Excite Holdings

Basic Information

Stock Code
5571
Industry
Information and Communications
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
July 2018
Listing Year
April 2023
Official Website
https://www.excite-holdings.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Excite Holdings is a holding company established in 2018, based in the information and communications sector, achieving growth through internet services and communication services.

Current Situation

Excite Holdings recorded consolidated sales of approximately ¥7.1 billion and operating profit of approximately ¥400 million in the fiscal year ended March 2022, maintaining a solid financial foundation. It primarily engages in platform business, broadband business, and SaaS/DX business, with strengths in internet connection services and web media operations. Subsidiary Excite has operated search engines, portal sites, and blog services for many years, enjoying a certain level of brand recognition. It relisted on the Tokyo Stock Exchange Standard in April 2023, receiving higher evaluations from the capital markets. Moving forward, it will advance new business developments such as acquiring an online clinic company to capture growth in the DX sector. It is also promoting sustainability through efficient communication infrastructure and regional contributions. In the medium to long term, it aims to strengthen its market presence and expand revenues by integrating communications and information platforms by 2030.

Trivia

Interesting Facts

  • Founded in 1997 as the Japanese subsidiary of U.S. Excite.
  • Successfully diversified services even after withdrawing from search engine development.
  • Women's content 'Woman.excite' is a long-running site.
  • Blog service has been continuously operated since 2004.
  • Undergoing transformation as a traditional IT company through online clinic acquisition.
  • Early deployment of unique phone fortune-telling service.
  • Also operates sample distribution site 'Sample Excite'.
  • History of hosting multiple music festivals at Saitama Super Arena.
  • Experienced delisting from Tokyo Stock Exchange Jasdaq, going private, and relisting.
  • Unique positioning fusing communications business and media operations.
  • Representative Director and CEO is Shinichi Saijo.
  • Major shareholders include CASK Co., Ltd. and United Inc.
  • Actively investing in AI-related DX business.
  • Subsidiaries include Excite Co., Ltd. and iXIT Co., Ltd.
  • Operates major domestic broadband services.

Hidden Connections

  • Historical background where Itochu Corporation inherited investment and became a major shareholder.
  • Diversification into medical field through online clinic business acquisition.
  • Adopted numerous celebrity blogs from the start of blog service.
  • Connections to entertainment industry through music festival operations.
  • Long-term operation experience in women's content as source of market competitiveness.
  • Provides DX and PR support tools to many corporate customers.
  • Built proprietary brand in broadband communication services.
  • Unique service deployment fusing communications and platform technologies.

Future Outlook

Growth Drivers

  • Rapid expansion of DX and SaaS markets
  • Increasing demand for online medical and health support services
  • Growth in communications business anticipating 5G
  • Rising consumption of digital content for women
  • Strengthening of region-specific ICT services
  • High growth in digital advertising market
  • Promotion of AI and data analysis technology utilization
  • New service creation through platform integration
  • Advancement of environmental impact reduction and sustainable technologies
  • Expanding potential for Asian overseas markets
  • Increasing communication demand with telework普及
  • Expansion of smart city-related services

Strategic Goals

  • Achieve group-wide sales of ¥10 billion
  • Establish top-class position in domestic online medical field
  • Achieve high customer satisfaction in DX solutions field
  • Achieve energy-efficient and environmentally considerate communications infrastructure
  • Form sustainable corporate culture emphasizing diversity
  • Strengthen coexistence with regional society and fulfill social responsibilities
  • Promote service innovation through AI and big data utilization
  • Improve brand recognition and market expansion domestically and internationally
  • Achieve highest standards in customer data management and privacy protection
  • Realize competitive sustainable growth

Business Segments

Platform Management and Operations

Overview
Provides platform management operations and DX support services to companies and local governments.
Competitiveness
Flexible IT solutions tailored to diverse industry needs
Customers
  • IT Companies
  • Advertising Agencies
  • Media Companies
  • Local Governments
  • Corporate PR Departments
  • Educational Institutions
  • Marketing Companies
  • Public Organizations
  • Manufacturing
  • Distribution
Products
  • Web Media Management Tools
  • Ad Delivery Platforms
  • API Services
  • DX Promotion Solutions
  • Data Analysis Services
  • Cloud Services
  • SaaS Software
  • Customer Support Systems
  • Online Authentication Services
  • Content Management Systems

Broadband Communications Business

Overview
Provides stable high-speed communication services to individuals and corporations.
Competitiveness
High-quality communication infrastructure at low prices
Customers
  • General Consumers
  • Small and Medium Enterprises
  • Educational Institutions
  • Medical Institutions
  • Restaurants
  • Corporate Subscribers
  • Remote Work Companies
Products
  • ADSL Connection Services
  • FTTH Fiber Optic Services
  • Low-Cost SIM Communications
  • Corporate Network Construction
  • Mobile Communication Services

SaaS/DX Solution Provision

Overview
Provides cloud-based business improvement tools that contribute to DX promotion.
Competitiveness
Customizable to customer needs
Customers
  • Mid-Sized Companies
  • IT Startups
  • Retail
  • Manufacturing
  • Services
  • Financial Institutions
  • Education Companies
Products
  • Business Efficiency SaaS
  • Digital Marketing Tools
  • CRM Systems
  • Electronic Contract Systems
  • Data Analysis Software

Online Advertising and Marketing

Overview
Supports customer promotions with a wide variety of online advertising services.
Competitiveness
Utilization of extensive web media network
Customers
  • Advertisers
  • Small and Medium Enterprises
  • EC Sites
  • App Developers
  • Brand Companies
  • Real Estate Companies
  • Tourism-Related Companies
Products
  • Banner Ad Delivery
  • SNS Marketing
  • Content Production Support
  • SEO Support Services
  • Digital Campaign Operations

Counseling and Fortune-Telling Services

Overview
Operates phone and email services tailored to mental health and consultation needs.
Competitiveness
Strengthened collaboration with certified counselors
Customers
  • Individual Customers
  • Welfare Benefit Staff
  • Health Support Groups
  • Corporate Mental Health Departments
Products
  • Phone Counseling
  • Online Fortune-Telling
  • Email Consultations
  • Employee Support Programs

Online Matchmaking Services

Overview
Provides reliable matchmaking support services online.
Competitiveness
Established member base from years of operation
Customers
  • Singles
  • Matchmaking Support Groups
  • Local Governments
Products
  • Matchmaking Platforms
  • Event Operation Services
  • Profile Management Systems

Media Content Production

Overview
Produces and delivers web, video, and music content across various genres.
Competitiveness
In-house creative production team
Customers
  • Corporate PR
  • Advertising Agencies
  • Publishing
  • Event Operations
Products
  • Web Magazine Production
  • Video Content Delivery
  • Event Planning and Operations
  • Music Delivery Services

Mobile Communications Support Business

Overview
Provides support services for companies involved in mobile communications.
Competitiveness
Utilization of communications business know-how
Customers
  • MVNO Operators
  • Mail Order Businesses
  • IT Companies
Products
  • Communication Infrastructure Support
  • Customer Management Systems
  • Line Procurement Services

Corporate DX Consulting

Overview
Provides consulting to promote corporate digital transformation.
Competitiveness
Practical implementation support system
Customers
  • Corporate Executives
  • IT Departments
  • Marketing Staff
Products
  • Business Reform Support
  • IT Introduction Planning
  • Employee Training Programs

Cloud Services Provision

Overview
Provides user-friendly and secure cloud services to improve business efficiency.
Competitiveness
High security technology
Customers
  • Small and Medium Enterprises
  • Sole Proprietors
  • Educational Institutions
Products
  • Storage Services
  • Business Software
  • Online Collaboration Tools

Data Analysis and Marketing Support

Overview
Supports strengthening corporate marketing capabilities through data utilization.
Competitiveness
Advanced analysis technology and practical experience
Customers
  • Advertising Agencies
  • Retail Companies
  • Manufacturing
  • Financial Institutions
Products
  • Customer Analysis Tools
  • Purchase Data Analysis
  • Campaign Effectiveness Measurement

Education and Training Services

Overview
Provides education and training services online across a wide range of fields.
Competitiveness
Content tailored to diverse needs
Customers
  • Schools
  • Corporate Training Staff
  • Individual Learners
Products
  • Online Courses
  • Training Program Provision
  • Teaching Material Development

Competitive Advantage

Strengths

  • Diverse IT services business portfolio
  • Long years of portal site operation experience
  • Solid financial base and stable revenues
  • Credibility from listing on Tokyo Stock Exchange Standard
  • Broad responsiveness to diverse customer segments
  • Strengths in broadband connections and communications business
  • Group management enhancement through holding company structure
  • New entry into online healthcare field
  • Comprehensive counseling services
  • Track record in specialized information site operations
  • Service expansion via numerous subsidiaries
  • High brand recognition
  • Potential for multi-language and multi-region expansion
  • Improved evaluation from capital markets
  • Multi-faceted digital media deployment

Competitive Advantages

  • Synergies from integration of platform operations and communications business
  • Utilization of accumulated user data over the long term
  • Entry into growing healthcare field via online clinic acquisition
  • Market trust from specialized information site operation experience
  • Flexible customizable DX solutions
  • Market reach leveraging diverse sales channels
  • High customer support quality leading to user satisfaction
  • Overall group optimization as a holding company
  • Risk reduction through diversified revenue sources
  • Competitiveness and stability in communications infrastructure business
  • Proactive investment stance in new business development
  • Service innovation by high-tech development team
  • Track record and optimization techniques in digital marketing
  • Versatility to meet diverse industry needs
  • Service design considering social issue resolution

Threats

  • Intensifying competition in the information and communications industry
  • Ongoing acceleration of technological innovation speed
  • Risk of direct confrontation with major IT companies
  • Strengthening of personal information protection regulations
  • Increasing burden of communications infrastructure capital investment
  • Market fragmentation by new entrants
  • Decrease in advertising revenue due to economic downturn
  • Increasing cyber security risks
  • Delays in responding to changing customer needs
  • Enhanced M&A strategies by competitors

Innovations

2023: Business Diversification through Online Clinic Company Acquisition

Overview
Advances into health-related field and accelerates online medical service rollout.
Impact
Creates new revenue sources and achieves market expansion

2022: Discontinuation of 'Excite Translation' Service

Overview
Ends legacy translation service to focus on new system development.
Impact
Resource concentration strengthens DX promotion

2021: Transition to Holding Company Structure and Brand Refresh

Overview
Changes name from XTech HP to Excite Holdings and completes group reorganization.
Impact
Improves management efficiency and market recognition

2020: iXIT Subsidiary Acquisition for Service Area Expansion

Overview
Acquires iXIT from Sawada Holdings and integrates into the group.
Impact
Strengthens new businesses and expands solutions

2024: DX and SaaS Platform Enhancement

Overview
Promotes development of business efficiency SaaS tools.
Impact
Aims to expand corporate customer base and revenues

Sustainability

  • Introduction of energy-efficient communication equipment
  • Promotion of paperless operations and reduction of environmental impact
  • Strengthening ICT education support activities for regions
  • Promotion of employee diversity and work-life balance
  • Enhanced security measures for improved reliability
  • Support for bridging the digital divide
  • Active adoption of green IT technologies
  • Social contributions through online medical services
  • Strengthened partnerships with sustainable partners
  • Disaster support and regional contributions as CSR activities