Twenty Four Seven

Basic Information

Stock Code: 7074
Industry: Services
Category Detail: Leisure & Recreation Facilities
Prefecture: Tokyo
Establishment Year: December 2007
Listing Year: November 2019
Official Website: https://247group.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Fit Easy, Renaissance, ＬＩＦＥ　ＣＲＥＡＴＥ, J Escom, S Wire, Creema, Central Sports, JSS, Curves Holdings, Ｆａｓｔ　Ｆｉｔｎｅｓｓ　Ｊａｐａｎ, Tohsho

Overview

Twenty Four Seven is a Tokyo-based services company founded in 2007. It operates individual training gyms and mail-order sales of health-related products, continuing to grow.

Current Situation

As of 2024, Twenty Four Seven has numerous locations centered on station-front buildings in Japan's individual training gym market, providing services differentiated from competitors. Sales have grown to a scale of several billion yen, and through capital increases and adjustments to capital, it is strengthening its financial foundation. In its mail-order business, it also sells health foods and cosmetics, advancing diversification. In technology development, it focuses on training equipment and service efficiency, achieving improved customer satisfaction. It also shows interest in sustainability and actively collaborates with local communities. Moving forward, it plans to accelerate growth by reconstructing management strategies in light of TOB responses and developing new customer segments.

Trivia

Interesting Facts

Listed on the Tokyo Stock Exchange Mothers just 12 years after founding.
Characteristic operation strategy focused on small buildings near stations.
Advancing business diversification in response to TOB proposal.
Unique fusion of health-related mail-order and fitness businesses.
President Daisuke Matsuki is drawing attention as a young executive.
Rare diversified player in the sports club industry.
Competitors include industry leaders like Curves and Renaissance.
Focusing on corporate health management support services.
Sells carefully selected health foods and cosmetics via mail-order.
Early introduction of online services to expand customer base.
Hosts numerous health events as regional contribution activities.
Unique business expansion including language education.
Accelerating new store openings and service development through capital strengthening.
Strong SNS marketing targeting younger demographics.
Promoting collaboration with external investors and partners.

Hidden Connections

NOVA's parent company acquired the gym, strengthening collaboration between education and health fields.
Close relationships with surrounding service-related companies like J Escom Holdings.
Recognized on the Tokyo Stock Exchange as a unique business fusion type in the leisure facilities industry.
Many collaboration events with municipalities due to region-focused operations.
Maintains door-to-door sales routes in mail-order business, possessing diverse sales networks.
Corporate health management services are advancing collaboration with the insurance industry.
Distinctive multi-management with sports club operations and language education business.
Considering capital policies and business reorganization triggered by TOB.

Future Outlook

Growth Drivers

Increasing demand for individual training due to rising health consciousness
Expansion of online services and digitalization promotion
Strengthened revenue base through diversified businesses
Expansion of corporate health management support market
Added value enhancement through smart device collaboration
Stable growth in mail-order business
Customer acquisition via region-focused marketing
Store openings and service development enabled by strengthened capital
Increasing needs corresponding to social health challenges
Increased fitness usage due to inbound demand recovery

Strategic Goals

Expand to over 100 gyms near major stations nationwide
Establish health management services utilizing digital technology
Achieve top-class position in corporate health management support market
Double current mail-order sales
Promote sustainable management and strengthen CSR
Nationwide expansion of multilingual education services
Thorough company-wide initiatives to reduce environmental impact
Maintain industry-leading customer satisfaction
Realize revenue diversification through new businesses and services
Enhance employee engagement and talent development

Business Segments

Training Gym Equipment Provision

Overview

Provides training gym equipment, programs, and management tools to corporations to improve operational efficiency.

Competitiveness

Customization capabilities based on specialized knowledge

Customers

Gym Operators
Sports Facilities
Fitness Centers
Hotel Wellness Departments
Corporate Training Facilities
Sports Clubs
Corporate Welfare Facilities
Medical Institutions
Municipal Sports Centers
School Gymnasiums

Products

Training Machines
Personal Gym Equipment
Stretch Equipment
Fitness Programs
Training Management Systems
Online Support Tools
Health Promotion Plans
Exercise Analysis Systems
Wearable Device Linked Services
Nutrition Guidance Content
Relaxation Equipment
Exercise Mats
Body Composition Scales
Sound Equipment
Safety Management Tools

Health Foods and Cosmetics Wholesale

Overview

Wholesale distribution of health foods and cosmetics to various sales channels.

Competitiveness

Product planning capabilities and stable supply

Customers

Mail-Order Businesses
Retail Stores
Drugstores
Health Facilities
Beauty Salons
Online Shop Operators
Department Stores
Specialty Stores
Hospital Nutrition Departments
Sports Facilities

Products

Diet Supplements
Beauty Drinks
Health Foods
Skin Care Products
Hair Care Products
Body Care Items
Vitamin Sets
Protein
Aroma-Related Products
Detox Tea
Energy Drinks
Supplements
Multivitamins
Organic Cosmetics
Relaxation Products

Language Services for Educational Institutions

Overview

Provides foreign language education services, related tools, and instructor dispatch to educational institutions.

Competitiveness

Support for multiple languages and customization capabilities

Customers

School Corporations
Corporate Training
Public Organizations
Study Abroad Support Agencies
Education-Related Groups
Language School Operators
Textbook Publishers
Online Education Platforms
Municipal Education Departments
Welfare Facilities

Products

Foreign Language Instructor Dispatch
Online Lesson Tools
Teaching Materials Provision
Training Programs
Exam Preparation Courses
Study Abroad Support Services
Pronunciation Correction Support
Language Proficiency Test Operations
Business Language Training
Multilingual Learning Programs
Cultural Exchange Events
Interpretation Services
Translation Support
Applications
Language Learning Content

Corporate Health Promotion Services

Overview

Supports corporate health management and promotes employee health improvement.

Competitiveness

Integrated health management solutions

Customers

Corporate HR Departments
Welfare Services
Insurance Companies
Medical Corporations
Health Management Certified Companies
Large Manufacturers
IT Companies
Transportation Companies
Retail Chains
Financial Institutions

Products

Health Management Programs
Fitness Facility Usage Plans
Online Health Seminars
Mental Health Support
Nutrition Guidance Services
Body Composition Measurement Services
Health Checkup Linkage
Exercise Programs
Stress Check Tools
Wearable Device Introduction Support
Relaxation Services
Health Event Planning
Specialized Counseling
Lifestyle Improvement Support
Health Data Analysis Tools

Facility Operation Consulting

Overview

Consulting services specialized in operations and marketing for leisure and sports facilities.

Competitiveness

Extensive track record and industry expertise

Customers

Fitness Gyms
Sports Facilities
Commercial Facility Operators
Municipalities
Educational Facilities
Hotels
Medical Institutions
Health Facilities
Real Estate Developers
Event Organizers

Products

Operation Support Consulting
Facility Design Advice
Marketing Support
Staff Training
Safety Management Plans
Customer Analysis Services
Performance Improvement Programs
Equipment Introduction Support
Operation System Development
Event Planning Support
Branding Strategy Support
Risk Management
Environmental Improvement Proposals
Usage Promotion Measures
Digitalization Support

Online Health and Education Platform Operations

Overview

Operates online platforms for health and language learning, providing diverse services.

Competitiveness

High convenience through digital technology

Customers

Individual Members
Corporate Entities
Educational Institutions
Fitness Gyms
Health Facilities
Language Learners
Trainers
Influencers
Insurance Companies
Medical Institutions

Products

Video Delivery Services
Online Lessons
Health Management Apps
Language Learning Tools
Community Features
Wearable Integration
Digital Content
Counseling Reservation Systems
AI Training Support
Subscription Services
Data Analysis
Advertising Delivery
Event Hosting Platforms
User Support
Market Research Services

Sports Goods Sales and Promotion

Overview

Wholesale and retail sales of sports goods for various uses.

Competitiveness

Wide product variety and high quality

Customers

Sports Goods Stores
Fitness Gyms
Schools
Sports Teams
General Consumers
Online Shops
Event Organizers
Corporate Welfare Facilities
Municipalities
Health Facilities

Products

Training Wear
Fitness Equipment
Supplements
Sports Accessories
Recovery Products
Exercise Equipment
Yoga Mats
Stretch Equipment
Shoes
Healthcare Gadgets
Protein
Hydration Products
Sports Bags
Ankle Supporters
Watches and Measuring Devices

Beauty and Health Event Planning and Operations

Overview

Planning and operation of events related to beauty and health.

Competitiveness

High planning and execution capabilities

Customers

Corporations
Municipalities
Commercial Facilities
Health-Related Groups
Sports Clubs
Educational Institutions
Media
Advertising Agencies
Product Manufacturers
General Consumers

Products

Lectures
Workshops
Health Fairs
Training Camps
Beauty Seminars
Exhibitions
Experience Events
Campaign Planning
SNS-Linked Events
Product Launch Events
Community Building Events
Corporate Health Promotion Events
Awareness Activities
Industry Fairs
Fitness Challenges

IT System Development and Operation Support

Overview

IT system development and operation support services for related companies.

Competitiveness

Industry-specific technical know-how

Customers

Internal Operations Departments
Gym Operators
Health Management Companies
Educational Institutions
Mail-Order Companies
Advertising Agencies
Digital Marketing Companies
Healthcare Startups
Language Companies
Municipalities

Products

Membership Management Systems
Reservation Systems
Sales Management Tools
Customer Analysis Systems
Online Learning Platforms
Data Analysis Tools
Web Applications
Mobile Apps
Security Measures
AI Health Management Support
Cloud Services
Customer Support Systems
Marketing Tools
IoT Linked Services
Reservation Optimization Algorithms

Logistics and Delivery Services

Overview

Efficient logistics and delivery services for health foods and gym equipment.

Competitiveness

Rapid and secure delivery system

Customers

Mail-Order Companies
Retail Stores
Fitness Facilities
Health Food Manufacturers
Cosmetics Companies
Event Operators
Education Providers
Wholesalers
Municipalities
Food Service Industry

Products

Product Delivery
Inventory Management
Warehouse Storage
Shipping Support
Packaging Services
Logistics Consulting
Last-Mile Delivery
Dedicated Truck Services
Temperature-Controlled Logistics
Returns Processing
Logistics Information Management
Delivery Schedule Management
Delivery Tracking
Nationwide Delivery Network
Express Delivery Services

Overseas Business Expansion Support

Overview

Comprehensive support for business expansion in overseas markets to promote local adaptation.

Competitiveness

Utilization of international networks

Customers

Local Corporations
Overseas Partners
Overseas Sales Agents
Exporters
Overseas Market Research Companies
Multinational Corporations
Overseas Marketing Companies
Customs Brokers
Legal Institutions
Investors

Products

Market Research
Sales Strategy Development
Local Partner Introductions
Export/Import Procedure Support
Local Talent Dispatch
Negotiation Support
Contract Negotiation Assistance
Legal Compliance
Cultural Adaptation Checks
Brand Localization
Overseas Promotion
E-commerce Introduction Support
Local Training
Risk Assessment
Logistics Arrangements

Insurance and Health Support Services

Overview

Provides support in insurance and health fields to promote risk management and health enhancement for customers.

Competitiveness

Linkage and data utilization capabilities

Customers

Insurance Companies
Corporate Welfare
Medical Institutions
Health Management Providers
Municipalities
Corporate Clients
Individual Clients
Fitness Members
Elderly Facilities
Home Care Providers

Products

Health Checkup Linkage
Care Prevention Programs
Accident Prevention Services
Health Data Linkage
Mental Health Services
Insurance Product Planning
Lifestyle Disease Prevention Support
Health Seminars
Health Consultation Desks
Risk Management
Wearable Device Data Utilization
Health Advice
Insurance Contract Support
Treatment Support
Disease Management Programs

Competitive Advantage

Strengths

High accessibility due to station proximity store expansion
High customer satisfaction from individual guidance
Diversified health-related services
Strengthened capital base through capital increases
Flexible business model with multi-industry collaboration
Synergy effects with mail-order sales
Abundant customer data and marketing capabilities
Efficiency improvements via digital platform introduction
Training of highly specialized trainers
Improved brand recognition
Strong ties with local communities
Expansion of online services
Service expansion ahead of competitors
Rapid decision-making structure
Flexible pricing strategy

Competitive Advantages

Differentiation through station-front specialized individual training gym operations
Strengthened cross-selling of health products via mail-order collaboration
Multi-field service deployment corresponding to diverse customer segments
Service quality improvement through adoption of latest training equipment
Customer touchpoint expansion via online-offline integration
Accelerated new businesses and store openings enabled by capital strengthening
Proposal capabilities for individualized optimization based on rich customer data
Prompt response to market changes with flexible business strategies
Maintenance of trainer skills through high-quality education system
Corporate customer acquisition via health management support for companies
Building brand strength in health and beauty fields
Product planning capabilities leveraging mail-order expertise
Effective region-focused marketing activities
Establishment of unique customer support system
Strengthened revenue base through utilization of diverse sales channels

Threats

Intensified competition in fitness industry leading to customer acquisition battles
Risk of reduced store usage due to new infectious diseases
Stricter regulations on health foods
Expansion of online service competitors
Concerns over service quality decline due to talent shortages
Reduced consumer spending due to economic stagnation
Fluctuations in mail-order market and logistics issues
Demand fluctuations due to changes in customer health trends
Increasing cybersecurity risks
Funding difficulties due to unstable capital markets
Impacts on stores and supply chains from natural disasters
Declining profit margins due to intensified price competition

Innovations

2020: Launch of Online Personal Training

Overview: Enabled remote personal training guidance to expand user base.
Impact: Successfully maintained customers and suppressed sales decline even during the pandemic

2021: Launch of New Health Food Brand

Overview: Developed and began mail-order sales of proprietary ingredient diet supplements.
Impact: Contributed to increased sales in mail-order business

2022: Introduction of Smart Training Equipment

Overview: Realized efficient exercise management using ICT-based training equipment.
Impact: Improved customer satisfaction and operational efficiency

2023: Launch of AI-Based Individual Health Management Service

Overview: Introduced system analyzing customer health data to propose optimal plans.
Impact: Enhanced customer loyalty and acquired new customers

2024: Expansion of Energy-Saving Equipment in Stores

Overview: Introduced LED lighting and high-efficiency air conditioning in all stores to reduce environmental impact.
Impact: Reduced energy costs and improved environmental consideration evaluation

Sustainability

Promoting reduction of plastic use in all stores
Active participation in local community health promotion activities
CO2 emission reductions through energy-saving equipment introduction
Adoption of promotional items using recycled materials
Implementation of employee health support programs
Hosting environmental awareness events for customers
Paperless promotion through digitalization
Work-life balance improvements via diverse work styles
Strengthened safety and quality management for health foods
Regular issuance of CSR reports