Link and Motivation

Basic Information

Stock Code: 2170
Industry: Service Industry
Category Detail: Professional Services for Businesses
Prefecture: Tokyo
Establishment Year: March 2000
Listing Year: December 2007
Official Website: https://www.lmi.ne.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Jinjibu, Techmat, Attract, Unipos, Tsunagu Group Holdings, Selm

Overview

Link and Motivation is a management consulting firm founded in 2000 that leverages its unique motivation engineering technology to offer a wide range of services from organizational development to individual career formation support, establishing itself as a leading player in the industry.

Current Situation

Link and Motivation achieved consolidated sales of approximately ¥37.4 billion and net assets of approximately ¥14.4 billion in the fiscal year ending December 2024, with its head office located in Chuo-ku, Tokyo. Its core businesses are organizational development and individual career formation support based on motivation engineering, offering advanced services such as the Motivation Cloud organizational improvement cloud platform. The company actively supports venture company listings and disseminates information through owned media to strengthen its competitiveness in management consulting. It focuses on organizational data analysis using AI to activate client organizations while promoting employee retention and growth through unique talent support initiatives like scholarship repayment assistance. With sustainable organizational management and human resource development as its dual pillars, it aims for domestic and international business expansion and digital transformation promotion toward 2030. Further growth is anticipated through rapid grasp of industry trends and responses to diverse customer needs.

Trivia

Interesting Facts

Company name derives from linking individual motivation to organizational strategy
Launched Japan's first organizational improvement cloud service in 2016
President brothers appeared on TV Tokyo program, contributing to recognition growth
Motivation engineering integrates management studies and psychology into proprietary theory
Pioneering company offering full scholarship repayment support to employees
Actively supports venture listings with focus on startup aid
Logo symbolizes individual-organization relationship, expressing 'One for All' spirit
Disseminates corporate culture and meaning of work via owned media, influencing industry
Promotes work style transformation through in-house cloud services
Over 20 years of research and development in motivation theory since founding

Hidden Connections

Unipos acquisition strengthens influence in internal communications market
TV appearances boosted recognition in management consulting industry
Rare consulting firm with learning academy business connecting to education sector
Promotes organizational culture with coined term 'Motivation Company'
Gaining attention from ESG investors through human capital report issuance
Leading digital transformation in consulting via AI technology utilization
Owned media 'THE MEANING OF WORK' contributes to cross-industry community building
Diverse competitive and collaborative relationships within HR consulting field

Future Outlook

Growth Drivers

Sophistication of organizational improvement services using AI and DX technologies
Ongoing rise in Japanese companies' work style reform needs
Expansion of venture support market and IPO activation
Demand for integrating diverse workers and enhancing engagement
Strengthening of individuals' self-directed career development orientation
Increasing societal demands for sustainability management
Stable growth in cloud services market
Rising trend in corporate human capital investments
Tailwinds from government talent development support policies
Expansion of needs for digital talent skill enhancement
Global talent exchange and organizational diversification
Service optimization responding to labor regulation changes

Strategic Goals

AI-utilizing services to account for over 50% of revenue
Market share expansion in organizational improvement support domestically and internationally
Establishment of sustainable work styles and talent development model
Full-scale promotion of digital transformation
Enhanced trust through strengthened social responsibility and governance
Expansion of venture support business domestically and internationally
Increase employee diversity ratio to over 30%
Double current new business sales
Establish position as leader in human capital management
Continuation and expansion of proactive social contribution activities

Business Segments

Organizational Development Consulting

Overview

Various services supporting organizational motivation enhancement and talent utilization.

Competitiveness

Support based on proprietary motivation engineering theory

Customers

Large Enterprises
Medium-Sized Enterprises
Venture Companies
Public Institutions

Products

Motivation Cloud
Organizational Diagnostics
Training Programs
Consulting Support

Individual Development and Career Support

Overview

Provides programs promoting individual career formation and growth.

Competitiveness

Utilization of scientifically grounded motivation theory

Customers

Working Professionals
Students
Staffing Agencies
Educational Institutions

Products

Career School
Learning Academy
Career Counseling

Venture Incubation

Overview

Supports venture company growth and ecosystem building.

Competitiveness

Comprehensive support system and network

Customers

Startup Companies
Entrepreneurs
Venture Capital

Products

Listing Support
Fundraising Support
Management Advice

Events and Media Operations

Overview

Disseminates information on the meaning of work for organizations and individuals.

Competitiveness

Cross-industry community building capabilities

Customers

Corporations
General Consumers
Research Institutions

Products

Seminar Hosting
Owned Media Operations
Research Presentations

Competitive Advantage

Strengths

Unique motivation engineering technology
Advanced cloud services for corporate clients
Diversified business operations and brand strength
Extensive customer network and industry track record
Organizational analysis capabilities using AI
Long-term contract-based service foundation
Dual pillars of talent development and venture support
Team of highly specialized consultants
High employee retention rate and corporate culture
Stable growth in consolidated sales

Competitive Advantages

First-mover advantage with domestic organizational improvement cloud service
Uniqueness in integrating motivation theory into management guidance
Abundant track record and expertise in IPO support for growth companies
Ongoing customer support and strong long-term partnerships
Competitive edge through active adoption of digital technologies and AI
Revenue diversification via diverse business segments
Industry-leading customer satisfaction and repeat business rates
Establishment of nationwide brand for individual career support
Enhanced corporate image through high social contribution
Flexible organizational transformation support system

Threats

Intensifying technological innovation and price competition from rivals
Corporate investment restraint due to economic fluctuations
Security risks in digital services
Talent attrition risks and intensifying recruitment competition
Changes in labor regulations and HR-related laws
Rapid market environment changes from AI advancements
Challenges in responding to diversifying customer needs
Risk of declining corporate trust due to information leaks
Performance impacts from social conditions or pandemics
Risks from key clients withdrawing businesses

Innovations

2024: Full Acquisition of Unipos as Subsidiary

Overview: Made Unipos, a cloud-based organizational management system, a wholly owned subsidiary to strengthen services.
Impact: Expansion of organizational support services and increased market share

2023: Introduction of Scholarship Repayment Support Program

Overview: Launched a program covering full scholarship repayments for new hires starting from 2026.
Impact: Improved recruitment competitiveness and employee retention

2022: Enhanced Organizational Data Analysis Using AI

Overview: Newly implemented AI analysis functions in Motivation Cloud to improve organizational enhancement effects.
Impact: Higher customer satisfaction and promotion of new customer acquisition

2021: Development of New Cloud Services

Overview: Newly released multiple cloud services including Teamwork Cloud.
Impact: Business area expansion and revenue diversification

2020: Launch of Owned Media 'THE MEANING OF WORK'

Overview: Began operations of media aimed at redefining work for organizations and individuals.
Impact: Improved brand recognition and expanded customer base

Sustainability

Promotion of employee health and engagement enhancement measures
Paperless operations and energy conservation through DX
Active promotion of diversity and inclusion
Regular participation and support for social contribution activities
Sustainable growth support through collaboration with local companies