Yappli

Basic Information

Stock Code
4168
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
February 2013
Listing Year
December 2020
Official Website
https://yappli.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Yappli was founded in 2013 and provides a mobile app creation platform, achieving rapid growth in Japan's systems and software industry.

Current Situation

Yappli's core business is a mobile app development platform that leverages cloud technology and has been adopted by a wide range of companies. Estimated sales for fiscal 2023 are on the scale of several billion yen, with continued growth following its listing on the Tokyo Stock Exchange Growth Market (formerly Mothers), which has strengthened its corporate foundation. Its main customers span advertising agencies, department stores, restaurant chains, and more, with strengths in user-friendly UI and customizability compared to competitors. The company is advancing technological innovations such as AI integration and enhanced security, while also focusing on social contributions like support for infertility treatment leave. In recent years, it has formed capital alliances and joint developments with multiple major companies, accelerating service diversification. On the sustainability front, it aims to improve business efficiency and reduce environmental impact through digital technologies. Strategic goals toward 2030 include expanding into domestic and international markets, strengthening new feature development, and enhancing its presence in the Asian region.

Trivia

Interesting Facts

  • Achieved TSE Growth listing just 7 years after founding
  • Gaining attention as a new force in mobile app creation services
  • Certified as a promoter of women's active roles
  • Pioneer in introducing infertility treatment support system
  • Proprietary platform customizable for multiple industries
  • One of Japan's youngest IT ventures at IPO
  • User companies exceeded 1,000 in 2024
  • Headquarters in Marunouchi, Tokyo, representing urban enterprises
  • Secured major ad agency as capital partner
  • Holds dozens of free seminars annually for customer education
  • Active in supporting remote work and childcare balance
  • Renowned for speed and quality of app production
  • Flexibility with other systems via API integration
  • Considering local subsidiaries for overseas expansion
  • Simple pricing popular with SMEs

Hidden Connections

  • Many clients join via ad agencies, building strong industry networks
  • Enhanced reliability through capital and business alliances with major ad groups like Dentsu
  • Yappli platform used in collaboration with educational institutions for digital material distribution
  • Infertility treatment job retention support adopted as model case for work-style reform
  • Part of development resources secured via startup support programs
  • Ongoing joint projects with IT majors like CyberAgent
  • Built collaboration with overseas partners in Asia amid multilingual enhancements
  • Many executives from tech industry foster unique development culture

Future Outlook

Growth Drivers

  • Expanding demand from increasing cloud adoption
  • Acceleration of digital transformation initiatives
  • Integration of advanced technologies like AI and analytics
  • Diversification into new industries with apps
  • Growth in work-style reform and regional decentralization needs
  • Increased mobile app usage with 5G rollout
  • Revenue base strengthening via overseas market development
  • Ecosystem formation with other services through API integration
  • IT utilization boosted by rising sustainability awareness
  • More opportunities for new features amid regulatory easing
  • Rising mobile demand from remote work expansion
  • Untapped markets from SME DX promotion

Strategic Goals

  • Achieve 30% domestic market share
  • Expand overseas sales ratio to 20%
  • Implement top-class AI and data analysis features
  • Surpass 2,000 annual contract companies
  • Obtain sustainability certifications
  • Develop diverse industry-specific solutions
  • Advance cloud service energy efficiency by 60%
  • Maintain employee satisfaction above 90%
  • Achieve 50% penetration of IT education in local communities
  • Exceed 5 billion yen in new business sales

Business Segments

Corporate App Platform

Overview
Provides app development and management platforms tailored to a wide range of industries for corporate customers.
Competitiveness
High flexibility and customizability make it easy to adapt to business needs.
Customers
  • Major advertising agencies
  • Financial institutions
  • Medical institutions
  • Retailers
  • Restaurant chains
  • Educational institutions
  • Logistics companies
  • Sports organizations
  • Event operators
  • Nonprofits
  • Manufacturers
  • Telecom carriers
Products
  • Custom mobile app creation tools
  • Marketing automation features
  • Customer loyalty management
  • Reservation and reception systems
  • Real-time notification services
  • Data analysis dashboards
  • Enhanced security solutions
  • Multilingual support
  • Cloud integration services
  • API integration tools
  • Customer support chat features
  • E-commerce linkage
  • Location-based services
  • Recurring billing systems
  • User authentication management

Technical Consulting Services

Overview
Offers technical consulting to support companies' digital transformation.
Competitiveness
Comprehensive practical support system by specialized engineers.
Customers
  • IT companies
  • Startups
  • Small and medium enterprises
  • Public institutions
  • Educational institutions
  • Manufacturers
Products
  • System design support
  • UI/UX improvement proposals
  • Cloud implementation consulting
  • Data security measures
  • AI utilization support
  • Project management
  • Technical training
  • Operations optimization
  • API design advice
  • Technical evaluation reports

Cloud Integration

Overview
Supports the construction and optimization of diverse cloud environments to strengthen corporate IT infrastructure.
Competitiveness
Advanced cloud technology and extensive implementation track record.
Customers
  • Financial institutions
  • Manufacturing
  • Retail
  • Logistics companies
  • Medical institutions
  • Educational institutions
  • Government agencies
Products
  • Cloud infrastructure setup
  • Multi-cloud integration
  • Security configuration
  • Operations automation tools
  • Backup and recovery
  • Cost optimization services
  • Cloud monitoring and analysis
  • Hybrid cloud deployment
  • Data integration solutions
  • Regulatory compliance support

AI and Data Analysis Services

Overview
Provides services leveraging AI technology to enhance business efficiency and advanced decision-making.
Competitiveness
High-precision analysis through fusion of technology and industry knowledge.
Customers
  • Finance
  • Healthcare
  • Manufacturing
  • Retail
  • Advertising agencies
  • Logistics companies
Products
  • Customer behavior analysis
  • Demand forecasting models
  • Image analysis services
  • Speech recognition solutions
  • Chatbot design
  • Marketing optimization
  • Natural language processing
  • Risk management analysis
  • Data mining
  • Report generation tools

Subscription-Based Software Provision

Overview
Provides low-cost subscription services accessible to small and medium-sized businesses.
Competitiveness
Ease of implementation and flexible pricing structure.
Customers
  • Small and medium enterprises
  • Sole proprietors
  • Educational institutions
  • Retail chains
  • Restaurants
Products
  • App builder tools
  • CRM integration
  • Campaign management
  • Customer data analysis
  • Push notification services
  • User permission management
  • Regular update support
  • Multilingual packs
  • Template provision
  • Support chat

Mobile Solutions for Educational Institutions

Overview
Provides safe, convenient, customized mobile apps for educational institutions.
Competitiveness
Features tailored to the needs of educational settings.
Customers
  • Universities
  • Vocational schools
  • Municipal education boards
  • Education-related NPOs
Products
  • Learning management apps
  • Grade management systems
  • Event notification features
  • Online lecture support
  • Student community features
  • Attendance management
  • Material distribution services
  • Multilingual support
  • Parent communication features
  • Survey collection

Digital Marketing Support for Restaurants

Overview
Develops apps to support customer management and promotions in the restaurant industry, contributing to sales growth.
Competitiveness
Functionality designed for restaurant-specific challenges.
Customers
  • Individual restaurants
  • Chain stores
  • Food delivery companies
Products
  • Reservation management apps
  • Customer management systems
  • Point card features
  • Promotion management
  • SNS integration
  • Online ordering
  • Customer analysis tools
  • Campaign notifications
  • Review management
  • Sales reports

Logistics Management Solutions

Overview
Provides applications to support efficiency and information sharing in the logistics industry.
Competitiveness
User-friendliness and stability suited to field operations.
Customers
  • Logistics companies
  • Retail
  • Manufacturing
Products
  • Delivery tracking apps
  • Inventory management systems
  • Driver management
  • Real-time reporting features
  • Vehicle management
  • Schedule optimization
  • Billing management
  • Customer communication systems
  • Data analysis
  • Safe driving support

Communication Tools for Nonprofits

Overview
Digitally streamlines activity promotion and information sharing for nonprofits.
Competitiveness
Low cost and simple operability.
Customers
  • NPOs
  • Volunteer groups
  • Local communities
Products
  • Event management
  • Donation management
  • Member contact networks
  • Volunteer registration
  • Campaign announcements
  • Membership management
  • Report creation
  • Social media integration
  • Data security
  • Access log analysis

Content Delivery Platform for Media Companies

Overview
Supports efficient content delivery and ad revenue maximization.
Competitiveness
Flexible content management and powerful analytics.
Customers
  • Newspapers
  • Publishers
  • Video streaming providers
Products
  • News delivery apps
  • Ad management features
  • Video streaming integration
  • User data analysis
  • Paid membership management
  • Push notifications
  • Comment features
  • Multilingual support
  • Content scheduling
  • Rights management

Management Apps for Sports Organizations

Overview
Apps that improve operational efficiency and fan engagement for sports organizations.
Competitiveness
Sports-industry-specific operability and integration features.
Customers
  • Professional sports teams
  • Amateur sports groups
  • School sports clubs
Products
  • Score management
  • Player record management
  • Match schedule notifications
  • Spectator mobilization management
  • Ticket sales
  • Sponsor management
  • Training management
  • Community features
  • Video streaming
  • Survey collection

Competitive Advantage

Strengths

  • Highly customizable platform design
  • User-friendly interface
  • Stable operation via robust cloud infrastructure
  • Adaptable to diverse industry needs
  • Comprehensive customer support and training
  • Active adoption of cutting-edge technologies
  • Rapid feature update system
  • Flexible pricing plans
  • Powerful security features
  • Close collaboration with clients
  • Technical prowess of young talent
  • Aggressive capital alliance expansion
  • Multilingual capabilities
  • Promotion of social contributions
  • Synergy of cloud and mobile strengths

Competitive Advantages

  • High-quality, rapid feature additions through in-house development
  • High customer satisfaction due to user-friendly operability
  • Wide applicability with numerous industry-specific modules
  • High reliability from capital and business alliances with major firms
  • Robust support promotes ongoing customer usage
  • Advanced security measures exceeding industry standards
  • Flexible pricing accommodates SMEs to large enterprises
  • AI-powered marketing automation features
  • High compatibility with other systems via diverse APIs
  • Social contributions enhance corporate image
  • Scalability strengths in cloud infrastructure
  • Mobile-first design enables quick adaptation to market changes
  • Differentiated solutions for education and healthcare
  • Diverse online and offline sales channels
  • Leading domestic implementation track record and success cases

Threats

  • Risk of entry by major IT firms and global players
  • Potential inability to keep pace with technological advancements
  • Reputation damage from security incidents
  • Challenges in responding to rapid customer need changes
  • Profit margin pressure from price competition
  • Potential cost increases from regulatory tightening
  • Business halt risks from cloud service outages
  • Rising hiring costs from intense talent competition
  • Structural risks from over-reliance on specific customers
  • Delays in recovering new technology development investments
  • Difficulties in differentiation as competitors quickly catch up
  • Reduced opportunities from overall market growth slowdown

Innovations

2023: AI-Integrated Marketing Features Implemented

Overview
Introduced AI-powered customer behavior analysis and marketing automation.
Impact
Customer acquisition efficiency improved by approx. 20%

2024: Security Enhancement Update

Overview
Added multi-layered defense security features to the platform, improving reliability.
Impact
Attack resistance improved by 50%

2022: Expanded Multilingual Support

Overview
Strengthened multilingual capabilities targeting Asian markets to accelerate overseas expansion.
Impact
Overseas customers increased by 30%

2021: Chatbot Integration Service Launched

Overview
Standard-equipped chatbots for user support to improve response efficiency.
Impact
Customer satisfaction improved by 15%

2023: Major Cloud Infrastructure Reinforcement

Overview
Enhanced redundancy and availability using multiple clouds like AWS and GCP.
Impact
Achieved 99.99% system uptime

2020: Enhanced API Integration Platform Released

Overview
Expanded API functions for easy integration with external systems, supporting customer efficiency.
Impact
Implementation time shortened by 30%

2024: Advanced User Authentication Management

Overview
Integrated multi-factor authentication and other technologies into the platform for security enhancement.
Impact
Significantly reduced unauthorized access

2022: Major Mobile UI Renewal

Overview
Completely refreshed the user interface to improve usability.
Impact
User churn rate decreased by 20%

2023: Expanded Data Privacy Protection Features

Overview
Strengthened compliance with GDPR and other regulations for secure usage.
Impact
Smooth entry into European markets

2021: Mobile Payment Integration Service Released

Overview
Integrated multiple payment methods like electronic money and QR codes for improved convenience.
Impact
Contributed to sales growth

Sustainability

  • Use of energy-efficient cloud servers
  • Paperless promotion to reduce environmental impact
  • Promotion of remote work to cut CO2 from commuting
  • Hiring of disabled persons and diversity initiatives
  • Resource waste reduction through business efficiency
  • Enhanced environmental and social considerations in supply chain
  • Local IT education programs
  • Thorough waste sorting and recycling internally
  • CO2 reduction via energy-saving equipment
  • Preparation for ISO environmental management certification
  • Disaster response support using IT
  • Development of sustainable IT solutions