusho, Fuji Jutaku, Nac
Overview
Wood Friends is a real estate and housing developer established in 1982, with an integrated system from planning and development to sales of high-quality wooden detached houses, and is a leading company in the industry focusing on sustainable circular economy.
Current Situation
Wood Friends achieved consolidated sales of approximately ¥33.2 billion in the fiscal year ending May 2024, with strengths in housing supply based on its wood resource cascade business. It mainly operates in the Chubu region, including Nagoya, with a track record of supplying about 14,000 houses. It has established its own factories and direct sales system from production to sales, differentiating itself in the high-end mini detached house segment from competitors. It is proactive in sustainable wood use and forest conservation, and also engages in diversified businesses such as golf course operations. In 2024, it transitioned to a holding company structure to strengthen group management. In the medium to long term, it is promoting the realization of a circular economy and regionally rooted housing supply, with a focus on developing environmentally considerate products. In the intensely competitive real estate market, it aims for stable growth by enhancing quality and brand.
Trivia
Interesting Facts
- Track record of supplying approximately 14,000 houses since establishment
- One of the few housing manufacturers with its own laminated timber factory
- Contributes to the region as designated manager of Aichi Prefecture Forest Park Golf Course
- Holds naming rights for Wood Friends Nagoya Port Golf Club
- Unique real estate developer also engaged in hotel management
- Has upheld the philosophy of 'more beautifully' since founding
- Leading domestic company focusing on circular utilization of wood resources
- Transitioned to holding company structure in 2024 and implemented corporate reorganization
- Differentiating through proposals for environmentally friendly housing
- Strength in locally rooted sales deployment
- Listed on Tokyo Stock Exchange Standard and Nagoya Stock Exchange Main
- Business deployment through diverse group companies
- Emerging company challenging wood production in own forests
- Rare real estate company owning own forests in Gifu
- Possesses in-house development technology for wooden sashes
Hidden Connections
- Builds deep relationships with local communities through conservation and utilization of Aichi Prefecture's forest resources
- Supports regional sports culture through golf course naming rights
- Aims for revenue stabilization with broad deployment from real estate to environment through diversified management
- Strengthens business collaboration among group companies through transition to holding company structure
- Housing manufacturing centered on high-quality laminated timber is a unique strength in the industry
- Head office located in KDX Nagoya Sakae Building in Naka Ward, Nagoya City
- Subsidiary operating Forest Park Golf Course has strong collaboration with local government
- Focuses on information dissemination via Wood Friends YouTube channel
Future Outlook
Growth Drivers
- Improved management efficiency through holding company structure
- Strengthening of circular economy model and wood business expansion
- Expansion of locally rooted high value-added housing market
- Increasing demand for environmentally friendly housing
- Utilization of diversified business portfolio
- Progress in technological innovation for wooden building materials
- Revenue improvement in non-housing businesses such as golf course operations
- Synergy creation through collaboration with related subsidiaries
- Strengthened digital marketing and sales channels
- Increased detached house demand due to domestic relocation promotion
- Sustainability対応 as factor for improved corporate evaluation
- Housing development corresponding to strengthened environmental and energy-saving regulations
Strategic Goals
- Completion of group business optimization through holding company structure
- Achievement of 1,000 annual detached house supplies
- Practice of sustainable management with wood resource utilization rate over 90%
- Construction of housing development model coexisting with regional environments
- Environmentally friendly housing to exceed 80% of all housing
- Achievement of over ¥5 billion in new business sales
- Revenue expansion through green business
- 20% improvement in sales efficiency through digitalization
- Market share expansion in major domestic urban areas
- Establishment of leadership in sustainable forest resource conservation activities
Business Segments
Housing Construction・Design Requests
- Overview
- Provides integrated services from design to construction related to housing construction.
- Competitiveness
- Integrated production system leveraging self-manufactured wood
- Customers
-
- Individual Customers
- Real Estate Investors
- Construction Companies
- Design Offices
- Local Governments
- Products
-
- Wooden Detached Houses
- Housing Design Services
- Environmentally Friendly Housing Materials
- Laminated Timber Panels
- Construction Consulting
Wood Building Materials Manufacturing and Sales
- Overview
- Manufactures and sells high-quality wood and building materials for housing.
- Competitiveness
- Advanced wood processing technology and quality control
- Customers
-
- Building Materials Traders
- Housing Manufacturers
- Renovation Contractors
- Local Builders
- Architects
- Products
-
- Wooden Sashes
- Laminated Timber
- Flooring Materials
- Custom Woodwork Materials
- Renovation Building Materials
Facility Operation・Management
- Overview
- Handles operation and management of golf courses and hotels, as well as regional facility events.
- Competitiveness
- Abundant locally rooted business operation know-how
- Customers
-
- Local Governments
- Golf Course Owners
- Hotel Operators
- Facility Management Companies
- Products
-
- Golf Course Operation
- Hotel Management
- Designated Facility Management
- Event Planning and Operation
- Regional Exchange Projects
Environment・Forestry Business
- Overview
- Deploys environmentally considerate forestry business based on own forests.
- Competitiveness
- Construction of sustainable forest resource circulation model
- Customers
-
- Forest Resource Utilization Companies
- Environmental Conservation Groups
- Government Agencies
- Products
-
- Forest Management
- Wood Resource Utilization
- Environmental Consulting
- Sustainable Forestry Promotion
- CSR Support
Competitive Advantage
Strengths
- High-quality wood housing supply through integrated production
- Sustainable forest resource utilization business
- Locally rooted business deployment
- Diversified business portfolio
- Stable sales track record and brand
- Strong in-house factory production capacity
- Solid financial base
- Environmentally considerate corporate philosophy
- Abundant detached house supply track record
- Trust relationship with local customers
- Specialized housing design capabilities
- Strong wooden housing technology
- Long-term management vision
- Diverse group subsidiaries
- Comprehensive sales channels
Competitive Advantages
- Rare wood resource cascade business in the industry
- Cost reduction and quality maintenance through in-house laminated timber production
- Differentiation strategy specialized in high-end mini detached houses
- Strong regional brand recognition centered on Aichi Prefecture
- Risk diversification and stable revenue through diversified businesses
- Sustainable management centered on forest resource circulation model
- Rapid response with self-contained system from housing design to sales
- Collaboration with group companies' related businesses
- Locally rooted services and community development
- Active introduction of environmentally friendly housing
- Promotion of regional exchange through golf course and hotel operations
- Diverse product lineup responding to customer needs
- Competitive enhancement through continuous technological innovation
- Stable fundraising capabilities and financial management
- Wide sales channels and direct sales system
Threats
- Impact of real estate market fluctuations on sales
- Risk of rising construction material prices
- Market share gains by major competitors
- Business impacts from natural disasters
- Fluctuations in wood resource supply
- Production and construction delays due to labor shortages
- Changes in wood quality due to global warming
- Changes in building-related laws and regulations
- Slowdown in housing demand due to economic downturn
- Increased costs for new environmental regulations
- Risk of deteriorating fundraising environment
- Price competition pressure from intensifying competition
Innovations
2024: Transition to Holding Company Structure
- Overview
- Transitioned to holding company structure to improve management efficiency and strengthen group control.
- Impact
- Efficiency in organizational operations and promotion of business expansion
2023: Opening of Kariya Showroom
- Overview
- Opened a new showroom to enhance brand recognition and expand customer touchpoints.
- Impact
- Strengthened promotion and customer base expansion
2022: Forestry Business Launch (Takayama City, Gifu Prefecture)
- Overview
- Started forest management and wood production utilizing own forests.
- Impact
- Stable supply of wood resources and environmental contributions
2021: Production Start of Original Wooden Sash 'WINDOW WOOD'
- Overview
- Started in-house development and production of wooden sashes pursuing insulation and design.
- Impact
- Improvement in housing performance and product differentiation
2020: Opening of Second Gifu Factory
- Overview
- Opened second Gifu factory to strengthen production capacity.
- Impact
- Improved production efficiency and supply stabilization
2021: Opening of New Family Showroom
- Overview
- Opened showroom for family-oriented housing to strengthen customer touchpoints.
- Impact
- Sales promotion and improved customer satisfaction
2024: Establishment of Wood Construction・Lumber Land
- Overview
- Established two subsidiaries to expand group structure.
- Impact
- Business scope expansion and enhanced specialization
Sustainability
- Promotion of circular economy through wood resource cascade business
- Sustainable forest resource utilization through own forest management
- Active deployment of environmentally friendly housing
- Promotion of green materials and energy-saving technologies
- Cooperation with local communities on environmental conservation
- Reduction of environmental impact in golf course and hotel businesses
- Maximization of resource recycling and waste material utilization
- Active introduction of energy-saving equipment
- Strengthened environmental education for employees
- Participation in local environmental conservation activities
- Promotion of research on sustainable construction methods
- Promotion of biodiversity conservation activities