TOKYO BASE

Basic Information

Stock Code
3415
Industry
Retail
Category Detail
Apparel & Fashion Retailers
Prefecture
Tokyo
Establishment Year
December 2008
Listing Year
September 2015
Official Website
https://tokyobase.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Adways, Adastria, Starzec, ANAP Holdings, Baroque Japan Limited, Ceres, Risk Monster, NeoJapan, Synchro Food, Migalo Holdings, Open Group, U.M.C. Electronics, Double Scope, Prored Partners, Right On, Workman, MacHouse, United Arrows, Shimamura, Cox

Overview

TOKYO BASE, founded in 2008, is a retail industry leader offering original Japanese clothing and select shops both domestically and internationally.

Current Situation

TOKYO BASE achieved consolidated sales of approximately 20.2 billion yen and total assets of approximately 11.4 billion yen in the fiscal year ending January 2025, with stores in major cities domestically and internationally. Its main brands STUDIOUS, UNITED TOKYO, and PUBLIC TOKYO emphasize made-in-Japan production and lead the domestic apparel market. Listed on the Tokyo Stock Exchange Mothers market in 2015 and First Section in 2017, it has established a solid financial foundation. Overseas expansion includes subsidiaries in Hong Kong and Shanghai, plus Korea, accelerating international development. It is advancing a strategy to promote Japanese fashion brands worldwide. Focusing on sustainability and high-quality product development, it has gained high customer acclaim. Future plans include expanding stores domestically and abroad while diversifying sales channels through digital initiatives.

Trivia

Interesting Facts

  • Founder Masato Tani is a young entrepreneur who achieved listing at age 30.
  • Store expansion centered on major fashion buildings across Japan.
  • STUDIOUS is a pioneering select shop specializing in Japanese brands.
  • All original products are committed to domestic production.
  • Overseas stores expanded to Korea following Hong Kong and Shanghai.
  • Holds record for youngest listing in the select shop industry.
  • Promoting internationalization with a focus on overseas expansion of Japanese brands.
  • Rapidly gaining recognition in the domestic apparel retail industry.
  • Numerous collaborations with fashion magazines.
  • Adopts central urban locations with excellent public transport access.

Hidden Connections

  • Founder Masato Tani leveraged his experience as a business division manager at another apparel company to establish the firm.
  • UNITED TOKYO is recognized as a contemporary brand with a thorough commitment to made-in-Japan production.
  • TOKYO BASE serves as a nexus between Japanese urban culture and the fashion industry.
  • Actively developing unique online experiences in response to the recent surge in e-commerce.
  • Promotes Japanese traditional materials and sewing techniques to the world.
  • Some stores partner with art shops and cultural facilities to promote culture.
  • Shareholders include prominent figures from fashion, design industries, and investors.
  • Head office located in the new Aoyama Building in Minami-Aoyama, Minato-ku, Tokyo.

Future Outlook

Growth Drivers

  • Growing demand for high-quality domestic apparel
  • Expanding popularity of Japanese brands in overseas Asian markets
  • Rapid growth in e-commerce and digital sales channels
  • Increasing demand for sustainability-compliant products
  • Enhanced experiential value in physical stores
  • Customer base expansion through multi-brand strategy
  • Shifting fashion awareness among younger generations
  • International sales network expansion via additional overseas bases

Strategic Goals

  • Establish 50 store locations in major Asian cities
  • Achieve 40% online sales ratio overall
  • Maintain over 80% sustainable material usage rate
  • Expand domestic market share through new customer acquisition
  • Aim to surpass 30 billion yen in sales

Business Segments

Store Operation Support

Overview
Provides operations for own stores and various support for third-party stores.
Competitiveness
Abundant physical store management expertise
Customers
  • Department stores
  • Specialty store chains
  • Large commercial facilities
Products
  • Store design and planning
  • Sales promotion planning
  • POS system implementation support

OEM/ODM Manufacturing

Overview
Provides OEM production services with high-quality domestic production in Japan.
Competitiveness
Manufacturing technology focused on made-in-Japan
Customers
  • Japanese domestic apparel companies
  • Overseas brands
Products
  • Made-in-Japan apparel manufacturing
  • Small-lot compatible products

Brand Licensing

Overview
Supports overseas expansion of domestic brands and handles licensing operations.
Competitiveness
Rapid access to overseas markets
Customers
  • Domestic and international retailers
  • Overseas agents
Products
  • Brand product planning
  • Overseas sales rights granting

Digital Marketing Services

Overview
Provides digital promotion support specialized for the fashion industry.
Competitiveness
Industry-specific expertise and track record
Customers
  • Select shops
  • Fashion e-commerce operators
Products
  • SNS marketing
  • Web advertising management

Logistics and Supply Chain

Overview
Implements fast and secure logistics management services for products.
Competitiveness
Logistics system specialized for fashion goods
Customers
  • Own stores
  • Other brand retailers
Products
  • Warehouse management
  • Delivery arrangements

Competitive Advantage

Strengths

  • Brand power focused on domestic production in Japan
  • Excellent product planning and quick trend adaptation
  • Strong store presence in central urban areas
  • Credibility from Tokyo Stock Exchange Prime listing
  • Youthful management and agile decision-making
  • Differentiated product lineup of proprietary brands
  • Broad customer coverage through multi-brand operations
  • Aggressive overseas market expansion
  • Development strength in high-quality planned products
  • Specialization in apparel sales
  • Active digital promotion initiatives
  • Solid financial foundation
  • Extensive sales channel network
  • Abundant store operation expertise
  • Strategic product pricing

Competitive Advantages

  • Quality assurance and brand differentiation through thorough domestic production
  • High customer contact via fashion building locations in central areas
  • Trend creation power in the industry through innovative product planning
  • Cross-marketing via multi-brand operations
  • Strong connections with key domestic and international partners
  • Rapid strategic shifts by young management team
  • Efforts to enhance brand recognition in overseas markets
  • Product rollout considering sustainability
  • Advanced e-commerce site and digital strategy
  • High transparency and reliability on Tokyo Stock Exchange Prime
  • Precise product planning through customer data analysis
  • Improved social evaluation through CSR activities
  • Customer loyalty from specialization in apparel retail
  • Operational efficiency from multi-store management experience
  • Cost competitiveness through distribution optimization

Threats

  • Shrinkage impact from declining population in domestic fashion market
  • Intensified competition from overseas brands entering Japan
  • Risk of rising material prices and logistics costs
  • Risks in expansion regions due to overseas geopolitical fluctuations
  • Price competition and channel battles with e-commerce specialists
  • Increased product development difficulty from diversifying consumer preferences
  • Decline in store visitors due to novel infectious diseases or social changes
  • Overseas raw material procurement cost fluctuations from exchange rate changes
  • Pressure on store and production operations from labor shortages
  • Changes in business environment from strengthened regulations
  • Increased manufacturing and logistics costs due to environmental issues
  • Increased advertising spend by competitors

Innovations

2023: Strengthening Overseas Expansion via Korean Subsidiary Establishment

Overview
Established a subsidiary for the Korean market and launched local store expansion and marketing.
Impact
Sales expansion in Asian markets and enhanced brand recognition

2022: Customer Contact Expansion through Strengthened Digital Marketing

Overview
Enhanced sales promotion using SNS ads and e-commerce sites to diversify sales channels.
Impact
Online sales ratio increased by 15%

2021: Enhanced Quality Control in Domestic Production Processes

Overview
Achieved uniform product quality through standardization and strengthened inspection of in-house manufacturing processes.
Impact
Improved customer satisfaction and reduced return rates

2020: Launch of In-Store Digital Experience Project

Overview
Introduced smartphone-based in-store guidance and fitting reservation systems to improve customer convenience.
Impact
10% increase in store visitors and improved customer satisfaction

Sustainability

  • Maintaining over 80% Japanese product ratio across all brands
  • 30% reduction in power consumption through LED lighting in stores
  • Material selection to reduce environmental impact during production
  • Introduction of recycled apparel waste program
  • Participation in environmental conservation activities in collaboration with local communities