Ledax

Basic Information

Stock Code
7602
Industry
Wholesale Industry
Category Detail
Automobile Retailers
Prefecture
Tokyo
Establishment Year
December 1987
Listing Year
February 1999
Official Website
https://www.ledax.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Nexstage, Trust, Bike King & Company, Aucnet, U.S.S., Moritec, Oizumi, Disrupta, Up Garage Group, Wellbeing Group, IDOM, Optimus Group, K.U. Holdings

Overview

Ledax is a holding company established in 1987 with used car purchasing and sales as its core business, having built a solid position in the automobile retail industry through high customer satisfaction business development.

Current Situation

Ledax recorded consolidated sales of approximately ¥18.3 billion in the fiscal year ended March 2022, but posted a net loss exceeding ¥200 million. Its main business of used automobile purchasing and sales operates directly managed stores nationwide and provides inspection and repair services, with high customer satisfaction as a key strength. Amid intense competition with rivals, it is focusing on quality improvements and service enhancements. The group is strengthening capital ties and business collaboration to build a stable management environment. In 2024, it changed the holding company's trade name to Ledax and is advancing brand renewal. Moving forward, it positions digitalization and customer base expansion as the pillars of its growth strategy. While adapting to market environment changes, it is promoting sustainable management.

Trivia

Interesting Facts

  • Curtis has won No.1 used car purchasing satisfaction for 8 consecutive years.
  • Formerly part of the Livedoor Group.
  • Head office located in Kioicho, Chiyoda-ku, Tokyo.
  • Once featured a popular actor as CM character.
  • Distinctive management balancing vehicle purchasing and used exports.
  • Group company Takatoku specializes in automobile parts wholesale.
  • Shifted to holding company structure since 2008 for management efficiency.
  • Shareholder composition significantly changed due to past hostile TOB.
  • Unrelated to peer JAC despite similar name.
  • Changed company name to Ledax in 2024 as a listed company.

Hidden Connections

  • Shareholder Ledax Group Holdings operates related beauty and health businesses.
  • Pursues mutual benefits through capital and business alliances with major players in the used car industry.
  • Formerly part of a corporate group at the center of the Livedoor scandal, with historical background.
  • Operates used car auctions within the group, wielding influence in market circulation.
  • Diversifies management base by establishing capital ties with multiple listed and unlisted companies.
  • Endeavors to boost brand recognition by featuring celebrities in CMs.
  • Deploys flexible management strategies by early detection of used car market trends.
  • Explores decarbonization by strengthening hybrid and EV handling in response to environmental regulations.

Future Outlook

Growth Drivers

  • Maturing used car market and expanding demand
  • Sales efficiency improvements through DX
  • Expansion of environmentally regulated vehicles
  • Growth in overseas export markets
  • Advanced customer services and brand strengthening

Strategic Goals

  • Strengthen integration across all sales channels through digitalization
  • Achieve 50% ratio of environmentally friendly products
  • Double overseas export sales
  • Sustainably improve customer satisfaction
  • Strengthen ESG promotion framework across the group

Business Segments

Services for Used Car Dealers

Overview
Provides a wide range of used car procurement and sales support services to dealers.
Competitiveness
Supply capacity and customer needs responsiveness through nationwide network
Customers
  • Used Car Dealerships
  • Automobile Dealers
  • Automobile Auction Operators
  • Automobile Repair Shops
  • Exporters
Products
  • Vehicle Procurement Agency
  • Auction Operation Support
  • Inventory Management System
  • Vehicle Export Support
  • Quality Assurance Service

Automobile Parts Wholesale

Overview
Stably supplies diverse parts and achieves prompt distribution.
Competitiveness
Extensive procurement routes and advanced inventory management
Customers
  • Automobile Repair Shops
  • Parts Retailers
  • Vehicle Repair Businesses
  • Custom Shops
Products
  • Genuine Parts
  • Third-Party Parts
  • Consumables
  • Accessories

Used Car Export Support

Overview
Specialized services for overseas exports that meet exporters' needs.
Competitiveness
Abundant local market knowledge and export track record
Customers
  • Exporters
  • Overseas Dealers
  • Logistics Companies
Products
  • Vehicle Export Agency
  • Trade Documentation Support
  • Quality Inspections
  • Customization Services

Inspection and Maintenance Support

Overview
Provides support for efficient inspection and maintenance services.
Competitiveness
Nationwide support network and technical training system
Customers
  • Car Accessory Shops
  • Repair Shops
  • Inspection Service Providers
Products
  • Maintenance Kits
  • Inspection Agency Support
  • Technical Training
  • Service Process Improvement

Competitive Advantage

Strengths

  • Nationwide directly managed store network
  • Proven high customer satisfaction
  • Diversified automobile-related businesses
  • Stable capital structure
  • Established used car purchasing expertise
  • Comprehensive after-sales service
  • Abundant used parts handling
  • Advanced inventory management system
  • Strong group company collaboration
  • Overseas expansion through exports

Competitive Advantages

  • Achieved No.1 customer satisfaction rating for 8 consecutive years
  • Management stability as a holding company
  • Well-established diverse vehicle purchasing and sales channels
  • Broad services including used car auction operations
  • Strengthened financial base through capital alliances
  • Unyielding commitment to customer-oriented service quality
  • Accumulated expertise in used car exports and local responsiveness
  • High market coverage through nationwide presence
  • Stable automobile parts supply system
  • Advancement of digital marketing

Threats

  • Economic fluctuation risks in the used car market
  • Intense price competition from rivals
  • Increase in direct used car sales by new car dealers
  • Decline in older vehicles due to stricter environmental regulations
  • Market opportunity losses from delayed new technology adoption
  • Export profit squeezes from foreign exchange fluctuations
  • Demand fluctuations from changes in vehicle ownership structure
  • Rise of online used car sales
  • Service impacts from labor shortages
  • External environmental impacts such as COVID-19

Innovations

2023: Expanded Introduction of Digital Appraisal System

Overview
Nationwide rollout of AI-powered rapid and fair used car appraisal system.
Impact
Improved appraisal accuracy and reduced customer response time.

2022: Enhanced Online Sales Platform

Overview
Revamped EC site to improve convenience and transparency in used car purchases.
Impact
Successfully expanded customer acquisition from remote areas.

2021: Built Export Vehicle Management System

Overview
Introduced IT system to streamline export processes and enhance quality control.
Impact
Contributed to faster export operations and error reduction.

2020: Launched Environmentally Friendly Services

Overview
Began expanding handling of hybrid and EV vehicles to reduce environmental impact.
Impact
Gained support from environmentally conscious customer segments.

Sustainability

  • Promoting resource circulation through used car reuse
  • Advancing store operations with consideration for reducing environmental impact
  • IT infrastructure improvements for energy savings
  • Improved employee work environment to boost retention
  • Strengthened community collaboration for ethical management practices