Tiemco

Basic Information

Stock Code
7501
Industry
Wholesale
Category Detail
Consumer Products Wholesalers
Prefecture
Tokyo
Establishment Year
December 1969
Listing Year
June 1996
Official Website
https://www.tiemco.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Medical Ikko Group, Claudia Holdings, Omura Paper, Tokei Densan, Globee, Mirai Works, Tohbo Lemac, Happinet, Kannan Maru, SK Japan, Zett, MT Genex, Acid Holdings

Overview

Tiemco, founded in 1969 and headquartered in Sumida-ku, Tokyo, is a leading company in the planning, development, manufacturing, and sales of fishing tackle and outdoor gear.

Current Situation

In the fiscal year ended November 2019, Tiemco recorded net sales of approximately 2.9 billion yen. Although it posted a net loss, it is strengthening its business foundation through capital and business alliances. Its core fishing products center on lures and flies, and it also operates an outdoor apparel business. Since the 1980s, it has developed the Foxfire brand and worked to enhance its brand value. In addition to domestic markets, it maintains strong product offerings as the official importer for multiple U.S. and Swedish overseas brands. Amid fierce competition, it prioritizes quality and brand trust while expanding channels like online sales. In recent years, its partnership with Snow Peak has further boosted sales channels and product development. Management aims to establish stable finances, formulating mid- to long-term strategies alongside regionally focused product planning. It plans to accelerate new product development to meet technological innovations in the fishing tackle industry and outdoor market growth. Sustainable materials and environmental initiatives are key priorities moving forward.

Trivia

Interesting Facts

  • Has served as the exclusive Japanese distributor for U.S. Fenwick products since 1971.
  • Launched the Foxfire brand in 1982, beloved for decades.
  • Has operated the Tiemco Fly Fishing School since 1976.
  • Established a unique brand position in Japan's outdoor and fishing markets.
  • Its partnership with Snow Peak is drawing industry attention.
  • High quality ratings for lures and fly products.
  • Headquartered in Sumida-ku, Tokyo, promoting regional strategies.
  • Multiple relocations of product management centers to strengthen logistics.
  • Broad product lineup covering not only fishing gear but also outdoor apparel.
  • Official importer for multiple famous U.S. and Swedish brands.

Hidden Connections

  • Strengthened collaboration in the outdoor market through capital and business alliance with Snow Peak.
  • Built strong trust with U.S. fishing manufacturers through long-term distributorship.
  • Brand network from import distributorship supports business diversification.
  • Tiemco's fishing school contributes to customer development in the industry.
  • Sumida-ku location contributes to logistics efficiency for wholesaling.
  • Handling of overseas brand products influences the domestic leisure goods market.
  • Presence of foreign shareholders promotes global management perspective.
  • Foxfire outdoor apparel brand has a latent fan base.

Future Outlook

Growth Drivers

  • Market expansion from rising popularity of outdoor leisure
  • Increasing use of online shopping
  • Enhanced product strength through overseas brand collaborations
  • Growing demand for eco-friendly products
  • Growth in domestic and international outdoor apparel markets
  • Stable increase in fishing population
  • Full realization of Snow Peak partnership effects
  • Strengthened approach to new customer segments
  • Development and promotion of high-value-added products
  • Brand strengthening via sustainable materials
  • Deepening of regionally rooted sales
  • Expansion of experiential services like fishing schools

Strategic Goals

  • Aim to double in-house brand sales
  • Maintain and expand to over 20 official brand contracts
  • Increase online sales ratio to over 30%
  • Raise low-environmental-impact product sales ratio to over 50%
  • Launch joint product series with Snow Peak
  • Enter top 5 in domestic outdoor goods market
  • Strengthen market development in emerging regions
  • Triple fishing school membership
  • Promote digitalization of manufacturing and logistics
  • Enhance transparency in sustainability reporting

Business Segments

Wholesale to Retail Specialty Stores

Overview
Provides wholesale of fishing and outdoor products to specialty retailers.
Competitiveness
Exclusive official distributorships for numerous domestic and international brands
Customers
  • Fishing tackle specialty stores
  • Outdoor gear stores
  • Sports goods stores
  • Department store outdoor sections
  • Mail order operators
Products
  • Lures
  • Fly gear
  • Outdoor apparel
  • Accessories
  • Fishing maintenance supplies

Overseas Brand Official Distributorship

Overview
Official sales agency for U.S. and Swedish outdoor brands.
Competitiveness
Exclusive supply through master distributorships of leading overseas brands
Customers
  • Domestic retailers
  • Overseas wholesalers
  • Specialized import sales agents
Products
  • Fenwick rods
  • Orvis products
  • Loop products
  • Scientific Anglers products
  • Ross Reels products

Product Planning and OEM Supply

Overview
Handles planning, manufacturing, and ODM/OEM supply centered on in-house brands.
Competitiveness
Integrated in-house system from planning to manufacturing and sales
Customers
  • Domestic fishing brands
  • Outdoor apparel brands
  • Exporters
Products
  • Original fishing gear development
  • Branded apparel planning
  • Export products

Events and School Operations

Overview
Educational and event activities to boost brand awareness and customer development.
Competitiveness
Long-standing track record and trust in the industry
Customers
  • Fishing enthusiasts
  • Fishing clubs
  • Outdoor communities
Products
  • Tiemco Fly Fishing School
  • Various fishing gear events

Competitive Advantage

Strengths

  • Holds official distributorships for major domestic and international fishing brands
  • Product planning and technical capabilities through in-house brands
  • Trusted product lineup and quality
  • Business diversification into outdoor apparel
  • Loyal regional customer base and robust sales network
  • Accumulated industry experience and know-how
  • Strengthened management base via stable capital alliances
  • Enhanced customer relations through proprietary fishing schools
  • Provision of select brands from multiple countries
  • Adaptation to expansion in online and direct sales channels
  • High brand recognition and market trust
  • Deep sales channel network for specialty stores
  • Solid financial operations and capital structure
  • Flexibility in product planning to respond to market changes
  • Integrated customer-oriented support system

Competitive Advantages

  • Exclusive supply power as master distributor for abundant overseas brands
  • Ongoing development of high-quality in-house brand products
  • Diversified business in outdoor apparel and fishing gear
  • Brand strengthening through capital and business alliance with Snow Peak
  • Multi-channel network including specialty stores and e-commerce
  • Strengthened customer ties via fishing school operations
  • Market superiority in specialized product lines
  • Built-up trust and track record in the fishing gear industry
  • Cost control through integrated planning, manufacturing, and sales
  • Regionally rooted sales approach and rapid market response
  • Comprehensive portfolio of select domestic and international brands
  • Product development capabilities for diverse customer needs
  • Securing talent with high expertise
  • Various marketing strategies to enhance brand value
  • New sales opportunities through strengthened online strategies

Threats

  • Impact from economic fluctuations in fishing and outdoor markets
  • Competition in brand handling and pricing from rivals
  • Shifts in consumer preferences affecting product demand
  • Risks of supply delays or price volatility from overseas brands
  • Impact of stricter environmental regulations on materials and processes
  • Potential market share loss from new entrants
  • Complication and cost increases in distribution channels due to e-commerce growth
  • Disruptions in production and distribution from natural disasters or pandemics
  • Import cost instability from exchange rate fluctuations
  • Profit pressure from surging raw material prices
  • Constraints on manufacturing and logistics from labor shortages
  • Decline in competitiveness from lagging technological innovation

Innovations

2023: Capital and business alliance with Snow Peak initiated

Overview
Alliance with Snow Peak targeting synergies in the outdoor sector.
Impact
Strengthened sales channels and foundation for joint product development.

2022: Enhancement of in-house TMC fly products

Overview
Refreshed fly product series using high-performance materials.
Impact
Contributed to improved brand reputation and customer satisfaction.

2021: Strengthening of online e-commerce channels

Overview
Expanded functionality of official online shop and improved user experience.
Impact
Direct sales increased 15% year-over-year.

2020: Development of low-environmental-impact outdoor apparel

Overview
Launched new apparel series using recycled materials.
Impact
Expanded customer base and addressed rising environmental awareness.

Sustainability

  • Promotion of recycled materials
  • Introduction of environmentally considerate manufacturing processes
  • Thorough waste reduction and proper disposal
  • Active participation in local environmental protection activities
  • Regular issuance and disclosure of CSR reports