PRAP Japan

Basic Information

Stock Code
2449
Industry
Services
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
September 1970
Listing Year
July 2005
Official Website
https://www.prap.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Interspace, CareNet, CMCI, Quest, Town N, MIC, PR TIMES, CL Holdings, Hito Communications Holdings, Vector, Idoma Holdings, Bridge, Last One Mile

Overview

PRAP Japan is a major PR company founded in 1970 with its headquarters in Minato-ku, Tokyo. It has group companies domestically and internationally, specializing in communication support that fuses traditional PR with digital services.

Current Situation

PRAP Japan maintains sound management with consolidated sales of approximately 6.274 billion yen and 335 consolidated employees for the fiscal year ended August 2022. In addition to traditional media relations activities, it provides a wide range of services through strengthened digital PR and in-house creative operations. It has multiple subsidiaries at home and abroad, particularly actively expanding PR business in Asia and leveraging an international PR network. It has established an information security system certified under ISO/IEC 27001, contributing to building customer trust. It has earned high evaluations in LGBT support projects and the PRIDE Index, demonstrating a corporate philosophy that emphasizes diversity and social responsibility. Moving forward, it will focus on further utilization of digital technologies, expansion of overseas subsidiaries' businesses, enhancement of digital PR platforms, and sustainable communication support.

Trivia

Interesting Facts

  • Established in 1970, a venerable Japanese PR company.
  • First PR company in Japan to acquire ISO/IEC 27001 certification.
  • First Gold rating in Japan's PR industry for LGBT initiatives.
  • Possesses numerous overseas subsidiaries mainly in Asia.
  • Maintains an integrated production system for digital and creative in-house.
  • Renowned for extensive media training track record and crisis management.
  • International collaboration as a member of Japan's largest PROI Group.
  • Established in-house training institution 'PRAP University' focusing on talent development.
  • Promoting female president appointment and diverse diversity initiatives.
  • Proposes new PR methods via digital PR platform.

Hidden Connections

  • Capital alliance with WPP Group enables utilization of global network.
  • Contributes to PR education through endowed lectures at Keio University.
  • Expanding Asian market PR network in collaboration with Hong Kong and China bases.
  • Playing a model role for Japanese companies in LGBT support projects.
  • Strength in international PR with multiple foreign-affiliated corporate clients.
  • Highly evaluated in-house information security management, gaining customer trust.
  • Deploying advanced digital PR integrated services in Japan's PR industry.
  • Conducting comprehensive marketing support in collaboration with multiple parent and related companies.

Future Outlook

Growth Drivers

  • Rapid expansion of the digital PR market
  • Increasing social demand for diversity and inclusion promotion
  • Strengthened business expansion in Asian region overseas
  • Efficient content production through AI utilization
  • Growing demand for crisis management and risk communication
  • Demand for strengthened internal communication accompanying work style reforms
  • Sophistication of global companies' brand strategies
  • Adaptation and utilization of new media platforms
  • Increasing needs for sustainability-focused PR services
  • Expansion of information dissemination due to strengthened corporate social responsibility
  • Digitalization advancement in education and training fields
  • Expanded utilization of data analysis technologies

Strategic Goals

  • Standardization and expansion of digital PR platform in the industry
  • Achieve 30% market share in Asia-Pacific region
  • Realize diversity promotion inside and outside the company and inclusive workplace environment
  • Continuous strengthening of sustainable social contribution activities
  • Develop new services utilizing AI and digital technologies
  • Achieve annual sales of 10 billion yen
  • Secure top domestic share in crisis management PR field
  • Promote maximization of synergies between group subsidiaries
  • Build employee skill enhancement and enriched training system
  • Strengthen collaboration with key domestic and international partners

Business Segments

Corporate Public Relations Support

Overview
Supports PR activities and communication strategies to enhance companies' brands and social value.
Competitiveness
Integration of diverse media networks and digital technologies
Customers
  • Large manufacturers
  • IT companies
  • Financial institutions
  • Healthcare-related companies
  • Foreign-affiliated companies
  • Consumer goods manufacturers
  • General service industries
  • Public interest corporations
  • Venture companies
  • General companies
Products
  • Media Relations Activities
  • Corporate Communication
  • Crisis Management PR Consulting
  • Public Relations Strategy Planning
  • Press Release Production
  • Public Relations Training
  • Media Training
  • Digital PR Platform
  • CSR and Social Contribution Support
  • Crisis Response Manual Creation

Digital Promotion

Overview
Plans and operates promotion initiatives using digital media tailored to corporate objectives.
Competitiveness
High-quality service provision through an integrated in-group creative system
Customers
  • Advertising agencies
  • Marketing companies
  • E-commerce operators
  • Educational institutions
  • Local governments
  • Event organizers
  • Media companies
  • Telecommunications companies
  • Large retailers
  • Small and medium-sized enterprises
Products
  • Social Media Management
  • Web Video Production
  • Banner Advertising
  • Website Production
  • Campaign Planning and Operation
  • Digital Advertising Management
  • Content Marketing
  • SEO Measures
  • Data Analysis Consulting
  • Influencer Marketing

Training and Education Services

Overview
Provides highly specialized, practical training for PR personnel and executives in companies and organizations.
Competitiveness
Practical instruction by experienced staff and expert instructors
Customers
  • Listed companies
  • Mid-sized companies
  • Startups
  • Public institutions
  • Universities and educational institutions
  • Healthcare institutions
  • Non-profit organizations
  • Foreign-affiliated companies
  • Local public entities
  • Chambers of commerce
Products
  • Media Training Seminars
  • Crisis Training
  • Public Relations Seminars
  • Facilitation Training
  • Crisis Response Simulations
  • Communication Skills Improvement Training
  • Digital PR Courses
  • LGBT Understanding Promotion Training
  • Diversity & Inclusion Education
  • In-house Public Relations Education

Overseas Public Relations Support

Overview
Supports PR strategies and information dissemination in overseas markets, primarily in Asia, contributing to enhanced international brand value.
Competitiveness
Close collaboration with local corporations and extensive international experience
Customers
  • Global companies
  • Importers and exporters
  • Multinational corporations
  • Foreign subsidiaries
  • International NGOs
  • Government-related organizations
  • Tourism-related companies
  • Companies expanding overseas
  • Trading companies
  • Overseas press
Products
  • Overseas Media Relations
  • Multilingual Communication Support
  • Local Event Planning and Operation
  • Overseas Crisis Management PR
  • Overseas Digital PR Strategy
  • Global Brand Building
  • Overseas Market Research
  • International PR Strategy Planning
  • Cross-border Project Support
  • Overseas Subsidiary Support

CSR and Social Contribution Support

Overview
Acts as a bridge between companies and local communities, supporting activities toward realizing a sustainable society.
Competitiveness
Consulting capabilities tailored to social issues with experience across diverse industries
Customers
  • General companies
  • Local governments
  • Non-profit organizations
  • Educational institutions
  • Public interest corporations
  • Social welfare corporations
  • Corporate foundations
  • Community organizations
  • Environmental groups
  • Cultural organizations
Products
  • CSR Strategy Planning
  • Social Contribution Activity Planning
  • Community Engagement
  • SDGs Promotion Support
  • PR Materials Creation
  • Event Support
  • Report Creation Support
  • Stakeholder Communication
  • Environmental Messaging
  • Diversity Support

Competitive Advantage

Strengths

  • One of Japan's largest PR networks
  • Strong fusion of digital and traditional PR
  • Information management via ISO 27001 certification
  • Promotion of diversity (including LGBT support)
  • Strengthened business expansion at overseas bases
  • Wide range of service lineup
  • High customer satisfaction and repeat rate
  • Abundant training and education services
  • Integrated creative division system
  • Global collaboration through capital alliances
  • Expertise in crisis management response
  • Relationships with major domestic and international media
  • Multilingual communication support capabilities
  • Strong international business foundation in Asian markets
  • Proven track record with numerous foreign-affiliated clients

Competitive Advantages

  • Total support possible by fusing traditional media relations with digital PR
  • Cross-group service provision system with domestic and overseas subsidiaries
  • High evaluation as a company fulfilling social responsibility with consideration for diversity
  • Robust customer information protection system via ISO 27001 certification
  • Advanced know-how in crisis management PR based on extensive experience
  • Effective information dissemination support via proprietary digital PR platform
  • Diverse training menus accommodating large corporations to startups
  • Flexible response capabilities through collaboration with local entities in Asia-Pacific region
  • International communication skills addressing unique needs of foreign-affiliated companies
  • In-group completion system for creative production
  • Deployment of advanced CSR activities such as LGBT support projects
  • Social credibility as the first Japanese company to receive PRIDE Index Gold
  • High recession resistance due to diversified business base
  • Support for improving customer communication skills through media training
  • PR strategy planning utilizing advanced digital analytics technologies

Threats

  • Intensifying competition in the digital advertising market
  • Competitive pressure from emerging PR firms and IT companies
  • Risk of information security incidents
  • Fluctuations in corporate advertising budgets due to economic conditions
  • Overseas business risks due to changes in international situations
  • Obsolescence of relation techniques due to changes in media environment
  • Increasing SNS backlash risks and management difficulties
  • Intensifying competition for talent acquisition and development
  • Challenges in responding to diversifying and complexifying customer needs
  • Impacts from strengthened legal and advertising regulations
  • Increasing dependence on digital platforms
  • Competitive disadvantage from delays in adopting new technologies and AI

Innovations

2022: Digital PR Platform Enhancement

Overview
Renewed the platform for centralized management of corporate information dissemination and SNS operations.
Impact
Significantly improved communication efficiency for client companies

2021: Establishment of PRAP Consulting

Overview
Established a specialized company focused on media training and crisis management PR.
Impact
Strengthened high-crisis-response services and improved customer satisfaction

2020: Overseas Subsidiary Acquisition and Business Strengthening

Overview
Made a Singapore creative agency a consolidated subsidiary.
Impact
Strengthened digital promotion capabilities for the Asian market

2023: Expansion of LGBT Support Communication Services

Overview
Developed new PR measures and internal education for promoting diversity.
Impact
Enhanced social evaluation and contributed to acquiring new customers

2024: Introduction of Video Production Automation Tools

Overview
Introduced AI-based video editing and production tools in-house.
Impact
Achieved cost reduction in production and shortened delivery times, improving operational efficiency

Sustainability

  • Creating a diversity-respecting workplace environment (LGBT support)
  • Maintaining and strengthening ISO 27001 information security
  • Promoting social contributions through CSR activity support
  • In-house initiatives for energy conservation and paperless operations
  • Community support in collaboration with local society