ReYuu Japan

Basic Information

Stock Code
9425
Industry
Information and Communications
Category Detail
Consumer Electronics Retailers
Prefecture
Osaka Prefecture
Establishment Year
June 1988
Listing Year
April 2005
Official Website
https://www.reyuu-japan.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Kitanihon Spinning, Koki, Kyoryo Information and Communications, AltPlus, Intertrade, Flight Solutions, J. Esccom Holdings, TechnoMathematical, Benefit Japan, Temona, Hiro Holdings, POPER, E-Logit, NJ Holdings, Crops, Kotsushin, Bellpark, Toshin Holdings, Sakai Holdings

Overview

ReYuu Japan is a mid-sized company in the consumer electronics retail industry founded in 1988, holding a specialized market position in the retail sales of mobile phone handsets and provision of communication services.

Current Situation

In 2023, ReYuu Japan focused on retail sales of mobile phone handsets and communication services, continuing store sales and used mobile handling. Sales figures are undisclosed, but it maintains a stable customer base in the industry and is pursuing growth. Competitors include NJ Holdings and AltPlus, with price competition and service enhancements as key challenges. It is promoting expansion of used mobile sales and diversification of communication services as potential growth areas. Moving forward, it plans to actively strengthen services to improve customer satisfaction and acquire new customers. Management renewal and personnel changes are active, with efforts to reinforce the management structure. It also continues community contributions, emphasizing sustainable business operations.

Trivia

Interesting Facts

  • ReYuu Japan has a proprietary distribution network specialized in used mobile sales.
  • Headquartered in Osaka Prefecture with a strong market base in the Kansai region.
  • Achieves stable revenue by bundling communication service agency with handset sales.
  • Deploys diverse product brands despite its mid-sized scale.
  • Renowned for store customer support, with many repeat customers.
  • Comprehensive used handset warranty system serves as a key differentiator.
  • Pursuing management policy renewal through younger leadership in recent years.
  • Increasing online sales ratio through EC channel expansion.
  • Achieved contract growth via partnerships with communication carriers.
  • Store smartphone classes contribute to community involvement and customer satisfaction.
  • Reuse business forms the core of its environmentally conscious model.
  • Offers diverse lineup in the mobile accessory market as well.
  • Deploys differentiated service strategies from industry competitors.
  • Developing proprietary branded smartphone-related products.
  • Achieved faster product supply through logistics efficiency.

Hidden Connections

  • Collaborates with multiple major communication carriers on contract agency for stable customer base.
  • Used handset resale network contributes to regional recycling promotion.
  • Contributes to local economic revitalization through ties with Osaka Chamber of Commerce.
  • Some products are co-developed with specific communication carriers.
  • Used smartphone quality control technology is highly regarded in the industry.
  • Expanding online sales through partnerships with multiple EC mall operators.
  • Actively participates in regional smartphone classes and senior support activities.
  • Supports SME IT adoption through corporate communication services.

Future Outlook

Growth Drivers

  • Expansion of used mobile market and rising environmental awareness
  • Increasing customer demand from communication service diversification
  • Growing demand for corporate solutions
  • Strengthened sales through fusion of EC and specialty stores
  • Increasing demand for digital peripherals
  • Growth in recycling-related business from stricter environmental regulations
  • Improved convenience of online contract services
  • Efficiency in inspection and customer service via AI utilization
  • Social support for sustainable management
  • Enhanced customer loyalty through local strategies
  • Expansion of corporate ICT support business
  • Market differentiation through new brand development

Strategic Goals

  • Enter top 5 in domestic used handset sales share
  • Double current communication service contracts
  • Strengthen activities toward zero environmental impact
  • Digitalize all stores and enhance customer experience
  • Increase corporate business sales ratio to over 50%
  • Complete AI smart inspection system
  • Expand sustainability certifications across all businesses
  • Increase EC sales ratio to over 40%
  • Systematically enhance community contribution activities
  • Create 3 or more new service brands

Business Segments

Mobile Handset Wholesale

Overview
Wholesales mobile phone handsets and accessories to supply diverse sales channels.
Competitiveness
Diverse handset inventory management and agency network
Customers
  • Mobile handset retailers
  • Used mobile dealers
  • Telecommunications carriers
  • Corporate customers
  • Retail chains
  • EC businesses
  • Home appliance mass retailers
  • Accessory manufacturers
  • Repair shops
  • Rental companies
  • Field service providers
  • Maintenance companies
Products
  • Mobile phone handsets
  • Used handsets
  • Accessories
  • Smartphone protective films
  • Chargers and cables
  • Smartwatches
  • Tablet devices
  • IoT devices
  • SIM cards
  • Wi-Fi devices
  • Carrier-specific communication devices
  • Repair parts
  • Data backup services
  • Device setup services
  • Rental handsets

Corporate Communication Services

Overview
Provides communication services to corporations, supporting their ICT infrastructure.
Competitiveness
Strong partnerships with telecommunications carriers
Customers
  • Small and medium enterprises
  • Large corporations
  • Government agencies
  • Educational institutions
  • Medical institutions
  • Logistics companies
  • Manufacturing companies
  • Service companies
  • Construction companies
  • Transportation companies
  • Retail companies
  • IT companies
Products
  • Smartphone communication contracts
  • Corporate dedicated plans
  • Data communication services
  • IoT communication services
  • Home routers
  • VPN services
  • Cloud integration plans
  • Security services
  • Device management services
  • Communication consulting
  • Smartphone loss compensation
  • Device management services
  • Rental communication devices
  • Customer support
  • Communication failure response

Used Mobile Resale Business

Overview
Centers on resale of used mobile phones, offering a wide range of related services.
Competitiveness
Advanced inspection and warranty system with distribution network
Customers
  • General consumers
  • Corporate customers
  • Repair shops
  • Communication service providers
  • Rental companies
  • Exporters
  • Recycling companies
  • EC sellers
  • Repair parts dealers
  • Mobile accessory manufacturers
  • Insurance companies
  • Collection companies
Products
  • Used mobile handsets
  • Refurbished handsets
  • Warranty services
  • Data erasure services
  • Handset buyback services
  • Repair parts
  • Cleaning supplies
  • Sales promotion tools
  • Return management services
  • Buyback appraisal services
  • Rental handsets
  • Used accessories
  • Distribution management services
  • Logistics services
  • Information management software

Communication Device Maintenance

Overview
Provides maintenance and support services for sales and resale devices.
Competitiveness
Abundant technical expertise and rapid service system
Customers
  • Retailers
  • Corporate customers
  • Repair specialty stores
  • Mobile carriers
  • Home appliance mass retailers
  • Rental companies
  • Corporate service departments
  • Device manufacturers
  • Logistics providers
  • Customer support
  • Resellers
  • Leasing companies
Products
  • Device inspection services
  • Repair parts supply
  • Fault diagnosis services
  • Software updates
  • Device maintenance support
  • Battery replacements
  • Cleaning services
  • Refurbishment programs
  • Quality control
  • Technical support
  • Custom settings
  • Application updates
  • Rental maintenance
  • Recycling support
  • Service training

Digital Peripheral Devices

Overview
Handles a variety of digital peripherals to complement mobile devices.
Competitiveness
Rapid product development responding to market needs
Customers
  • Consumers
  • Corporate customers
  • Retailers
  • EC businesses
  • Home appliance retail chains
  • Smartphone accessory manufacturers
  • Communication carriers
  • Rental companies
  • Repair shops
  • Customer support
  • Event companies
  • Educational institutions
Products
  • Smartphone accessories
  • Chargers and cables
  • Mobile batteries
  • Protective films
  • Bluetooth devices
  • Wireless earphones
  • Smartwatches
  • Tablet cases
  • Data management tools
  • IoT peripherals
  • GPS devices
  • Smartphone game controllers
  • Car accessories
  • Home network devices
  • Smartphone stands

Reuse Business

Overview
Promotes sales and distribution of used handsets and related goods with enhanced environmental considerations.
Competitiveness
Secure transaction system compliant with environmental standards
Customers
  • Individual customers
  • Retail and distribution companies
  • EC site operators
  • Recycling companies
  • Corporate customers
  • Social welfare organizations
  • Used goods buyers
  • Repair shops
  • Event planning companies
  • Environmental groups
  • Educational institutions
  • Local governments
Products
  • Used mobile sales
  • Used accessories
  • Recycling services
  • Eco-friendly products
  • Data erasure services
  • Reuse evaluation systems
  • Event promotional materials
  • Cleaning services
  • Buyback appraisal tools
  • Warranty services
  • Store operations
  • Delivery services
  • Marketing support
  • Brand product sales
  • Information services

Software and App Development

Overview
Develops and provides various applications and systems for telecommunications sales.
Competitiveness
Customization capabilities contributing to business efficiency
Customers
  • Telecommunications carriers
  • Corporate customers
  • Retailers
  • Mobile app developers
  • Service providers
  • Logistics providers
  • Repair shops
  • Educational institutions
  • EC businesses
  • Marketing companies
  • Event companies
  • IT-related companies
Products
  • Customer management system (CRM)
  • Communication contract management software
  • Sales support apps
  • Inventory management systems
  • Used goods evaluation apps
  • Security apps
  • Backup tools
  • Sales promotion tools
  • After-sales service management
  • Marketing support software
  • Contract document creation support
  • Chat support tools
  • Data analysis tools
  • Sales support systems
  • e-Learning platforms

Logistics and Delivery Services

Overview
Builds safe and rapid logistics and delivery networks for handsets and related goods.
Competitiveness
Nationwide logistics network with proven delivery quality
Customers
  • Retailers
  • EC businesses
  • Corporate customers
  • Repair shops
  • Recycling companies
  • Rental companies
  • Warehouse management companies
  • Delivery companies
  • Event operators
  • Repair centers
  • Accessory manufacturers
  • Device manufacturers
Products
  • Handset delivery services
  • Inter-store transport
  • Return collection services
  • Used handset logistics management
  • Warehouse storage services
  • Packaging materials provision
  • Delivery optimization systems
  • Quality tracking
  • Rental equipment delivery
  • Event logistics
  • Repair item collection and delivery
  • Data erasure transport
  • EMS support
  • Emergency delivery services
  • Eco-friendly packaging

Education and Training Services

Overview
Offers education and training services to enhance sales capabilities and customer satisfaction.
Competitiveness
Practical training by instructors with rich on-site experience
Customers
  • Retail staff
  • Corporate customers
  • General consumers
  • Seniors
  • Smartphone beginners
  • EC site operators
  • IT education institutions
  • Mobile repair staff
  • Sales promotion staff
  • Service staff
  • Event participants
  • Volunteer groups
Products
  • Smartphone operation classes
  • Corporate training programs
  • Sales technique training
  • Customer service training
  • Classes for seniors
  • Open seminars
  • Online courses
  • New product introduction seminars
  • Trouble response training
  • Service manners training
  • IT literacy improvement
  • Sales strategy study sessions
  • Product knowledge enhancement
  • Sales skills strengthening
  • CSR courses

Marketing and Sales Promotion Support

Overview
Provides marketing support contributing to sales promotion and brand value enhancement.
Competitiveness
Industry-specific know-how and analytical capabilities
Customers
  • Retailers
  • Communication carriers
  • Home appliance mass retailers
  • EC sites
  • Corporate customers
  • Event planning companies
  • Advertising agencies
  • Reuse companies
  • Repair centers
  • Mobile accessory dealers
  • Retail chains
  • Local shops
  • Sales departments
  • Customer support
  • Promotion companies
Products
  • Promotion campaign planning
  • Promotion tool production
  • Event operation support
  • Customer analysis reports
  • Digital marketing
  • SNS promotions
  • In-store promotions
  • Points programs
  • Brand building
  • Sales strategy planning
  • Ad operation agency
  • Customer satisfaction surveys
  • Market research
  • Channel development
  • PR activities

Recycling and Environmental Response Business

Overview
Promotes recycling and sustainable business operations to reduce environmental impact.
Competitiveness
Robust recycling system compliant with laws and regulations
Customers
  • General consumers
  • Corporate customers
  • Recycling companies
  • Local governments
  • Environmental groups
  • Retailers
  • Manufacturers
  • Logistics providers
  • Event operators
  • Educational institutions
  • IT companies
  • Reuse companies
Products
  • Device recycling services
  • Battery collection
  • Data erasure
  • Eco-friendly product development
  • Certification support
  • Recycling education
  • Waste management systems
  • Environmental reporting support
  • Resource reuse support
  • Environmental event planning
  • CSR reporting
  • Energy efficiency management
  • Environmental regulation compliance
  • Sustainability consulting
  • ISO-related operations

Mobile Device Import/Export

Overview
Conducts import/export business for mobile handsets and related goods through international trade.
Competitiveness
Broad overseas network and customs experience
Customers
  • Overseas mobile retailers
  • Domestic retailers
  • Exporters
  • Importers
  • Logistics providers
  • EC businesses
  • Reuse businesses
  • Manufacturers
  • Agents
  • Marketplace operators
  • Trading companies
  • Repair shops
Products
  • Mobile phone import/export
  • Accessory import/export
  • Used handset import/export
  • Transport management
  • Customs procedure support
  • Risk management
  • Local market research
  • Quality inspection
  • International transaction support
  • Shipping insurance
  • Overseas partner development
  • Trade document management
  • Import/export consulting
  • Export promotion measures
  • Market information provision

Competitive Advantage

Strengths

  • Specialized mobile handset sales network
  • Comprehensive used mobile sales warranty system
  • Diverse communication service agency capabilities
  • Abundant product lineup
  • Locally rooted store network
  • IT support and after-sales service
  • Enhanced corporate response capabilities
  • Stable logistics system
  • Technically capable maintenance system
  • Proven track record in marketing support
  • Recycling system compliant with environmental standards
  • Integrated multi-channel sales management
  • Strong ties with communication carriers
  • Service quality from experienced staff
  • Efforts to improve customer satisfaction

Competitive Advantages

  • One-stop handling from handsets to communication services
  • Secures customer trust through assured used mobiles
  • Powerful partnerships with communication carriers
  • Market penetration via diverse sales channels
  • Differentiation through specialized repair and maintenance
  • Custom plan provision for corporate customers
  • Business efficiency via IT system development
  • Advances sustainability through eco-recycling
  • Improves sales power and service quality via education and training
  • Builds customer loyalty through local operations
  • Strict inspection and warranty for used handsets
  • Leverages international networks in import/export
  • Diverse lineup of digital peripherals
  • Enhances customer satisfaction with rapid logistics and delivery
  • Accelerates growth through new business development and personnel renewal

Threats

  • Intensifying competition from direct smartphone manufacturer sales
  • Delays in adapting to new communication technologies
  • Risk of shrinking used mobile market demand
  • Changes in carrier pricing policies
  • Increased business costs from stricter regulations
  • Customer decline from rapid digital shift
  • Intensifying price competition from rivals
  • Risk of consumption slowdown from economic fluctuations
  • Obsolescence from delayed tech innovation response
  • Rising recycling costs from stricter environmental regulations
  • Political and economic risks in overseas markets
  • Supply chain disruption risks

Innovations

2024: Advancement of Used Mobile Inspection Technology

Overview
Achieved improved inspection accuracy for used handsets using AI image analysis.
Impact
30% reduction in inspection time, improved reliability of quality judgments

2023: Introduction of Online Communication Contract Support

Overview
Built a system allowing customers to complete communication service contracts online.
Impact
40% improvement in contract processing efficiency, enhanced customer convenience

2022: Store Digital POS System Renewal

Overview
Introduced POS system with sales data analysis integration to streamline sales management.
Impact
25% improvement in sales management efficiency, enhanced inventory accuracy

2021: Enhanced Used Mobile Handset Warranty Service

Overview
Improved reliability of used handsets by introducing long-term warranty plans.
Impact
15% reduction in return rate, improved customer satisfaction

2020: Expansion of Corporate Communication Solutions

Overview
Launched cloud-integrated communication services and VPN offerings.
Impact
15% increase in corporate customers, strengthened revenue base

Sustainability

  • Reducing e-waste by promoting used handset reuse
  • Introducing energy-saving lighting in stores
  • Promoting switch to eco-friendly packaging materials
  • Strengthening sustainability education for employees
  • Participating in local cleanup volunteer activities
  • Complying with and strengthening recycling certification systems
  • Reducing paper use through cloud systems
  • Establishing collection and proper processing of waste batteries
  • Regularly publishing environmental management reports
  • Forming eco-related partnerships
  • Obtaining certifications for used devices' environmental standards compliance
  • Reducing CO2 through promotion of telework