CyberBuzz

Basic Information

Stock Code
7069
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
April 2006
Listing Year
September 2019
Official Website
https://www.cyberbuzz.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Digital Holdings, United, Asia Q, Septeni Holdings, CyberAgent, GMO Internet, Career, i-mobile, Brand T, Jimoty, IBIS, MicroAd, Grad Cube

Overview

CyberBuzz is a digital marketing company founded in 2006, headquartered in Shibuya-ku, Tokyo, with its main businesses being internet advertising agency services and word-of-mouth related businesses.

Current Situation

Since its listing in September 2019, CyberBuzz has achieved stable growth centered on word-of-mouth related businesses and internet advertising agency services. In 2023, it has focused mainly on SNS marketing, with services for Instagram as its mainstay. Digital Garage and CyberAgent provide support as major shareholders both financially and in capital. According to the latest news, it is addressing financial challenges such as the recognition of short-term allowance for doubtful accounts. Compared to competitors, it has established a unique position with SNS-specialized marketing support services. Collaborations with Sony Music and others are key areas of focus. In the future, it plans to advance more advanced SNS analysis tools and expansion of influencer marketing. It is also working on building sustainable business models and efficiency improvements through the introduction of new technologies. Additionally, growth trends in domestic and international digital advertising markets are tailwinds.

Trivia

Interesting Facts

  • Developed Japan's first word-of-mouth diffusion measurement service 'BuzzTrack'
  • Has promoted influencer marketing since the early days of SNS marketing
  • Issues joint reports with Macromill to provide market data
  • President Akihiro Takamura became representative director the year after founding
  • Attracted attention as a young growth company upon TSE Growth listing in 2019
  • Established joint venture in Indonesia to explore Asian expansion
  • Features marketing support compatible with numerous SNS platforms
  • Strength in Instagram-specific measures and official account operations

Hidden Connections

  • Parent company Digital Garage has invested in numerous IT ventures
  • Business alliance with CyberAgent to strengthen ad delivery infrastructure
  • Collaboration with Sony Music to deploy promotions for the music industry
  • Participation in industry groups such as the Influencer Marketing Association
  • Holds highly accurate SNS analysis technology through joint research with Macromill
  • Indonesian joint venture collaborates with local IT tech companies for mutual growth
  • Has connections in the job advertising field with major shareholder Mikunavi
  • Facebook marketing app 'Pochicam' has high branding effects

Future Outlook

Growth Drivers

  • Expansion of marketing demand due to increase in SNS users
  • Increase in advertising investment on Instagram and emerging SNS
  • Improved accuracy and effectiveness of influencer utilization advertising
  • Advancement of AI-utilizing marketing tools
  • Growth of overseas digital markets centered on Asian countries
  • Enhanced対応 to new features of diverse SNS platforms
  • Increased demand from corporate DX (digital transformation) promotion
  • Development of advertising methods corresponding to strengthened privacy regulations
  • New service deployment through co-creation with partner companies
  • Demand for effectiveness measurement and ROI improvement in digital advertising

Strategic Goals

  • Maintain position as leading company in SNS marketing market
  • Achieve overseas sales ratio of over 30%
  • Continuous strengthening of AI and data analysis technologies
  • Establishment of organizational culture promoting diversity
  • Social value creation through sustainable management
  • Business diversification through new service creation
  • Promotion of safe marketing adapted to digital advertising regulations
  • Enhancement of customer loyalty and brand value expansion
  • Employee development and building a comfortable work environment
  • Expansion of CSR activities and contributions to local communities

Business Segments

Digital Marketing Support

Overview
Comprehensive support for corporate digital marketing, deploying promotions utilizing SNS and word-of-mouth.
Competitiveness
Technological strength in word-of-mouth diffusion and analysis centered on SNS
Customers
  • Major Manufacturers
  • SMEs
  • Advertising Agencies
  • Web Media Operators
  • Influencers
Products
  • SNS Account Management Service
  • Influencer Marketing
  • Word-of-Mouth Analysis Tools
  • Advertising Agency Services

Influencer Casting

Overview
Service providing effective promotions through collaboration with influencers.
Competitiveness
Extensive network with influencers
Customers
  • Advertiser Companies
  • Promotion Companies
  • Brand Managers
  • PR Agencies
Products
  • Influencer Introduction Service
  • Campaign Operation Agency

Word-of-Mouth Analysis and Reports

Overview
Analyzes word-of-mouth and reactions on SNS to provide information usable for marketing strategies.
Competitiveness
Proprietary analysis algorithms and data analysis capabilities
Customers
  • Advertisers
  • Marketing Companies
  • Research Institutions
Products
  • BuzzTrack
  • BuzzAnalytics
  • Market Trend Reports

Overseas Market Support

Overview
Provides support services for overseas digital marketing expansion.
Competitiveness
Collaboration with joint ventures possessing local know-how
Customers
  • Companies Expanding Overseas
  • Local Advertising Agencies
  • Brand Operation Companies
Products
  • Indonesia Local Service Provision
  • Overseas Influencer Marketing

Competitive Advantage

Strengths

  • High expertise specialized in SNS marketing
  • Extensive influencer network
  • Uniqueness of word-of-mouth analysis technology
  • Financial support system from major shareholders
  • Competitive brand in growth markets

Competitive Advantages

  • Service deployment responsive to the latest SNS trends
  • Dominance in mainstay media centered on Instagram
  • Able to provide word-of-mouth diffusion and effectiveness measurement seamlessly
  • Early expansion in Asian markets such as Indonesia
  • Long-term partnerships with major companies

Threats

  • Intensifying competition in the digital advertising market
  • Risk of changes in specifications of major SNS platforms
  • Financial risks such as allowance for doubtful accounts
  • Strengthening regulations on influencer marketing
  • Service obsolescence due to rapid technological innovation

Innovations

2023: Strengthened Collaboration with Sony Music

Overview
Began collaboration with emerging companies to utilize influencer promotion.
Impact
Successfully acquired new customer segments and enhanced brand power

2024: Advanced Word-of-Mouth Analysis Tools

Overview
Significantly improved accuracy of SNS post analysis using AI technology.
Impact
Increased customer satisfaction and repeat rate

2022: Overseas Business Expansion (Indonesia)

Overview
Strengthened local influencer marketing through joint venture.
Impact
Contributed to expansion of overseas sales ratio

2021: Instagram-Specific Analysis Service Renewal

Overview
Completely revamped i-Analyzer service and expanded usage scope.
Impact
Successfully increased customers and improved SNS campaign effectiveness

Sustainability

  • Energy-saving server environment through green IT promotion
  • Promotion of paperless operations within the company
  • Implementation of personnel measures emphasizing diversity and inclusion
  • Strengthening employee mental health care
  • Regional digital literacy support as CSR activities