Showcase

Basic Information

Stock Code
3909
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
February 1996
Listing Year
March 2015
Official Website
https://www.showcase-tv.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Infomart, SoftCreate Holdings, Technomasema, Kayac, Raks, Double Standard, Temona, E-Store, J Stream, BASE, IC, Brangista, Sirius V

Overview

Showcase is a software company in the information and communications industry founded in 1996, with strengths in marketing SaaS and web optimization technology, supporting customers' digital transformation (DX) initiatives.

Current Situation

Showcase achieved sales of 5.6 billion yen in 2023 and is based in Tokyo, developing marketing SaaS, advertising, and cloud integration businesses. It holds smartphone optimization technology for websites and proprietary form optimization patents, differentiating itself from competitors. In recent years, it has advanced the utilization of AI technology and PR automation development, supported by its parent company AI Fusion Capital Group. It focuses on sustainability-compatible service provision and security enhancements. Moving forward, it aims for growth through DX promotion, cloud infrastructure strengthening, and partner collaborations. It maintains competitive superiority through solutions for diverse industries and an abundance of patents, with the expansion of innovative services at the core of its business strategy.

Trivia

Interesting Facts

  • Established in 1996 as Future Works Ltd.
  • Holds numerous patents domestically and internationally, proving technological strength
  • Selected for the Ministry of Internal Affairs and Communications' Telework Pioneers 100
  • One of the few companies balancing advertising/media and SaaS businesses
  • Head office located in Roppongi First Building
  • Focused on in-house AI development following capital and business alliance with AI inside
  • Established joint venture with Plapp Japan for PR automation development
  • Continuously listed on the Standard Market
  • Holds numerous ASPIC Cloud Awards
  • Independently developed online identity verification eKYC tool

Hidden Connections

  • Strong influence on next-generation technologies through capital ties with Future Venture Capital
  • Enhanced expertise in PR domain through joint venture with Plapp Japan
  • Close collaborations with major advertising agencies and IT companies via patented technologies
  • Unique position in Japan's marketing SaaS market based on numerous patents
  • Parent AI Fusion Capital Group has influence over multiple IT ventures
  • Rich transaction history with financial institutions in the security domain
  • Proactive telework promotion leveraging Tokyo awards to shape corporate culture
  • Built foothold for Asian market entry through international patent expansion

Future Outlook

Growth Drivers

  • Expansion of digital transformation (DX) market
  • Increasing demand for online marketing
  • Optimization needs accompanying growth in smartphone users
  • Service sophistication through AI technology utilization
  • Growing interest in security and identity verification
  • Continuous contract growth from cloud service普及
  • Capital and technical support from parent company
  • Expansion of opportunities to provide solutions to diverse industries
  • IT infrastructure demand from telework normalization
  • Competitive edge strengthening via patented technology
  • New market development in advertising and PR automation fields
  • Penetration of environmentally and socially considerate management policies

Strategic Goals

  • Achieve top-class domestic market share in marketing SaaS
  • Promote development of new services incorporating AI technology
  • Full-scale overseas market expansion and increased revenue ratio
  • Expansion of cloud integration business
  • Continuous improvement of sustainability metrics
  • Strengthen management base for shareholder value enhancement
  • Improve customer satisfaction and expand long-term contracts
  • Gain trust through provision of advanced security services
  • Enhance employee work environment and promote diversity
  • Social contributions as a telework pioneer

Business Segments

Marketing Support Services

Overview
Marketing services that support corporate online sales promotion and customer experience improvement.
Competitiveness
High-precision form and site optimization leveraging patented technology
Customers
  • SMEs
  • Large corporations
  • Advertising agencies
  • Web production companies
  • IT consultants
Products
  • NaviCast Form Assist
  • NaviCast Form Converter
  • NaviCast Site Personalizer
  • PR Automation

Cloud System Construction

Overview
Provides design, construction, and operation support for various cloud environments to achieve business efficiency.
Competitiveness
Advanced technical capabilities for system design tailored to customer needs
Customers
  • Financial institutions
  • Manufacturing
  • Retail
  • Services
  • Government offices
Products
  • Cloud Integration Services
  • System Integration Solutions

Identity Verification and Security Services

Overview
Provides advanced technology for online identity verification and document authentication to prevent fraud.
Competitiveness
Accurate identity authentication technology based on AI and OCR patents
Customers
  • Financial institutions
  • Telecom companies
  • EC operators
  • Local governments
Products
  • ProTech ID Checker
  • ProTech AI Masking
  • ProTech License Reader

Competitive Advantage

Strengths

  • Ownership of proprietary technologies through patents
  • Expertise in smartphone optimization technology
  • Diverse marketing SaaS offerings
  • Stability from parent company capital support
  • Abundant patents and technological development capabilities
  • Ability to address needs across a wide range of industries
  • Advanced security technology

Competitive Advantages

  • Form optimization and smartphone conversion backed by patented technology
  • Provision of cloud-based integrated marketing services
  • Identity verification and security enhancement through AI utilization
  • Flexible service framework adaptable to companies in various industries
  • Capital and business alliance with parent AI Fusion Capital Group
  • Stable customer base and high customer satisfaction
  • Established trust through industry awards
  • Proven track record in early smartphone adaptation

Threats

  • Intensifying technological development competition from rivals
  • Heightened price competition in the market
  • Service restrictions due to strengthened privacy regulations
  • Risk of being caught up by rapid AI technology advancements
  • Risk of IT investment reduction due to economic fluctuations
  • Increasing cybersecurity risks
  • Entry of foreign companies into the market
  • Emergence of new SaaS services

Innovations

2024: Tender offer by AI Fusion Capital Group

Overview
Achieved capital strengthening and stable management base through parent company acquisition.
Impact
Established management control with 51% voting rights acquisition

2023: Strategic shift following dissolution of capital and business alliance

Overview
Accelerated in-house AI technology development after dissolving capital and business alliance with AI inside.
Impact
Strengthened independent rollout of AI-related services

2020: Establishment of Plapp Node Co., Ltd.

Overview
Joint venture with Plapp Japan established for PR automation development.
Impact
Expansion into new field of marketing support services

Sustainability

  • Promoting website accessibility enhancements
  • Building remote work environments and supporting employee work-life balance
  • Energy-efficient and efficient cloud service operations
  • Continuous improvements based on awards for telework promotion activities
  • Efforts to strengthen personal information protection