Trenders

Basic Information

Stock Code
6069
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
April 2000
Listing Year
October 2012
Official Website
https://www.trenders.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, ＣＡＲＴＡ　ＨＯＬＤＩＮＧＳ, Oro, UserLocal, Giftee, Ｓｐｅｅｅ, ＡｎｙＭｉｎｄ　Ｇｒｏｕｐ, Human T, Genie, LightUp, Ｍａｃｂｅｅ　Ｐｌａｎｅｔ, Uremaru Net Advertising Society Group, Daiun

Overview

Trenders is a specialist company in the advertising services industry, founded in 2000, with marketing support as its main focus, specializing in word-of-mouth and SNS utilization targeted at women.

Current Situation

Trenders recorded consolidated sales of approximately 3.3 billion yen and operating profit of approximately 450 million yen in the fiscal year ending March 2021, holding competitiveness in marketing support specialized for women. Its main businesses include influencer marketing, promotions using SNS, video business, and multifaceted media operations. It focuses on technological innovation in digital marketing and responding to market needs, as well as expanding into beauty-related businesses through its subsidiary Clemans Laboratory. It is advancing growth strategies through capital alliances with external parties for DX promotion and strengthening marketing strategies. In terms of sustainability, it engages in social contribution activities and support for female entrepreneurs, aiming for medium- to long-term growth through diversification of clients and customers. Although market competition is intense, it has strengths in highly specialized marketing services for women, and is expected to continue growing by developing new media and exploring global expansion.

Trivia

Interesting Facts

  • Focused on women's word-of-mouth from inception, pioneer in industry specialization.
  • Previously operated beauty medical coupon site 'Kirenavi'.
  • Represented by female President Ryoko Kurokawa.
  • Listed on Tokyo Stock Exchange Mothers (now Growth) in 2012.
  • Female influencer network LIN is one of Japan's largest scale.
  • Rare marketing firm with subsidiary handling beauty clinic exclusives.
  • Headquartered in Shibuya, Tokyo, in the center of digital marketing.
  • Operating multiple media and brands, promoting diversified management.
  • Collaborating with overseas fintech firm to develop new businesses.
  • Founder Kaoko Keisawa is highly renowned as a female entrepreneur.

Hidden Connections

  • Strong ties with female entrepreneur community, expanding industry network.
  • Close collaboration with beauty clinic industry secures unique sales channels.
  • Alliance with fintech firm opens possibilities for ad and financial service integration.
  • Chairman Ikuma Okamoto, representative director, is the ex-husband of Kaoko Keisawa, influencing management.
  • Expanding boundaries of digital marketing through DX promotion company collaborations.
  • Complex relationships competing and collaborating with major ad agencies in SNS marketing.
  • Established unique market position backed by expansion of women's influencer market.
  • Subsidiary Clemans Laboratory holds certain expertise in beauty device market.

Future Outlook

Growth Drivers

  • Expansion of women's digital marketing market
  • Advancement of new ad methods using video content
  • Accelerated growth in beauty and health markets
  • Increasing corporate IT utilization needs from DX promotion
  • Diversification of SNS usage and expanding influencer influence

Strategic Goals

  • Establish leadership in women's marketing in Japan
  • Double sales in beauty-related business
  • Maximize marketing effects through data utilization
  • Strengthen digital service deployment for overseas markets
  • Enhance sustainable corporate operations and social contributions

Business Segments

Influencer Marketing Support

Overview
Supports overall influencer marketing for women and implements effective promotions.
Competitiveness
Expertise in online word-of-mouth and SNS utilization specialized for female audience
Customers
  • Advertising agencies
  • Cosmetics manufacturers
  • Food manufacturers
  • Apparel brands
  • Travel companies
  • Media operators
  • Beauty clinics
Products
  • Campaign planning
  • SNS influencer utilization
  • Blog word-of-mouth formation
  • Video production and distribution
  • Effect measurement and analysis

OEM and Sales Support for Beauty and Health Products

Overview
Plans, develops, and supports sales of exclusive products for beauty clinics.
Competitiveness
Strong relationships with medical institutions
Customers
  • Beauty clinics
  • Cosmetics manufacturers
  • Drugstore chains
Products
  • Beauty devices
  • Cosmetics development
  • Sales promotion

Video Marketing Services

Overview
Supports brand image enhancement and product awareness expansion using videos.
Competitiveness
Video planning from a female user perspective
Customers
  • Corporate marketing departments
  • Advertising agencies
  • Media companies
Products
  • Video content production
  • Video distribution platform operation
  • Ad effect analysis

Digital Transformation (DX) Promotion Support

Overview
Supports corporate transformation using digital technology and advanced marketing processes.
Competitiveness
Support system integrating marketing and IT technology
Customers
  • Marketing companies
  • IT companies
  • DX consulting firms
Products
  • Marketing strategy formulation
  • Data analysis services
  • DX promotion consulting

Investment Business

Overview
Conducts investments related to marketing and business growth support.
Competitiveness
Growth support leveraging marketing know-how
Customers
  • Venture companies
  • Startups
Products
  • Capital investment
  • Business collaboration support
  • Management support

Competitive Advantage

Strengths

  • Expertise in women-targeted marketing
  • Extensive influencer network
  • Multifaceted media operation capabilities
  • Business expansion strength in beauty sector
  • Corporate collaboration strength in DX promotion
  • Rapid response to market needs
  • Video content production technology
  • Stable major shareholder structure
  • Customer attraction from capital region location
  • Diverse sales channel deployment

Competitive Advantages

  • Possesses one of Japan's leading women's word-of-mouth marketing platforms
  • Advanced multi-channel strategy combining SNS and blogs
  • Synergy effects from subsidiary in beauty medical field
  • Advanced marketing support through collaboration with DX promotion company
  • Fundraising capability from Tokyo Stock Exchange Growth listing
  • Effective campaign design capabilities for client companies
  • Flexible organizational structure adapting to market changes
  • Strong partnerships with major advertising agencies and companies
  • Reach to broad female demographics
  • Strengthening of online video marketing business

Threats

  • Intensifying price competition due to increasing competitors
  • Risk of strengthened SNS regulations and ad-related legal restrictions
  • Rapid changes in digital marketing techniques
  • Fluctuations in consumer trust in word-of-mouth
  • Impact of economic fluctuations on beauty market
  • Risk of know-how loss due to talent outflow
  • Loss of growth opportunities from delayed overseas expansion
  • Data utilization restrictions from enhanced privacy protection
  • Transaction reduction from deteriorating major clients' performance
  • Difficulty in service differentiation due to technological competition

Innovations

2022: Capital and Business Alliance with Fintech Company Prive Technologies

Overview
Alliance with Hong Kong-based global fintech company to support fintech business expansion in Japan.
Impact
Expansion into new business fields and promotion of capital and technology integration

2022: Subsidiary Acquisition of Clemans Laboratory for Beauty Clinic Exclusives

Overview
Acquired subsidiary developing cosmetics and beauty devices to strengthen beauty-related business.
Impact
Brand diversification and stabilization of revenue base

2020: Launch of Video Sharing Platform 'Playme Alpha Version'

Overview
Launched new platform for women's video marketing.
Impact
Enhanced market competitiveness in video content utilization

2022: Investment in DX Promotion and Marketing Strategy Company DOTZ

Overview
Joint investment with multiple companies in DX-related firm, participating in capital for marketing strategy enhancement.
Impact
Improved marketing support capabilities using digital technology

2023: Advanced SNS Marketing Technology

Overview
Successfully developed and implemented proprietary SNS ad effect measurement technology.
Impact
Maximization of campaign effects and improved customer satisfaction

Sustainability

  • Ongoing deployment of female entrepreneur support programs
  • Marketing education support for local communities
  • Promotion of digital distribution to reduce environmental impact
  • Organizational revitalization through diversity promotion
  • Thorough compliance with ad ethics and enhanced transparency