iRidge

Basic Information

Stock Code
3917
Industry
Information and Communications
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
August 2008
Listing Year
July 2015
Official Website
https://iridge.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, Carta Holdings, Awa Paper, Oro, UserLocal, Giftee, Speee, AnyMind Group, NIC, Genie, Korekku HD, Macbee Planet, Urimeru Netto Koukoku-sha Group

Overview

iRidge is an information and communications company founded in 2008 and based in Minato-ku, Tokyo, specializing in smartphone app development supporting O2O/OMO marketing.

Current Situation

iRidge recorded consolidated net sales of approximately 5.4 billion yen, operating income of 340 million yen, and net income of 250 million yen for the fiscal year ended March 2022, maintaining a stable revenue base. The flagship 'FANSHIP' platform is supported across multiple industries, with strong internal adoption in retail, railway, finance, and media sectors. In technology development, it supports diverse platforms including LINE mini-apps and Amazon Alexa skills. Through group subsidiaries, it develops digital local currency and real-world promotion support businesses, positioning new market development as a growth strategy. Capital and business alliances with major firms like Mitsubishi Electric have bolstered technological strength and a stable order base. For sustainability, it emphasizes digital regional currency adoption and social contributions. Moving forward, leveraging OMO market growth, it aims to accelerate new customer acquisition and technological innovation for multi-fold sales expansion by 2030.

Trivia

Interesting Facts

  • O2O marketing support company since smartphone early days
  • FANSHIP recognized as evolution from former popinfo brand
  • Multiple local governments collaborations in digital local currency business
  • Early domestic rollout of Amazon Alexa skill development cloud service
  • Pioneering iBeacon-compatible push notification technology implemented in 2014
  • Strong industry network through capital alliances with major ad agencies
  • Technology strengthening O2O using real user behavior data
  • Early entry into store digital customer service via LINE mini-apps
  • Pursuing stable growth through service diversification via multiple subsidiaries
  • Specializes in customer experience support fusing digital and real
  • Employee count for March 2022: standalone 174, consolidated 228, growing firm
  • Headquartered in Azabudai, Minato-ku, Tokyo, with creative atmosphere
  • Abundant marketing know-how specialized by region and industry
  • Deploys video customer service and human optimization tools beyond push notifications
  • High social trust from capital ties with Rakuten, Mitsubishi Electric, etc.

Hidden Connections

  • Strong influence in advertising market via ties to Digital Garage subsidiary
  • Exploring digital collaboration with manufacturing via Mitsubishi Electric alliance
  • Subsidiary's digital local currency business supports economic promotion for multiple municipalities
  • Extensive collaboration experience in marketing with Hakuhodo Group
  • Established unique position in voice tech field through Alexa skill development
  • LINE mini-app adoption serves as foothold for Asian market expansion
  • Local currency business experiments with integrations like Rakuten Points and other corporate digital currencies
  • Co-Assign human optimization tool features SE-specialized unique functions

Future Outlook

Growth Drivers

  • OMO market expansion and rising digital marketing demand
  • Expectations for multi-function platforms like push notifications + video customer service
  • Stable order base from strengthened major company collaborations
  • New business growth from digital local currency adoption
  • Advances in multi-channel integration tech like LINE and Alexa
  • Increasing demand for corporate app development amid DX push
  • Potential for new service creation via next-gen tech utilization

Strategic Goals

  • Expand sales to approx. 3x, to 15 billion yen scale
  • Establish top domestic market position in OMO domain
  • Strengthen revenue base via multi-industry service diversification
  • Expand contributions to sustainable regional economic revitalization
  • Develop smart customer service using cutting-edge tech
  • Build multi-channel integrated platform
  • Expand digital services across the group
  • Establish high customer satisfaction and brand recognition

Business Segments

Corporate Official App Development

Overview
Provides one-stop service from app planning to operation support for companies across diverse industries.
Competitiveness
Customer experience enhancement proposals via OMO marketing integration
Customers
  • Retailers
  • Railway companies
  • Financial institutions
  • Media companies
  • Local governments
Products
  • Official smartphone app planning
  • Custom feature development
  • Operation and maintenance services
  • Marketing support tools
  • Data analysis consulting

Digital Local Currency Business

Overview
Develops and supports operation of digital local currencies aimed at regional revitalization.
Competitiveness
Proven local community-focused operation expertise
Customers
  • Government agencies
  • Chambers of commerce
  • Local shopping districts
  • Financial institutions
  • Local government collaboration organizations
Products
  • Local currency platform
  • Electronic money system development
  • Adoption promotion campaign support
  • Local marketing consulting
  • Event collaboration services

Real-World Promotion Support

Overview
Supports foot traffic to physical stores and customer relationship strengthening via O2O integration.
Competitiveness
Versatile industry support and physical store integration technology
Customers
  • Retail chains
  • Restaurants
  • Event planning companies
  • Advertising agencies
  • Real estate industry
Products
  • Store visit measurement system
  • Customer analysis tools
  • Promotion planning
  • Video call customer service system
  • Customer engagement measures

LINE Mini-App Development Support

Overview
Provides development support to accelerate service deployment on LINE apps.
Competitiveness
LINE platform expertise
Customers
  • Department stores
  • Retail
  • Event operators
  • Restaurant chains
  • Financial institutions
Products
  • LINE mini-app development
  • Feature customization
  • Campaign management
  • Operation support
  • User data analysis

Smart Assistant Services

Overview
Provides functionality and operation support leveraging voice interfaces.
Competitiveness
Extensive AoT technology experience
Customers
  • Home appliance manufacturers
  • IT companies
  • Service industry
  • Media companies
  • Retail
Products
  • Alexa skill development
  • Skill operation management
  • User support tools
  • Conversational AI development
  • Voice recognition services

Human Resource Optimization Tool Provision

Overview
Provides tool suite for efficient corporate staffing and project management.
Competitiveness
Intuitive usability and high-precision forecasting
Customers
  • Corporate general affairs departments
  • HR departments
  • Project managers
  • IT companies
  • Manufacturing
Products
  • Co-Assign tool
  • Resource management system
  • Data analysis support
  • Business efficiency tools
  • Collaboration services

Showroom Store Operations

Overview
Supports D2C brand market expansion through experience-focused store operations.
Competitiveness
Customer experience provision at physical touchpoints
Customers
  • D2C brands
  • Retailers
  • Consumers
  • Marketing companies
Products
  • INSEL STORE operations
  • Store design planning
  • Product promotion
  • Customer experience analysis
  • Sales support services

Competitive Advantage

Strengths

  • Development strength in proprietary platforms excelling in OMO
  • Industry expertise based on extensive implementation track record
  • Stable foundation from capital and business alliances with major companies
  • Versatility across diverse digital channels
  • Service diversification leveraging in-house subsidiaries
  • Mature customer analytics technology
  • Powerful customer engagement support
  • Development track record since early smartphone era
  • Expansion into new businesses like local currencies
  • Rapid technology update responsiveness
  • Customer-oriented consulting capabilities
  • Flexible platform customizability
  • Ongoing marketing effectiveness measurement provision
  • Adoption of cutting-edge technologies like video customer service and AI integration
  • Securing of highly specialized talent

Competitive Advantages

  • Industry-specific OMO marketing tools enabling ahead-of-competition service rollout
  • Enhanced credibility via capital and business alliances with major firms like Mitsubishi Electric and Digital Garage
  • Multi-channel strategy leveraging smartphone and LINE platform integration
  • Regionally focused marketing support backed by local currency track record
  • In-house deployment of diverse promotion methods from push notifications to video customer service
  • Expansion strategy for promotion and DX businesses using subsidiaries
  • Improved ad effectiveness with store visit prediction technology based on real-store data analysis
  • Reduced customer implementation costs via rapid package app rollout
  • Specialized services for strengthening customer communications
  • Flexible platform design enabling cross-industry expansion
  • Cross-channel analytics technology via integrated customer data utilization
  • Next-generation UI development through smart assistant integration
  • In-company efficiency support via human resource optimization tools
  • OMO promotion know-how fusing online and offline
  • Ecosystem building through extensible API provision

Threats

  • Obsolescence of marketing methods due to changes in smartphone app usage environment
  • Intensifying competition from major IT firms and ad agencies
  • Risks from stricter regulations limiting customer data utilization
  • Competitive differentiation erosion from delayed new technology adoption
  • Corporate marketing budget cuts due to economic fluctuations
  • Digital ad market maturation and intensifying price competition
  • Increased technical burden from advancing customer experience sophistication
  • Security risks such as customer data leaks
  • Challenges in user acquisition for local currency business
  • Stagnant growth in smart speaker adoption rates

Innovations

2022: Capital and Business Alliance with Mitsubishi Electric

Overview
Collaborated with major company to strengthen digital local currency business.
Impact
Successfully expanded technology and customer bases.

2022: Multi-Function Expansion of FANSHIP Platform

Overview
Implemented LINE mini-app support, video customer service functions, etc.
Impact
Significantly increased customer satisfaction and adoption numbers.

2021: Signed Capital and Business Alliance with Flow Solutions

Overview
Collaborated to maximize customer data utilization and marketing effectiveness.
Impact
Enhanced analytics functions for improved competitiveness.

2020: Rebranding to FANSHIP

Overview
Refreshed brand to strengthen marketing image.
Impact
Contributed to new customer acquisition and market expansion.

2023: Launched INSEL STORE Showroom Operations

Overview
Established experiential sales stores for D2C brands.
Impact
Achieved strengthened physical touchpoints and new revenue streams.

Sustainability

  • Promoting regional economic revitalization through electronic local currencies
  • Strengthening secure customer data management and privacy protection
  • Supporting reduced environmental impact at regional events
  • Building flexible work environments to promote diverse work styles
  • Contributing to infection prevention through non-contact customer service adoption