CREAL

Basic Information

Stock Code
2998
Industry
Real estate
Category Detail
Investment
Prefecture
Tokyo
Establishment Year
May 2011
Listing Year
April 2022
Official Website
https://corp.creal.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Kitahama Capital Partners, Ichigo, System Location, Randix, AD Works Group, Home Position, Intrans, Chinushi, First Brothers, Roadstar Capital, Kasumigaseki Capital, Wealth Management, Eltes, Basis, Infonet, Technologies, Prodilite, Access Group Holdings, Fintech Global, Tosei

Overview

CREAL is an innovative asset management platform company founded in 2011 in the real estate industry, growing with real estate crowdfunding services for individuals as its core.

Current Situation

CREAL recorded consolidated sales of approximately 21 billion yen and operating profit of approximately 980 million yen for the fiscal year ending March 2024, continuing steady growth. Its main service, real estate crowdfunding, allows investments starting from 10,000 yen per share and offers a variety of real estate projects, contributing to the democratization of investment opportunities. Since launching the service in November 2018, it has offered diverse funds such as hotels, nurseries, schools, and apartments, with assets under management exceeding 30 billion yen. The operating company focuses on asset management platform business utilizing DX and is expanding fund operations for institutional investors. It is working to improve transparency and efficiency in asset management and aims for sustainable growth. It has received awards such as the Good Design Award and is strengthening its brand. Moving forward, it will expand services backed by market growth potential, aiming for further普及 of real estate investment.

Trivia

Interesting Facts

  • Pioneer in real estate investment crowdfunding starting from 10,000 yen.
  • Assets under management exceed 30 billion yen.
  • Listed on the Tokyo Stock Exchange Growth Market in 2022.
  • Received Good Design Award in fiscal 2020.
  • Deploys services simplifying real estate investment online.
  • Founders from Goldman Sachs and Carlyle.
  • Licensed operator under Real Estate Specified Joint Business Act.
  • Offers product lineup investable in diverse real estate assets.
  • Conducts physical real estate sales through subsidiaries.
  • Focuses on digital transformation.
  • Advocates democratization of asset management for individual investors.
  • Achieves highly transparent asset management operations using DX.
  • Holds examples of conversions from hotels to offices.
  • Hundreds of track records across various real estate funds.
  • Provides investment opportunities linked to solving social issues.

Hidden Connections

  • Founders have experience in real estate-related operations at prominent foreign financial institutions.
  • Operates real estate sales business through subsidiaries, linked to asset management.
  • Brand strength and trust enhanced by Good Design Award.
  • Listing on Tokyo Stock Exchange Growth Market serves as proof of recognition as a growth company.
  • Has collaboration track record with Rakuten Group in multiple funds.
  • Fuses services for institutional investors and individual crowdfunding.
  • Achieves differentiation from competitors through operational efficiency via DX promotion.
  • Links asset management platforms with physical real estate sales.

Future Outlook

Growth Drivers

  • Expansion of demand for online and accessible real estate investment.
  • Improvement in operational efficiency and transparency via DX.
  • Increasing asset management needs among individual investors.
  • Enhanced reliability through strengthened regulatory compliance.
  • Increase in provision of diverse real estate funds.
  • Expansion of business for institutional investors.
  • Growth in ESG and sustainable investments.
  • Investment environment improvement due to market stabilization.
  • Promotion of overseas expansion and international investment collaborations.
  • New service development through technology investments.
  • Expansion of brand strength and customer base.
  • Strengthened online marketing.

Strategic Goals

  • Increase assets under management to over 100 billion yen.
  • Diversification of customer base and further democratization of investment environment.
  • Platform operations maximizing DX technology.
  • ESG investment funds to account for over 50% of total.
  • Expansion of real estate investment-related services domestically and internationally.
  • Continuous trust acquisition through regulatory compliance and transparency enhancement.
  • Aggressive investments in new business areas to promote growth.
  • Promotion of sustainable investments combined with regional society contributions.
  • Maintain and improve customer satisfaction above 90%.
  • Financial literacy enhancement through education and seminar business.

Business Segments

Real Estate Fund Formation and Operation

Overview
Provides high-yield assets through the formation and operation of real estate funds for institutional investors and high-net-worth individuals.
Competitiveness
Rapid and highly transparent operations using DX
Customers
  • Institutional investors
  • Pension funds
  • Insurance companies
  • High-net-worth investors
  • Fund managers
  • Real estate investment corporations
  • Securities firms
  • Asset management companies
  • Banks
  • Real estate developers
  • Consulting firms
  • Real estate brokers
  • Corporate pensions
  • Insurance asset management
  • Real estate investment advisory firms
Products
  • Real estate funds
  • Real estate products for institutional investors
  • Asset management platforms
  • Property management
  • Risk management services
  • Investment reports
  • Market analysis
  • Due diligence
  • Asset allocation
  • Fund raising
  • Crowdfunding operations
  • Tax optimization support
  • Asset securitization services
  • Fundraising support
  • Real estate valuation reports

Asset Management Services

Overview
Provides asset management to support value enhancement and revenue maximization for diverse real estate assets.
Competitiveness
Accumulated optimal operation know-how from extensive track record
Customers
  • Real estate owners
  • Corporate investors
  • Financial institutions
  • Asset management companies
  • Developers
  • Real estate management companies
  • Trust banks
  • Pension funds
  • Insurance companies
  • Investment funds
  • Real estate brokers
  • Public institutions
  • Local governments
  • Business corporations
  • REITs
Products
  • Property management
  • Asset value enhancement plans
  • Revenue maximization proposals
  • Contract management
  • Risk management
  • Market research
  • Operation reports
  • Fund management
  • Tenant management
  • Environmental consulting
  • Maintenance management
  • Redevelopment support
  • Asset portfolio management
  • Investment evaluation
  • Financial advice

Real Estate Sales and Brokerage

Overview
Provides sales and brokerage services for physical real estate to individual investors, supporting asset building.
Competitiveness
Online integration and extensive property introduction capabilities
Customers
  • Individual investors
  • Small and medium enterprises
  • Real estate owners
  • Developers
  • Corporate customers
  • Financial institutions
  • Investors
  • Brokers
  • Construction companies
  • Professional services
  • Leasing companies
  • Insurance companies
  • Local communities
  • Real estate management companies
  • Renovation companies
Products
  • Whole building apartment sales
  • Unit apartment brokerage
  • Investment real estate
  • Renovated properties
  • Land brokerage
  • Building sales
  • Property appraisal services
  • Buy/sell brokerage
  • Rental brokerage
  • Asset utilization proposals
  • Real estate consulting
  • Inheritance planning
  • Property introduction services
  • Real estate information provision
  • Contract support

Asset Management Platform Development

Overview
Provides innovative real estate asset management technology platforms to achieve business efficiency.
Competitiveness
Advanced DX technology and superior usability design
Customers
  • Real estate fund operators
  • Investors
  • Financial institutions
  • Asset management companies
  • IT companies
  • Startups
  • Securities firms
  • Institutional investors
  • Developers
  • Consultants
  • Risk management companies
  • Educational institutions
  • Market research companies
  • Law firms
  • Blockchain companies
Products
  • Online investment platforms
  • DX promotion tools
  • Investment management systems
  • Risk assessment tools
  • Data analysis services
  • Market monitoring
  • User interface design
  • Security solutions
  • Asset visualization tools
  • Smart contract systems
  • Payment management
  • Investor dashboards
  • API integration services
  • Operation report generation
  • Customer support systems

Real Estate Related Consulting

Overview
Provides specialized real estate consulting to support customers' strategic decision-making.
Competitiveness
Multifaceted perspectives and advanced market analysis capabilities
Customers
  • Real estate developers
  • Local governments
  • Investment funds
  • Construction companies
  • Asset management companies
  • Institutional investors
  • Corporate pensions
  • Insurance companies
  • Financial institutions
  • Universities and research institutions
  • Real estate management companies
  • Architectural design firms
  • Law firms
  • Real estate brokers
  • Government agencies
Products
  • Market research
  • Asset valuation
  • Investment strategy formulation
  • Risk analysis
  • Business plan support
  • Regulatory compliance support
  • Tax advice
  • Finance structuring
  • Asset repositioning
  • Environmental assessment
  • Sustainability proposals
  • Business continuity planning
  • Due diligence
  • Competitive analysis
  • Business modeling

Education and Seminar Business

Overview
Hosts numerous educational and informational seminars on real estate investment and asset management.
Competitiveness
High-quality education by instructors with extensive practical experience
Customers
  • Individual investors
  • Corporate executives
  • Real estate industry professionals
  • Financial institutions
  • Students
  • Local government officials
  • Venture companies
  • Owners of historic assets
  • Real estate brokers
  • Consultants
  • Financial advisors
  • Investor groups
  • Entrepreneurs
  • Local communities
  • Real estate management staff
Products
  • Real estate investment seminars
  • Courses for executives
  • Online lectures
  • Asset management study groups
  • Market trend lectures
  • Expert discussions
  • Risk management training
  • DX utilization training
  • Legal and tax briefings
  • Fund formation seminars
  • Case study sessions
  • Customer case analysis
  • Asset building workshops
  • Management courses
  • Community building events

IT System Development and Support

Overview
Provides development and maintenance services for IT systems tailored to real estate investment platforms.
Competitiveness
Advanced IT expertise specialized in the real estate industry
Customers
  • Real estate investors
  • Asset management companies
  • Financial institutions
  • Real estate companies
  • Fund operators
  • Investment advisory firms
  • Insurance companies
  • Securities firms
  • Technology companies
  • Startups
  • Data analysis companies
  • Agencies
  • Service providers
  • Educational institutions
  • Customer management teams
Products
  • Platform development
  • Application development
  • Cloud services
  • System maintenance
  • Security management
  • User support
  • Database management
  • API development
  • UI/UX design
  • Bug fixes
  • Performance optimization
  • Backup systems
  • Troubleshooting
  • System integration support
  • Operation consulting

Marketing and Promotion

Overview
Supports marketing strategies and promotional activities related to real estate investment.
Competitiveness
Industry-specific knowledge and utilization of diverse channels
Customers
  • Real estate investment operators
  • Financial institutions
  • Startups
  • Investment companies
  • Real estate management companies
  • Service providers
  • Advertising agencies
  • Media
  • Event organizers
  • Market research companies
  • SNS operation teams
  • E-commerce companies
  • PR firms
  • Educational operators
  • Local communities
Products
  • Brand strategy planning
  • Advertising planning and operations
  • SNS marketing
  • Content creation
  • Event planning
  • Market analysis
  • User engagement
  • Digital marketing
  • SEO measures
  • Media relations
  • Advertising effectiveness measurement
  • Influencer collaborations
  • Email marketing
  • PR strategies
  • Promotion management

Customer Support and Community Management

Overview
Contributes to improving investor satisfaction through customer support and community operations.
Competitiveness
Prompt and courteous response capabilities
Customers
  • Individual investors
  • Corporate investors
  • Institutional investors
  • Real estate management companies
  • Marketing teams
  • Education departments
  • Sales departments
  • Customer service teams
  • Fund managers
  • Investment advisors
  • Technical support
  • Community members
  • Local groups
  • Online support users
  • Seminar participants
Products
  • Inquiry response
  • Investment information provision
  • Seminar hosting
  • Forum operations
  • Customer feedback collection
  • Cancellation and renewal support
  • Investment education materials creation
  • Community event hosting
  • Customer satisfaction surveys
  • Problem resolution support
  • Digital support provision
  • FAQ management
  • Online chat support
  • Customer information management
  • Periodic reporting

Risk Assessment and Regulatory Compliance Support

Overview
Services to support risk management and strengthening of regulatory compliance for fund operations.
Competitiveness
Latest real estate regulations knowledge and practical experience
Customers
  • Real estate fund operators
  • Financial institutions
  • Asset management companies
  • Law firms
  • Real estate management companies
  • Consulting firms
  • Audit firms
  • Government agencies
  • Investors
  • Insurance companies
  • Investment advisors
  • Institutional investors
  • Lawyers
  • Auditors
  • Internal audit staff
Products
  • Investment risk assessment
  • Compliance audits
  • Regulatory compliance support
  • Internal control support
  • Risk management planning
  • Audit reports
  • Investor explanation materials
  • Crisis management measures
  • Training and education programs
  • Contract review
  • Anti-money laundering support
  • Audit correspondence support
  • Information security management
  • Administrative guidance response
  • Reporting system development

Overseas Real Estate Investment Support

Overview
Expands investment opportunities through introductions and operational support for overseas real estate investment projects.
Competitiveness
Strong expertise in domestic and international laws and markets
Customers
  • High-net-worth investors
  • Overseas corporations
  • Asset management companies
  • Fund operators
  • Financial institutions
  • International consultants
  • Law firms
  • Overseas real estate developers
  • Market analysts
  • Interpretation and translation services
  • Investment advisors
  • Real estate brokers
  • Risk management companies
  • Tax experts
  • Companies expanding overseas
Products
  • Overseas real estate project introductions
  • Investment risk assessment
  • Legal regulation research
  • Fundraising support
  • Market research
  • On-site inspection tours
  • Contract negotiation support
  • Tax advice
  • Asset management services
  • Real estate management agency
  • Operation report creation
  • Local partner introductions
  • Risk avoidance proposals
  • Market trend analysis
  • International fund transfer support

Real Estate Related Technology Development

Overview
Focuses on advanced technology development for real estate management and investment operations.
Competitiveness
Fusion of DX specialized technology and real estate expertise
Customers
  • Real estate operators
  • Fund management companies
  • IT companies
  • Financial institutions
  • Startups
  • Construction companies
  • Asset management companies
  • Technology companies
  • Research institutions
  • Public institutions
  • Consultants
  • Investors
  • Government agencies
  • Educational institutions
  • Facility management companies
Products
  • Property monitoring technology
  • Smart building systems
  • IoT utilization solutions
  • Asset management software
  • Data analysis tools
  • Environmental sensors
  • Energy management
  • VR/AR property introductions
  • Building diagnostic tools
  • Renovation technology
  • Smart security
  • Energy efficiency systems
  • AI operation support tools
  • DX promotion services
  • Cloud-based management

Competitive Advantage

Strengths

  • Democratization of asset management through crowdfunding
  • Extensive track record with diverse real estate funds
  • Operational efficiency and transparency improvement via DX
  • Service expansion to a wide customer base
  • Robust regulatory compliance and audit systems
  • Concurrent services for institutional investors
  • Enhanced brand recognition
  • High assets under management and stable revenue
  • Awards such as Good Design Award
  • Dual deployment of consumer and corporate businesses
  • Comprehensive customer support system
  • Convenience of online platforms
  • Provision of diverse fund types
  • Solid financial foundation
  • Commitment to regional society contributions

Competitive Advantages

  • Easy real estate investment opportunities starting from 10,000 yen
  • High convenience completed online
  • Strict regulatory compliance under Real Estate Specified Joint Business Act
  • Reliability through linkage with institutional investor fund business
  • Efficient management via DX-utilizing operation platforms
  • Fund provision covering diverse property types and regions
  • Track record of over 30 billion yen in assets under management and financial stability
  • Customer base expansion through advanced marketing and investor education
  • Brand strength enhancement via Good Design Award
  • Response to diverse needs of individual investors via crowdfunding
  • Operation management technology based on unique DX utilization know-how
  • Establishment of physical real estate sales channels through subsidiaries
  • Creation of investment opportunities in diverse asset classes
  • Strengthened ongoing investor communication and support
  • Market share expansion through aggressive business expansion strategies

Threats

  • Real estate market price fluctuation risks
  • Decline in investment sentiment due to rising interest rates
  • Intensified market competition from increasing competitors
  • Impact on business operations from regulatory changes
  • Decline in customer investment willingness due to deteriorating economic environment
  • Liquidity risks of real estate assets
  • Increasing cyber security risks
  • Risk of key personnel outflow
  • Social risks such as new infectious diseases
  • Operational risks of investment target properties
  • Fluctuations in fundraising environment
  • Decline in competitiveness due to delays in technological progress

Innovations

2022: Launch of Crowdfunding Service under Real Estate Specified Joint Business Act

Overview
Started real estate crowdfunding business allowing investments from 10,000 yen per share.
Impact
Promotes expansion of individual investor base and democratization of asset management.

2023: Advanced DX Platform

Overview
Promoted digitalization of operations to improve transparency and efficiency.
Impact
Achieved reduction in operational costs and increase in customer satisfaction.

2023: Expansion of Diverse Real Estate Funds

Overview
Expanded diverse investment target funds such as hotels, nurseries, and medical facilities.
Impact
Increased fundraising through product diversification meeting customer needs.

2024: Expansion of Fund Business for Institutional Investors

Overview
Strengthened asset management services for institutions and high-net-worth individuals via CREAL Pro.
Impact
Contributes to acquiring high-value investors and stabilizing revenue base.

2024: Real Estate DX-Related Technology Development

Overview
Advanced development of asset management and analysis systems utilizing AI and IoT.
Impact
Enables improved accuracy in investment decisions and efficient management.

Sustainability

  • Promotion of environmentally considerate real estate funds
  • CO2 reduction through paperless initiatives
  • Development of regional revitalization funds
  • Strengthened compliance and transparency assurance
  • Introduction of environmental, social, and governance (ESG) evaluations for investment projects
  • Awareness activities for sustainable asset management
  • Strengthened collaboration with regional contribution activities
  • Continuous improvement of risk management systems
  • Real estate development contributing to solving social issues
  • Promotion of fair use of crowdfunding services
  • Expansion of SDGs-compliant funds
  • Enhanced information disclosure for investors