Slogan

Basic Information

Stock Code
9253
Industry
Services
Category Detail
Recruitment & Staffing Services
Prefecture
Tokyo
Establishment Year
October 2005
Listing Year
November 2021
Official Website
https://www.slogan.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
JAC Recruitment, Pasona Group, Dip, Creema, Quick, Creek & River Co., Ltd., Fullcast Holdings, En Japan, Inbound T, AHC, LITALICO, Troit, INTLOOP

Overview

Slogan is an emerging talent recruitment and job support company established in 2005, with strengths in student seminars and corporate recruitment consulting.

Current Situation

Slogan continues steady growth in fiscal 2023, primarily offering talent recruitment and job support services targeted at emerging companies. Its core offerings include seminars for students and recruitment consulting for companies, exerting particularly strong influence in the IT and startup sectors. In the competitive staffing industry, it differentiates itself through online platforms, steadily expanding its customer base. Financially stable with consistent profitability, it plans to ramp up investments in digital technologies. As part of its social responsibility, it promotes diversity and youth employment support, focusing on expanding job opportunities. In the medium to long term, it aims to enter new markets and diversify services, emphasizing improved matching accuracy via AI and data analytics.

Trivia

Interesting Facts

  • Achieved Tokyo Stock Exchange listing just 16 years after founding
  • Hosts over 100 student job support seminars annually
  • Expert group handling recruitment for numerous emerging IT companies
  • Early adopter of AI-powered matching systems
  • Higher female manager ratio than industry average
  • Focus on regional revitalization projects through local government collaborations
  • Proprietary recruitment consulting methodology
  • Talent referral programs adaptable to diverse industries
  • Industry-leading participation rates in online job seminars
  • Initially specialized in services for small IT companies
  • In-house psychologists support interviews
  • Company culture emphasizes venture spirit and freedom
  • Lower young employee turnover than industry average
  • Independent women's entrepreneurship support program
  • Frontline support for corporate diversity initiatives

Hidden Connections

  • Unofficial business alliance with major job ad agency to strengthen job acquisition
  • Collaborates with university career centers for joint student support
  • Strong influence in the industry through IT startup recruitment support
  • Participates in local revitalization projects via local government collaborations
  • Joint development contract with top AI research venture
  • Regularly co-hosts seminars with women's empowerment organizations
  • Conducts anonymous employee surveys in collaboration with external organizations
  • Many major clients are newly listed emerging companies, indicating strong trust

Future Outlook

Growth Drivers

  • Recruitment efficiency via digital transformation
  • Increasing talent demand from emerging IT companies
  • Expanding job support needs for youth
  • Service innovation through AI and big data utilization
  • Market expansion through diversity promotion
  • Strengthened talent support linked to local revitalization
  • Spread of online education and job support
  • Expansion of global talent hiring
  • Promotion of fluid labor markets and flexible work styles
  • Adaptation to new work styles post-COVID

Strategic Goals

  • Achieve 50% share in emerging company market
  • Realize AI matching accuracy over 90%
  • Host 500 online seminars annually
  • Launch services in overseas markets
  • Become leader in diversity and inclusion promotion
  • Achieve over 95% annual customer satisfaction
  • New business revenue ratio over 30%
  • Create 1,000 jobs through regional collaborations
  • Establish fully remote work system
  • Acquire top industry ESG rating

Business Segments

Employment Support for Emerging Companies

Overview
Provides support services tailored to the recruitment needs of emerging and growing companies, acting as a bridge between students and companies.
Competitiveness
Specialized recruitment know-how for emerging companies and utilization of digital technologies
Customers
  • Startup companies
  • IT companies
  • Venture companies
  • Small and medium enterprises
  • University career centers
  • Staffing agencies
  • Local government job support organizations
  • Educational institutions
  • Job seeker groups
  • New graduate hiring companies
Products
  • Student seminar implementation
  • Recruitment consulting
  • Job ad planning
  • Recruitment process improvement support
  • Online matching system
  • Recruitment event planning and operation
  • Recruitment optimization via data analysis
  • Career counseling
  • Interview evaluation support tools
  • New graduate hiring training

Staffing and Recruitment Services

Overview
Deploys staffing and recruitment across diverse industries to provide flexible labor resources.
Competitiveness
Customizable services tailored to customer needs
Customers
  • Manufacturing companies
  • IT companies
  • Medical institutions
  • Service industry
  • Construction industry
  • Logistics companies
  • Educational institutions
  • Food and beverage industry
  • Retail industry
  • Local governments
Products
  • Dispatched staff referrals
  • Contract employee referrals
  • Outsourcing support
  • Job ad planning
  • Workforce management support
  • Staff training services
  • Labor management support
  • Diverse work style proposals
  • Talent database utilization
  • Compliance consulting

Internet Job Information Site Operations

Overview
Provides an online platform connecting job changers with hiring companies.
Competitiveness
Superior UI/UX search and matching functions
Customers
  • Job seekers
  • Hiring companies
  • Talent agencies
  • Advertising agencies
Products
  • Job listing services
  • Web seminars
  • Skills matching system
  • Job ad production
  • Online entry management

Recruitment Marketing Support

Overview
Marketing consulting services aimed at strengthening corporate recruitment capabilities.
Competitiveness
Effective ad production that resonates with young people
Customers
  • Large companies
  • Mid-sized companies
  • Recruitment ad agencies
  • Talent referral companies
Products
  • Recruitment branding
  • Ad planning and production
  • SNS marketing
  • Targeted advertising
  • Recruiter training

Educational Institution Collaboration Business

Overview
Services collaborating with educational institutions to support student employment and improve placement rates.
Competitiveness
High trust rooted in educational settings
Customers
  • Universities
  • Vocational schools
  • Local government education departments
  • Vocational training facilities
Products
  • Career support program provision
  • Internship referrals
  • Student job hunting seminars
  • Company info session support

Diversity Promotion Support

Overview
Training and consulting services to promote corporate diversity.
Competitiveness
Practical approach based on diverse support cases
Customers
  • Small and medium enterprises
  • Large listed companies
  • Local governments
  • NPOs
Products
  • Diversity training implementation
  • Corporate culture building support
  • Disability employment promotion
  • Women's empowerment consulting

Recruitment Data Analysis Services

Overview
Data analysis services to enhance and optimize recruitment activities.
Competitiveness
Proprietary analysis tools and expertise
Customers
  • Recruitment departments
  • HR consulting firms
  • IT companies
  • Large companies
Products
  • Applicant trend analysis
  • Selection result analysis
  • Recruitment ROI reports
  • Matching accuracy improvement support

Post-Employment Follow-Up Services

Overview
Services to improve retention and satisfaction through employee support after starting work.
Competitiveness
Reduced turnover through strengthened psychological support
Customers
  • Corporate HR departments
  • Dispatched staff
  • Contract employees
  • Managers
Products
  • Onboarding training
  • Career interview support
  • Mental health care
  • Retention improvement consulting

Recruitment Event Planning and Operation

Overview
Planning and operational support for diverse recruitment events.
Competitiveness
Proven track record in hosting and highly effective operations
Customers
  • Companies
  • Universities
  • Local governments
  • Recruitment ad agencies
Products
  • Joint company info sessions
  • Online job hunting events
  • Industry-specific fairs
  • Internship events

Local Revitalization Talent Support

Overview
Talent development and job support services for local revitalization, in collaboration with regional communities.
Competitiveness
Flexible service provision adapted to regional needs
Customers
  • Local governments
  • Regional companies
  • Chambers of commerce
  • Regional communities
Products
  • U/I-turn job support
  • Regional talent matching
  • Local company PR activities
  • Training for regional youth

Overseas Talent Recruitment Support

Overview
Services promoting diversity through overseas talent recruitment support.
Competitiveness
International network and specialized knowledge
Customers
  • Foreign companies
  • Global IT companies
  • Japanese multinational companies
  • Talent referral companies
Products
  • Foreign student hiring support
  • Multilingual job ads
  • Visa acquisition consulting
  • Global talent training

AI Recruitment Matching Services

Overview
IT services for recruitment efficiency using AI technology.
Competitiveness
High-precision recommendations via advanced machine learning models
Customers
  • IT companies
  • Staffing companies
  • Job ad agencies
  • Startups
Products
  • AI matching engine
  • Automated resume evaluation tool
  • Chatbot interview support
  • Recruitment data analysis

Competitive Advantage

Strengths

  • Specialization in recruitment support for emerging companies
  • Comprehensive online seminars
  • Efficiency gains through digital technology
  • Grasping needs of both students and companies
  • Extensive industry knowledge and track record
  • Flexible service customization
  • Building trust with customers
  • Strong brand recognition among youth
  • Stable business growth
  • Broad network within the industry
  • Service expansion through regional collaborations
  • Active adoption of AI technology
  • Focus on diversity promotion
  • Efficient matching system
  • Compliance with industry standards

Competitive Advantages

  • Abundant know-how specialized in emerging company needs
  • Operation of proprietary online platform
  • Diversity and high quality of student support programs
  • High matching accuracy via AI utilization
  • Broad cross-industry talent referral network
  • Proven track record and trust in corporate recruitment consulting
  • Rapid service delivery and flexible responsiveness
  • Advanced diversity promotion approach
  • Strong collaboration foundation with local governments
  • Services adaptable to diverse customer segments
  • Advanced data analysis and reporting capabilities
  • High proficiency in online event operations
  • High job seeker satisfaction support system
  • Rich recruitment marketing expertise
  • Quick adaptation to latest trends

Threats

  • Intensifying price competition from increasing competitors
  • Matching difficulties due to diversifying job seekers
  • Instability in recruitment market from economic fluctuations
  • Risk of delays in adopting new technologies
  • Impacts from regulatory changes
  • Decrease in hiring volume during economic downturns
  • Data security threats
  • Rise of online service competitors
  • Labor environment issues in staffing industry
  • Ongoing impacts of COVID-19
  • Changes in client companies' hiring policies
  • Increased workload from strengthened personal data protection

Innovations

2024: Introduction of AI Matching System

Overview
Developed and introduced an advanced AI-based recruitment matching system.
Impact
Achieved improved matching accuracy and recruitment efficiency

2023: Expansion of Online Job Hunting Seminars

Overview
Significantly expanded online courses in addition to traditional in-person seminars.
Impact
Participant numbers increased 40% year-over-year

2022: Development of New Graduate Recruitment Consulting Package

Overview
Developed a recruitment support package specialized for SMEs.
Impact
Improved hiring efficiency for client companies

2021: Multilingual Job Platform Development

Overview
Multilingualized the platform to promote hiring of foreign students.
Impact
Overseas job seeker registrations doubled

2020: Development of Recruitment Trend Prediction System Using Data Analysis

Overview
Developed a recruitment trend forecasting tool using big data.
Impact
Contributed to improved accuracy in corporate hiring plans

Sustainability

  • Youth employment support promotion activities
  • Diversity and inclusion promotion projects
  • CO2 emission reductions through telework implementation
  • Job creation through collaboration with local communities
  • System updates for enhanced personal data protection
  • Implementation of women's empowerment programs
  • Support activities for disability employment promotion
  • Sustainable society realization through talent development
  • Strengthened industry-academia collaboration with educational institutions
  • Employee health promotion programs