HANATOUR JAPAN

Basic Information

Stock Code
6561
Industry
Services
Category Detail
Travel & Hotels
Prefecture
Tokyo
Establishment Year
September 2005
Listing Year
December 2017
Official Website
http://www.hanatourjapan.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Booking Resort, Adventure, AirTrip, Tabikobo, Best One Dot Com, Veltra, Sports F, Eurasia Travel Agency, H.I.S., KNT-CT Holdings

Overview

HANATOUR JAPAN is an inbound-specialized travel company established in 2005, with strengths in group tours around local regions and competitiveness in the services industry.

Current Situation

HANATOUR JAPAN maintains high competitiveness in inbound travel business specialized in group tours around local areas, with a stable revenue base in 2023. Headquartered in Shinjuku-ku, Tokyo, it is operated by about 70 employees. As the Japanese subsidiary of a major Korean travel company, it works to strengthen overseas collaboration. Main competitors include H.I.S. and Adventure, and it is strengthening community-based services for differentiation. It ensures reliability as an IATA-accredited travel agency in the industry and provides services at Haneda International Terminal. In response to environmental changes, it aims for sustainable regional tourism promotion and collaboration with local communities. Moving forward, it plans to focus on expanding local tour development and digitalization, capitalizing on inbound demand recovery. Recent personnel changes and management strategies are drawing market attention.

Trivia

Interesting Facts

  • Japanese subsidiary of major Korean HANATOUR Group.
  • Holds IATA-accredited agent qualification with high international trust.
  • Rare specialized travel agency focused on group tours around local areas.
  • Has a service counter in Haneda International Terminal.
  • Enables integrated transportation arrangements using subsidiary Yuai Kanko Bus.
  • Certified as IATA-accredited agent in 2007.
  • Contact offices in Kyushu and Hokkaido for community-based sales.
  • Succeeded in differentiation by specializing in inbound demand amid many competitors.
  • Maintains competitiveness through regional collaboration and planning despite small employee count.
  • Operates online site 'Travel for You' to meet diverse travel needs.
  • Head office located in Ohashi Oyen Building, Shinjuku-ku, Tokyo.
  • Representative Director is Ri Hei-san, involved in management for two generations.
  • Implements numerous regional revitalization projects through joint planning with local governments.
  • High evaluation from foreign tourists for employees' multilingual capabilities.
  • Also engages in travel goods and sundries sales to broadly support travel experiences.

Hidden Connections

  • Closely collaborates with Korean HANATOUR headquarters to integrally manage Japan-Korea travel products.
  • Deep network in the bus industry through subsidiary Yuai Kanko Bus.
  • Participates in multiple local government cultural events, forming strong regional partnerships.
  • Adopts venture-like management strategies as a Tokyo Stock Exchange Growth Market listing.
  • Online booking site 'Travel for You' features proprietary system specialized in local tour customer attraction.
  • Trains multilingual staff, establishing systems responsive to diverse inbound tourist needs.
  • Management team of Korean origin serves as a bridge between the two countries' cultures.
  • Pioneered installation of international flight tourist service counters at Haneda Airport.

Future Outlook

Growth Drivers

  • Expected market expansion from inbound demand recovery post-2025.
  • Business opportunities expansion from increasing demand for group travel around local areas.
  • Provision of customized tours responding to diversifying traveler needs.
  • Business efficiency and customer service improvement through digital transformation.
  • Community-based business expansion through strengthened local government collaboration.
  • Customer base expansion through multilingual support and intercultural understanding.
  • Recovery and expansion of corporate incentive travel demand.
  • Competitive strengthening in online booking market through IT platform development.
  • International customer attraction network expansion through overseas group collaboration.
  • Diversification of tourism-related services and new area development.

Strategic Goals

  • Expand annual sales of local tours to approx. 10 billion yen.
  • Raise digital booking system utilization rate to 80%.
  • Increase multilingual staff ratio to over 50%.
  • Nationwide rollout of long-term collaboration programs with local governments.
  • Group-wide inbound market share expansion and brand strengthening.
  • Eco-tour products eco-conscious to 30% of all tours.
  • Grow transportation services sales to twice current level.
  • Market expansion of education and cultural exchange programs.
  • Increase new corporate incentive travel customers by 10% annually.
  • Expand online sales scale of tourism sundries and travel goods.

Business Segments

Local Government Tourism Collaboration

Overview
Collaborates with local governments to support planning and operations for regional tourism revitalization.
Competitiveness
Abundant know-how in community-based planning
Customers
  • Local Governments
  • Tourism Associations
  • Local Chambers of Commerce
  • Local Administrative Agencies
Products
  • Local Attraction Plans Design
  • Regional Event Planning Support
  • Tourism Promotion
  • Regional Resource Utilization Consulting

Travel Agency Services

Overview
Provides multifaceted business support to travel agencies to achieve efficient tour operations.
Competitiveness
Reliability as an IATA official agent
Customers
  • Domestic Travel Agencies
  • Overseas Travel Agencies
  • Corporate Clients
  • Schools & Educational Institutions
Products
  • Tour Planning & Operation Agency
  • Booking Management System Provision
  • Group Travel Coordination
  • On-Site Support Services

Corporate Incentive Travel

Overview
Plans and implements incentive travel for corporate employees to support motivation improvement.
Competitiveness
Customization capabilities to meet diverse needs
Customers
  • Large Corporations
  • Small & Medium Enterprises
  • Industry Associations
  • Sales Agents
Products
  • Group Inspection Trips
  • Training Trip Programs
  • Employee Award Trips
  • Event-Linked Tours

Transportation Services Provision

Overview
Provides transportation services for inbound tourists, contributing to improved convenience.
Competitiveness
Operation management utilizing subsidiary Yuai Kanko Bus
Customers
  • Tour Bus Companies
  • Airport Operators
  • Public Transportation
  • Travel Agencies
Products
  • Group Bus Arrangements
  • Shuttle Services
  • Tour Transfers
  • Transportation Planning Proposals

IT Platform Development

Overview
Provides IT solutions for the travel industry, contributing to business efficiency.
Competitiveness
Proprietary booking and management system development
Customers
  • Travel Agencies
  • Tourism-Related Companies
  • Accommodation Facilities
  • Local Governments
Products
  • Online Booking System
  • Information Management Tools
  • Promotion Deployment Support
  • Customer Analytics System

Hotel & Accommodation Services

Overview
Collaborates with accommodation providers for inbound customer attraction and operational support.
Competitiveness
Community-based travel planning expertise
Customers
  • Local Hotels
  • Ryokans
  • City Hotels
  • Minpaku Operators
Products
  • Accommodation Plan Integration
  • Customer Attraction Planning
  • Facility Operation Support
  • Booking Acquisition Consulting

Overseas Partner Collaboration

Overview
Leverages partnerships with major Korean travel companies to promote overseas customer attraction and sales expansion.
Competitiveness
Group's global network
Customers
  • Korean HANATOUR
  • Overseas Travel Companies
  • International Tourism Organizations
  • Airlines
Products
  • Inbound Travel Packages
  • Joint Sales Strategy Development
  • Market Research & Analysis
  • International Event Cooperation

Tourism-Related Sundries Sales

Overview
Supplies and promotes travel goods and sundries for tourists.
Competitiveness
Product assortment tailored to traveler needs
Customers
  • Souvenir Shops
  • Tourist Facilities
  • Online Retail
  • Event Operators
Products
  • Travel Goods
  • Souvenir Items
  • Accessories
  • Seasonal Limited Products

Education & Cultural Exchange Programs

Overview
Plans experience-focused travel and exchange events for students and educational institutions.
Competitiveness
Cultural exchange support through regional collaboration
Customers
  • School Groups
  • Cultural Groups
  • Municipal Education Departments
  • Private Educational Institutions
Products
  • Study Trips
  • Cultural Experience Events
  • Student Exchange Programs
  • Regional History Learning Tours

Marketing & Promotion

Overview
Provides multifaceted promotion support for tourist destinations and accommodations.
Competitiveness
Media utilization specialized in inbound tourism
Customers
  • Destination Local Governments
  • Accommodation Providers
  • Tourist Facilities
  • Private Companies
Products
  • Advertising Planning
  • Event Hosting
  • Digital Campaigns
  • Market Research

Competitive Advantage

Strengths

  • Planning expertise specialized in local tourism
  • Reliability as IATA-accredited agent
  • Support from parent Korean major group
  • Special services at Haneda International Airport
  • Rapid decision-making possible with small workforce
  • Convenience from online booking support
  • Diverse tour plan offerings
  • Strong collaboration with local governments
  • Comprehensive corporate incentive travel
  • Transportation services utilizing Yuai Kanko Bus
  • Digital platform operation capabilities
  • Multilingual services
  • Proprietary online booking system
  • Accumulated operational know-how over years
  • Bus tour operation expertise

Competitive Advantages

  • Strong in local group travel, differentiating from competitors
  • Utilizes global tourism network with Korean parent company
  • High industry trust as IATA-accredited agent
  • High convenience from services at Haneda Airport International Terminal
  • Strong customization for diverse travel needs
  • Rich track record in corporate incentive and educational travel
  • Ensures customer convenience with online booking system
  • Total transportation arrangements including public transit
  • Close cooperative relationships with local governments for rooted services
  • Multilingual customer support for broad foreign tourists
  • Controls transportation costs and quality through ownership of group bus company
  • Planning and operation track record across wide travel genres

Threats

  • Risk of inbound demand fluctuations due to pandemics like COVID
  • Intensifying service diversification and price competition from rival agencies
  • Rising overseas procurement costs from exchange rate fluctuations
  • Impacts from regulatory changes or travel restrictions
  • Sustainability issues with regional tourism resources
  • Decline in competitiveness from delays in new IT adoption
  • Risk of tourist site damage from natural disasters
  • Delays in responding to rapid changes in consumer needs
  • Decline in travel demand from unstable overseas situations
  • Rising transportation costs from fuel price increases

Innovations

2023: Online Booking Platform Enhancement

Overview
Revitalized booking system through digitalization to improve convenience.
Impact
15% increase in bookings, improved customer satisfaction

2022: Expansion of Multilingual Services

Overview
Enhanced customer support in English, Chinese, and Korean.
Impact
30% increase in inquiries from foreign tourists

2021: Launch of Local Government Tourism Collaboration Program

Overview
Deployed joint planning for regional revitalization and tourism promotion.
Impact
Increased local tour participants, contributed to regional economic activation

2020: Introduction of Smartphone Booking for FIT Market

Overview
Simplified individual traveler bookings with smartphone compatibility.
Impact
20% increase in FIT sales through new customer acquisition

Sustainability

  • Promotion of sustainable tourism utilizing regional resources
  • Eco-driving campaigns in bus tours
  • Environmental burden reduction through paperless operations
  • Participation in cultural preservation activities through collaboration with local communities
  • Promotion of diverse talent employment and workplace environment improvement
  • Development of eco-tour products for inbound tourists
  • Participation in environmental conservation awareness events
  • Formulation and implementation of CO2 emission reduction plans
  • Recycling promotion and waste reduction efforts
  • Support for charity activities aimed at local community contributions