Accrete
Basic Information
- Stock Code
- 4395
- Industry
- Information and Communications
- Category Detail
- Systems & Software
- Prefecture
- Tokyo
- Establishment Year
- May 2014
- Listing Year
- July 2018
- Official Website
- https://www.accrete-inc.com/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Proship, eBASE, Avant Group, Money Forward, Sharing Innovations, Ymirlink, freee, Oracle Japan, Obic Business Consultants, CS-C, PCA, TKC, Miroku Information Service
Overview
Accrete is a pioneer in SMS delivery services in the information and communications industry, established in 2014, with high technological strength and a solid customer base as a growing company.
Current Situation
Accrete achieved net sales of approximately 1.7 billion yen and operating profit of approximately 340 million yen in FY2020, serving as the leading SMS delivery provider responding to communication needs of companies and individuals. Centered on short message service proxy for smartphones and mobile phones, it provides high-quality services to diverse customers. Its competitive edge lies in its strong technological foundation and high market share, with a focus on expanding innovative overseas SMS services. With a lean team of elite employees, it practices efficient management and has established a stable revenue structure. Looking toward 2030, international expansion and functional enhancements to acquire new customers form the pillars of its mid-to-long-term strategy. It contributes to solving social issues by enhancing the safety and efficiency of information communications. Sustainability is positioned as a key future challenge, with ongoing investments in new technologies and service diversification. Recent developments include stock acquisition rights issuance and personnel changes to strengthen the management foundation.
Trivia
Interesting Facts
- Established as a spin-out from Indigo Co., Ltd.
- Selected for Forbes Asia’s 200 Best Under A Billion in 2020
- Achieved Tokyo Stock Exchange Mothers listing just 4 years after founding
- One of Japan's leading SMS delivery market players
- Achieves high revenue with only 19 employees in a lean elite structure
- Head office located in Kanda Ogawamachi, Chiyoda-ku, Tokyo
- Focusing on internet advertising related to SNS marketing support
- Representative Director is Yuusei Tanaka
- Main shareholder is BANA1 Limited Liability Business Association
- Special Advisor Natsuhiko Sakimura appointed
- Accelerating international expansion via overseas SMS business launch
- Active in fundraising through stock acquisition rights issuance
- Multiple personnel changes post-listing
- Aiming for new business development through ICT and communications fusion
- Focusing on multi-channel notification system development
Hidden Connections
- Spin-out origin Indigo has deep ties with companies providing communication technology to diverse industries
- Strong links with the financial sector through SMS services to major domestic and international institutions
- Potential for industry collaborations with related firms like Ymirlink
- Lean elite structure evidences inherited venture spirit
- Stock acquisition rights issuance tied to capital strategy for growth funding
- SMS delivery API integrations valued as part of alliances with major IT firms
- High-reliability short message tech deeply interlinked with domestic telecom infrastructure
- Customer base includes many ad agencies and EC operators, with strong internet ad industry ties
Future Outlook
Growth Drivers
- Growing SMS demand domestically and internationally
- Expanding communication needs from smartphone proliferation
- Rising importance of multi-language multi-channel notifications
- Trend toward corporate security enhancements
- Strengthened overseas market service deployment
- Evolving API integration requirements
- Increased asynchronous communications from work style reforms
- Transaction notification demand from cashless initiatives
- Digital communication growth accompanying DX promotion
- Expansion of integrated customer management solutions
Strategic Goals
- Expand domestic SMS market share to over 50%
- Achieve 30% overseas sales ratio
- Establish multi-channel notification business
- Position SaaS services as core business
- Complete sustainability initiatives
- Maintain 10% of annual sales for technology development investment
- Annual 20% increase in new customer acquisitions
- Implement and promote industry-standard APIs
- Enhance organizational strength through talent development
- Provide high-reliability secure communications
Business Segments
SMS Communication Services
- Overview
- Provides high-reliability SMS delivery services to companies across various industries, supporting customer communications.
- Competitiveness
- High delivery rates and flexible API integration for service provision
- Customers
-
- Major telecom carriers
- Financial institutions
- Electric power companies
- EC operators
- Government agencies
- Educational institutions
- Medical institutions
- Retail businesses
- Logistics companies
- Advertising agencies
- Products
-
- SMS Sending Agency Service
- Overseas SMS Sending Service
- SMS API Integration Service
- Two-Factor Authentication Notification
- Transaction Notification
Marketing Support Services
- Overview
- Services supporting effective marketing initiatives and customer management using SMS.
- Competitiveness
- Versatile industry support and specialized delivery expertise
- Customers
-
- Advertising agencies
- Marketing companies
- EC site operators
- Retail companies
- Manufacturing
- Service industries
- Event companies
- Restaurants
- Products
-
- SMS Marketing Tool
- Customer Management System Integration
- Campaign Notification Service
Security Enhancement Solutions
- Overview
- Notification services promoting enhanced corporate information security.
- Competitiveness
- Encryption compatibility and high real-time delivery technology
- Customers
-
- Financial institutions
- IT companies
- Government agencies
- Educational institutions
- Medical institutions
- Products
-
- Two-Factor Authentication SMS
- Unauthorized Access Notification
- Security Alert Delivery
Overseas Communication Services
- Overview
- Deploys multi-language SMS services for global markets.
- Competitiveness
- Extensive network connected to communication infrastructures worldwide
- Customers
-
- Multinational corporations
- Logistics companies
- Tourism businesses
- Translation companies
- Products
-
- Overseas SMS Sending
- Multi-Language Messages
- Notifications for Overseas Customers
Platform Development Services
- Overview
- Provides SMS platforms embeddable into customer systems.
- Competitiveness
- High-performance API and flexible configurations for system integration
- Customers
-
- System integrators
- Major IT companies
- Telecom providers
- Products
-
- SMS Integration API Platform
- Notification Management System
- Scalable Communication Infrastructure
Competitive Advantage
Strengths
- High SMS delivery technology capabilities
- Abundant API integration track record
- Speedy service provision
- Overseas service expansion
- Lean elite operation with small team
- Flexible customer responsiveness
- Stable financial foundation
- Strong customer trust relationships
- High-safety communication infrastructure
- Proprietary transaction notification technology
- Active adoption of latest technologies
- Versatility across diverse industries
- High message delivery rates
- Flexible pricing structure
- Comprehensive customer support
Competitive Advantages
- Largest market share in domestic SMS delivery
- Comprehensive overseas SMS network
- High system flexibility through API integration
- High-reliability transaction notification technology
- Early launch of overseas services ahead of competitors
- Efficient organization enabling high performance with small team
- Superior technology development capabilities and accumulated expertise
- Customized responses tailored to customer needs
- High brand recognition and trust
- Security-enhanced delivery platform
- Diversified business with broad industry customer base
- Faster feature additions surpassing competitors
- Ongoing relationships with major corporate clients
- Specialized support and consulting framework
- Customer satisfaction through flexible pricing plans
Threats
- Impacts from strengthened telecom carrier regulations
- Rise of new communication technologies beyond SMS
- Emergence of competitors and intensifying price competition
- Risks from fluctuations in overseas communication infrastructure
- Strengthened legal regulations such as Personal Information Protection Law
- Risk of security incidents
- Market share pressure from new market entrants
- Potential inability to keep pace with rapid technological innovation
- Risk of communication disruptions from natural disasters
- Revenue risks from customer base concentration
- Cost increases due to exchange rate fluctuations
- Corporate advertising budget cuts during economic downturns
Innovations
2023: Expansion of Overseas SMS Services
- Overview
- Strengthened multi-country network compatibility, enhancing overseas sending service coverage.
- Impact
- Increased overseas customer acquisition, contributing to sales growth
2022: Advanced SMS API Functions
- Overview
- Improved system integration API for greater flexibility and stability.
- Impact
- Improved customer satisfaction and increased new enterprise adoptions
2021: Launch of Security Enhancement Services
- Overview
- Began providing two-factor authentication SMS and encryption-compatible services.
- Impact
- Gained trust from financial and medical institutions, increasing new contracts
2020: Development of Multi-Channel Notification System
- Overview
- Implemented email and push notification integration alongside SMS.
- Impact
- Enabled proposals to broader industries, expanding the market
Sustainability
- Promoting paperless notifications
- Energy-efficient system operations
- Advancing work style reforms and enhancing employee welfare
- Strengthening information security management framework
- Supporting local community information education initiatives