Nomura Kogeisha

Basic Information

Stock Code
9716
Industry
Services
Category Detail
Real Estate & Housing
Prefecture
Tokyo
Establishment Year
December 1942
Listing Year
August 1989
Official Website
https://www.nomurakougei.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Tempo Holdings, Neo Japan, Daisan, Draft, Vis, Nikkato, Alinco, Senba, Hatsuo Shoji, Wada Kosan, Rackland, Space, Tanseisha, Uematsu Shokai, Jecos

Overview

Nomura Kogeisha is a major domestic display design company established in 1942, boasting advanced exhibition space design and construction technology centered on planning and construction for commercial facilities, and leading the industry.

Current Situation

Nomura Kogeisha recorded consolidated sales of approximately 134.1 billion yen and operating profit of approximately 5.2 billion yen in the fiscal year ending February 2024, achieving stable growth as a top-class company in the display industry. Its mainstay display business provides one-stop services from planning and design to construction for commercial facilities, museums, and event spaces, holding a high market share. In recent years, it has expanded into operating public museums and diversified its business, focusing on creating social value. It has also strengthened its technological accumulation in large-scale moving structures and event consulting to flexibly meet customer needs. Moving forward, it will develop environmentally considerate design and construction technologies to support a sustainable society and invest resources in enhancing exhibition experiences through digital technologies. In the 2022 organizational restructuring, it integrated related subsidiaries and strengthened its brand to further enhance market competitiveness. It has established a stable revenue base with a diverse customer portfolio even amid fluctuating economic conditions, aiming for sustainable growth in the medium to long term.

Trivia

Interesting Facts

  • Known as the company where painter Rei Kamoii worked as an employee in the 1950s
  • Approximately 98% of consolidated sales in 2017 came from the display business
  • Company that handled the construction of the 1/1 scale real-size Gundam statue in Odaiba
  • Holds track record of over 200 large event exhibit constructions annually
  • Pioneering presence nationwide as designated manager for public museums
  • Origins trace back to stage prop business in Takamatsu, Kagawa Prefecture
  • High technological capabilities in planning and design of large moving exhibits
  • Contracted exhibit planning to operations for Nagasaki Museum of History and Culture
  • Listed on the Tokyo Stock Exchange Prime Market
  • Extensive experience in Japan Pavilion exhibits at international expos
  • After Rei Kamoii, writer Yasutaka Tsutsui also formerly worked there
  • Transactions with many Worldwide Olympic Partners
  • One of the two major companies in the display construction industry
  • Realizes distinctive exhibits through fusion of artistry and technology
  • Established in-house system capable of completing from design to construction

Hidden Connections

  • Built long-term relationships with numerous official partners of Tokyo 2020 Olympics and Paralympics
  • Formed extensive collaboration network with major Japanese advertising agencies and commercial facility groups
  • Hidden supporter of culture contributing to preservation and dissemination through collaborations with domestic and international cultural facilities
  • Deeply involved in local museum operations as pioneer of local government designated manager system
  • Holds multifaceted business alliances with planning and operations companies for large events and expos
  • Strengthened in-group completion system for event operations and space production through related subsidiaries
  • Historical background of famous artists and writers having worked there in the past
  • Forms a major network through collaborations with Worldwide Partners across diverse industries

Future Outlook

Growth Drivers

  • Recovery and expansion of domestic and international event demand
  • Increasing trend in public facility designated management business
  • Advancement of exhibit production using digital technology
  • Growing demand for environmentally considerate construction technologies
  • New market development through collaborations with diverse industries
  • Brand strengthening and group synergy creation
  • Technological innovation and普及 of large moving structures
  • Improved social evaluation through strengthened regional culture promotion and social contributions
  • Active participation in overseas large events
  • Development and expansion of new customer channels
  • Maintaining competitiveness through personnel training and expertise enhancement
  • Expansion of operations contracting in both public and private sectors

Strategic Goals

  • Achieve stable consolidated sales over 150 billion yen
  • Expand public facility operations sales ratio to over 15%
  • Develop construction technologies aiming for 50% environmental load reduction
  • Secure top domestic share in digital exhibit technology
  • Establish position as top contracting company for major domestic and international events
  • Build framework for advancing sustainable social contributions and regional collaborations
  • Optimize group management in collaboration with related subsidiaries
  • Provide high-value-added services through diverse talent acquisition
  • Create new businesses in exhibit and event domains
  • Strengthen brand value starting from improved customer satisfaction

Business Segments

Display Planning and Construction for Commercial Facilities

Overview
Provides integrated space production and construction management for commercial facilities to maximize customer value.
Competitiveness
One-stop system capable of comprehensive response from design to construction
Customers
  • Shopping mall operators
  • Department store operators
  • Specialty store chains
  • Retailers
  • Developers
  • Real estate investment trusts
  • Facility management companies
  • Advertising agencies
  • Event operators
  • Interior contractors
Products
  • Display design
  • Space production decoration
  • Fixture installation
  • Event booth design and construction
  • Lighting design
  • Large structure fabrication
  • Moving exhibit device development
  • Interior construction management
  • Consulting
  • Facility operations support

Museum and Art Museum Exhibit Planning, Construction, and Operations Contracting

Overview
Supports museums comprehensively from exhibit design to daily operations to enhance appeal.
Competitiveness
Specialized know-how for comprehensive operations as designated manager
Customers
  • Local governments
  • Cultural facility operators
  • Museum associations
  • Public interest corporations
  • Academic research institutions
  • Local expo secretariats
Products
  • Exhibit planning
  • Exhibit design and fabrication
  • Operations management contracting
  • Education outreach programs
  • Document research and preservation
  • Event planning support

International Expo and Large Event Setup Business

Overview
Deploys comprehensive exhibit setups for domestic and international expos and large-scale events.
Competitiveness
High-quality large-scale construction capabilities backed by extensive track record
Customers
  • Government-related organizations
  • International event operators
  • Major advertising agencies
  • Event planning companies
Products
  • Theme pavilion design and construction
  • Large structure fabrication
  • Operations support
  • Technical consulting

Store Design and Construction Services

Overview
Provides design, construction, and fixtures tailored to store concepts.
Competitiveness
High-quality design capabilities considering brand image
Customers
  • Specialty store owners
  • Dining chains
  • Retail store operators
  • Franchise headquarters
Products
  • Store design
  • Fixture fabrication and installation
  • Interior construction
  • Maintenance

Space Consulting and Operations Support

Overview
Provides consulting services to maximize space effectiveness.
Competitiveness
Practical proposals based on exhibit and event business experience
Customers
  • Commercial facility operators
  • Event planning companies
  • Museum operators
  • Local governments
Products
  • Flow line design
  • Event planning support
  • Marketing consulting
  • Operations management

Design and Manufacturing of Large Exhibit Moving Devices

Overview
Differentiates with planning, design, and construction technology for dynamic exhibits.
Competitiveness
Accumulated experience in moving mechanisms and diverse structures
Customers
  • Theme parks
  • Commercial facilities
  • Expo organizers
  • Planning and production companies
Products
  • Automaton clocks
  • Moving exhibits
  • Large structures
  • Special machinery design

Outdoor Advertising and Signage Fabrication and Construction

Overview
Provides planning, design, and construction for advertising and guidance as infrastructure.
Competitiveness
Superior construction durability and aesthetics
Customers
  • Commercial facilities
  • Public organizations
  • Advertising agencies
  • Real estate management companies
Products
  • Large signboards
  • Digital signage
  • Guide signs
  • Sign design

Dining and Retail Store Operations and Related Business

Overview
Deploys restaurant operations and related merchandise planning and sales.
Competitiveness
Planning capabilities leveraging synergies with exhibit business
Customers
  • Individual customers
  • Local companies
  • Tourists
  • Commercial facilities
Products
  • Restaurant operations
  • Original goods planning
  • Retail expansion

Interior and Surface Coating Business

Overview
Construction services for interior protection and aesthetic preservation.
Competitiveness
Specialized technology for extending store lifespan
Customers
  • Store owners
  • Renovation operators
  • Real estate management companies
Products
  • Durable coatings
  • Surface aesthetics maintenance construction

Environment and Sustainability対応 Design Business

Overview
Provides exhibit and space design aimed at reducing environmental impact.
Competitiveness
Extensive track record in environmental regulation compliance
Customers
  • Public facilities
  • Corporate projects
  • Trade show operators
  • Architectural design firms
Products
  • Energy-saving design
  • Environmentally considerate materials
  • Sustainable design

Competitive Advantage

Strengths

  • High planning and construction capabilities specialized in commercial facilities
  • Technological accumulation in large moving exhibit structures
  • Customer base built on long history and trust
  • Experience in public facility operations under designated manager system
  • One-stop service provision system
  • Extensive track record in diverse exhibit fields
  • Construction know-how for large-scale events
  • Exhibit development incorporating digital technology
  • Solid financial base and stable profitability
  • Participation track record in major domestic and international expos
  • Group strength enhancement with related subsidiaries
  • Diverse sales channel construction
  • High environmental awareness and pursuit of sustainability
  • Specialist personnel training system
  • Close collaborative stance with customers

Competitive Advantages

  • Integrated system from commercial space planning to construction and operations
  • High recognition in major domestic cities and international events
  • Proprietary technologies such as automaton clocks and large moving devices
  • Extensive track record in cultural facility operations contracting
  • Broad service menu adaptable to diverse fields
  • Long-cultivated customer network and trust relationships
  • Exhibit production capabilities enhanced by latest digital technology introduction
  • Flexible business deployment responsive to market environment changes
  • Improved proposal capabilities through strong group synergies
  • High customer satisfaction from quality construction management
  • Sustainability initiatives addressing environmental and social issues
  • Strong brand power and industry leadership
  • Customer touchpoint expansion utilizing diverse sales channels
  • Stable management supported by solid financial base
  • Enhanced expertise through extensive personnel training programs

Threats

  • Decrease in commercial facility investments due to economic downturn
  • Intensifying price competition from competitors
  • Policy changes in public facility designated manager system
  • Risk of delay in adopting new digital technologies
  • Risk of construction and event postponements due to natural disasters
  • External environmental risks such as infectious diseases
  • Labor shortages making personnel acquisition difficult
  • Profit pressure from rising material costs
  • Difficulty adapting to rapid changes in customer needs
  • Growth slowdown due to domestic market maturity
  • Increased cost burden from strengthened regulations
  • Cultural and legal barriers accompanying overseas expansion

Innovations

2022: Integration of Related Subsidiaries and Brand Strengthening

Overview
Achieved management efficiency improvement and brand power enhancement through absorption and merger of Nomura Products etc.
Impact
Group strength reinforcement and improved market competitiveness

2023: Digital Technology Integration into Large Moving Structures

Overview
Fused AR and IoT technologies into moving exhibits and automaton clocks to expand exhibition experiences.
Impact
Improved customer satisfaction and revisit rates

2021: Promotion of Sustainable Design

Overview
Implemented company-wide standardization of environmentally low-impact material selection and energy-saving construction technologies.
Impact
Enhanced environmental regulation compliance and corporate value

2024: Expansion of Public Facility Operations Business

Overview
Focused on contracting operations for museums etc. to strengthen stable revenue base.
Impact
Creation of new revenue sources and business diversification

2020: Development of Online Design Services for Commercial Facilities

Overview
Enabled rapid web-based design proposals tailored to customer requests.
Impact
Significant improvement in order efficiency

2023: Event Sustainability Improvement Project

Overview
Launched project for waste reduction and introduction of recycled materials.
Impact
Reduced environmental impact and improved customer evaluation

2021: Introduction of Safety Construction Management System

Overview
Began AI-utilizing safety monitoring and risk management at construction sites.
Impact
Contributed to accident reduction and quality improvement

2022: Exhibit Fixture Development Using New Materials

Overview
Commercialized fixtures using lightweight, highly durable new materials.
Impact
Improved construction efficiency and reduced running costs

2020: Launch of Remote Operations Management Services

Overview
Built and commercialized remote support systems for public facilities.
Impact
Achieved operations efficiency and cost reduction

2024: Enhancement of VR-Utilizing Exhibit Design Services

Overview
Expanded visualization of exhibit designs and customer experiences using VR technology.
Impact
Improved proposal quality and customer communication

Sustainability

  • Promotion of environmentally considerate material use
  • Waste reduction and recycling promotion
  • Company-wide standardization of energy-saving construction technologies
  • Support for sustainable public facility operations
  • Promotion of CSR activities through co-creation with local communities
  • Setting and management of CO2 emission reduction targets
  • Implementation of environmental education programs for employees
  • Environmental audits of supply chains
  • Water resource usage efficiency
  • Promotion of diversity and inclusion