Fast Fitness Japan

Basic Information

Stock Code: 7092
Industry: Services
Category Detail: Leisure & Recreation Facilities
Prefecture: Tokyo
Establishment Year: May 2010
Listing Year: December 2020
Official Website: https://fastfitnessjapan.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Fit Easy, Renaissance, Life Create, Neo Japan, Central Sports, JSS, Iwaki Pump, AKIBA, Twenty Four Seven Holdings, Curves Holdings, Tosho

Overview

Anytime Fitness is a leading company in the service industry established in 2010, operating 24-hour fitness clubs with over 1,000 locations in Japan and overseas.

Current Situation

Fast Fitness Japan Co., Ltd. recorded consolidated sales of approximately 11.1 billion yen and net profit of approximately 900 million yen in the fiscal year ending March 2021, building a solid management foundation. It boasts a top-class number of stores in the main business of operating 24-hour, year-round fitness clubs, maintaining competitiveness through cost reductions and efficient store operations. By specializing in machine-based gyms, it provides a safe and highly convenient training environment, and is rapidly expanding stores through franchising. It is developing new customer segments such as regional collaboration programs, university campus stores, and corporate facility stores, and strengthening member services through digital signage. Even during the COVID-19 pandemic, performance is on a recovery trend, with operating profit exceeding pre-pandemic levels. In the future, it will focus on store expansion in provincial cities and for diverse lifestyles as a strategic pillar, aiming for sustainable growth and enhanced brand value.

Trivia

Interesting Facts

Global chain with over 4,000 stores across all 7 continents.
Pioneer in introducing 24-hour fitness clubs in Japan.
Approximately 80% of stores are franchise operated.
Rare policy strictly restricting tattoos in Japanese stores.
Significantly reduced labor costs through 24-hour unmanned store operations.
Members can travel between nationwide stores using exclusive security keys.
Over 20 security cameras installed for thorough safety management.
Minimal sales decline during COVID-19, with operating profit on an upward trend.
Second-largest number of stores worldwide, next to the US.
Promoting healthcare programs in collaboration with regional medical institutions.
Signed sports promotion agreement with Hamamatsu City, Shizuoka Prefecture in 2022.
Signed comprehensive partnership with Nara Prefecture in 2024, contributing to regional health promotion.
Enhanced member services with Instagram-linked digital signage.
Focus on corporate health programs and facility operation support.
Many stores unmanned at night, with security companies handling safety.

Hidden Connections

Group founder from Nomura Real Estate operates the master franchise.
Opened gym in TDK Group employee dormitory, strengthening corporate welfare support.
Collaborates with regional medical institutions' health programs, contributing to preventive care.
Business partnership with comedian Noda Crystal's gym 'Crystal Gym.'
Differentiates from other fitness clubs with proprietary unmanned store model.
Business expansion through franchise agreement with US parent company.
Headquarters in Nishi-Shinjuku, Shinjuku-ku, strengthening urban strategy.
Store expansion in Taiwan and other Asian countries, building global network.

Future Outlook

Growth Drivers

Increase in nationwide stores through franchising
Member base expansion due to 24-hour convenience
Differentiation through strengthened regional medical collaborations
Expansion of corporate health programs
Improved member services using digital technology
Acquisition of diverse customer segments centered on youth
Response to fitness diversification (yoga, ballet, etc.)
Promotion of peace of mind through enhanced infection control and hygiene
Active expansion into provincial cities and corporate facilities
Strengthened efforts to reduce environmental impact

Strategic Goals

Achieve 2,000 domestic stores for market share expansion
Establish member base exceeding 1.5 million
Nationwide rollout of regional medical collaboration programs
Achieve over 5 billion yen in sales from corporate health services
Build operations for carbon neutrality

Business Segments

Fitness Club Franchise Operations

Overview

Operational support and store development services for franchise stores.

Competitiveness

Brand power and efficient 24-hour operation model

Customers

Individual business owners
Small businesses
Real estate owners
Corporate groups
Investment funds

Products

Franchise agreements
Store development support
Operation manual provision
Staff training support

Corporate Health Programs

Overview

Health promotion support services in collaboration with companies and hospitals.

Competitiveness

Collaborative system with local and medical institutions

Customers

Corporate welfare staff
Hospitals and medical institutions
Local governments
Educational institutions

Products

Health promotion programs
Regional healthcare programs
Corporate in-house fitness facility operation support

Store Software and Services Provision

Overview

Provision of IT services to support efficient store operations.

Competitiveness

Business efficiency through digital utilization

Customers

Franchise stores
Directly operated stores
Operations management departments

Products

Membership management system
Digital signage delivery system
Online reservation management

Competitive Advantage

Strengths

24-hour, year-round operation system
Efficient operations with machine specialization
Franchise network spanning Japan and overseas
High brand recognition
Differentiation through regional collaborations
IT utilization such as digital signage
Affordable monthly fees
Comprehensive security systems
Staff shift operations
Membership acquisition across wide age groups
Diverse store locations
Proactive new business development
Community-based health programs
Stores in all 47 prefectures nationwide
Second-largest number of stores in the world

Competitive Advantages

Provides flexible usage environment with 24-hour operations
Explosive store expansion possible through franchise model
Reduces maintenance and labor costs by specializing in machine gyms
Health promotion support through collaboration with regional medical institutions
Improved member services via digital content delivery
Focus on maintaining clean and safe environments
Brand strength leveraging top-class number of stores in Japan
Entry/exit management with member-exclusive security keys
Flexible operating hours to meet diverse customer needs
Targets primarily young to middle-aged demographics
Strong partnerships with regional franchise owners
Diversified business including corporate and medical collaboration programs
Expansion strategy into fitness genres with new brands
Stable revenue model through low-cost operations
Sustainable growth backed by solid financial foundation

Threats

Increasing competition from rival gyms and difficulty in differentiation
Market shrinkage risk due to population decline
Membership decline due to social impacts like new infectious diseases
Brand impact from quality variations among franchise stores
Labor shortages affecting operational efficiency
Service disruption risks from equipment failures
Declining profitability from price competition
Demand fluctuations from changing user trends
Potential regulatory tightening
Impact of natural disasters on store operations
Differences in customer attraction by region
Reduced consumer spending due to deteriorating economic conditions

Innovations

2024: First store opening on university campus

Overview: Opened the first in-campus store at Tokyo University of Science Noda Campus.
Impact: Contributes to expanding young member acquisition

2024: Corporate facility store rollout begins

Overview: First opening in a TDK-affiliated employee dormitory, strengthening corporate expansion.
Impact: Contributes to expanding corporate customer base

2022: Regional healthcare program launch

Overview: Began providing health promotion programs in collaboration with Tokuyama Hospital.
Impact: Brand strengthening through regional medical collaboration

2021: Digital signage delivery system

Overview: Introduced AF-Healthier TV in 300 stores nationwide to strengthen information dissemination.
Impact: Improved customer communication

2020: COVID-19 prevention guidelines established

Overview: Introduced infection prevention measures in store operations and member management.
Impact: Ensured business continuity and member trust

2023: New brand launches ballet and yoga classes

Overview: Launched new fitness brand to meet diverse needs.
Impact: Expansion of target demographics and improved customer satisfaction

2021: Establishment of 24-hour unmanned store operation model

Overview: Achieved unmanned operations with shift staff and enhanced security.
Impact: Reduced labor costs and improved operational efficiency

Sustainability

Water usage reduction programs in stores
Free shower room access for local residents during water shortages
Ongoing donations of used training equipment to remote islands
Improved safety through security camera installations
Energy-efficient lighting and air conditioning to reduce CO2 emissions
Adoption of sustainable operation models
Preparation of regional support systems for disasters
Employee health promotion programs
Environmental awareness campaigns for members
Social contributions through strengthened store-community ties