Sun Asterisk

Basic Information

Stock Code
4053
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
March 2013
Listing Year
July 2020
Official Website
https://sun-asterisk.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, Fixstars, OPTIM, Fabrica, Japan System Techniques, BASE, Cresco, TDC Soft, Alpha Systems, Tokei Densan, CEC, NSW, NSD

Overview

Sun Asterisk is a digital creative studio founded in 2013, an innovative company continuing to grow in the information and communications industry with offshore development and IT talent dispatching at its core.

Current Situation

Since its listing in 2020, Sun Asterisk has achieved sales of approximately 5.4 billion yen and operating profit of approximately 880 million yen, demonstrating stable growth. It leverages IT engineers at offshore bases such as in Vietnam and the Philippines, with strengths in mobile apps and system development. Major clients are primarily large corporations, and it is also expanding DX support and talent dispatching businesses. Through active overseas expansion and talent development, it provides high-level technical services and differentiates itself from competitors. It also focuses on sustainability, including investments in sustainability disclosure support companies, aiming for sustainable growth. Moving forward, it will emphasize expansion of its startup studio business and AI technology adoption, promoting business diversification based on mid- to long-term strategies.

Trivia

Interesting Facts

  • Adopts advanced management techniques in Southeast Asian offshore development
  • Founder succeeded in business connecting Japan and Vietnam
  • Early involvement in AI-related technology development
  • Achieved market change to Tokyo Stock Exchange Prime
  • Advanced evaluation through active investments in sustainability
  • Group structure with 1,800 multinational IT engineers
  • Representative director is former startup founder with rich practical experience
  • Hybrid business model of talent dispatching and in-house development
  • Head office in Otemachi near Tokyo for high convenience
  • Strength in prototype development for IT-related new businesses

Hidden Connections

  • Deep connections with major domestic and international IT companies through offshore development bases
  • Connection to ESG field through investment in sustainability disclosure support company
  • Built unique recruitment know-how specialized in Southeast Asian market since founding
  • Collaborations with diverse industry figures via Tokyo Stock Exchange shareholder network
  • Partnership records with various emerging companies through startup support business
  • Contributions to industry talent development through employee education programs
  • Active participation in international tech exhibitions to showcase technical prowess
  • Highly evaluated in the industry as a bridge for IT talent between Japan and Southeast Asia

Future Outlook

Growth Drivers

  • Increasing corporate DX promotion needs
  • Expansion of IT talent utilization in Southeast Asia
  • Expansion of startup support business
  • Active investments in AI and cloud technologies
  • Spread of sustainability management
  • Acceleration of digitalization post-COVID
  • Competitive strength enhancement through multinational teams
  • Talent securing through work-style reform promotion
  • Development of new markets (healthcare, finance)
  • Support from government IT industry promotion policies

Strategic Goals

  • Achieve sales of approx. 20 billion yen
  • 50% reduction in company-wide CO2 emissions
  • Acquire 3 billion yen in new business revenue through startup support
  • Further expansion and utilization of multinational talent
  • Maintain and improve top ESG evaluations
  • Expand market share in DX-related services
  • Accelerate global expansion
  • Establish sustainable talent development systems
  • Establish technical leadership in cloud and AI fields
  • Realize safe and flexible work environments

Business Segments

IT Offshore Development

Overview
Employs engineers primarily in Southeast Asia to provide low-cost, high-quality offshore IT development.
Competitiveness
Efficient development through multinational team management and high technical capabilities
Customers
  • Major IT companies
  • Startup companies
  • Financial institutions
  • Manufacturing
  • Retail
  • Telecommunications companies
  • Game development companies
  • Medical institutions
Products
  • Mobile app development
  • Web application development
  • System operation and maintenance
  • Cloud service development
  • Security solutions
  • AI implementation support
  • IoT system development
  • Data analysis tool development
  • UI/UX design
  • Development consulting

IT Talent Dispatching and Introduction

Overview
Provides battle-ready engineers to meet ICT needs across diverse industries.
Competitiveness
Rapid matching of carefully selected multinational talent
Customers
  • Major corporations
  • IT vendors
  • Manufacturing
  • Telecom companies
  • Logistics
  • Public institutions
  • Financial institutions
Products
  • Engineer dispatching services
  • System consultants
  • Project managers
  • UI/UX designers
  • Technical support
  • IT training services

Startup Support Business

Overview
Offers comprehensive support services to accelerate new business development.
Competitiveness
Practical know-how and extensive networks
Customers
  • Entrepreneurs
  • Startup companies
  • Investors
  • Local governments
  • Venture capital
Products
  • Business co-creation programs
  • Prototype development
  • Market research support
  • Fundraising support
  • Business consulting
  • Mentoring services

Digital Transformation Support

Overview
Provides consulting and development specialized in promoting client DX.
Competitiveness
Proposal capabilities integrating broad industry knowledge and technology
Customers
  • Manufacturing
  • Retail
  • Financial services
  • Healthcare
  • Public institutions
Products
  • Business process improvement
  • IT infrastructure construction
  • Cloud migration support
  • Data analysis services
  • Smart device implementation
  • Security measures

Software Maintenance

Overview
Specializes in maintenance and improvement services for existing systems.
Competitiveness
Reliability from rapid response and extensive development experience
Customers
  • IT companies
  • Manufacturing
  • Financial institutions
  • Retail companies
Products
  • System maintenance
  • Bug fixes
  • Feature additions
  • Performance improvements
  • Operation support services

Cloud Service Utilization Support

Overview
Supports all stages of cloud adoption to achieve efficiency.
Competitiveness
Technical capabilities compatible with diverse cloud environments
Customers
  • Startups
  • SMEs
  • Large corporations
  • Public institutions
  • Educational institutions
Products
  • Cloud design
  • Migration support
  • Operation automation
  • Security design
  • Cost optimization
  • Training

AI and Data Analysis Solutions

Overview
Leverages AI technology to support business efficiency and innovation.
Competitiveness
Advanced analysis capabilities of multinational teams
Customers
  • Financial institutions
  • Retail
  • Healthcare
  • Manufacturing
  • Telecommunications
Products
  • Customer analysis systems
  • Demand forecasting
  • Anomaly detection
  • Image recognition
  • Natural language processing
  • Chatbots

UI/UX Design Services

Overview
Provides interface designs focused on usability.
Competitiveness
Meticulous design development from a customer perspective
Customers
  • IT companies
  • Manufacturers
  • Financial services
  • SMEs
  • Educational institutions
Products
  • User research
  • Screen design
  • Prototyping
  • Usability testing
  • Design system construction

Software Development Consulting

Overview
Specialized consulting aimed at improving development efficiency and quality.
Competitiveness
Practical guidance based on extensive business experience
Customers
  • Large corporations
  • SMEs
  • Startups
  • Public institutions
  • Venture capital
Products
  • Technical advice
  • Development organization building
  • Project management
  • Quality control
  • Cost management

Education and Training Services

Overview
Wide-ranging training and education services for IT professionals.
Competitiveness
Curriculum tailored to real-world practice
Customers
  • IT companies
  • Educational institutions
  • Corporate HR development departments
  • Local governments
Products
  • Technical training
  • Project management training
  • Leadership training
  • Programming basics
  • Latest technology acquisition courses

System Integration

Overview
Integrates diverse systems to build optimal IT environments.
Competitiveness
Highly reliable services backed by extensive experience and technology
Customers
  • Large manufacturers
  • Service industries
  • Financial sector
  • Public organizations
Products
  • System design
  • Network construction
  • Database construction
  • Operation support
  • Maintenance management

Competitive Advantage

Strengths

  • Low-cost, high-quality IT development leveraging Southeast Asia
  • Diverse technical対応 by multinational engineers
  • Transparency and reliability as a listed company
  • Broad service lineup and customer base
  • Talent development and global management capabilities
  • Growth opportunities created through startup support
  • Strong customer network
  • Flexible service provision structure
  • Established offshore development expertise
  • Active response to SDGs and ESG

Competitive Advantages

  • Directly managed development bases in Vietnam and the Philippines
  • Revenue stability from diversified businesses in IT talent dispatching/introduction and in-house development
  • Funding and corporate credit strength from Tokyo Stock Exchange Prime listing
  • New business creation power through startup studio
  • Comprehensive IT service company combining high technical skills and multi-field対応
  • Rapid development organization building using engineers from multiple countries
  • Business model enabling flexible and prompt response to customer needs
  • Enhanced sales power through abundant partnerships
  • Commitment to actively addressing social issues
  • Ongoing organizational expansion and talent acquisition strength

Threats

  • Political and labor management risks associated with overseas base operations
  • Intensifying technological innovation and price competition from domestic and international IT rivals
  • Global supply chain instability due to COVID-19 and similar events
  • Recruitment and retention difficulties due to IT talent shortage
  • Increased business対応 costs from changes in laws and regulations
  • Impact of exchange rate fluctuations on revenue structure
  • Growing information security risks
  • Potential demand decline from reduced customer DX investments
  • Risk of failure in new business development
  • Market reorganization and share capture through aggressive M&A by competitors

Innovations

2020: Listing on Tokyo Stock Exchange

Overview
Successfully transitioned from Mothers market to Prime market, strengthening funding.
Impact
Improved corporate credit and established foundation for business expansion

2021: Investment in sustainability disclosure support company

Overview
Implemented strategic investment to support corporate sustainability disclosures.
Impact
Strengthened ESG-related services and promoted new customer acquisition

2022: Launch of startup studio business

Overview
Supports new business creation to accelerate innovation inside and outside the company.
Impact
New business creation and market opportunity expansion

2023: AI tool development by multinational team

Overview
Built AI analysis platform led by Vietnam base.
Impact
Reduced development costs and provided high-value-added services

2024: Launch of cloud deployment for DX promotion tools

Overview
Market provision of essential cloud-based development support tools for DX.
Impact
Improved customer satisfaction and increased repeat orders

Sustainability

  • Promotion of sustainable offshore development
  • Formulation of company-wide CO2 emission reduction plans
  • Promotion of diversity and fair talent utilization
  • Enhanced information disclosure for ESG evaluation improvement
  • Social contribution activities deepening ties with local communities
  • Advancement of employee health management and work-style reform
  • Active efforts to reduce plastic usage
  • Greening of IT resources and energy-saving initiatives
  • Traffic emission reductions through remote work promotion
  • Sustainable development through open innovation