Bplats

Basic Information

Stock Code
4381
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
November 2006
Listing Year
April 2018
Official Website
https://www.bplats.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Bplats is a leading company founded in 2006 in the information and communications industry, providing cloud platforms for subscription-based businesses.

Current Situation

Bplats listed on the Tokyo Stock Exchange Mothers in April 2018 and continues stable growth with consolidated sales of approximately 5 billion yen. Its main business is providing comprehensive SaaS-based solutions for subscription commerce, focusing on acquiring new customers and promoting continued usage among existing customers. Technologically, it has independently developed a cloud platform capable of accommodating diverse payment needs, such as recurring and usage-based billing. In 2019, it established the Kyushu Development Center to strengthen its regional development structure and improve service quality. It is also advancing international expansion, including setting up bases in China and Taiwan and promoting cross-border business. Its differentiation from competitors stems from strong technological capabilities and customer support, with flexibility to handle various billing models. In terms of sustainability, it has established an information security framework and obtained Privacy Mark certification. Moving forward, it plans to focus on IoT payment management and services for mobile carriers, targeting significant expansion in the number of platform-using companies and sales by 2025.

Trivia

Interesting Facts

  • Pioneered deployment of cloud platforms for subscriptions in Japan.
  • Rare IT company with experience operating VOCALOID STORE.
  • Operates development center in Kyushu, promoting distributed development model.
  • Characterized by rigorous information management with Privacy Mark certification.
  • SaaS flexibly supporting diverse recurring billing business models.
  • Actively expanding overseas with local bases in China and Taiwan.
  • Provides specialized billing and sales support for telecom industry.
  • Multiple awards, highly regarded in the industry.
  • Tokyo Century participates as a major shareholder.
  • Achieved TSE Mothers listing just 12 years after founding.
  • Products deployed not only in IT but also IoT, EC, and other fields.
  • Distributed development personnel between Kyushu and Tokyo for robust structure.
  • Board includes individuals with diverse backgrounds, such as university professors.
  • Continues providing multi-language services for domestic and international customers.
  • Proprietary recurring billing technology registered as patents.

Hidden Connections

  • Strengthening collaboration with financial services through capital alliance with Tokyo Century.
  • Deepening partnerships with telecom carriers by specializing in telecom industry.
  • Applied VOCALOID-related business know-how to subscription field.
  • Contributes to regional revitalization in Kyushu by locating development center in Kitakyushu City.
  • Serves as a role model for startups following TSE Mothers listing.
  • Promotes export of Japanese subscription technology through Asian market expansion.
  • Achieved strict personal data management and customer trust via Privacy Mark acquisition.
  • Actively collaborates and exchanges information with major competitors in IT and telecom.

Future Outlook

Growth Drivers

  • Increasing demand for billing management amid rapid IoT market expansion.
  • Expansion and diversification of subscription businesses domestically and abroad.
  • Strengthened partnerships accompanying new service launches in telecom industry.
  • Growing customer benefits from cloud service labor-saving and efficiency.
  • Rising demand for localized services in overseas markets.
  • Advances in multi-functional platform provision through technological innovation.
  • Increasing customer demands for security enhancements and privacy protection.
  • Promotion of platform adoption in new industries.
  • Accelerated DX driving demand for cloud services.
  • Technological capabilities flexibly supporting diversified billing models.

Strategic Goals

  • Achieve 30% domestic market share in subscription platforms.
  • Realize over 20% overseas sales ratio to accelerate global expansion.
  • Double sales of IoT and telecom specialized services from current levels.
  • Reduce environmental impact through energy-efficient cloud operations.
  • Build industry-leading high-reliability platform.
  • Expand multi-language services and improve overseas user satisfaction.
  • Implement advanced analytics to reduce customer churn by 30%.
  • Thorough employee information security education and certification maintenance.
  • Diversify business risks through service expansion into diverse industries.
  • Promote open innovation for new business creation.

Business Segments

Subscription Solution Provision

Overview
Cloud services that streamline operations for recurring billing businesses, accommodating diverse customer needs.
Competitiveness
High customer satisfaction due to extensive track record and flexible billing model support.
Customers
  • IT Companies
  • Telecom Operators
  • IoT Device Manufacturers
  • Online Service Operators
  • EC Businesses
  • Startups
  • Mid-sized Companies
  • Large Enterprises
Products
  • Subscription Management Platform
  • Billing and Payment Management System
  • Sales Management Support Service

Support for IoT and Telecom Services

Overview
Supports recurring billing and sales management for IoT and mobile, achieving operational efficiency.
Competitiveness
Specialized know-how and collaboration framework in the telecom industry.
Customers
  • IoT Businesses
  • Mobile Carriers
  • Smart Device Manufacturers
  • Sales Agents
Products
  • IoTpay Payment Service
  • Mobileplats Sales Support Tool

Overseas Expansion Support Services

Overview
Supports overseas expansion of subscription businesses, primarily in Asia.
Competitiveness
Local subsidiaries and years of on-site operational experience.
Customers
  • Chinese Companies
  • Taiwanese Companies
  • Companies Expanding into Asia
Products
  • Cloud Services for Overseas Markets
  • Local Operation Support

License Sales Outsourcing

Overview
Handles license management and sales on a comprehensive basis to reduce customer burden.
Competitiveness
Industry-specific flexible response capabilities.
Customers
  • Content Distribution Companies
  • Software Development Companies
Products
  • License Sales Agency Service

Competitive Advantage

Strengths

  • SaaS technology supporting diverse billing models
  • Extensive expertise in the subscription field
  • Flexibility and scalability via cloud platform
  • Robust security and Privacy Mark certification
  • Enhanced development capabilities through regional bases
  • Established customer base across multiple industries
  • Track record in overseas market expansion
  • Comprehensive customer support system
  • Reliable payment management system
  • Active investment in new technologies
  • Flexible product customization capabilities
  • High customer retention rate
  • Presence in the Asian market

Competitive Advantages

  • Leadership as a subscription platform provider with numerous domestic and international customers
  • Differentiation through integrated SaaS services accommodating diverse payment needs
  • High customer satisfaction via specialized services and expertise for telecom and IoT industries
  • Improved service quality and development speed through the establishment of Kyushu Development Center
  • Risk diversification and growth opportunities via international expansion
  • Secure customer data management with robust security framework
  • Flexible system design accommodating diverse industries and business types
  • Support for a wide range of customers from SMEs to large enterprises
  • Localization and support systems for the Asian market
  • Development of billing services responsive to expanding IoT markets domestically and abroad
  • Superior technology and proven track record compared to competitors
  • Maintaining competitiveness through continuous service improvements and feature expansions
  • Strengthened customer lock-in via ecosystem building
  • Solid management by leadership and execution of growth strategies

Threats

  • Price competition risks from intensifying market competition
  • Delays in responding to rapid technological innovations
  • Difficulty keeping pace with diversifying customer needs
  • Increased operational costs from stricter personal data protection regulations
  • Political and economic risks in overseas markets
  • Risk of losing trust among cloud service users
  • Security risks from increasingly sophisticated cyber attacks
  • Market share erosion by new entrants
  • Slowdown in domestic market growth
  • Challenges in long-term talent acquisition
  • Burden of adapting to changes in related laws and regulations
  • Business disruptions from natural disasters or pandemic outbreaks

Innovations

2022: IoTpay Service Enhancement

Overview
Advanced recurring billing payment functions for IoT devices to meet diverse business needs.
Impact
Contributes to market share expansion in IoT

2021: Launch of Mobileplats Sales Support Service

Overview
Developed sales support tool for low-cost telecom to strengthen customer base in telecom industry.
Impact
Over 50 new customers acquired

2020: Enhanced Multi-Language Support for Platform

Overview
Implemented Chinese and English support to improve convenience for overseas customers.
Impact
Increased adoption by companies expanding overseas

2023: Addition of Recurring Billing Model Analytics

Overview
Implemented customer retention and billing trend analysis tools into the platform.
Impact
Contributes to lower churn rates

2024: Cloud Security Enhancement

Overview
Revamped information security measures, including Privacy Mark renewal and strengthening.
Impact
Improved customer trust

Sustainability

  • Acquisition and maintenance of Privacy Mark certification
  • Promotion of energy-efficient cloud systems
  • Regular information security training for employees
  • Contribution to regional employment through local development bases
  • CO2 reduction via remote work system introduction
  • Enhanced customer data protection for improved trust
  • Formulation and implementation of Business Continuity Plan (BCP)
  • Promotion of sustainable IT development in collaboration with industry groups