Toyokumo

Basic Information

Stock Code
4058
Industry
Information and Communications Industry
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
August 2010
Listing Year
September 2020
Official Website
https://toyokumo.co.jp/
TSE Information
TSE Information
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Yahoo! Finance
Other Companies
Celsys, Broadleaf, Kinjiro, PlusAlpha Consulting, S Innovate, Appier Group, Fintext Holdings, Smaregi, WingArc1st, Kaonavi, Sansan, Cybozu, Porters

Overview

Toyokumo is a SaaS company in the information and communications industry founded in 2010, primarily providing cloud-based safety confirmation services and business support tools, and developing a solid subscription-based business model.

Current Situation

Toyokumo recorded sales of 760 million yen, operating profit of 98 million yen, and net profit of 72 million yen in 2019, showing steady growth. Its flagship safety confirmation service has received high acclaim for emergency response during earthquakes and disasters, and it is also advancing development of business support tools such as kintone integration services. The company changed its name in 2019 and listed on the Tokyo Stock Exchange Growth Market in 2020. It mainly operates in the domestic market with a stable subscription revenue base. Future business expansion is expected due to the growing social demand for disaster response services. The company also considers sustainability and actively engages in social contribution activities. Moving forward, it plans to strengthen business proxy services and municipal services, as well as overseas expansion. It is also focusing on expanding multifaceted services integrated with the cloud.

Trivia

Interesting Facts

  • Strengthened safety confirmation services triggered by the 2011 Great East Japan Earthquake
  • SaaS company that grew independently after spinning off from Cybozu
  • Established uniqueness in the market by specializing in kintone-linked services
  • Listed on the Tokyo Stock Exchange Growth Market in 2020
  • Track record of providing free safety confirmation services to affected area companies during disasters
  • One of the pioneers in cloud-based safety confirmation services
  • Changed name from Cybozu Startups in 2019
  • Expands diverse business support tools with strengths beyond safety field
  • Headquarters located in Nishi-Gotanda, Shinagawa-ku, Tokyo
  • Major shareholders include Cybozu and Nanobank
  • Highly evaluated as a business form creation tool
  • Disaster response services adopted by numerous municipalities and large corporations
  • Challenging reward reforms for employees and average annual salary of 10 million yen
  • System design flexible to unforeseen circumstances during disasters
  • Increasing number of cloud service user companies year by year

Hidden Connections

  • Spin-off company from Cybozu with strong technical and managerial ties
  • Composed of multiple major shareholders from IT ventures and funds
  • kintone linkage leverages Cybozu Group strengths as a collaborative product of both companies
  • Safety confirmation service sometimes linked with municipal disaster prevention networks
  • Free affected area support program contributes to improved regional reputation
  • Business expansion accelerating through fundraising from Tokyo Stock Exchange Growth listing
  • Business synergy as some major customers overlap with Cybozu's corporate clients
  • Many product brands adapted to kintone's ecosystem

Future Outlook

Growth Drivers

  • Expansion of safety confirmation service demand due to increasing natural disasters
  • Increased demand in public sector from domestic municipalities' digitalization push
  • Expansion of linkage services accompanying kintone platform growth
  • Increasing business efficiency needs from corporate work style reforms
  • Strengthened remote work対応 for infection control measures, etc.
  • Growth trend in BtoB SaaS market
  • Strengthened support for IT adoption by regional and SMEs
  • New business opportunities from accelerated DX (Digital Transformation)
  • High profitability of subscription model
  • Creating cross-selling opportunities with diverse business support services
  • Improvement in social trust and brand value
  • Support from companies emphasizing environmental and social issue responses

Strategic Goals

  • Achieve 30% market share in domestic municipal market
  • Exceed 5 billion yen in annual sales
  • Surpass 1 million users of safety confirmation service
  • Expand kintone-linked tool suite to over 200
  • Promote standardization of regional disaster response with disaster countermeasures cloud
  • Initiate initial overseas market expansion and build growth foundation
  • Achieve average employee annual salary of 10 million yen and strengthen talent acquisition
  • Enhance corporate value with emphasis on sustainability
  • Maintain long-term contract rate with new customers above 80%
  • Promote service innovation using AI and automation technologies

Business Segments

Cloud Safety Confirmation Business

Overview
Provides cloud-based SaaS services for quick safety confirmation of employees and related parties during emergencies.
Competitiveness
Fast alert delivery linked to disasters and highly reliable safety confirmation service
Customers
  • SMEs
  • Large Corporations
  • Municipalities
  • Educational Institutions
  • Medical Institutions
  • Public Facilities
  • Logistics Companies
  • Construction Companies
  • Manufacturing Companies
  • Service Companies
  • Government Agencies
  • NPOs
  • Financial Institutions
  • Hotels
  • Retail Companies
Products
  • Safety Confirmation Service 2.0
  • Cloud Safety System
  • Earthquake Alert Linked Service
  • Disaster Rescue Cloud
  • Free Version for Affected Area Corporate Support

Business Efficiency SaaS Business

Overview
Develops and provides a suite of cloud-based business efficiency tools with strengths in kintone integration.
Competitiveness
High compatibility with kintone and diverse business support services
Customers
  • SMEs
  • IT Companies
  • Recruitment Agencies
  • Corporate Sales Departments
  • Manufacturing Companies
  • Service Companies
  • Municipalities
  • Educational Institutions
  • Medical Facilities
  • Sales Agents
  • Marketing Companies
  • Consultants
  • Government Agencies
  • NPOs
  • Financial Institutions
Products
  • Form Creator
  • Print Creator
  • kViewer
  • kBackup
  • Interview Support Service
  • Sales Report Service
  • Timestamp for kintone
  • Form Bridge
  • kMailer
  • Data Collect

Municipal Business Support

Overview
Cloud services supporting disaster response operations and efficient municipal business execution.
Competitiveness
Specialized services and track record for municipalities focused on disaster response
Customers
  • Local Governments
  • Various Administrative Agencies
  • Boards of Education
  • Disaster Prevention Headquarters
  • Regional Public Facilities
Products
  • Municipal Disaster Countermeasures Cloud
  • Disaster Rescue Cloud
  • Free Version for Affected Area Corporate Support

HR and Recruitment Support SaaS

Overview
Cloud tools contributing to efficiency in talent recruitment and sales reporting operations.
Competitiveness
High-function services specialized for recruitment sites
Customers
  • Recruitment Agencies
  • Corporate HR Departments
  • Recruitment Staff
  • Educational Institutions
Products
  • Interview Support Service
  • Sales Report Service

IT Security and Environment Management

Overview
Security and device management services in cloud-connected environments.
Competitiveness
Security enhancement solutions leveraging kintone integration
Customers
  • SMEs
  • IT Administrators
  • Security Staff
Products
  • Timestamp for kintone
  • BYOD Service
  • Dedicated Device Service

Marketing Support Service

Overview
Cloud services supporting email marketing and data collection.
Competitiveness
Simplified business integration via kintone linkage
Customers
  • SMEs
  • Sales Departments
  • Marketing Companies
Products
  • kMailer
  • Sales Report Service
  • Data Collect

Cloud Content Delivery

Overview
Provides cloud delivery services usable in stores and educational settings.
Competitiveness
Easy operation supporting diverse delivery formats
Customers
  • Educational Institutions
  • Retail Companies
  • Service Companies
Products
  • Digital Signage Service
  • kViewer

Business App Development Support

Overview
Provides app development environments and tools useful for business efficiency.
Competitiveness
Simple and highly customizable environment
Customers
  • IT Companies
  • Business System Developers
  • Corporate Users
Products
  • Form Bridge
  • ToDous
  • Cloud UM

Data Management and Storage Service

Overview
Services providing secure and reliable data storage and management functions.
Competitiveness
Reliability of kintone data integration
Customers
  • Corporate Users
  • IT Administrators
Products
  • kBackup
  • Timestamp for kintone

Internal Communication Support

Overview
Supports team collaboration enhancement and smooth business reporting.
Competitiveness
Intuitive and user-friendly interface
Customers
  • SMEs
  • Sales Teams
  • Management Departments
Products
  • ToDous
  • kMailer

Disaster Risk Management Support

Overview
Cloud services for managing disaster risks and supporting rapid responses.
Competitiveness
Rich disaster information linkages and support systems
Customers
  • Public Institutions
  • Disaster Prevention Companies
  • Citizen Groups
Products
  • Disaster Rescue Cloud
  • Municipal Disaster Countermeasures Cloud

Sales and Customer Management Support

Overview
Cloud support for sales activity efficiency and customer analysis.
Competitiveness
Ease of real-time data utilization
Customers
  • Sales Teams
  • Corporate Sales Departments
Products
  • Sales Report Service
  • Data Collect

Competitive Advantage

Strengths

  • Highly reliable safety confirmation technology honed through disaster response
  • Diverse business support services specialized in kintone integration
  • Stable revenue from a solid subscription model
  • Strong social recognition capturing domestic disaster needs reliably
  • Flexible and highly operable cloud service provision
  • Proven track record of rapid service development and release
  • Customizable product rollout for municipalities and corporations
  • Robust customer support system
  • Strong partnerships with existing shareholders
  • Established diverse sales channels
  • Utilization of latest cloud technologies and continuous improvements
  • Financial stability
  • Differentiation through external information linkages like earthquake alerts
  • Corporate stance emphasizing social contributions
  • Abundant track record in regional disaster support

Competitive Advantages

  • Competitive edge from highly reliable safety confirmation technology based on disaster experience
  • Proven track record in providing one of Japan's largest-scale cloud safety confirmation services
  • Formation of a strong collaboration ecosystem with kintone
  • Rich suite of business support tools and diverse customer対応力
  • Credibility and fundraising power as a listed company
  • Establishment of unique position in specialized services for municipalities
  • Rapid market entry and service diversification strategy
  • Brand strengthening through social contributions like free provision during disasters
  • Ecosystem expansion via strong partnerships
  • Flexible customization system responding to customer needs
  • High scalability achieved through introduction of latest cloud technologies
  • Sustainable growth base secured by prudent financial management
  • Expertise and technological strengthening in information and communications field
  • Sales channel expansion across diverse customer segments
  • Stance fulfilling social responsibilities, such as affected area support

Threats

  • Intensifying cloud service competition leading to price wars
  • Risk of entry by major IT companies into similar services
  • Uncertainty in demand due to fluctuations in natural disaster frequency
  • Need to adapt services to changes in customer IT infrastructure
  • Impact of regulatory changes and strengthened personal information protection
  • Cyberattack and data leakage risks
  • Slowing domestic market growth and difficulties in overseas expansion
  • Possibility of failing to keep pace with technological innovation speed
  • Stagnation in subscription revenue growth
  • Risk of customers switching cloud services
  • Intensifying competition for talent acquisition and development
  • Need for strategic adjustments due to long-term changes in DX needs

Innovations

2024: Free Safety Confirmation Service Provided to Affected Area Companies

Overview
Following the Noto Peninsula Earthquake, provided free safety confirmation services to companies in four affected prefectures, strengthening social contributions.
Impact
Contributes to enhanced trust in regional disaster support and customer base expansion

2023: New Cybozu kintone-Linked Service 'Data Collect' Released

Overview
Launched a new SaaS product enabling efficient data collection linked with kintone.
Impact
Provides customers with new options for business efficiency

2021: Safety Confirmation Service 2 Released

Overview
Expanded adoption by numerous municipalities and corporations through enhanced functions and UX improvements.
Impact
Achieved improved customer satisfaction and increased number of user companies

2020: Listed on Tokyo Stock Exchange Growth Market

Overview
Newly listed on the Tokyo Stock Exchange Growth Market to secure funding and strengthen brand.
Impact
Contributes to management base strengthening and market recognition improvement

2022: Major UI Refresh for Form Creator

Overview
Significantly improved web form creation efficiency by pursuing user-friendliness.
Impact
Contributes to improved user retention

2023: Multilingual Safety Navi Service Launch

Overview
Added multilingual support for foreign employees to support corporate global operations.
Impact
Contributes to acquiring global corporate customers

2021: Disaster Rescue Cloud Developed

Overview
Built and launched a cloud service aimed at strengthening municipal linkages during disasters.
Impact
Successfully strengthened cooperative relationships with municipalities and service expansion

2022: kBackup Service Functions Enhanced

Overview
Implemented improvements in kintone data security and expanded external storage functions.
Impact
Contributes to increased trust from customers

2023: AI Analysis Introduced to Sales Report Service

Overview
Equipped with automatic analysis of sales report data to support business efficiency improvements.
Impact
Provides business efficiency effects to customers

2024: Enhanced Emergency Contact Center Linkage Plan Rolled Out

Overview
Deepened call center integration to promote strengthening of emergency response systems.
Impact
Aims for new customer acquisition through improved reliability

Sustainability

  • Promoting social contributions through free services for affected area companies
  • Efforts to reduce energy consumption in cloud infrastructure
  • Conducting disaster prevention awareness activities in collaboration with local communities
  • Reducing environmental impact through digital document reduction
  • Emphasis on employee health maintenance and work-life balance
  • Promoting employment of people with disabilities and utilization of diverse talent
  • Thorough protection of customer information through security enhancements
  • Development and provision of sustainable IT services
  • Active participation in CSR activities and adherence to corporate ethics
  • Building rapid service response systems for disasters
  • Educational support through regional events and lectures
  • Promotion of employee volunteer activities