Will Group

Basic Information

Stock Code
6089
Industry
Services
Category Detail
Recruitment & Staffing Services
Prefecture
Tokyo
Establishment Year
April 2006
Listing Year
December 2013
Official Website
https://willgroup.co.jp/
TSE Information
TSE Information
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Dive, Persol Holdings, Gig Works, Human Holdings, Laik, S-Pool, Career Link, Asante, Recruit Holdings, Agent, BCC, NISSO, NAC

Overview

Will Group is a leading company headquartered in Tokyo and established in 2006, specializing primarily in staffing and recruitment services while expanding a variety of outsourcing operations in the service industry.

Current Situation

Will Group recorded consolidated sales of approximately ¥60.6 billion in 2023, offering a wide range of staffing and recruitment services. Its core sales outsourcing and call center contracting services hold significant market share, with a solid customer base in business contracting and light labor fields. The group encompasses multiple specialized subsidiaries for multifaceted service deployment and is pursuing international expansion targeting markets in Singapore and China. It promotes efficiency through technological innovations and RPA implementation while focusing on employee career development support. Sustainability efforts include promoting diverse human resource utilization and employment opportunities for people with disabilities. As part of its medium- to long-term strategy toward 2030, it aims to advance staffing business sophistication and strengthen overseas expansion to secure competitive advantages. In recent years, it has emphasized service expansion leveraging digital technologies like AI and development of new customer segments.

Trivia

Interesting Facts

  • Rapidly growing staffing firm headquartered in Honmachi, Nakano Ward.
  • Operates multiple subsidiaries offering diverse talent services.
  • Holds a certain market share in sales outsourcing.
  • Expanding talent services internationally in Singapore and China.
  • Strengths in multilingual support and ALT dispatch for education.
  • Provides specialized talent services in sports.
  • Store support with community focus is a key feature.
  • Corporate number 9011001061435; listed on Tokyo Stock Exchange.
  • Proactive stance on employment support for people with disabilities.
  • Offers specialized training programs alongside core talent services.

Hidden Connections

  • Group company includes Mars Sports Agent for sports-related services.
  • Strengthening international expansion utilizing local subsidiaries in Singapore and China.
  • Multifaceted expansion through subsidiary integration from former holding company Will Holdings era.
  • Focus on ALT dispatch, providing foreign language support in educational settings.
  • Operates numerous related websites for multifaceted information dissemination in the industry.
  • Built proprietary education system for call center outsourcing.
  • Sales staff dispatch business specialized mainly in smartphones, deepening expertise.
  • Owns study abroad support company in Beijing, China, offering services for Chinese students.

Future Outlook

Growth Drivers

  • Business efficiency via digital technology utilization
  • Increasing demand for care talent amid aging society
  • Expansion of global talent services
  • Growth in specialized field staffing
  • Enhanced response to diverse workstyles
  • Flexible adaptation to regulatory changes
  • Development of new markets (events, sports, etc.)
  • Strengthened employee career development support
  • Service innovation through AI and RPA
  • Employment creation via local collaborations

Strategic Goals

  • Double sales in staffing and recruitment business
  • Expand overseas market share
  • 40% business efficiency improvement via DX
  • Achieve over 30% disability employment company-wide
  • Establish sustainability management
  • Sophisticate education and training services
  • Deepen contributions to multicultural coexistence society
  • Maintain employee satisfaction above 90%
  • Create new fields and services
  • Achieve top ESG evaluation rankings

Business Segments

Sales Support Outsourcing

Overview
Provides outsourcing services to improve efficiency and quality of sales promotion activities.
Competitiveness
Flexible staffing tailored to customer needs and comprehensive training programs
Customers
  • Electronics retailers
  • Mobile carrier shops
  • Retail chain stores
  • Consumer goods manufacturers
  • Distributors
  • Event organizers
  • Campaign agencies
  • Trade show operators
  • Mail-order companies
Products
  • Sales staff dispatch
  • Sales promotion staff
  • Event operation support
  • Purchase consultation services
  • Promotional tool planning
  • Marketing research
  • Customer data management
  • Education and training programs

Call Center Contracting

Overview
Call center outsourcing across diverse industries, contributing to improved customer satisfaction.
Competitiveness
Advanced operator training and efficient operations through system integration
Customers
  • Telecommunications providers
  • Financial institutions
  • IT companies
  • E-commerce companies
  • Manufacturers
  • Public institutions
  • Insurance companies
Products
  • Inbound response
  • Outbound telemarketing
  • Order acceptance
  • Inquiry handling
  • Complaint processing
  • CRM operation support

Manufacturing and Logistics Outsourcing

Overview
Wide-ranging light labor support and staffing for factories and logistics centers.
Competitiveness
High-quality talent management specialized for manufacturing and emphasis on safety
Customers
  • Manufacturers
  • Logistics companies
  • Warehouse operators
  • Parts manufacturers
  • Food manufacturers
Products
  • Light labor staff dispatch
  • Assembly and inspection work
  • Warehouse operations
  • Quality control
  • Delivery assistance

Specialist Recruitment Services

Overview
Meets diverse customer needs through placement of highly specialized talent such as specialists and ALTs.
Competitiveness
Extensive recruitment support expertise and domestic/international networks
Customers
  • Medical institutions
  • Educational institutions
  • Sports organizations
  • Multinational corporations
  • NPOs
Products
  • Nurse placement
  • ALT dispatch
  • Sports talent services
  • Study abroad support
  • Career consulting

Education and Training Services

Overview
Provides educational services to support skill enhancement and career formation for companies and organizations.
Competitiveness
Practical, on-site training and highly specialized instructors
Customers
  • Corporations
  • Public organizations
  • Educational institutions
  • Sports organizations
  • NPOs
Products
  • Sales staff training
  • Management training
  • Language training
  • Career development programs
  • Sports seminars

International Talent Services

Overview
Supports human resource exchange domestically and internationally with global talent solutions.
Competitiveness
Networks and track record based in Singapore and China
Customers
  • Multinational corporations
  • Companies accepting international students
  • Educational institutions
  • Companies expanding overseas
Products
  • Study abroad support
  • Overseas talent placement
  • Multilingual interpreter dispatch
  • Cross-cultural training

IT and Digital Talent Dispatch

Overview
Supports digitalization advancement through dispatch of personnel with advanced IT skills.
Competitiveness
Ongoing skill development and industry-specialized talent pool
Customers
  • IT companies
  • Manufacturers
  • Financial institutions
  • Public institutions
Products
  • Programmer dispatch
  • System engineer dispatch
  • IT support desk
  • Digitalization support

Nursing and Welfare Dispatch Services

Overview
Staffing services in nursing and welfare to contribute to community welfare improvement.
Competitiveness
Talent development based on specialized knowledge and on-site support expertise
Customers
  • Nursing homes
  • Welfare organizations
  • Medical institutions
  • Local governments
Products
  • Care staff dispatch
  • Welfare support staff
  • Nursing assistance dispatch
  • Disability support

Construction Management and Technical Staffing

Overview
Supports project efficiency in the construction industry through specialist technical dispatch.
Competitiveness
Extensive on-site experience among registered technicians and rapid response capabilities
Customers
  • Construction companies
  • Real estate developers
  • Design firms
  • Public works
Products
  • Construction management technician dispatch
  • Design assistance
  • Safety management support
  • Construction project operations

Sports Talent Support Services

Overview
Talent provision and operational support tailored to diverse needs in the sports industry.
Competitiveness
Placement of highly specialized staff and comprehensive operational support
Customers
  • Sports organizations
  • Event operators
  • Professional sports teams
  • Educational institutions
Products
  • Event operation staff
  • Athlete management
  • Seminar planning and operations
  • Sports trainer dispatch

Disability Employment Support

Overview
Services to expand employment opportunities and support workplace retention for people with disabilities.
Competitiveness
Meticulous follow-up based on individualized support plans
Customers
  • Corporations
  • Government agencies
  • NPOs
  • Welfare facilities
Products
  • Disability employment support
  • Workplace retention support
  • Career counseling
  • Workplace adaptation training

New Graduate and Mid-Career Recruitment Support

Overview
Total support to resolve corporate recruitment challenges.
Competitiveness
Proven track record and flexible plan proposals
Customers
  • Small and medium enterprises
  • Large corporations
  • IT ventures
  • Manufacturers
Products
  • Recruitment consulting
  • Job ad creation
  • Interview proxy
  • Offer follow-up

Competitive Advantage

Strengths

  • One-stop provision of diverse talent services
  • Advanced service delivery through group of specialized subsidiaries
  • Community-based branch network and customer responsiveness
  • Comprehensive education and training programs
  • Global expansion leveraging overseas bases
  • Efficient business processes and IT utilization
  • Strengthened compliance and legal adherence
  • Broad industry-compatible talent pool
  • Efforts to improve staff retention rates
  • Increasing brand recognition

Competitive Advantages

  • Revenue stability through business diversification centered on sales outsourcing
  • Differentiation via subsidiaries with specialized skills
  • International talent services supporting multiple languages and cultures
  • High-quality call center operations with advanced operator training
  • Business efficiency and quality control using ICT technologies
  • Flexible staffing and customization responsive to customer needs
  • Proactive social responsibility initiatives like disability employment promotion
  • Industry- and occupation-specific staffing systems
  • Job information provision leveraging extensive industry networks
  • Responsive management to domestic and international market trends

Threats

  • Changes in job demand due to economic fluctuations
  • Strengthened legal regulations such as Worker Dispatch Act
  • Intense price competition with competitors
  • Intensified competition from increasing new entrants
  • Potential decline in demand from AI and automation
  • Business constraints from novel infectious diseases
  • Talent shortages due to changes in workers' motivation
  • Trend toward in-house operations by client companies
  • Impacts from exchange rate fluctuations and overseas situations
  • Delays in responding to technological transformations

Innovations

2023: AI Implementation for Sales Efficiency

Overview
Introduced AI chatbots in sales support operations to improve productivity.
Impact
20% reduction in sales staff workload

2022: RPA Utilization for Business Automation

Overview
Implemented RPA in back-office operations to streamline administrative processes.
Impact
15% reduction in administrative costs

2021: Digital Talent Development Program Launch

Overview
Established training framework to enhance employees' DX skills.
Impact
Improved employee IT literacy

2020: Singapore Base Strengthening

Overview
Expanded recruitment systems and sales capabilities at overseas subsidiaries.
Impact
10% increase in overseas sales ratio

Sustainability

  • Promotion and retention support for disability employment
  • Participation and cooperation in local talent development programs
  • Thorough occupational safety and health management
  • CO2 reduction through promotion of remote work
  • Local employment creation through community collaboration