Agile Media Network

Basic Information

Stock Code
6573
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
February 2007
Listing Year
March 2018
Official Website
https://agilemedia.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, Axel Mark, Mobcast Holdings, AltPlus, CARTA HOLDINGS, Appirix, Oro, UserLocal, Amazia, Giftee, Speee, Def Consulting, AnyMind Group, Linkbal, AppBank, Genie, Medialinks, Macbee Planet, RISE, Net Advertising Company Group that Sells

Overview

Agile Media Network is an internet advertising company established in 2007 and a pioneer in the industry, specializing in marketing support using SNS word-of-mouth.

Current Situation

Agile Media Network recorded consolidated sales of approximately 455 million yen in fiscal 2024 but posted an operating loss due to the impact of past accounting irregularities. Its core business is word-of-mouth marketing support using SNS, where it has established a unique position in the advertising industry. Management was renewed after the scandal, with a focus on strengthening internal controls. It is advancing business expansion through new ventures and subsidiaries in response to the diversification of digital marketing. The shareholder composition includes multiple business and investment companies, aiming to stabilize the capital structure. The challenge ahead is to pursue both trust recovery and market expansion. It has shown signs of reconstruction, such as being removed from special attention market designation about two years after the scandal. Focus will be on sales growth riding the expanding domestic online advertising market and recovery of social credibility.

Trivia

Interesting Facts

  • Established as Japan's first blog network company.
  • Pioneer in SNS word-of-mouth marketing.
  • Experienced a major accounting scandal in the past and pursued management renewal.
  • Conducts multifaceted business expansion with a small organization of about 30 people.
  • Growth-oriented company listed on the Tokyo Stock Exchange Growth Market.
  • Main subsidiaries span diverse industries with varied businesses.
  • Contributed to the formation of the domestic SNS marketing market.
  • Former director Motohiko Tokoriki is a prominent figure in the industry.
  • Listed on the Tokyo Stock Exchange Mothers Market in 2018.
  • Strengthening video advertising production to meet customer needs.
  • Boasts high repeat rate from customers in the industry.
  • Strength in online advertising effectiveness measurement technology.
  • Evolving services in response to changes in SNS advertising.
  • Actively advancing transparency improvements since the past scandal.
  • Multiple business companies and investment firms as major shareholders.

Hidden Connections

  • The former executive's accounting irregularity incident became a catalyst for corporate governance reform.
  • Succeeded in differentiation from other advertising agencies in the SNS marketing field.
  • Expands multifaceted media production services through affiliate subsidiaries.
  • Uniquely collaborates with SNS platform companies to maximize advertising effectiveness.
  • Has track record in digital marketing support for regional companies.
  • Major investment firm participated in capital immediately after the past scandal for reconstruction support.
  • Diverse employee backgrounds contribute to innovative service creation.
  • Quickly incorporates new trends in the advertising industry into services.

Future Outlook

Growth Drivers

  • Increasing demand for internet advertising due to accelerated digital shift
  • Growth of SNS users and diversifying advertising platforms
  • Expanding recognition of word-of-mouth marketing effectiveness
  • Expansion of video content advertising market
  • Corporate digital transformation initiatives
  • AI and big data-utilized advertising effectiveness optimization technology
  • Expanding penetration of digital marketing to local SMEs
  • Strengthening response capabilities to advertising law regulations
  • Rapid adaptation to new SNS trends
  • Growing demand for marketing research services
  • Increasing attention to environment- and society-considerate advertising
  • Advancement of integrated online-offline marketing

Strategic Goals

  • Achieve top domestic share in SNS marketing support
  • Surpass 1 billion yen in sales led by digital advertising
  • Complete advanced advertising effectiveness measurement AI platform
  • Thorough management transparency and corporate ethics
  • Expansion of sustainable social contribution activities
  • Deepening of video advertising and online event services
  • Securing and developing diverse talent
  • Maintain customer satisfaction above 90%
  • Strengthen対応 to emerging SNS platforms domestically and internationally
  • Diversify revenue through new business creation

Business Segments

SNS Marketing Support

Overview
Offers a wide range of SNS-based marketing services to support corporate promotions.
Competitiveness
Pioneering expertise in SNS word-of-mouth utilization in Japan
Customers
  • Consumer Goods Manufacturers
  • IT Companies
  • Retail Industry
  • Beverage Manufacturers
  • Beauty Industry
  • Food and Beverage Industry
  • Publishing Industry
  • Gaming Industry
  • Healthcare-Related Companies
  • Educational Institutions
Products
  • Word-of-Mouth Promotion
  • Influencer Marketing
  • SNS Campaign Planning and Operation
  • Digital Advertising Delivery Support
  • Effectiveness Measurement Tools
  • Web Analysis Services
  • Blog Network Utilization
  • Marketing Research
  • Video Advertising Production
  • Event-Linked Promotion

Digital Advertising Services

Overview
Provides comprehensive digital advertising agency operations from delivery to operation and analysis.
Competitiveness
Rich SNS media integration and advertising effectiveness optimization technology
Customers
  • Major Advertising Agencies
  • Small and Medium Enterprises
  • Startups
  • Local Governments
  • Educational Institutions
  • Medical Corporations
  • Financial Institutions
  • Tourism Industry
  • Retail Stores
  • Event Organizers
Products
  • Listing Advertising Operations
  • SNS Advertising Operations
  • Targeting Advertising
  • Advertising Effectiveness Analysis
  • Content Production
  • Campaign Planning
  • Online Event Support
  • SEO Consulting
  • Consulting Services
  • CRM-Linked Marketing

Marketing Research and Analysis

Overview
Conducts marketing research business utilizing SNS and web data.
Competitiveness
Proprietary word-of-mouth database and analysis technology
Customers
  • Consumer Goods Manufacturers
  • Advertising Agencies
  • Financial Institutions
  • Research Institutes
  • Public Institutions
  • Government-Related
  • Educational Institutions
  • Medical Institutions
  • Publishing Companies
  • IT Companies
Products
  • SNS Data Analysis
  • Consumer Insight Analysis
  • Brand Evaluation Research
  • Market Trend Analysis
  • Competitor Research
  • Word-of-Mouth Trend Analysis
  • Customer Satisfaction Surveys
  • Campaign Effectiveness Measurement
  • Risk Analysis
  • Reporting Services

Video Production and Content Development

Overview
Provides diverse video content production services centered on SNS.
Competitiveness
Video production know-how optimized for digital advertising
Customers
  • Advertising Agencies
  • Corporate Promotion Departments
  • SNS Influencers
  • Event Organizers
  • Educational Institutions
  • Publishing Companies
  • Game Companies
  • Beauty and Health Industry
  • Restaurant Chains
  • Consumer Goods Manufacturers
Products
  • SNS Video Advertising Production
  • Product PR Videos
  • Web Content Planning
  • Live Streaming Support
  • Event Video Production
  • Multimedia Content
  • Branding Videos
  • Editing and Post-Production Support Services
  • Distribution Platform Integration
  • Video Marketing

Event Planning and Operation Support

Overview
Plans and implements event promotions fusing SNS and real-world elements.
Competitiveness
Participatory event planning incorporating SNS diffusion
Customers
  • Corporate Promotion Departments
  • Event Companies
  • Retail Businesses
  • Restaurant Chains
  • Local Governments
  • Advertising Agencies
  • Educational Institutions
  • Game Companies
  • Beauty-Related Companies
  • Tourism Industry
Products
  • SNS-Linked Event Planning
  • Online Campaigns
  • Trade Show Operation Support
  • Consumer Participation Planning
  • Real Event Support
  • Live Streaming-Linked Events
  • Customer Data Utilization Planning
  • Campaign Design
  • Promotion Planning and Production
  • Effectiveness Measurement Support

System Development and Platform Operation

Overview
Develops and operates proprietary systems and platforms for marketing support.
Competitiveness
Advanced SNS integration technology through in-house development
Customers
  • Advertisers
  • Marketing Companies
  • SNS Operators
  • EC Companies
  • IT Companies
  • Small and Medium Enterprises
  • Large Enterprises
  • Consulting Companies
  • Media Companies
  • Venture Companies
Products
  • Word-of-Mouth Management System
  • Advertising Delivery Platform
  • SNS Analysis Tools
  • Campaign Management System
  • Marketing Automation Tools
  • Effectiveness Measurement Dashboard
  • Database Operation
  • API Integration Services
  • Customer Management System
  • Reporting Functions

Competitive Advantage

Strengths

  • Pioneering presence in SNS word-of-mouth marketing
  • Proprietary blog network and user data
  • Flexible digital advertising operation capabilities
  • Robust governance system after management renewal
  • Business expansion through diverse subsidiaries
  • Customized services tailored to customers
  • Enhanced integration of online advertising and events
  • Proven track record in influencer marketing
  • High expertise in a lean organization
  • Advanced know-how in SNS advertising effectiveness analysis

Competitive Advantages

  • Brand as Japan's first blog network company
  • Unique suite of SNS marketing-specialized services
  • Differentiated word-of-mouth utilization from advertising agencies
  • Comprehensive support system through multiple affiliates
  • Fusion proposals for online and offline events
  • Efforts in compliance and trust rebuilding within the industry
  • Flexible responsiveness to client needs
  • High specialization in the fiercely competitive advertising market
  • Rapid adaptation to SNS changes
  • High data analysis and effectiveness measurement capabilities

Threats

  • Intense competition in the digital advertising market
  • Entry of major advertising agencies and tech companies
  • SNS platform specification changes and regulatory strengthening
  • Delayed customer trust recovery due to past scandals
  • Risk of advertising budget cuts in the advertising industry
  • Operational restrictions from stricter personal information protection laws
  • Proliferation of new marketing methods and competition
  • Advertising demand fluctuations due to economic uncertainty
  • Rapid changes in SNS user trends
  • Diversification and complexity of effectiveness measurement methods

Innovations

2023: Strengthening SNS-Linked Event Promotion

Overview
Enhanced know-how in planning and operating consumer-participating events utilizing SNS diffusion.
Impact
Successfully improved customer satisfaction and repeat rate.

2022: Renewal of Marketing Effectiveness Measurement Platform

Overview
Developed and introduced a tool capable of real-time advertising effectiveness analysis.
Impact
Achieved significant operational efficiency improvements and advertising cost optimization.

2021: Strengthening Internal Control Systems and Management Governance Renewal

Overview
Established company-wide compliance framework in light of accounting irregularities.
Impact
A step toward trust recovery through third-party audits.

2024: Introduction of Word-of-Mouth Analysis AI

Overview
Introduced AI-based automatic analysis system for SNS posts to improve efficiency.
Impact
Realized highly accurate market insights and rapid responsiveness.

2020: Capital Raise through Third-Party Allotment

Overview
Received investment from Oak Capital to strengthen business foundation.
Impact
Contributed to business expansion and management stability.

2023: Launch of SNS Video Advertising Production Service

Overview
Enhanced video content production capabilities and strengthened SNS advertising.
Impact
Successfully acquired new customers and increased sales.

2024: Development of Proprietary Word-of-Mouth Promotion Platform

Overview
Built a new advertising effectiveness measurement infrastructure connecting companies and consumers.
Impact
Contributed to improved customer satisfaction and business diversification.

Sustainability

  • Promoting fair expressions in the advertising market
  • Strict adherence to information security standards
  • Workplace environment improvements emphasizing diversity and inclusion
  • Support for digital literacy education toward local communities
  • Paperless promotion to reduce environmental impact
  • Labor environment improvements and work-life balance initiatives
  • Thorough compliance training implementation
  • Continuous transparent information disclosure
  • CO2 reduction through remote work promotion
  • Internal communication activation measures