Unipos

Basic Information

Stock Code
6550
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
November 2012
Listing Year
June 2017
Official Website
https://www.unipos.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Digital Holdings, United, S Wire, Septeni Holdings, CyberAgent, GMO Internet, Defcon, Arkitects, iMobile, Jimoty, Ibis, MicroAd, Glad Cube

Overview

Unipos is a growth-stage services company founded in 2012 and headquartered in Shibuya-ku, Tokyo. Its core business is a SaaS platform for mutual employee evaluations.

Current Situation

Unipos recorded net sales of approximately 1.96 billion yen for the fiscal year ended March 2021, but posted an operating loss of about 520 million yen. After withdrawing from its former internet advertising business, it has shifted focus to its SaaS business, which specializes in promoting communication among employees. The company hosts large-scale online conferences on the theme of psychological safety to boost industry recognition. With paid-in capital of around 800 million yen and a stable financial foundation, it continues to prioritize achieving operating profitability. Having joined the Sansan Group as a subsidiary, efforts to expand its business are accelerating. Moving forward, differentiation amid intensifying competition in the SaaS market and strategies to expand its customer base will be key. The growing adoption of remote work environments serves as a tailwind, with expectations for growth in supporting HR and organizational management for clients. Through enhanced marketing and investments in product development, the company aims for a medium- to long-term turnaround to profitability and strengthening of its revenue base.

Trivia

Interesting Facts

  • Spun off from the former Net Age Group.
  • Hosts the industry's largest conference themed on psychological safety.
  • Withdrew from advertising business in 2021 to specialize in SaaS.
  • Representative Director and CEO Gen Tanaka holds about 44% of shares as major shareholder.
  • Unique system where customers send gratitude points to each other.
  • Strengthened funding by becoming a Sansan Group subsidiary.
  • Approximately 230 employees with a high ratio of engineers.
  • Listed on Tokyo Stock Exchange Growth Market with high growth expectations.
  • Online conference attracts over 10,000 participants in large-scale events.
  • Provides specialized knowledge on psychological safety.
  • Company name change in 2021 to strengthen branding.
  • Remote work expansion during COVID-19 served as a business tailwind.
  • Focuses on stable operation of cloud services.
  • Conducts regular customer satisfaction surveys.
  • Strategy to accelerate growth in the domestic SaaS market.

Hidden Connections

  • Management team with extensive industry experience from former CyberAgent-related companies.
  • Mutual complementarity of B2B networks and customer bases through Sansan subsidiarization.
  • Strengthened collaborations with industry groups and educational institutions in psychological safety.
  • Online conferences built through partnerships with HR and organizational consultants.
  • Occasional joint projects with industry leaders like United and MicroAd.
  • High repeat rate due to strong evaluations from client HR departments.
  • Many SaaS development engineers have technical bases domestically and internationally.
  • Accumulates proprietary survey data on psychological safety and publishes papers.

Future Outlook

Growth Drivers

  • Expansion of SaaS market domestically and internationally
  • Increasing demand from entrenched remote work environments
  • Growing societal recognition of psychological safety's importance
  • Leveraging Sansan Group's channels and capital
  • Expanding adoption from SMEs to large enterprises
  • Customer retention through feature enhancements
  • Diversifying needs for corporate culture improvements
  • Strengthened collaborations with educational institutions and HR consultants
  • Advancing API integrations and partnerships with other services
  • Enhancing customer success through data analysis
  • Market penetration via ongoing online events
  • Building trust through stable cloud service operations

Strategic Goals

  • Capture over 30% share of domestic SaaS market
  • Achieve 20% of sales from overseas expansion
  • Cumulative 50,000+ participants in annual online events
  • Maintain customer satisfaction above 90%
  • Contribute to establishing industry standards for psychological safety
  • Acquire major clients through enterprise-grade feature enhancements
  • Expand carbon neutral initiatives internally and externally
  • Organizational culture innovation through diversity and inclusion promotion
  • Achieve sustainable growth balancing economic and social value
  • Sustain annual sales growth rate above 20%

Business Segments

SaaS Provision

Overview
SaaS business that enables expressions of gratitude among employees and promotes collaboration, supporting organizational culture improvement.
Competitiveness
Proprietary platform specialized in psychological safety
Customers
  • SMEs
  • Large enterprises
  • Startups
  • IT companies
  • HR and labor management departments
  • Educational institutions
Products
  • Unipos Mutual Evaluation System
  • Organization Analysis Tools
  • API Integration Services
  • Management Dashboard

Consulting and Event Management

Overview
Services centered on education, training, and event management to promote psychological safety.
Competitiveness
Trust built on extensive case studies and large-scale event mobilization
Customers
  • HR consulting firms
  • Various organizations
  • Corporate executives
  • HR executives
Products
  • Organization Improvement Seminars
  • Psychological Safety Workshops

Competitive Advantage

Strengths

  • SaaS platform specialized in psychological safety
  • Financial strength from Sansan Group support
  • Extensive user base and proven track record
  • Industry-leading scale in online event management
  • Strong brand recognition
  • Flexible customization capabilities
  • Convenience of cloud services
  • Product development aligned with market needs
  • High customer satisfaction
  • Efforts in security enhancements
  • Extensibility through rich API integrations
  • Experienced management team
  • Robust sales support system
  • Proven adoption across diverse industries
  • User-friendly interface

Competitive Advantages

  • Differentiation through specialized psychological safety evaluation features
  • Funding and channel support from Sansan Group
  • Hosting of industry's largest event with over 10,000 annual participants
  • Pioneering the employee mutual evaluation market ahead of competitors
  • Stable service delivery backed by high technical capabilities
  • Rapid feature additions based on customer needs
  • Integration with diverse systems via API
  • Flexible service scaling in cloud environment
  • Accumulated research and data on psychological safety
  • User-friendly features directly linked to organizational improvements
  • High customer service ratings
  • Unique functions for organizational culture building
  • Large customer base including major enterprises
  • Expected synergies from new business expansions
  • Customer trust gained through robust security measures

Threats

  • Intensifying competition in the SaaS market
  • Existence of companies not prioritizing psychological safety
  • Risk of delays in adopting new technologies
  • Security risks such as customer data leaks
  • Loss of technology and know-how due to talent attrition
  • Corporate IT investment cuts due to economic fluctuations
  • Price competition from new entrants
  • Risk of entry by major IT firms into the field
  • Impact of regulatory tightening on operations
  • Risk of customer churn
  • Operational disruptions from cloud service outages
  • Need to keep pace with rapid technological advancements

Innovations

2021: Major Update to Unipos Platform

Overview
Enhanced employee evaluation functions and expanded API integrations to improve usability.
Impact
Contributed to higher user satisfaction and increased enterprise adoptions.

2022: Unipos Psychological Safety Summit Held

Overview
Successfully hosted a large-scale online conference with over 10,000 participants.
Impact
Raised market awareness in the psychological safety field.

2023: Business Expansion Strengthened by Joining Sansan Group

Overview
Achieved group integration for capital and channel expansion.
Impact
Strengthened business foundation and improved sales capabilities.

Sustainability

  • CO2 reduction through promotion of remote work
  • Efforts to improve employment rate for people with disabilities
  • Enhancing employee well-being through psychological safety dissemination
  • Strengthened internal education for diversity promotion
  • Implementation of environmentally considerate office operations