Zigzag

Basic Information

Stock Code
340A
Industry
Information and Communications
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
June 2015
Listing Year
March 2025
Official Website
https://www.zig-zag.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
CareNet, CMCI, MIC, Talent X, VPJ, Zenmu Tech, PR TIMES, CL Holdings, Hito Communications Holdings, Vector, Idomah Holdings, Bleach, Last One Mile

Overview

Zigzag is a pioneering company in the cross-border e-commerce support service industry, founded in 2015, supporting global cross-border e-commerce with multilingual carts and proxy purchasing services.

Current Situation

Zigzag recorded net sales of approximately ¥1.1 billion and operating profit of ¥221.19 million in the fiscal year ended May 2024, demonstrating steady growth. Its core business is providing multilingual cross-border e-commerce carts represented by WorldShopping BIZ and overseas proxy purchasing services, which account for over 90% of sales. Leveraging advanced technologies such as fraud prevention for overseas payments, it is strengthening its service rollout in over 125 countries worldwide. Despite being a small to medium-sized growth company with capital of ¥90 million, it has established competitive advantages through expertise and technology in the e-commerce industry. Based in Shibuya-ku, Tokyo, it also offers payment and shipping proxy services for domestic e-commerce operators, realizing one-stop services. In the future, it plans to expand its customer base and explore overseas markets through new service development and fundraising. Listing on the market will enhance corporate credibility, and it anticipates accelerated growth following its listing on the Tokyo Stock Exchange Growth Market in 2025.

Trivia

Interesting Facts

  • Obtained Japan's first patent (6132379) for overseas EC provision support in 2017.
  • One of the few companies realizing support for over 125 countries in cross-border EC.
  • "WorldShopping BIZ" strengths in convenience enabling overseas sales support in one day.
  • Fraud payment prevention function greatly contributes to overseas EC security improvement.
  • Participating in Shibuya Startup Deck, the Shibuya-ku startup ecosystem.
  • Active as a cooperating organization in SME Agency's brand development support projects.
  • Exclusive cross-border EC affiliate provision through partnership with Rakuten Marketing.
  • Actively promoting integration of IoT and AI technologies in EC-related services.
  • Symbolic presence as a small to medium growth company with new TSE Growth Market listing.
  • Developed demand by providing proxy purchasing services for Japanese overseas.
  • Employed prominent ambassador Yohei Akiyama in KOL marketing.
  • Cumulative fraud exclusions exceed 1,200 cases, with top-class countermeasures effectiveness.
  • Achieved approximately ¥300 million Series A funding before listing for business expansion.
  • Provides low-cost international shipping system using International ePacket.
  • Deploys specialized services focused on overseas market expansion for small EC operators.

Hidden Connections

  • Strategic partnership with Rakuten Marketing forms a strong foundation for cross-border EC promotion.
  • Contributes to national cross-border EC support policies as a partner of SME Support JAPAN.
  • Actively promotes technology exchange within Shibuya-ku's startup support ecosystem.
  • Multiple patented technologies create barriers to entry for competitors.
  • Close collaboration with domestic and international influencers in KOL marketing.
  • Payment fraud prevention technology collaborates with financial institutions and payment providers.
  • Partnerships with logistics partners having delivery networks in over 125 countries.
  • Expands customer base through integration with major domestic EC platforms.

Future Outlook

Growth Drivers

  • Expansion of global EC market and increasing cross-border EC needs
  • Competitive edge through advanced multilingual and multi-currency technologies
  • Growing demand for safe and secure overseas payment environments
  • Strengthened support for overseas expansion of domestic EC operators
  • Service sophistication and efficiency through AI and IoT utilization
  • 対応 to international logistics efficiency and environmental load reduction
  • Enhanced government and public SME support
  • Overseas customer acquisition expansion via KOL marketing
  • Improved fundraising capabilities through TSE Growth listing
  • Customer base strengthening through expanded EC platform partnerships

Strategic Goals

  • Expand overseas customer sales ratio to over 70%
  • Further advance fraud prevention technology toward industry standardization
  • Revolutionize translation accuracy and customer experience through AI utilization
  • Expand international shipping services considering environmental load reduction
  • Nationwide rollout of cross-border EC entry support for SMEs
  • Continued and strengthened compatibility with diverse EC platforms
  • Establish position as domestic leader in KOL marketing
  • Achieve over ¥10 billion in sales through new business creation
  • Phased transition plan from Growth to Prime Market
  • Corporate management emphasizing social value and sustainability

Business Segments

Cross-border EC Platform Provision

Overview
Provides cross-border EC compatible solutions to domestic EC businesses.
Competitiveness
High customer satisfaction with easy implementation and multilingual support
Customers
  • Domestic EC businesses
  • Online retailers
  • Companies entering cross-border EC
  • IT/EC-related service companies
Products
  • WorldShopping BIZ Multilingual Cart
  • API Integration Service
  • Fraud Prevention Function

Overseas Proxy Purchasing Service

Overview
Handles proxy purchasing and shipping of Japanese products from overseas.
Competitiveness
Reliable international delivery network
Customers
  • Japanese residents overseas
  • Overseas buyers of Japanese products
  • Overseas corporations
  • EC agents
Products
  • WorldShopping Proxy Purchasing
  • Overseas Shipping Support

Payment Proxy Solutions

Overview
Provides secure payment environments suitable for cross-border EC.
Competitiveness
Advanced AI fraud detection technology
Customers
  • EC businesses
  • Financial institutions
  • Payment service providers
Products
  • Fraud Payment Prevention System
  • Multi-currency Payment Support

Logistics and Delivery Proxy

Overview
Shipping proxy service specialized in overseas delivery.
Competitiveness
Overseas shipping cost simulation function
Customers
  • EC businesses
  • Warehousing companies
  • Logistics companies
Products
  • International e-Packet Shipping
  • Warehouse Management System

Marketing Support

Overview
Marketing services supporting overseas customer acquisition and promotion.
Competitiveness
Campaigns utilizing Instagram, Weibo, etc.
Customers
  • EC businesses
  • Advertising agencies
  • Overseas promotion companies
Products
  • Cross-border EC Affiliate
  • KOL Marketing

AI and Image Recognition Integration

Overview
AI technology integration to enhance user experience.
Competitiveness
Technological strength in integration with cutting-edge AI
Customers
  • EC platforms
  • Marketing companies
Products
  • AI Product Image Recognition Integration

Consulting and Training

Overview
Provides guidance on launching and operating cross-border EC.
Competitiveness
High-expertise know-how provision
Customers
  • EC businesses
  • SMEs
  • New entrants
Products
  • Cross-border EC Implementation Support
  • Online Training

Competitive Advantage

Strengths

  • Proprietary multilingual cart technology
  • Global network covering 125 countries worldwide
  • Comprehensive support services specialized in cross-border EC
  • Advanced fraud payment prevention technology
  • Solid capital base and financial soundness
  • Aggressive fundraising and business expansion
  • Highly specialized team and management
  • Compatibility with diverse EC platforms
  • Robust marketing partnerships
  • Expertise in reducing international shipping costs
  • Technology protection through patents
  • Extensive customer network
  • User-friendly system design
  • Strength in SME support
  • Flexibility in multilingual and multi-currency support

Competitive Advantages

  • Convenience of immediate cross-border EC support with single tag line installation
  • Security ensured by overseas fraud payment exclusion system
  • Implementation expansion through EC platform integration
  • One-stop service including domestic shipping and payment proxy
  • International logistics network covering over 125 countries
  • High uniqueness supported by patented technology
  • Industry-leading customer track record and reliability
  • Overseas promotion using KOL marketing
  • Sales opportunity expansion through multilingual search and auto-translation
  • Improved credibility in capital markets via Growth Market listing
  • Specialized support system tailored for SMEs
  • Business efficiency and customer experience improvement through AI adoption
  • Flexible service plans addressing wide customer needs
  • Global payment foundation supporting multiple payment methods
  • Reliable audit by Audit Corporation A&A Partners

Threats

  • Intensified competition from new entrants
  • Cost increase risks due to exchange rate fluctuations
  • Impacts from changes in overseas laws and regulations
  • Risks of international logistics delays and cost increases
  • Threats from cyber attacks and unauthorized access
  • Price competition pressure from competitors
  • Increased response burden due to diversifying customer needs
  • EC market instability due to economic fluctuations
  • Competitive edge decline from delayed technological innovation
  • Political risks and trade friction in overseas markets
  • Challenges in talent acquisition and development
  • Risks of platform dependency

Innovations

2024: Enhancement of Overseas Fraud Payment Prevention Function

Overview
Advanced the fraud payment risk removal function of WorldShopping BIZ.
Impact
Eliminated fraud payment damages on the scale of tens of millions of yen.

2023: Launch of International e-Packet Usage and Shipping Cost Simulation Function Release

Overview
Improved overseas delivery efficiency and customer satisfaction through clear shipping rates.
Impact
Achieved 15% reduction in international shipping costs.

2022: AI Integration for Product Page Auto-Translation Function

Overview
Improved accuracy of multilingual product descriptions through AI technology.
Impact
Contributed to higher purchase rates among overseas customers.

2021: Launch of KOL Marketing Business

Overview
Strengthened overseas customer acquisition support using SNS influencers.
Impact
Increased new customer acquisitions by 20%.

2020: Exclusive Provision of Cross-border EC Affiliate Service

Overview
Enhanced promotion capabilities through partnership with Rakuten Marketing.
Impact
Surpassed 400 cross-border EC contracted stores.

2020: Introduction of Fraud Payment Exclusion System

Overview
Fully eliminates overseas fraud payments using AI technology.
Impact
Prevented damages equivalent to ¥66 million.

Sustainability

  • SME EC support through collaboration with SME Support JAPAN
  • Consumer protection through promotion of safe cross-border EC transactions
  • CO2 emission reduction orientation via overseas delivery efficiency
  • Promotion of healthy market formation through fraud payment prevention
  • Improved information accessibility through multilingual and multicultural support