YA-MAN

Basic Information

Stock Code
6630
Industry
Electric Machinery
Category Detail
Consumer Electronics
Prefecture
Tokyo
Establishment Year
May 1978
Listing Year
December 2009
Official Website
https://www.ya-man.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
I.K.K. Holdings, Morozoff, Askul, Honeys Holdings, Kobe Bussan, Goodcom Asset, Raksul, Axia, First Juken, Ooba

Overview

YA-MAN is a beauty and health device manufacturer established in 1978, leading the industry with innovative technologies and a diverse product lineup.

Current Situation

YA-MAN achieved consolidated sales of approximately 27.3 billion yen and ordinary income of 5.7 billion yen in fiscal 2019, expanding mainly in beauty and health devices both domestically and internationally. It has strengths in the development of home beauty devices and has acquired over 260 patents cumulatively. Recently, it has actively promoted domestic direct-operated stores and overseas market expansion, focusing on expanding sales networks in Asian and North American markets. From a sustainability perspective, it is working on enhancing global after-sales services and environmental considerations. In the future, it aims for sustainable growth through new brand nurturing and innovative product development as core strategies, technological innovation, and diverse distribution channels. In 2023, it opened a flagship store in Ginza to strengthen customer touchpoints.

Trivia

Interesting Facts

  • Pioneer in the industry that shifted business from laser engineering technology to beauty devices.
  • Cumulative patent acquisitions exceeded 260 in 2018.
  • Diversified from import/sales of semiconductor inspection equipment to beauty and health devices.
  • Home EMS beauty device 'MediLift' is a hit product domestically and internationally.
  • 'ONLY MINERALS' receives high acclaim as a natural cosmetics brand.
  • Continuing energetic overseas expansion centered on Asia and North America.
  • Flagship stores in Ginza and Osaka Namba successfully strengthen customer contact.
  • Online direct sales site for customers also boasts high sales.
  • Early adoption of mail order sales, implementing multi-channel strategy.
  • Actively developing foods with functional claims beyond facial devices.
  • Able to cater to wide customer segments through diverse brand deployment.
  • One of the representative beauty device companies led by a female president.
  • Recently operating face-specialized training gyms.
  • Patented technologies extend beyond lasers to EMS and RF.
  • Company history's Seto Ohashi bridge deflection measurement technology contributes to social infrastructure.

Hidden Connections

  • President and Representative Director Kisada Yamazaki is the third-generation heir of the founding family, supporting management stability.
  • Subsidiary D-Fit operates the natural cosmetics brand 'Makanai Cosmetics'.
  • Coexists professional and consumer brands for beauty appliances.
  • Provides self-developed technologies via OEM, widely partnering in the industry.
  • Built strong partnerships with e-commerce platforms in various Asian countries.
  • Actively opening direct stores overseas in addition to Japan to strengthen brand.
  • Partnerships with corporate groups involved in social welfare and regional revitalization.
  • Conducts wide-ranging technology development from traditional transmission technologies to modern beauty device technologies.

Future Outlook

Growth Drivers

  • Technological innovation for higher performance home beauty devices
  • Sales expansion in Asia and North America
  • Strengthening of online direct sales and e-commerce channels
  • New product development leveraging patent technologies
  • Expansion of market for middle-aged and elderly

Strategic Goals

  • Achieve 70% global sales ratio
  • Maintain and expand over 400 patent holdings
  • Develop and promote zero-emission products
  • Build beauty and health services utilizing digital technology
  • Strengthen brand through enhanced customer experience value

Business Segments

Professional Beauty Devices

Overview
Provides high-performance professional beauty devices for esthetics and beauty clinics.
Competitiveness
Ability to deploy technology from consumer to professional devices
Customers
  • Esthetic Salons
  • Beauty Clinics
  • Health Facilities
  • Spas
  • Relaxation Facilities
  • Fitness Clubs
  • Beauty Schools
  • Cosmetics Retailers
Products
  • Salon-Exclusive Facial Devices
  • Professional Depilators
  • RF Treatment Devices
  • EMS Treatment Devices
  • Cavitation Devices
  • Light Beauty Devices

Wholesale Sales

Overview
Engages in wholesale and agency sales through diverse domestic and international sales channels.
Competitiveness
Market penetration through multi-channel expansion
Customers
  • Electronics Retailers
  • Mail Order Operators
  • Retail Chains
  • Department Stores
  • Specialty Stores
  • Overseas Agents
Products
  • Home Beauty Appliances
  • Cosmetics
  • Health Devices
  • Beauty Accessories

Import/Export Sales

Overview
Expands import/export sales for overseas markets to promote international development.
Competitiveness
Rapid overseas market entry and after-sales service
Customers
  • Overseas Agents
  • Wholesalers
  • Local Retailers
  • E-commerce Operators
Products
  • Beauty and Health Devices
  • Cosmetics
  • Electronic Devices

OEM/ODM Contract Manufacturing

Overview
Provides technological capabilities through OEM/ODM manufacturing for other companies' brands.
Competitiveness
High technological capabilities and quality control
Customers
  • Beauty Device Manufacturers
  • Cosmetics Brands
  • Mail Order Companies
Products
  • Beauty Appliance OEM Products
  • Cosmetics ODM
  • Health Device Manufacturing

Technology Development Support

Overview
Industry partner actively engaged in technology transfer and development support.
Competitiveness
Abundant patents and development know-how
Customers
  • New Beauty Device Developers
  • Research Institutions
  • Startups
Products
  • Technology Consulting
  • Patent Technology Provision
  • Prototype Development Support

Competitive Advantage

Strengths

  • Abundant patent technologies (over 260)
  • Wide product lineup
  • Strong direct and online sales capabilities
  • Multi-faceted domestic and international distribution networks
  • High brand recognition as a beauty device manufacturer
  • Active utilization of cutting-edge technologies
  • Solid financial foundation
  • High customer satisfaction
  • High product quality control
  • Ability to meet diverse customer needs
  • Sales expansion in multiple countries
  • Strategic regional development
  • Immediate after-sales service system
  • Stable leadership from management team
  • Focus on digital marketing

Competitive Advantages

  • Product differentiation based on patented laser and EMS technologies
  • Sales strategy integrating direct stores and e-commerce
  • Product lineup catering to diverse customer segments
  • Global expansion centered on Asia
  • Dual product offerings for professional and consumer markets
  • Guaranteed high product quality and safety
  • Technological innovation for sustainable beauty and health
  • Coexistence of own brands and salon-exclusive brands
  • Agility in responding to market changes
  • Potential for subscription proposals aligned with consumer needs
  • Early market entry via overseas e-commerce malls
  • New customer acquisition through multifaceted marketing
  • Strong domestic sales network
  • Presence of highly specialized product development team
  • Established brand power in the beauty and health market

Threats

  • Intensifying competition due to rapid technological innovation in beauty device market
  • Consumption contraction from domestic population decline and aging society
  • Political and economic risks in overseas markets
  • Profit margin decline from intensified price competition
  • Product development delays due to stricter regulations
  • Competition from emerging manufacturers in China and Korea
  • Impact of exchange rate fluctuations on earnings
  • Complicated product planning due to diversifying consumer preferences
  • Increasing cybersecurity risks
  • Supply chain instability
  • Cost increases from strengthened environmental regulations
  • Risk of brand image damage

Innovations

2023: Opening of Flagship Store 'YA-MAN the store GINZA'

Overview
Opened the first direct-operated flagship store in Ginza to deepen customer experience.
Impact
Contributes to enhanced brand recognition and increased direct sales

2022: Launch of Third-Generation Wearable EMS Beauty Device 'MediLift'

Overview
New product achieving improved fit and effective muscle stimulation through EMS technology evolution.
Impact
Improves repeat rate for existing customers and promotes new customer acquisition

2021: Strengthening of Global After-Sales Service System

Overview
Enhanced local support in major overseas markets to improve customer satisfaction.
Impact
Builds foundation for overseas sales expansion

2020: Technological Upgrade to Home RF Facial Device Series 'Platinum White RF'

Overview
Introduced more efficient RF technology to enhance beautiful skin effects.
Impact
Increased sales volume and market share

2020: Flagship Store on China's Cross-Border EC 'Tmall Global'

Overview
Opened official flagship store on China's largest cross-border e-commerce platform.
Impact
Key initiative for China market entry and sales expansion

Sustainability

  • Promoting waste reduction through global after-sales service system
  • Active adoption of recyclable materials
  • Product design considering reduced environmental impact
  • Promotion of in-house energy-saving and power-saving activities
  • Support for local environmental conservation activities as CSR
  • Simplification of product packaging and plastic reduction
  • Promotion of comfortable workplace environment
  • Diversity promotion through women's active participation initiatives
  • Medium- to long-term plan aiming for contribution to decarbonized society
  • Thorough ethical procurement in supply chain
  • Establishment of environmental education and training programs for employees
  • Strengthening research and development of sustainable beauty products