JSS

Basic Information

Stock Code
6074
Industry
Services
Category Detail
Leisure & Recreation Facilities
Prefecture
Osaka Prefecture
Establishment Year
July 1976
Listing Year
June 2013
Official Website
https://www.jss-group.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Fit Easy, Renaissance, ＬＩＦＥ　ＣＲＥＡＴＥ, Kyoryo Information Communications, Central Sports, Uno Iron, Twenty Four Seven Holdings, Curves Holdings, Ｆａｓｔ　Ｆｉｔｎｅｓｓ　Ｊａｐａｎ, Tokyo Board, Tosho

Overview

JSS is a leading company founded in 1976, primarily operating swimming schools and sports clubs, with nationwide expansion centered in the Kansai region.

Current Situation

JSS recorded net sales of approximately 8.1 billion yen and operating profit of approximately 390 million yen for the fiscal year ending March 2024, continuing stable growth. Its core swimming school business operates directly owned and franchise stores mainly in the Kansai area, maintaining competitiveness in the industry. In recent years, the number of fitness club locations has increased, promoting diversified service offerings. In 2024, it made Wakayama Athletics Co., Ltd. a wholly-owned subsidiary to strengthen its business foundation and improve service quality. Additionally, through a business and capital alliance with Nippon Television Holdings, it is advancing resource sharing and brand expansion. While specific sustainability initiatives have not been publicly disclosed, it contributes to regional sports promotion. Moving forward, it aims to expand services in response to market needs and advance growth strategies backed by strengthened fundraising via listing on the Nagoya Stock Exchange Main Market.

Trivia

Interesting Facts

  • JSS is a long-established company that began operating swimming classes in 1976.
  • Operates numerous stores in the Kansai region with a community-based approach.
  • Has a track record of Olympic medalist swimmers affiliated or originating from it.
  • Provides integrated services from pool design and construction to maintenance.
  • Features stable capital strength as an affiliate of Nippon Television Holdings.
  • Accelerating nationwide expansion including franchise stores.
  • Strong in adult swimming classes as well as children's programs.
  • Promoting a composite model of sports clubs and swimming schools.
  • Also engaged in swimming equipment sales for diversification.
  • Focusing on expanding fitness business amid rising health consciousness.

Hidden Connections

  • Media collaboration and joint events possible through alliance with Nippon Television Holdings.
  • Strong network and brand in sports industry from competitive swimmer nurturing track record.
  • One of few companies with integrated system from pool equipment construction to management.
  • Significantly expanded recognition through advertising linked to parent company.

Future Outlook

Growth Drivers

  • Increasing demand for fitness clubs due to rising health consciousness.
  • Development of diverse programs responding to aging society.
  • Nationwide store increase through franchise expansion.
  • Brand strengthening via enhanced collaboration with Nippon Television Group.
  • Expansion in public and private markets for pool design and construction business.
  • Improved customer convenience through online service expansion.
  • Strengthened customer loyalty via community-based services.
  • Expansion of health support services for seniors.
  • Differentiation through environmentally considerate facility operations.
  • Enhanced brand value utilizing athlete nurturing.

Strategic Goals

  • Achieve 100 franchise locations in major cities nationwide.
  • Expand sales to 15 billion yen annually.
  • Increase ratio of composite fitness and swimming facilities to 50%.
  • Full implementation of digital marketing and online reservations.
  • Expand community contribution activities through strengthened regional collaborations.
  • Standardize environmentally considerate facility operations.
  • Nationwide strengthening and branding of competitive athlete nurturing.
  • Introduce and disclose sustainable management indicators.
  • Achieve No. 1 industry customer satisfaction in health promotion business.
  • Initiate overseas market entry considerations and pilot projects.

Business Segments

Pool Design and Construction

Overview
Provides pool design and construction services for commercial and public facilities.
Competitiveness
High-quality construction backed by extensive design experience and specialized technology
Customers
  • Commercial facility owners
  • Schools and educational institutions
  • Sports club operators
  • Public facility managers
  • Hotels and resorts
Products
  • Pool design services
  • Construction management
  • Filtration system installation

Maintenance Services

Overview
Provides maintenance management and water quality control for pool facilities to ensure safety and comfort.
Competitiveness
Rapid response capabilities and highly specialized technical staff
Customers
  • Pool management companies
  • Sports clubs
  • Public facilities
  • Schools and educational institutions
  • Hotel operators
Products
  • Filtration system maintenance
  • Water quality management services
  • Facility inspection and repair

Sports Club Operation Support

Overview
Services to improve operational efficiency of sports clubs.
Competitiveness
Operational optimization support based on industry-honed know-how
Customers
  • Sports club operators
  • Franchise stores
  • Municipal sports facilities
Products
  • Store operation consulting
  • Staff training
  • Marketing support

Equipment Sales

Overview
Wholesale and retail of swimming-related equipment and sports apparel.
Competitiveness
Wide product lineup and brand expansion
Customers
  • Sports goods stores
  • Swimming schools
  • Individual customers
  • Event organizers
Products
  • Swimming equipment
  • Sports apparel
  • Accessories

Competitive Advantage

Strengths

  • Strong regional community-based sales centered in Kansai
  • Network of directly operated and franchise multi-store expansion
  • Composite operations of sports clubs and swimming schools
  • Capital and business alliance with Nippon Television Holdings
  • One-stop service from pool design and construction to maintenance
  • Stable financial base and continuous sales growth
  • Proven track record in nurturing competitive swimmers
  • Broad customer touchpoints through diverse sales channels
  • Services for wide customer base from children to seniors
  • Comprehensive staff training and operational expertise

Competitive Advantages

  • Leading position as Kansai's largest swimming school operator
  • Long track record and trust in sports facility design and construction
  • Composite facility expansion combining fitness clubs and swimming classes
  • Thick fan base from community focus providing stable revenue
  • Linkage with major media capital via equity-method affiliate
  • Brand strengthening in sports business through competitive swimmer nurturing
  • Nationwide store expansion possible via franchises
  • Total service system including pool equipment sales
  • Flexible store operations and responsiveness to diverse customer needs
  • Efficient business operations through sustained management reforms

Threats

  • Intense competition in the fitness club market
  • Risk of intensified price competition from new entrants
  • Impact of declining child population due to aging society
  • Risk of facility usage decline due to new infectious diseases
  • Increasing equipment renewal costs and rising operational expenses
  • Risk of changes in sports-related laws and regulations
  • Decline in consumer sentiment due to economic downturn
  • Challenges in managing franchise stores
  • Service quality degradation due to talent acquisition difficulties
  • Risk of facility damage from natural disasters

Innovations

2024: Full Acquisition of Wakayama Athletics Co., Ltd.

Overview
Strengthening sports club operations and business expansion through new subsidiary.
Impact
Achieves service diversification and accelerated regional expansion

2023: Expansion of Fitness Club Integration in Stores

Overview
Increased composite stores of swimming schools and fitness clubs to enhance customer satisfaction.
Impact
Contributes to customer base expansion and revenue diversification

2021: Business and Capital Alliance with Nippon Television Holdings

Overview
Alliance with major media group to enhance brand power and market recognition.
Impact
Realizes synergy effects in sales strategies

2020: Introduction of Enhanced Franchise Expansion Program

Overview
Promotes store network expansion through franchisee support and quality control.
Impact
Contributes to increased new franchise acquisitions

2022: Renewal of Online Reservation and Management System

Overview
Full system upgrade for improved customer convenience and operational efficiency.
Impact
Improves customer satisfaction and business efficiency

Sustainability

  • Promotion of regional sports development support activities
  • Measures to reduce environmental impact during facility use
  • Expansion of recycled material usage
  • Provision of safe and secure environment through water quality management
  • Social contributions through health and wellness promotion