EMnet Japan

Basic Information

Stock Code
7036
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
April 2013
Listing Year
September 2018
Official Website
https://emnet.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Digital Holdings, United, S Innovate, Asia Q, Septeni Holdings, Ymir Link, CyberAgent, GMO Internet, iMobile, Jimoty, Ibis, MicroAd, Glad Cube

Overview

EMnet Japan, established in 2013, is a leading company in the industry specializing in internet advertising agency services, primarily providing managed advertising and marketing support to local small and medium-sized enterprises.

Current Situation

EMnet Japan listed on the Tokyo Stock Exchange Mothers in 2018, and strengthened its capital base in 2021 when SoftBank became the largest shareholder. Its core business is internet advertising agency operations, deploying listing ads, managed advertising, and SNS ads to small and medium-sized enterprises nationwide. It holds official agency qualifications for Google, Yahoo!, Facebook, and Twitter, with high operational expertise and know-how as the source of its competitiveness. Currently, it focuses on developing local small and medium-sized enterprises to maximize advertising effectiveness. In recent years, it has also handled SEO measures and landing page production, providing one-stop digital marketing services. Moving forward, it plans to leverage the SoftBank Group's network for further customer expansion and service enhancement. It competes with companies like CyberAgent and GMO Internet in the industry, with its unique services for small and medium-sized enterprises as a key differentiator. While specific sustainability initiatives are not publicly disclosed, it promotes advertising efficiency and digital technology utilization. It monitors changes in the market environment and regulatory trends while exploring diversification of its revenue base.

Trivia

Interesting Facts

  • Strengthened capital power through investment from SoftBank.
  • Korean headquarters occupies a major position in the search-linked ad industry.
  • One of the few companies handling diverse SNS ads as official agencies.
  • Contributes to the industry through focus on digital marketing education.
  • Possesses multiple patents in ad management and has high technological capability.
  • Specialized ad services for local SMEs are characteristic.
  • Early entry into video ad field with accumulated know-how.
  • Cross-platform ad delivery technology spanning multiple SNS is a strength.
  • Head office in Shinjuku, Tokyo, serving as the hub for Japanese operations.
  • Extensive experience in listing ad operations.
  • Holds Google Partner Premium Badge.
  • Highly rated as Yahoo! Promotion Ad Three-Star Agency.
  • Self-developed ad delivery effectiveness analysis tools.
  • Successful in pioneering local SME ad market.
  • Actively deploys ads in collaboration with SNS influencers.

Hidden Connections

  • Synergistic effects leveraged through collaboration between parent company SoftBank Group's telecom network and ad business.
  • Enhances competitiveness by sharing ad technology and market information with Korean affiliate.
  • Expanded industry network by welcoming executives from Transcosmos.
  • Strength in securing major advertiser projects by holding official agency qualifications for both Google and Yahoo!.
  • Established unique sales approach fusing local-focused and digital advertising.
  • Achieves ad delivery management automation and efficiency through multiple patented technologies.
  • Built one-stop provision system through collaboration between video production and ad delivery departments.
  • Engages in ad deployment and know-how sharing in Asia via overseas subsidiaries.

Future Outlook

Growth Drivers

  • Acceleration of digital shift among local SMEs
  • Expansion and diversification of SNS ad usage
  • Sophistication of ad operations through AI technology
  • Strengthening of synergies with SoftBank Group
  • Increasing demand for video marketing
  • Expansion of ad deployment in overseas markets
  • Evolution of data analysis technology
  • Advancement of ad effectiveness measurement standards
  • Popularization of marketing automation tools
  • New customer development through remote and digitalization
  • 対応 to diversification of ad platforms
  • Social demand for sustainable ad operations

Strategic Goals

  • Maintain and expand local SME customer ratio above 50%
  • Break through 10 billion yen in digital ad sales
  • Full introduction of AI-utilizing ad operation systems
  • Achieve 30% sales ratio for video ad business
  • Strengthen collaborative businesses with SoftBank Group
  • Expand overseas business sales ratio above 20%
  • Expansion and monetization of education and training business
  • Active utilization of patented technology and new acquisitions
  • Promotion of sustainable ad material usage
  • Achieve industry-leading ad effectiveness measurement precision

Business Segments

Advertising Agency Services for SMEs

Overview
Online advertising and marketing support services specialized for local small and medium-sized enterprises
Competitiveness
Local-focused ad management know-how and extensive digital channels
Customers
  • Local SMEs
  • Local shops
  • Local governments
  • Small and medium manufacturers
  • Tourist facilities
  • Restaurant chains
  • Local service businesses
  • Local medical institutions
  • Educational institutions
  • Startups
  • Real estate companies
  • School corporations
  • Industry associations
  • Event organizers
  • Local distributors
Products
  • Listing Ad Management
  • SNS Ad Management
  • Video Ad Production
  • SEO Measures
  • Affiliate Advertising
  • Region-Specific Advertising
  • Digital Marketing Consulting
  • Landing Page Production
  • Banner Ad Production
  • Ad Effectiveness Analysis
  • Campaign Design
  • Influencer Collaboration
  • Mobile Advertising
  • Marketing Automation Support
  • Web Analysis Services

Major Ad Agency and Partner Collaboration

Overview
Collaborates with major advertisers and agencies to optimize ad delivery and marketing
Competitiveness
Strong partnerships leveraging capital ties with SoftBank Group
Customers
  • SoftBank Corp.
  • Google
  • Yahoo! Japan
  • Facebook
  • Twitter
  • Transcosmos
  • Ad production companies
  • Content production companies
  • System development companies
  • Media reps
Products
  • Ad space sales
  • Joint campaign planning
  • Ad technology development
  • Data analysis collaboration
  • Delivery optimization tools
  • Managed ad services
  • Delivery API integration
  • Ad effectiveness measurement
  • Media production support
  • Marketing solutions

Digital Ad Technology Provision

Overview
Provides cutting-edge ad technology and analysis tools to maximize digital ad effectiveness
Competitiveness
Patented ad management solutions and technological prowess
Customers
  • Advertisers
  • Ad agencies
  • Media companies
  • Digital marketing companies
  • Ad platform operators
  • IT companies
  • EC businesses
  • Mobile app businesses
  • Video distribution businesses
  • Marketing support companies
Products
  • DSP Ad Delivery Service
  • Targeting Technology
  • Ad Effectiveness Analysis Tools
  • Data Management Platform
  • SEO Optimization Tools
  • SNS Ad Management Tools
  • Conversion Tracking
  • Video Ad Technology
  • Ad Automation Tools
  • Marketing API

Domestic and International Marketing Support

Overview
Provides multilingual internet advertising and marketing support for overseas markets
Competitiveness
Strength in Asian markets through collaboration with Korean headquarters
Customers
  • Japanese companies expanding overseas
  • Overseas ad agencies
  • Multinational corporations
  • Import/export companies
  • Tourism-related companies
  • Global EC companies
  • Overseas media
Products
  • Overseas Internet Ad Management
  • Multilingual Marketing
  • Overseas SEO Services
  • Overseas SNS Ads
  • Cross-border Ad Strategies
  • Local Market Research
  • Global Ad Effectiveness Measurement

Content Production and Creative Services

Overview
Plans and produces creative content necessary for advertising to support effective communication
Competitiveness
High-quality content production by ad-specialized production team
Customers
  • Ad agencies
  • Corporate PR departments
  • SMEs
  • EC businesses
  • Web media
  • Event operators
Products
  • Banner Ad Production
  • Video Ad Production
  • Landing Page Production
  • Content Writing
  • SNS Post Content Production
  • Ad Illustration Production
  • Promotional Video Production

Marketing Consulting

Overview
Provides strategic support and consulting tailored to customers' marketing challenges
Competitiveness
Practical consulting with strength in digital ad operations
Customers
  • SME owners
  • Venture companies
  • Advertisers
  • Marketers
  • PR staff
Products
  • Ad Strategy Planning
  • Digital Marketing Education
  • Effectiveness Analysis and Reporting
  • Customer Data Utilization Support
  • Campaign Management Support

New Technology and AI-Utilizing Ad Development

Overview
R&D of advanced ad delivery technology utilizing AI and big data
Competitiveness
Patented ad management technology and proprietary AI algorithms
Customers
  • Advertisers
  • Ad agencies
  • IT companies
  • Marketing companies
Products
  • AI Ad Delivery Optimization
  • Big Data Analysis
  • Machine Learning Ad Tools
  • Automatic Budget Allocation System
  • Creative Optimization AI

Education and Training Services

Overview
Provides education and training services specialized in digital marketing operations
Competitiveness
Education programs based on on-site experience and expert instructors
Customers
  • Corporate marketing staff
  • Ad agency employees
  • SME owners
  • Vocational schools
  • Ad industry associations
Products
  • Digital Ad Basics Education
  • Ad Operations Practical Training
  • Marketing Training
  • Online Seminars
  • In-house Training Curriculum

Data Analysis and Effectiveness Measurement Services

Overview
Quantitative evaluation and improvement support for ad and marketing initiatives
Competitiveness
High-precision analysis tools and operational support by experts
Customers
  • Advertisers
  • Agencies
  • EC businesses
  • Web media
  • Marketing departments
Products
  • Ad Effectiveness Analysis Tools
  • Access Analysis
  • Conversion Tracking
  • Customer Insight Analysis
  • Report Creation Services

Video Content Distribution Services

Overview
Provides ad and marketing support utilizing video content
Competitiveness
Video utilization technology specialized for SNS and multi-media distribution
Customers
  • Video advertisers
  • Production companies
  • EC sites
  • Media
  • Corporate PR
Products
  • Video Ad Distribution
  • Video Production Support
  • Video Marketing Strategy
  • Platform Management
  • Live Streaming Support

Local Government Collaboration Projects

Overview
Ad and marketing support for local governments' regional revitalization and tourism promotion.
Competitiveness
Local-focused marketing services leveraging regional networks
Customers
  • Local governments
  • Regional chambers of commerce
  • Tourism associations
  • Regional revitalization groups
  • Local companies
Products
  • Regional Promotion Planning
  • Tourism Attraction Advertising
  • Regional Event Support
  • Regional Brand Building
  • PR Content Production

Platform Development and Operation

Overview
Development and operation of proprietary platforms to streamline ad operations
Competitiveness
Flexibility and scalability tailored to user needs
Customers
  • Advertisers
  • Agencies
  • IT businesses
  • Marketing teams
Products
  • Ad Delivery Management Platform
  • Campaign Management Tools
  • Ad Reporting System
  • Customizable Reports
  • API Integration Services

Competitive Advantage

Strengths

  • Specialized internet ad operation capabilities
  • Extensive know-how for local SMEs
  • Official agency qualifications for Google and Yahoo!
  • Handling of diverse SNS ads
  • Capital support from SoftBank Group
  • Patented ad management technology
  • Local-focused marketing deployment
  • Proven video ad production technology
  • Comprehensive ad effectiveness analysis system
  • Multilingual and overseas ad対応力
  • Education and training business expansion
  • High-precision targeting technology
  • Robust data management foundation
  • AI technology specialized in ad automation
  • Flexible platform development capabilities

Competitive Advantages

  • Differentiation through specialization in local SME market
  • Provision of multifaceted internet ad services
  • Strong capital collaboration and partnerships with SoftBank
  • Improved ad management efficiency via patented technology
  • Integrated system from video ad production to distribution
  • Ad optimization using advanced AI technology
  • Integration with diverse ad platforms
  • Talent development through extensive education and training services
  • Overseas market対応力 and collaboration with Korean headquarters
  • High-precision targeting through accumulated data analysis
  • Proven local-rooted marketing strategies
  • One-stop marketing support system
  • Provision of marketing automation tools
  • Rapid response to market environment changes
  • High evaluation and track record in digital ad market

Threats

  • Intensifying competition with major companies in ad market
  • Strengthening of privacy and legal regulations
  • Need to keep pace with rapid technological innovation
  • Customer attrition due to difficulties in measuring ad effectiveness
  • Unstable ad demand due to economic fluctuations
  • Risks from policy changes in SNS platforms
  • Increase in digital ad fraud and click fraud
  • Intensified competition from new entrants
  • Rising data security risks
  • Trend of shrinking ad budgets among customers
  • Global strengthening of IT industry regulations
  • Decline in competitiveness due to delays in AI adoption

Innovations

2023: AI-Based Ad Optimization System Development

Overview
Introduced machine learning-based technology to maximize ad effectiveness and improve operational efficiency.
Impact
Achieved 15% improvement in ad effectiveness and 30% reduction in operational workload.

2022: Strengthening Video Ad Production and Distribution Infrastructure

Overview
Invested in in-house video content production and expansion of digital distribution channels.
Impact
Video ad sales increased 25% year-over-year.

2021: Capital Participation by SoftBank Group

Overview
Leveraged capital alliance for sales network and service expansion.
Impact
Stabilized sales base and accelerated new customer acquisition.

2024: Development of Local-Focused Marketing Platform

Overview
Launched dedicated ad management platform for local SMEs.
Impact
Contributed to reduced wariness among local customers and sales growth.

2022: Deployment of Integrated SEO and LPO Solutions

Overview
Integrated service combining search optimization and landing page production.
Impact
Improved customer acquisition efficiency by 20%.

2023: Introduction of SNS-Linked Campaign Management Tools

Overview
Campaign efficiency through integration with multiple SNS like Facebook and Twitter.
Impact
Shortened SNS ad operation time by 30%.

2024: Development of Ad Effectiveness Analysis AI Chatbot

Overview
Developed AI chatbot enabling real-time ad effectiveness analysis.
Impact
Contributed to improved customer response efficiency and satisfaction.

2021: Strengthening Overseas Ad Services

Overview
Enhanced ad deployment in Asian region through collaboration with Korean headquarters.
Impact
Overseas sales ratio increased by 10% from previous year.

2022: Patent Acquisition for Ad Automation Tools

Overview
Acquired patented technology to promote efficiency in managed advertising.
Impact
Achieved 10% reduction in ad operation costs.

2023: Expansion of Education and Training Services

Overview
Completely refreshed training programs for digital ad personnel.
Impact
Contributed to employee skill enhancement and customer satisfaction improvement.

Sustainability

  • Paperless operations to reduce environmental impact
  • Promotion of green IT within the company
  • Programs to improve employee work-life balance
  • Environmental awareness activities through collaboration with local communities
  • Reduction of waste through efficient digital advertising
  • CO2 reduction via promotion of remote work
  • Strengthened transactions with environmentally considerate suppliers
  • Enhanced support for SMEs as CSR activities
  • Promotion of sustainable ad material selection
  • Internal penetration and practice of SDGs policies