B-Style Holdings
Basic Information
- Stock Code
- 302A
- Industry
- Services
- Category Detail
- Recruitment & Staffing Services
- Prefecture
- Tokyo
- Establishment Year
- February 2020
- Listing Year
- December 2024
- Official Website
- https://www.bstylegroup.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Dive, Persol Holdings, Gig Works, Human Holdings, Like, Espool, GVA Tech, visumo, Forcia, Career Link, Will Group, Recruit Holdings, Agent
Overview
B-Style Holdings is a holding company established in 2020 that specializes in staffing services for housewives, primarily growing through job listing media and temporary staffing.
Current Situation
B-Style Holdings recorded consolidated sales of approximately ¥10.8 billion and net profit of ¥340 million in the fiscal year ended March 2024. It is a holding company in the services sector headquartered in Shinjuku-ku, Tokyo. The group operates temporary staffing and recruitment services as well as job media operations primarily targeting housewives, with a rich selection of short-hour and work-from-home positions. It listed on the Tokyo Stock Exchange Growth Market in December 2024 and is in a growth phase. Its strengths include the recognition and expertise of its proprietary job media brand 'Shufu JOB,' along with life support services such as salary advances for dispatched staff. While facing major competitors like Recruit and Persol, it differentiates itself with housewife-focused services. Moving forward, it plans to diversify into DX services and outsourced fieldwork, positioning the improvement of women's work-life balance as a key management issue. In the medium to long term, it will focus on increasing short-hour regular employee positions and launching new services to align with rising social needs and drive growth.
Trivia
Interesting Facts
- Pioneered numerous firsts in Japan for housewife-specialized job media
- Abundant job information flexibly accommodating short-hour and work-from-home
- Operates video production and business analysis tool businesses within the group
- Early introduction of salary advance service garnered attention
- Implements experimental employment support projects for youth
- 2010s experience with MBO and video business divestiture for restructuring
- Strengthened recruitment support through collaboration with group company shift Inc.
- Tokyo Stock Exchange Growth Market listing in December 2024
- Major shareholders include founders and multiple fund-related LLCs
- Shufu JOB series brands have high industry recognition
- Known as a company proactively tackling women's work style reform
- Pursuing diversification into fieldwork and RPA
Hidden Connections
- Fully owned by B-Style Smart Career Co., Ltd., a related company listed on the Tokyo Stock Exchange
- Founder Kunihiko Miura is deeply involved in group management and has significant influence on performance
- Salary advance service introduced ahead of other staffing firms, becoming a topic in the industry
- Management approach featured on TV Tokyo's 'Cambria Palace' in 2015
- Shufu JOB job media contributes to housewife employment creation and receives high social evaluation
- DX business linked with staffing, developing as business efficiency improvement service
- Group includes education and training business focusing on youth employment support
- Major shareholders include multiple fund investors such as Original LLC
Future Outlook
Growth Drivers
- Increasing needs for housewives' and women's work styles
- Expansion of demand for work-from-home and short-hour work
- Expansion of DX and business efficiency support market
- Rising demand for specialized staffing amid population decline
- Service expansion accommodating diverse employment forms
- Improved customer acquisition via media brand strengthening
- Enhanced collaboration with government female employment promotion policies
- Development of new services for youth and career segments
- Strengthening of region-specific employment promotion
- Sales base expansion leveraging group synergies
Strategic Goals
- Significantly increase short-hour full-time employee job listings
- Roll out salary advance system across the entire group
- Aim to double DX business sales
- Nationwide expansion of housewife-targeted media brands
- Raise female manager ratio above 30%
- Build new education and training programs
- Strengthen sustainability including environmental load reduction
- Monetize and expand diversified businesses
- Expand market share through corporate alliances
- Promote CSR activities for deeper coexistence with local communities
Business Segments
Job Media Operations
- Overview
- Business providing job information and career support centered on housewives.
- Competitiveness
- High expertise in job information specialized for housewives
- Customers
-
- Housewife segment
- Part-timers
- High-career women
- Work-from-home/short-hour seekers
- Corporations
- HR personnel
- Small and medium enterprises
- Large corporations
- Products
-
- Job posting services
- Career support services
- Job data analysis
- Career consulting
- Talent recruitment services
- Ad operations
Staffing and Recruitment Business
- Overview
- Provides staffing and recruitment to various industries targeting housewives.
- Competitiveness
- Matching know-how for short-hour and work-from-home workers
- Customers
-
- Retail
- Services
- Administrative companies
- Sales companies
- Manufacturing
- IT companies
- Work-from-home companies
- Educational institutions
- Medical and nursing facilities
- Products
-
- Staffing
- Recruitment
- Short-hour work support
- Work-from-home staff
- Outsourcing
- Fieldwork outsourcing
DX and Business Efficiency Support
- Overview
- IT services business supporting customer business automation and efficiency.
- Competitiveness
- IT implementation know-how linked with staffing
- Customers
-
- Small and medium enterprises
- Large corporations
- IT vendors
- Business departments
- Call centers
- Products
-
- RPA implementation support
- Business analysis tool provision
- System development
- System orders
Education and Training Services
- Overview
- Provides skill improvement for staff and employment support services.
- Competitiveness
- Specialized education and training for housewives and young people
- Customers
-
- Dispatched staff
- Job seekers
- Corporations
- Housewife talent
- Young people
- Products
-
- Career education
- Training programs
- Experimental employment support projects
- Corporate internships
Competitive Advantage
Strengths
- Specialized job services focused on housewives
- Accumulated know-how in short-hour and work-from-home
- Brand power of proprietary job media
- Flexible work style proposals
- Introduction of salary advance service
- Diversified HR-related businesses
- Service expansion through group collaboration
- Recruitment enhancement from local bases
- Efficiency via DX technology
- Long-term customer relationships since founding
Competitive Advantages
- Brand strength of housewife-specialized job media 'Shufu JOB' for differentiation
- Flexible work support with abundant short-hour and work-from-home jobs
- Seamless group-wide deployment of staffing, recruitment, and job ads
- Effective job proposals using proprietary business analysis tool COMPASS
- Introduction of employee satisfaction measures like salary advances
- Enhanced credibility from Tokyo Stock Exchange Growth Market listing
- Focus on maximizing synergies between group companies
- Strong position in niche housewife market
- Future talent base building via youth internships and education
- Medium- to long-term social contribution activities addressing social issues
Threats
- Expansion of major staffing companies into the market
- Risk of lagging behind rapid DX technology changes
- Impact on staffing from strengthened labor market regulations
- Social changes like novel coronavirus
- Impact of regional job demand differences and economic fluctuations
- Risk of intensified price competition from rivals
- Market shrinkage from declining female working population
- Rising difficulty in talent acquisition
- Information security and personal data protection risks
- Customer loss from declining matching accuracy
Innovations
2024: Tokyo Stock Exchange Growth Market Listing
- Overview
- Achieved new listing on Tokyo Stock Exchange Growth Market in December 2024.
- Impact
- Contributes to strengthened fundraising capabilities and corporate credibility.
2023: Salary Advance Service Introduction
- Overview
- Nationwide rollout of salary advance service for dispatch staff.
- Impact
- Contributes to higher employee satisfaction and recruitment competitiveness.
2022: DX Business Expansion and RPA Service Launch
- Overview
- Newly launched RPA business to promote business efficiency.
- Impact
- Strengthens support for customer business efficiency.
2021: Business Analysis Tool COMPASS Update
- Overview
- Refreshed tool supporting effective job matching.
- Impact
- Contributes to transaction growth through improved proposal accuracy.
2020: Transition to Holding Company Structure
- Overview
- Established B-Style Holdings to strengthen group management structure.
- Impact
- Improves specialization and agility of each business.
Sustainability
- Women's employment support and work-life balance promotion
- Diversity promotion through workplace environment improvement
- Job creation for local communities
- Support for improving dispatch staff working conditions
- CO2 reduction contribution via business efficiency
- Comprehensive internal compliance strengthening
- Workplace harassment prevention education
- Building sustainable management governance