BBD Initiative

Basic Information

Stock Code
5259
Industry
Information and Communications Industry
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
April 2023
Listing Year
April 2023
Official Website
https://www.bbdi.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Fixstars, Japan System Technology, Livin T, AI Cross, Base, Cresco, TDC Soft, Alpha Systems, Higashi Kei Densan, Libero, CEC, NSW, NSD

Overview

BBD Initiative is an emerging holding company in the information and communications industry founded in 2006, offering a variety of cloud-based sales support systems and B2B IT services.

Current Situation

BBD Initiative was established in April 2023 and listed on the Growth Market in the same year. Traditionally centered on Knowledge Suite Co., Ltd., it provides groupware, sales support SFA, and CRM solutions via cloud services, building a broad customer base ranging from mid-sized small and medium enterprises to large corporations. In recent years, it has expanded diverse B2B solutions such as GPS-linked business chat and the online negotiation system 'VCRM,' while focusing on marketing support leveraging AI and RPA technologies. As a holding company, it integrates its group of related subsidiaries to strengthen DX initiatives and cloud integration businesses. It also deploys highly secure private clouds and API-linked products to address diverse customer needs. Toward 2030, it aims to accelerate digital transformation and expand market share as strategic goals. A multifaceted service provision structure and business expansion through acquisitions support growth, maintaining an organization of approximately 130 employees.

Trivia

Interesting Facts

  • Veteran vendor providing SaaS for SMEs since 2009
  • Adopts unique accumulated volume billing model for stable revenue structure
  • Early domestic development of SFA integrated with Google Apps Calendar
  • Focuses on field work support with GPS-linked chat apps
  • Operates Japan's Future Project where employees propose future services
  • Expanded cloud technology and marketing data business through multiple acquisitions
  • Attracts attention in the stock market as an emerging company listed on TSE Growth
  • Self-developed no-programming business app development platform
  • Stable partnerships including OEM supply to major domestic telecom companies
  • Deploys free lead generation service specialized in marketing lead acquisition

Hidden Connections

  • The BBD Initiative Group holds multiple IT-related companies under its umbrella and pursues cross-functional service collaboration.
  • Provides OEM to KDDI and Chubu Telecommunications, maintaining strong ties with major telecom companies.
  • Former Knowledge Suite products are widely established as cloud sales support platforms for SMEs.
  • GPS-linked business chat is highly evaluated as a unique service not offered by competitors.
  • Engages in technology collaboration through capital and business alliances with multiple IT companies such as Startia and Asia.
  • In-house developed IDaaS 'ROBOT ID' is supported by corporate customers emphasizing security.
  • No-programming tool Shelter supports customer business efficiency with a new service model.
  • Online negotiation service VCRM has seen surging demand and growth amid telework adoption.

Future Outlook

Growth Drivers

  • Expansion of cloud-based sales support software market
  • Increasing demand for online negotiations amid remote and telework普及
  • Growing needs for marketing data utilization leveraging AI and RPA
  • Growth in IT outsourcing and integration demand
  • Diversification of IT services due to corporate DX promotion
  • Rising demands for security enhancements
  • Penetration of no-code development platforms
  • Increasing demand for real-time location-based service utilization
  • Expansion of sales channels through OEM partnerships
  • Focus on sustainability-related IT services

Strategic Goals

  • Achieve group-wide sales of over 10 billion yen
  • Establish position as a leading domestic cloud SFA/CRM vendor
  • Create new services utilizing AI and big data technologies
  • Expand market share in private cloud services
  • Diversify and strengthen OEM business
  • Organizational growth to 200 employees
  • Strengthen digital contributions to regional society
  • Promote sustainable IT operations and reduce environmental impact
  • Initiate service expansion into overseas markets
  • Aggressively introduce advanced cloud technologies

Business Segments

Cloud-based Sales Support Software

Overview
Provides various cloud apps to support corporate sales efficiency and customer management.
Competitiveness
Extensive lineup of integrated cloud applications
Customers
  • Small and Medium Enterprises
  • Mid-sized Enterprises
  • Large Enterprises
  • IT System Implementation Companies
  • Sales Support Departments
Products
  • KnowledgeSuite
  • GRIDY SFA
  • GEOCRM.com
  • VCRM
  • DiSCUS

Cloud Solution Development and Implementation Support

Overview
Offers development, implementation, and operational support for cloud solutions tailored to customer needs.
Competitiveness
Efficient implementation support through no-code development and integrated operations
Customers
  • SI Companies
  • System Development Companies
  • Large Corporations
  • IT Consulting Firms
Products
  • Shelter
  • Cloud Integration
  • Private Cloud Construction

Data Integration and Marketing Support

Overview
Provides data integration APIs and lead services to enhance sales and marketing efficiency.
Competitiveness
High-precision data provision leveraging AI and RPA
Customers
  • Marketing Companies
  • Sales Departments
  • Advertising Agencies
  • Data Analysis Companies
Products
  • DRS API
  • Beegleデータ
  • DRS Target

Security-Focused Private Cloud Chat

Overview
Provides IT communication tools meeting advanced security standards.
Competitiveness
Integration of cloud security technology and ID management
Customers
  • Financial Institutions
  • Manufacturing
  • Government Agencies
  • Educational Institutions
Products
  • InCircle
  • ROBOT ID

Business Card Management and Digitalization Tools

Overview
Efficiently achieves business card digitalization using smartphones.
Competitiveness
Easy business card information registration with dedicated camera technology
Customers
  • Sales Staff
  • Management Departments
  • Sales Management Sections
  • Small and Medium Enterprises
Products
  • 24/365

Competitive Advantage

Strengths

  • Integrated provision of diverse cloud sales support apps
  • Private cloud and multi-tenant compatibility
  • Advanced technologies like GPS-linked business chat
  • Strength in marketing data utilizing AI and RPA
  • Established Knowledge Suite business with long track record
  • Ability to deploy services across diverse industries
  • Security-focused ID management and chat apps
  • Close-knit service support for customer companies
  • Numerous OEM provision records with major enterprises
  • Business strategy advancement through holding company structure

Competitive Advantages

  • High responsiveness to needs through multifaceted cloud SaaS offerings
  • Choice between private and public cloud
  • Differentiation in sales support via location-based service integration
  • Uniqueness of marketing services using AI and RPA technologies
  • Creation of new sales styles with online negotiation services
  • Possession of advanced products like IDaaS and no-code development platforms
  • Security-focused private cloud business chat
  • Diverse product lineup accommodating various industries and company sizes
  • Industry trust and expansion power through OEM supply
  • Business expansion and technology accumulation via ongoing acquisitions and mergers

Threats

  • Intense competition in the cloud SaaS market
  • Potential market share expansion by major IT companies
  • Risk of obsolescence of existing services due to technological innovation
  • Risk of reputational damage from data leaks or cyberattacks
  • Impact of reduced IT investment by SMEs and economic fluctuations
  • Diversification of customer needs and increasing customization demands
  • Potential increase in operational costs due to stricter regulations
  • Competitive pressure from influx of foreign products and technologies
  • Challenges in balancing employee recruitment/training with rapid growth
  • Changes in societal demands related to data privacy

Innovations

2023: Transition to Holding Company Structure

Overview
Established BBD Initiative Co., Ltd. to consolidate group management strategy.
Impact
Achieves efficient business operations and optimal allocation of management resources

2023: Name Change to Blue Tech Co., Ltd. and Business Integration

Overview
Absorbed and merged Knowledge Suite and DX Cloud to integrate brands.
Impact
Expansion of service lines and strengthening of corporate brand power

2021: Launch of Security-Specialized Business Chat 'InCircle'

Overview
Opened new markets with the launch of private cloud chat service.
Impact
Acquired customers with high security requirements such as financial institutions

2020: Launch of Online Negotiation Service 'VCRM'

Overview
Contributes to DX in sales processes utilizing video calls.
Impact
New customer acquisition amid expanding telework

2021: Launch of 'Beegle Data' Service Utilizing AI and RPA Technologies

Overview
Achieved improved accuracy in sales and marketing data services.
Impact
Enhanced customer satisfaction through advanced data analysis

2022: Hybrid Provision of Private Cloud and Multi-Tenant SaaS

Overview
Enables selection of optimal cloud environment based on customer needs.
Impact
Expansion of customer base and promotion of continued use

2023: Release of GPS-Linked Business Chat 'DiSCUS'

Overview
Contributes to sales efficiency using location-based services.
Impact
Advanced field worker management

Sustainability

  • Promotion of green IT through cloud services
  • 推進 of paperless operations and digitalization within the company
  • Strengthening information security through safe data management
  • Introduction of telework systems supporting diverse work styles
  • Participation in regional IT talent development and education support activities