To-Sho

Basic Information

Stock Code
8920
Industry
Services
Category Detail
Leisure & Recreation Facilities
Prefecture
Aichi Prefecture
Establishment Year
March 1979
Listing Year
February 2004
Official Website
https://www.to-sho.net/
TSE Information
TSE Information
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Other Companies
Fit Easy, Renaissance, Horii Food, LIFE CREATE, Soketts, Maruo Cal, Central Sports, JSS, Twenty Four Seven Holdings, Curves Holdings, Fast Fitness Japan

Overview

To-Sho is a leading regional service company based in Anjo City, Aichi Prefecture, founded in 1979, with sports clubs, hotels, and real estate development as its main pillars.

Current Situation

To-Sho recorded consolidated sales of approximately 21.3 billion yen and net assets of approximately 23.5 billion yen in the fiscal year ended March 2017, maintaining a stable revenue base. The company operates Holiday Sports Clubs nationwide, promoting usage with spacious suburban facilities equipped with large parking lots. The AB Hotel business is expanding primarily in the Tokai region and has strengths in the business hotel market. In real estate development, it pursues revenue diversification by combining rental apartment operations with tenant building leasing. In recent years, it has been proactive in digitalization, such as live streaming of sports lessons, and brand strengthening through naming rights acquisitions that deepen community ties. It is drawing up a medium- to long-term growth strategy through investments in sustainability and new businesses. Going forward, it aims to expand operations and diversify services mainly in the Tokai region while enhancing competitiveness.

Trivia

Interesting Facts

  • Company name derived from 1999 merger of Toa Construction and Shofuku Real Estate.
  • Holds naming rights for Anjo City Gymnasium, known as 'To-Sho Arena Anjo'.
  • Holiday Sports Club features spacious suburban locations with large parking lots.
  • AB Hotel is a business hotel brand specialized in the Tokai region.
  • Nationwide introduction of live streaming lessons in sports club operations.
  • Consolidated sales of approximately 21.3 billion yen, one of Aichi Prefecture's major service companies.
  • Operates corporate tenant business utilizing own 'To-Sho Building'.
  • Steadily pursuing solid, locally-rooted management since founding.
  • Contributes to enhanced local recognition through naming rights.
  • Diversified beyond sports clubs into rental housing and hotels.
  • Live streaming service became a new revenue source during COVID-19.
  • IoT introduction in sports facilities contributes to operational efficiency.
  • History starting as Toa Construction in the construction industry.
  • Management team has built a stable foundation over the long term.
  • Unique strengths in balancing office leasing and sports hotel operations.

Hidden Connections

  • Leverages assets and networks from merger of Toa Construction and Shofuku Real Estate.
  • Established AB Hotel subsidiary to specialize hotel business.
  • Strengthened naming rights and local event support through collaboration with local government.
  • Live lesson streaming realized through collaboration with IT companies.
  • Established stable customer base through Anjo-centered local focus.
  • Suburban sports club expansion serves as a model for other domestic companies.
  • Implemented specialized asset management system through To-Sho REIT establishment.
  • Known as a locally-rooted company managed across two generations.

Future Outlook

Growth Drivers

  • Expansion of digital live streaming services
  • Increasing business demand and accommodation recovery in Tokai region
  • Expansion leveraging strengths of suburban sports facilities
  • Growth in environmentally friendly real estate development market
  • Maintaining stable locally-rooted customer base
  • Rising health consciousness post-COVID-19
  • Hybrid online-offline services
  • New business development through strengthened government collaboration

Strategic Goals

  • Double the number of Holiday Sports Club members
  • Expand AB Hotel beyond Tokai region
  • Establish stable revenue base in real estate rental management
  • Increase revenue ratio from digital services to over 20%
  • Raise proportion of environmentally friendly facilities to over 50%
  • Strengthen and continue locally-rooted CSR activities
  • Boost productivity through health management for employees
  • Promote joint projects with local governments
  • Acquire new customers through IT utilization like live streaming
  • Continue stable dividend policy and maintain financial soundness

Business Segments

Sports Club Operation Support

Overview
Provides sports club operation support and lesson services for various organizations.
Competitiveness
Expertise in operating suburban facilities successfully
Customers
  • Local Governments
  • School Corporations
  • Corporate Welfare Departments
Products
  • Facility Operation Management
  • Training Program Planning
  • Live Lesson Service

Hotel Operation Services

Overview
Provides services tailored to corporate customers through business hotel operations centered in the Tokai region.
Competitiveness
Locally-rooted hotel network
Customers
  • Corporate Business Travelers
  • Travel Agencies
  • Local Organizations
Products
  • Accommodation Management
  • Custom Accommodation Plans
  • Long-Stay Plans

Real Estate Rental Management

Overview
Handles real estate management including rental housing and corporate tenants mainly in Anjo City.
Competitiveness
Management capabilities attuned to local characteristics
Customers
  • Individual Landowners
  • Small and Medium Enterprises
  • Local Corporations
Products
  • Rental Apartment Management
  • Tenant Recruitment
  • Building Maintenance

IT and Digital Services

Overview
Services to support digitalization of own facilities and strengthen customer touchpoints.
Competitiveness
Proven implementation in own facilities
Customers
  • Sports Club Members
  • Local Users
Products
  • Lesson Live Streaming
  • Membership Management System
  • Online Support

Competitive Advantage

Strengths

  • Locally-rooted customer base
  • Diversified revenue sources
  • Spacious suburban facilities with ample parking
  • Introduction of digital services
  • Stable financial foundation
  • High brand recognition
  • Strong management team
  • Broad business expansion
  • Owned buildings
  • Sports club operation expertise
  • Regional superiority in business hotels
  • Track record in rental real estate management
  • Live streaming service
  • Community collaboration
  • Long-term customer relationships

Competitive Advantages

  • Overwhelming brand power and customer trust in the Tokai region
  • Revenue diversification across multiple businesses
  • High convenience with parking-complete suburban facilities
  • Differentiation through digital lesson services
  • Stable market through close community ties
  • Strengthened collaboration with subsidiary AB Hotel
  • Proprietary real estate management technology and network
  • Organized management structure and stable financial operations
  • Live streaming introduction promotes new customer segments
  • Improved customer satisfaction through integrated service offerings
  • Flexible business development responsive to local needs
  • Enhanced brand exposure through naming rights
  • Online service development in response to COVID-19
  • Employee development and experienced management
  • Swift business restructuring and investment decision-making

Threats

  • Risks from regional economic fluctuations
  • Impact of COVID-19 and other infectious diseases
  • Increasing competitive sports clubs
  • Unstable business hotel demand
  • Intensifying competition in rental real estate market
  • Delays in digitalization response
  • Adapting to diversifying customer preferences
  • Increased operating costs from stricter regulations
  • Declining local population
  • Competitive pressure from new entrants
  • Natural disaster risks
  • Security risks in online services

Innovations

2023: Launch of Live Streaming for Sports Club Lessons

Overview
Introduced live lesson streaming service at existing Holiday Sports Clubs.
Impact
Contributes to higher member satisfaction and online customer expansion.

2021: AB Hotel Brand Facility Renovation

Overview
Fully renovated interiors and equipment of major facilities to improve comfort.
Impact
Achieved increased occupancy rates and higher customer evaluations.

2020: Launch of To-Sho REIT Operations

Overview
Began operations of real estate investment trust to promote asset diversification.
Impact
Successfully secured stable revenue sources.

2024: Introduction of IoT Sensors in Sports Facilities

Overview
Began IoT implementation for usage monitoring and efficient operations.
Impact
Improved operational efficiency by 10% and customer experience.

2022: Development of Environmentally Friendly Rental Properties

Overview
Began construction of energy-saving rental apartments.
Impact
Contributes to raising local environmental awareness.

Sustainability

  • Promoting energy-saving in facilities
  • Regular participation in local cleanup activities
  • Strengthening environmentally considerate real estate development
  • Expanding employee health promotion measures
  • Enhancing support for local sports events
  • CO2 reduction through online services
  • Disclosure of sustainable management information
  • Promoting activities for coexistence with local communities
  • Setting zero-emission goals
  • Promoting local hiring and talent development
  • Promoting introduction of eco-friendly products and equipment
  • Thorough waste reduction and recycling