Veltra
Basic Information
- Stock Code
- 7048
- Industry
- Services
- Category Detail
- Travel & Hotels
- Prefecture
- Tokyo
- Establishment Year
- November 1991
- Listing Year
- December 2018
- Official Website
- https://www.veltra.com/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Booking Resort, Adventure, AirTrip, Tabikobo, Hana Tour J, Best One Dot Com, Fureasu, Eurasia Travel, H.I.S., KNT-CT Holdings
Overview
Veltra is a leading company in the travel services industry founded in 1991, with strengths in providing activities in over 150 countries worldwide, centered around the local tour reservation website 'VELTRA'.
Current Situation
Veltra achieved consolidated sales of approximately 3.37 billion yen in FY2023 and continues profitable operations. Its flagship local experience tour reservation site 'VELTRA' offers tours in about 150 countries worldwide, with over 27,000 tours, earning high support from users in Japan and abroad. In recent years, it has promoted service diversification such as online live experiences and tourism crowdfunding, while strengthening BtoB expansion through partnerships with JTB and Trip.com. It focuses on improving convenience through digital technology utilization and is actively developing new content to respond to the recovery in travel demand after COVID-19. Building on its reliability as a Tokyo Governor-registered travel agency, it aims to expand its business, with key strategies centered on aggressive entry into overseas markets and increasing membership numbers. It has also begun sustainability initiatives, aiming for business operations that consider local communities and reducing environmental impact. Moving forward, it seeks to stabilize its revenue base by strengthening both online and real-world services and expanding global partnerships. Trends include growth supported by new services like 'Umami Recipe' and 'Yokka' in food culture and leisure-related businesses.
Trivia
Interesting Facts
- Hawaii-specialized site 'HawaiiActivities.com' is owned by a U.S. local subsidiary
- Originally started as a marketing consulting firm
- Operates sites in English and Chinese in addition to Japanese
- In fierce competition with CT Holdings and H.I.S.
- Aired TV CM featuring Yoshiki Tsunami limited to Nagoya and Fukuoka
- Provides over 27,000 tours in more than 150 countries worldwide
- Offers tourism-related crowdfunding services
- Implemented brand refresh through company name change since founding
- Cumulative membership exceeds 1 million
- Holds Tokyo Governor-registered travel agency license No. 3-5555
- Chinese version site launched in 2015
- Business model featuring both online and real-world aspects is a key feature
- Ongoing support from Tomatsu as auditing firm
- Specialized in digital reservation services for local tours
- Pioneering company in online reservations for local tour provision
Hidden Connections
- Deep involvement in BtoB market through strategic partnerships with JTB and Trip.com
- History of transferring golf site 'GORA' to Rakuten Group in 2003
- Acquired 100% of French City Discovery shares to expand in European market
- Joint venture with Korea's 12cm to strengthen surveying and local expansion
- Built regionally rooted brand image by featuring Yoshiki Tsunami in CM
- Pursuing synergies between food culture-related and travel experience businesses
- Providing new tourism business models through online experiences and crowdfunding
- Maintaining startup-like growth orientation through Tokyo Stock Exchange Growth listing
Future Outlook
Growth Drivers
- Recovery and expansion of outbound travel demand
- Increasing demand for digital experience tours
- Membership growth in emerging markets
- Global対応 through multi-language and multi-currency support
- Popularization of tourism-related crowdfunding
- Stimulating tourism motivation through food culture information dissemination
- Expansion of BtoB partnerships
- Hybrid service deployment combining online and offline
- Improved convenience through smartphone enhancements
- Ensuring safety quality and preventive measures against new infectious diseases
- Development of regionally focused tour products
- Promotion of sustainable tourism business models
Strategic Goals
- Expand global membership to 5 million
- Achieve annual sales exceeding 10 billion yen
- Reach 30% sales ratio for online experience programs
- Multiply partnerships with global partners
- Establish sustainability certification programs
- Complete multi-language platform
- Establish leadership in tourism crowdfunding market
- Enter 10 or more new overseas markets
- Global expansion of food culture media
- Strengthen digital security systems
Business Segments
System Provision for Travel Agencies
- Overview
- Provides local tour reservation management systems to travel companies to support business efficiency.
- Competitiveness
- Comprehensive multilingual support and multi-currency payments
- Customers
-
- JTB
- Trip.com
- Other Major Travel Agencies
- Local Tour Operators
- Products
-
- Reservation Management System
- API Integration Services
- Local Tour Sales System
Customer Acquisition Support for Partner Operators
- Overview
- Provides sales promotion and customer management services to local providers.
- Competitiveness
- Extensive network with overseas partners
- Customers
-
- Local Tour Operators
- Activity Providers
- Tourist Facility Operators
- Products
-
- Online Reservation Platform
- Marketing Support
- Customer Data Analysis
Travel-Related Content Distribution
- Overview
- Content business for disseminating travel and food culture information and building fan bases.
- Competitiveness
- Specialized information dissemination in multiple languages
- Customers
-
- Travelers
- Tourism Industry Professionals
- Advertiser Companies
- Products
-
- Travel Media 'emo'
- Online Academy
- Food Culture Media 'Umami Recipe'
Competitive Advantage
Strengths
- Extensive local tour network covering over 150 countries worldwide
- Global customer base through multilingual support
- Business development in both BtoB and BtoC
- Abundant partnership networks
- Improved convenience through digital technology
- Diverse travel content and services
- Strong brand recognition
- Tokyo Governor-registered travel agency certification
- Flexible online reservation system
- Sustained increase in membership numbers
Competitive Advantages
- Unique local network enabling direct provision of tours worldwide
- Differentiation through new experience services like online live tours
- Strengthened collaborations with major travel companies such as JTB and Trip.com
- Multi-language and multi-currency support for overseas users
- Expansion of region-specific services through broad partnerships
- Provision of services both online and offline
- Possession of tourism-specific support services like crowdfunding
- Revenue diversification through multifaceted businesses including food culture media
- Promotion of usage among younger generations via mobile apps
Threats
- Instability in travel demand due to pandemics like COVID-19
- Intensifying price competition from competitors
- Business impact risks from overseas situations and travel restrictions
- Concerns over online fraud and cyber attacks
- Spread of direct reservations via emerging OTAs and SNS
- Potential revenue impact from exchange rate fluctuations
- Risks in quality control of local tour operators
- Business restriction risks from strengthened regulations
Innovations
2021: Launched Tourism-Specific Crowdfunding 'Zenes'
- Overview
- Creates opportunities for tourism operators to secure product development funding and conduct market tests.
- Impact
- Contributes to promoting development of new tourism products
2021: Expanded Online Academy Services
- Overview
- Began providing online experiences via live broadcasts from locations around the world.
- Impact
- Acquires new customer segments and expands non-contact experiences
2020: Began Providing Reservation Management System to JTB
- Overview
- Supports business efficiency through BtoB provision of local tour reservation systems.
- Impact
- Contributes to promoting JTB's overseas tour sales
2020: Began Providing Local Tours to Trip.com
- Overview
- Provides products to China's largest reservation platform for Japanese users.
- Impact
- Expands overseas markets and strengthens customer base
2021: Launched Food Culture Media 'Umami Recipe'
- Overview
- Established a specialized English media to deliver Japanese food culture to the world.
- Impact
- Promotes Japanese food tourism and enhances brand value
Sustainability
- Business support promoting sustainability in regional tourism
- Enhanced accessibility measures for people with physical disabilities
- CO2 reduction contributions through online experiences
- Promotion of utilizing unique local tourism resources in collaboration with communities
- Strengthened management systems for quality assurance and safety measures